Engaging Employers and Employees: Exploring how to use social media to improve health and safety communication

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Engaging Employers and Employees: Exploring how to use social media to improve health and safety communication"

Transcription

1 Engaging Employers and Employees: Exploring how to use social media to improve health and safety communication Liliana Tenney, MPH Mountain and Plains ERC 2015 Rocky Mountain Health & Safety UNIVERSITY OF COLORADO COLORADO STATE UNIVERSITY UNIVERSITY OF NORTHERN COLORADO

2 Acknowledgements Colorado Safety Association CDC/NIOSH Pinnacol Assurance David Gilkey Health Links Team #CSA #NIOSH #MAP ERC #CSPH

3 Introductions How many of you currently use social media for your job? For your personal life? What happens on social media, does NOT stay in social media.

4 Core Programs Key Messaging Connection to Audience Action Steps Building Brand AND Behavior Change

5 Business Insider 2015 Who is Using Social Media?

6 US Adult Facebook Users Source: Business Insider Intelligence 2015

7 Going Digital AFTER THE INTERNET MADE IT POSSIBLE TO REACH PEOPLE AROUND THE GLOBE WITH MERELY A CLICK OF A BUTTON, SOCIAL NETWORKING EXPLODED INTO THE ONE BIGGEST INDUSTRIES OF OUR TIME THE FIRST IS SENT AMERICA ONLINE LAUNCHES AOL FACEBOOK LAUNCHES GOOGLE+ ENTERS THE WORLD YOUTUBE TWITTER 140 CHARACTERS FLICKR LINKEDIN

8 Social networking site use by age group,

9 Key Statistics Facebook skews significantly female. Facebook remains top social network for teens. Instagram > Facebook and Twitter for prestige LinkedIn more popular than Twitter among adults (core demo years old) Twitter is leaning more male (22% men vs. 15% women) YouTube reaches more adults ages18-34 than any cable TV network

10 Today s Mission o Overview of digital marketing o Myth busting o Communication strategies o Examples and quick tips Use what we have today, to enable more effective communication for improving health, safety and your business.

11 How this can help you. How can you use it effectively. How you can become connected with employees and clients. Learn what interests employees.

12 The Big Questions WHAT ARE THE CHARACTERISTICS OF THE WORKPLACE? HOSPITALS? WHAT ARE WAYS WE CAN IMPROVE COMMUNICATION - MOBILITY AND SYNCHRONOUS/ASYNCHRONOUS MESSAGING?

13 Communication 101 AND where you work! Online Where you live and meet people Offline People. Messages they convey. Technologies. Organizational structure.

14 Communication Systems Communication channel Types of messages Communication policies Agents Communication devise Interaction mode Source:

15 Social Media as a Tool A way to connect! One huge knowledge base Creates conversation Allows ideas to be shared Gives way for people to search, tag, share, ask questions and respond Source:

16 Benefits of Using Social Media Accessible and approachable Provide communication channels needed to reach employees during crisis or emergency Important link in better understanding employees needs and concerns A platform for people with common experiences to meet for support (away from work) Simplify confusing information so employees can get the information they need when they need it.

17 How does social media help promote health & safety? Empower employees to take responsibility for taking an active role in their health Great way to solicit feedback, and improve programs Make it more personal Interactive, approachable and affordable Source: Presentations-Worth

18 Steps to Take for Honing Your Social Media Plan

19 #1: Know Your Audience Before you select the right tools it is important to understand the (potentially diverse) audience. What are their needs? Where do employees prefer to receive their information? Provide resources to better understand tools and strategies. Understand the culture of your employees, as well as their evolving expectations.

20 Figure Out Who Cares Other people like you! But also... Safety and health officers Glove manufacturers Union representatives Workers Workers families Regulators Elected officials Doctors Attorneys Investors... who probably won t. How do you and your health communication specialist get their attention?

21 #2: Assess Existing Methods Websites Social Networks s Flyers Newsletters Conversations

22 #3: Establish Your Dream Team 1. Identify people who are passionate about social media 2. Give them the tools they need to be successful 3. Decide the best channels and content to communicate

23 #4: Make It Effective And HUMAN!! 1. Accuracy 2. Availability 3. Balance 4. Consistency 5. Cultural Competence 6. Evidence base 7. Reach 8. Reliability 9. Repetition 10. Timeliness 11. Understandability Source: U.S. Department of Health and Human Services. Healthy People 2010: Health Communication. 2nd ed. With Understanding and Improving Health and Objectives for Improving Health. 2 vols. Washington, DC: U.S. Government Printing Office; November p.3.

24 #5: Evaluate Was the message appropriate? What was the impact? Who did it reach? Metrics How much did it cost?

25 Best Practices Before you share or post a link, video, or picture, consider the audience Establish professional boundaries Assure patient confidentiality at all times Be authentic Uphold job performance Engage! Source: American Nurses Association.

26 Objectives Should Be Specific Customize your message to apply to the diverse audience you re trying to reach. F.R.Y FREQUENCY. REACH. YIELD.

27 Way in which social media can help employee health & safety programs Sales Creates conversation or in our language behavior change Employee Support Immediate feedback and response, positive impact in public forum Human Resources Integrate with what HR is doing Become the popular kid. Public Relations Online reputation management and improved image

28 Pitfalls Professionalism and social media can be hard to mix Opens doors for negative comments Can expose organizations to privacy, security and ethics breaches Staff may conduct inappropriate behavior Raises new ethical questions Barriers: time, knowledge, resources, educational outlets

29 Social Media Truth Be Told 1. It s free! MYTHS 2. If you build it, they will come. 3. Only young people are on social media. 4. Won t help business in impactful way. FACTS 1. It takes resources: time, skilled people, technology and effort. 2. Successful results requires planning. 3. Sorry avg. social media user is 38 years old, up from age 33 in Increases frequency, reach and yield.

30 Navigating All That s Out There Reviewing the Impact of Networks

31 Top 3 Social Media Facebook is used primarily by adults of both sexes, but significantly female, in the prime of their active professional careers for social interaction. 845 MILLION ACTIVE USERS Twitter is used primarily by young professionals of both sexes, but significantly female, to discuss current, real-time issues including world events and businessrelated topics. 845 MILLION ACTIVE USERS LinkedIn is used primarily by older professionals of both sexes, but significantly male, to market themselves and their services. 845 MILLION ACTIVE USERS Source: Mashable.

32 Facebook

33

34

35

36 Promote Events

37 Twitter Handle Hashtag Short Link bitly.com

38 LinkedIn

39 Examples JPS Health Immunity for Our Community

40 Put it to Use Build trust Improve communication Solicit feedback Disseminate knowledge Promote health and wellness management Engage employees

41 Ways to Protect Your Organization Disclaimers on blogs, pages and profiles Patient care should not be provided in open social media forums Establish clear guidelines that are localized existing policies from other organizations are good places to start Implement guidelines don t let them sit on the shelf Train staff

42 Ways to Protect Yourself 1. Check your privacy settings 2. Establish your identity separate professional site and private personal site 3. If you mention organization on your personal pages be consistent with company policy but better not to! 4. Stay away from controversial comments 5. *Use basic good judgment!

43 20 Social Media Tips 1. Choose the right platform (5 max.) 2. Use analytics 3. Post timely (M-F 10am and 4pm) 4. Build a relationship 5. Use images 6. Make it special 7. Quality over quantity 8. Not your personal site 9. Hire a manager 10. Fix it or quit it 11. Build alliances 12. Watch for spam 13. Unplug from it 14. Don t use it as a direct sales platform 15. Perfect your profile 16. Add it to your business plan 17. Make fans want it 18. Make it easy to share (and link to your website) 19. Balance personal and professional 20. Grammar matters! Source: 2014/05/14/20-social-media-tips-to-rule-in-2014/3/

44 Take Homes 1. Include links and icons on websites, signatures and presentations 2. See what s trending in your networks ### 3. Connect with OSH professionals and employees 4. Put a little money into digital advertising 5. Look at your analytics, tweak content, reassess

45 Thank you. Questions? Connect fb.com/maperc fb.com/healthlinkscolorado maperc.ucdenver.edu

46 References AMA McCartney, M. How much of a social media profile can doctors have? BMJ 2012;344:e Eytan, T.Social Media and the Health System. Perm J Winter;15(1): Mashable Selvaretnam, S. Social networking: The future of employee engagement. Oct

47 Source: cleveland_clinic_employees.aspx

Introduction to Social Media Marketing. Using social media to promote your events.

Introduction to Social Media Marketing. Using social media to promote your events. Introduction to Social Media Marketing Using social media to promote your events. What is Social Media Marketing? Social media marketing is the process of gaining awareness, driving traffic and engaging

More information

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet

brand Control Your social MEDIA protect your understand how to maximise roi Social Media Internet 83% of uk franchise professionals said they re using social media but could do better especially with monetising Franchise Intelligence, 2015 (*Franchise Intelligence webinar poll responses by franchise

More information

SOCIAL MEDIA GUIDELINES For employees at Southeast Regional College

SOCIAL MEDIA GUIDELINES For employees at Southeast Regional College SOCIAL MEDIA GUIDELINES For employees at Southeast Regional College Why do we need guidelines for social media? This document outlines the guidelines for Southeast Regional College employees communicating

More information

Social Media Strategy

Social Media Strategy Social Media Strategy Let s get social! Welcome to Social Media Strategy! This strategy will help you create, develop, build and manage your social media presence while simultaneously training your team

More information

Practices & Procedures in the Use of Social Media Within the Workplace

Practices & Procedures in the Use of Social Media Within the Workplace Practices & Procedures in the Use of Social Media Within the Workplace Practices & procedures in the use of Social Media within workplace Presented by: Shaibu Makande Manager Training & Development - TTCL

More information

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less.

BEST PRACTICES, Social Media. Project Summary Paragraph Please provide a summary of your project, program or practice in 150 words or less. 2013 COMMUNITY EXCELLENCE AWARDS Category Worksheet BEST PRACTICES, Social Media Name of Local Government: City of Surrey Project Summary Paragraph Please provide a summary of your project, program or

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Social Media Statement

Social Media Statement Social Media Statement Social media is changing the way our society interacts and engages in conversation and dialogue. It has become an important and influential communication channel for the University.

More information

Fast Track Program in Social Media Marketing

Fast Track Program in Social Media Marketing Fast Track Program in Social Media Marketing Overview This social media marketing fast track training program is a planned initiative to expose executives and business communities to social media marketing.

More information

About the Authors Acknowledgments Foreword Prologue: Our Story Introduction: Social Media What It Is and Why We Wrote This Book

About the Authors Acknowledgments Foreword Prologue: Our Story Introduction: Social Media What It Is and Why We Wrote This Book About the Authors Acknowledgments Foreword Prologue: Our Story Introduction: Social Media What It Is and Why We Wrote This Book xi xiii xv xvii xix Part I: Overview of Social Media and Its Role in the

More information

February 26, 2013. YP40 Mentoring Moment: What is Your Social Media Brand? 2013 Worldwide ERC

February 26, 2013. YP40 Mentoring Moment: What is Your Social Media Brand? 2013 Worldwide ERC February 26, 2013 YP40 Mentoring Moment: What is Your Social Media Brand? 2013 Worldwide ERC Welcome and Learning Zone Instructions Technical difficulties? Dial 866.779.3239, or e mail questions to support@webex.com

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing.

A Social Media Guide for Your Medical Practice. Helping your practice get started in social media marketing. A Social Media Guide for Your Medical Practice Helping your practice get started in social media marketing. Intro: Why is social media important to your medical practice? A social media presence is important

More information

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Refe r r a l s Page 1 White Paper Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Referral s Page

More information

2012 Legal Marketing Survey Report

2012 Legal Marketing Survey Report 2012 Legal Marketing Survey Report Greetings and welcome to the 2012 Legal Marketing Survey Report. Avvo and LexBlog have partnered to publish their first annual review of the legal marketing industry.

More information

A healthy dose of social media 2015 checkup

A healthy dose of social media 2015 checkup A healthy dose of social media 2015 checkup How Ohio hospitals use social channels to build relationships Exclusive research by A healthy dose of social media Executive summary When hospitals need to communicate,

More information

Social Media User Guide

Social Media User Guide 1 Social Media User Guide Northern Arizona University Created by the Northern Arizona University Social Media Subcommittee, July 2011 2 Getting Started Social media is a great way to broaden your ability

More information

Social Media. College of Architecture, Planning & Landscape Architecture

Social Media. College of Architecture, Planning & Landscape Architecture Social Media College of Architecture, Planning & Landscape Architecture Why Measure our Social Media Platforms? By maintaining a record of interaction on our Facebook and Twitter accounts, we can observe

More information

Things to remember when using social media

Things to remember when using social media Things to remember when using social media July 2014 email hello@commonagency.com phone 01484 437454 Yorkshire studio The Media Centre 7 Northumberland St. Huddersfield West Yorkshire HD1 1RL London office

More information

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012

Socialize Your Practice to Success: American Academy of Audiology Practice Management Resources. Learner objectives. Recorded November 14, 2012 Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx

More information

Social Media Guidelines and Best Practices January 2016

Social Media Guidelines and Best Practices January 2016 Social Media Guidelines and Best Practices January 2016 Social media has changed the way the world communicates. As an institution of higher education, Youngstown State University embraces new technologies

More information

Disclosure Statement: I have no industry relationships to disclose.

Disclosure Statement: I have no industry relationships to disclose. Professionalism and Social Media Speaker Information: Julie Walsh - Covarrubias, MEd, EdD Associate Professor Unviersity of Alabama - Birmingham 619 19th Street S Women and Infants Center, RM 5330 Department

More information

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR

IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR IHS GLOBALSPEC RESEARCH REPORT 2014 SOCIAL MEDIA USE IN THE INDUSTRIAL SECTOR Contents Executive Summary 3 How to Use Social Media 4 Define Your Goals and Objectives 4 Understand What Platforms Your Audience

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

Social Media Guidelines

Social Media Guidelines Anchorage School District Social Media Guidelines Social media includes the various online technology tools that enable people to communicate easily over the Internet to share information and resources.

More information

The British Academy of Management. Website and Social Media Policy

The British Academy of Management. Website and Social Media Policy The British Academy of Management s Website and Social Media Policy The creation of management knowledge through research and its dissemination through teaching and application The British Academy of Management

More information

Social Marketing & Reputation Management

Social Marketing & Reputation Management Social Marketing & Reputation Management > TOUCH POINTS 1. 2. 3. Customer Behavior General Facts and Trends Value of each Platform & Opportunities > WHERE DO YOU BEGIN? > GET REAL ABOUT SOCIAL MEDIA Social

More information

Marketing Strategies Using Social Media

Marketing Strategies Using Social Media Marketing Strategies Using Social Media Burns Harbor Career Development Model 2013 Presented by Amy Phares Simply Social LLC www.besimplysocial.com What we will cover Do you need to use social media? Types

More information

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT

YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT YMCA of San Diego County ONLINE MARKETING AND MEDIA PLAN 2009 DRAFT The Online Marketing and Media plan encompasses all present & future YMCA of San Diego County online properties including the ymca.org

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits

Social Business Presented at FSCI By Paul Barron. Telling the digital story to create in-real-life profits Social Business Presented at FSCI By Paul Barron Telling the digital story to create in-real-life profits Presentation by Paul Barron 2 Founder Digital Branding & Social Consumer Analytics Author The changing

More information

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients

5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 5 Tips for Designing a Law Firm Website that Brings in More Leads and Clients 1. Clear Website Navigation...make it easier for your site visitors to find what they are looking for. People are visiting

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist

NAMI Marketing 101. Presented by Megan Fazekas-King NAMI NC Communications Specialist NAMI Marketing 101 Presented by Megan Fazekas-King NAMI NC Communications Specialist Objectives What is social marketing? What channels can we use to promote NAMI? What makes a good website? What do you

More information

Guidelines for University Communications and Marketing Professionals

Guidelines for University Communications and Marketing Professionals Guidelines for University Communications and Marketing Professionals These guidelines were created by Penn State's Division of University Relations. For more information, contact Lisa M. Powers, director,

More information

Forget the hype Ways to actually use Social Media to benefit your business

Forget the hype Ways to actually use Social Media to benefit your business Forget the hype Ways to actually use Social Media to benefit your business What is Social Media? Engaging with other businesses/individuals online + Effective Communication + Real-time Customer Support

More information

Developing a Social Media Strategy. Now that you ve built it, how do you get them there?

Developing a Social Media Strategy. Now that you ve built it, how do you get them there? Developing a Social Media Strategy Now that you ve built it, how do you get them there? What you will learn today Why a marketing strategy is necessary. What are the components of a marketing strategy.

More information

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative

Marketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network

More information

Building Your Personal Brand

Building Your Personal Brand Building Your Personal Brand through Social Media Noelia Sanchez! HLI SUMMIT August 1, 2014 Networking in 2006 2 Networking in 2014 3 Creating A Strong Online Presence! Digital Proficiency Engage

More information

The Business of Social Media

The Business of Social Media The Business of Social Media Content Copyright 2014 Michael Simonetti BSc BE MTE, &Mine Pty Ltd. Not to be reproduced, re-presented or used in any way without written consent from the author. Game On Startups,

More information

Social Recruiting How to Effectively Use Social Networks to Recruit Talent

Social Recruiting How to Effectively Use Social Networks to Recruit Talent Social Recruiting How to Effectively Use Social Networks to Recruit Talent Introduction As a recruiter, you want to find the most qualified, talented, and largest pool of applicants. LinkedIn, Facebook,

More information

Digital TV switchover: Social media

Digital TV switchover: Social media Digital TV switchover: Social media By Matt Heselden, Social media lead Summary With the growth in popularity of social media, we recognised that increasing numbers of consumers and opinion formers would

More information

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com

How to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the

More information

TRAIL PROMOTION AND SOCIAL NETWORKING

TRAIL PROMOTION AND SOCIAL NETWORKING TRAIL PROMOTION AND SOCIAL NETWORKING CHELSEA DIETLIN; MICHIGAN TRAILS AND GREENWAYS ALLIANCE KIM BERGER; PRESIDENT, IOWA TRAVEL FEDERATION ELAINE WILSON; EXECUTIVE DIRECTOR, OFFICE OF ADVENTURE TOURISM,

More information

Social Media. The Good, The Bad, The Really Ugly

Social Media. The Good, The Bad, The Really Ugly Social Media The Good, The Bad, The Really Ugly Hospitals Using Social Media No longer a luxury it s a necessity Bottom Line It expands our reach to a broader audience Allows us to disseminate health information

More information

in Switzerland. 1 The total values reported in the tables and

in Switzerland. 1 The total values reported in the tables and 1 in Switzerland. Recruiting is increasingly social and Adecco wants to know how it evolves. An international survey, that involved over 17.000 candidates and 1.502 Human Resources managers between March

More information

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing

Overview. Here to serve, Cedarville University Marketing Department Tyler 212 Suite cedarville.edu/marketing Social Media Policy Overview... 2 Using Social Media on Behalf of Cedarville University... 3 Content Management... 4 Best Practices... 4 Facebook... 5 Twitter... 5 Blogs... 6 Photos... 6 Video... 6 Comments

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media

Leveraging Social Media to Grow Your Event. Justin Ramers Director of Social Media Leveraging Social Media to Grow Your Event Justin Ramers Director of Social Media Agenda What is Social Media? Tools of the Trade Developing a Social Media Strategy Building the Foundation Driving Interaction

More information

When soliciting constituent comments to include discussions, State agencies must:

When soliciting constituent comments to include discussions, State agencies must: 7.13 Social Media The purpose of policy 7.13 Social Media is to assist departments who participate in Internet-based social media outlets to be effective and conscious while using the resources of social

More information

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate

The Social Media and Communication Manager will implement the. Company s Social Media Strategy, develop brand awareness, generate SOCIAL MEDIA AND COMMUNICATION MANAGER Hours: Negotiable after interview Pay: Negotiable after interview The Social Media and Communication Manager will implement the Company s Social Media Strategy, develop

More information

+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. !

+ Agenda. Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development. ! Introduction. ! + Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development + Agenda! Introduction! Function and Form! Content Tips! Platform Dos and Don ts! Twitter! Facebook!

More information

Keeping a Finger on the Pulse of Social Media in Healthcare: Understanding Evolving Roles and Risks

Keeping a Finger on the Pulse of Social Media in Healthcare: Understanding Evolving Roles and Risks Keeping a Finger on the Pulse of Social Media in Healthcare: Understanding Evolving Roles and Risks Viviane Jesequel, RN, BS, HCRM Social media is simply a broad umbrella term that covers a wide range

More information

Content Marketing & Public Relations

Content Marketing & Public Relations Content Marketing & Public Relations Optimize & Persuade Your Audience to Act @LeeOdden OptimizeBook.com TopRankMarketing.com About TopRankMarketing.com Consulting Speaking Media @TopRank = Content Marketers

More information

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6

Fig. 2 - Active Company Presence on Social Media by Industry. % Value. Netherlands, 2014. 89,888,1 88,1 76,7 68,2 69,3 57,4 26,1 0,6 0,6 0 0,6 0,6 1 in Netherlands. Recruiting is increasingly social and Adecco wants to know how it evolves. An international survey, that involved over 17.000 candidates and 1.502 Human Resources managers between March

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

Presented by Spyros Mygdanis & Giorgos Kalaitzis

Presented by Spyros Mygdanis & Giorgos Kalaitzis Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites

More information

1 The total values reported in the tables and

1 The total values reported in the tables and 1 Recruiting is increasingly social and Adecco wants to know how it works. An international survey, that involved over 17.272 candidates and 1.502 Human Resources managers between March 18 and June 2,

More information

Social Media Guidelines School Year 2014-2015

Social Media Guidelines School Year 2014-2015 Version 1.0, 10/1/2014 - Page 1 Social Media Guidelines School Year 2014-2015 Version 1.0, 10/1/2014 - Page 2 INTRODUCTION: Why Social Media? As school district communications move into the 21 st century,

More information

A Guide to Social Media Marketing for Contractors

A Guide to Social Media Marketing for Contractors A Guide to Social Media Marketing for Contractors Belynda Holt Pinto, Director of Operations Mike Holt Enterprises The way companies market their services is in transition, and keeping up with those changes

More information

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

TIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER

TIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER 1 TIPS,TRICKS & RESOURCES: HOW TO BECOME A SUCCESSFUL INTERNET MARKETER 2 What Fabrily really is? Founded in 2013 and acquired by Teespring last December, Fabrily is a new startup company that enables

More information

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series

LEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series LEARN HOW TO USE SOCIAL MEDIA Productivity@Work series FACEBOOK? TWITTER? BLOGS? Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations

THE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

How New Technologies Can Help You Do Old Things Better

How New Technologies Can Help You Do Old Things Better Elements of a Social Media Strategy How New Technologies Can Help You Do Old Things Better By Derek Belt The term social media means different things to different people. For some, it s a set of marketing

More information

Social Media Management A Simple Solution

Social Media Management A Simple Solution Social Media Management A Simple Solution info@e-mergemarketing.net www.e-mergemarketing.net Social Media Management Services When it comes to managing your Facebook, Twitter, Linkedin, Email campaigns

More information

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users

[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin

More information

Using social media. Georgie Fraser, Meat & Livestock Australia Catherine Marriott, Influential Women

Using social media. Georgie Fraser, Meat & Livestock Australia Catherine Marriott, Influential Women Using social media Georgie Fraser, Meat & Livestock Australia Catherine Marriott, Influential Women Why did you come today? - What do you think Social Media is? - How do you currently use Social Media?

More information

Navigating the Web: Are You Missing The Boat?

Navigating the Web: Are You Missing The Boat? Navigating the Web: Are You Missing The Boat? Laura Patterson, M.A. Senior Instructor, Professional and Technical Communication School of Engineering The University of British Columbia This Morning s Itinerary

More information

Social media metics How to monitor a Social Media campaign?

Social media metics How to monitor a Social Media campaign? Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the

More information

SOCIAL MEDIA AND YOUR PERSONAL BRAND

SOCIAL MEDIA AND YOUR PERSONAL BRAND 96% of Americans know this logo! But the feelings or impression the bulls-eye evokes is part of branding. Target has carefully crafted their brand as fun, design-oriented, innovative, value-driven, and

More information

10 Social Media Tips for Your Dental Practice

10 Social Media Tips for Your Dental Practice 10 Social Media Tips for Your Dental Practice Social Media 44% of Internet users are look for doctors and other healthcare providers when they search for health information online. Business professionals

More information

Social Media according to Erik Qualman, author of Socialnomics

Social Media according to Erik Qualman, author of Socialnomics Social Media according to Erik Qualman, author of Socialnomics Every 2 seconds, 2 new members join LinkedIn YouTube is the 2nd largest search engine in the world 53% of people on Twitter recommend products

More information

University of Wisconsin- Milwaukee Social Media Guidelines Updated: 9-13- 12

University of Wisconsin- Milwaukee Social Media Guidelines Updated: 9-13- 12 1 University of Wisconsin- Milwaukee Social Media Guidelines Updated: 9-13- 12 University of Wisconsin- Milwaukee Social Media Guidelines... 1 Introduction... 2 About social media at UWM... 2 Tips on getting

More information

SOCIAL MEDIA & DIGITAL MARKETING POLICIES AND PROCEDURES

SOCIAL MEDIA & DIGITAL MARKETING POLICIES AND PROCEDURES SOCIAL MEDIA & DIGITAL MARKETING POLICIES AND PROCEDURES The purpose of the Social Media and Digital Marketing Policy is to ensure the proper use of county social sites, web based marketing and technologies

More information

Building Your Brand Through Social Media Kimi Davidson

Building Your Brand Through Social Media Kimi Davidson Building Your Brand Through Social Media Kimi Davidson Objectives Be aware of the rules Who are you trying to reach? How are you trying to reach them? Why are you trying to reach them? When are you trying

More information

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS

BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING COVER PHOTOS BEST PRACTICES FOR SOCIAL MEDIA IN CHURCHES MULTIMEDIA SIZING Each social media website has a recommended size for all images, including the cover photo, profile photo, timeline images, and any other multimedia

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Developing Your Professional Online Identity

Developing Your Professional Online Identity Developing Your Professional Online Identity Defining Who You Are And How You Show Up In The World! Njeri Watkins Njeri Watkins is a Professional Online Identity and Digital Media Communications Consultant

More information

Social Media Creating an Approach That Will Bring You More Business

Social Media Creating an Approach That Will Bring You More Business 2016 National Congress & Expo For Manufactured and Modular Housing Social Media Creating an Approach That Will Bring You More Business Sponsored by: Presented by: Beth Monicatti-Blank All Season Communications

More information

Georgia State University Social Media Toolbox. Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media

Georgia State University Social Media Toolbox. Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media Georgia State University Social Media Toolbox Prepared by: Terry Coniglio, University Relations Assistant Director, Social Media Social Media has changed the way we at Georgia State University communicate

More information

Social Media Guidelines

Social Media Guidelines MARKETING AND MEDIA RELATIONS Social Media Guidelines Emporia State University Last Updated: July 09, 2011 Introduction What is Social Media? Social media consists of web-based tools used to interact with

More information

Social Media Get Beyond the Hype and Find Out the True Business Value

Social Media Get Beyond the Hype and Find Out the True Business Value Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers

More information

Social Media in the Workplace

Social Media in the Workplace Social Media in the Workplace A Guide for CWU Members CWU Youth Committee 2013 CONTENTS Introduction... 3 Social Networking in Ireland... 4 Guidelines for using Social Media Responsibly... 5 2 INTRODUCTION

More information

Social Media Strategies for Compliance. Julie Straw, MPH CHES

Social Media Strategies for Compliance. Julie Straw, MPH CHES Social Media Strategies for Compliance Julie Straw, MPH CHES Division of Healthcare Quality Promotion Centers for Disease Control and Prevention #OSAPsm 3 4 5 Objectives Overview of social media activities

More information

Guide: Social Media Metrics in Government

Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Guide: Social Media Metrics in Government Why Social Media Metrics Matter to Your Agency In a digital strategy, nearly anything can be measured, compiled and analyzed.

More information

How to Set Up, Run and Manage a Social Media Campaign

How to Set Up, Run and Manage a Social Media Campaign How to Set Up, Run and Manage a Social Media Campaign Presented by: Jamie Turner Chief Content Officer 60 Second Marketer 60 Second Online University Yesterday: The Good Old Days Today: A World of Opportunities

More information

New Communication Channels: What They Are, Why They Are Here to Stay, and Why You Need to Be There Amy Burnett Heldman, MPH

New Communication Channels: What They Are, Why They Are Here to Stay, and Why You Need to Be There Amy Burnett Heldman, MPH New Communication Channels: What They Are, Why They Are Here to Stay, and Why You Need to Be There Amy Burnett Heldman, MPH Office of the Director Office of the Associate Director for Communication Social

More information

SOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011

SOCIAL MEDIA CLINIC. Giorgos Vareloglou Radovljica 17/11/2011 SOCIAL MEDIA CLINIC Giorgos Vareloglou Radovljica 17/11/2011 HELLO, I M GIORGOS. I M A MARKETER. I WORK @ MINDWORKS. I LOVE PILLOW FIGHTS! :) 4 things someone can do online: SEARCH MARKETING AFFILIATE

More information

Social media importance in Businesses

Social media importance in Businesses Social media importance in Businesses Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media

More information

Boost Your Business with Social Media. Business Guide. Superfast Business Wales

Boost Your Business with Social Media. Business Guide. Superfast Business Wales Superfast Business Wales Whether it s celebrity tweets or teenage Facebook parties, social media is rarely far from the news. What s not so often highlighted is their usefulness for business. Business

More information

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE

digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE digital mums THE Strategic Social Media Manager Programme COURSE BROCHURE About Digital Mums Digital Mums are a new kind of social media solution. We take the natural talents and skills of mums, add some

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Social networking allows you to reach out to potential customers without spending exorbitant amounts of money.

Social networking allows you to reach out to potential customers without spending exorbitant amounts of money. Legal Marketing It came into existence not to confront the Code of Ethics, but to cooperate with it in building an enduring legal brand. Punishment would befall only those without in-depth knowledge of

More information

Social Media: Making it Work for Your Business

Social Media: Making it Work for Your Business Presented by: Social Media: Making it Work for Your Business Presented by: Cheryl Musial Mopdog Creative + Strategy and Bill Musial Mopdog Creative + Strategy Objectives Understand the importance of Social

More information

INTO SMART CRISIS PREVENTION

INTO SMART CRISIS PREVENTION TIP SHEET TURN SOCIAL INTELLIGENCE INTO SMART CRISIS PREVENTION Crisis management has completely changed in less than a decade. In 2003, a crisis happened when the press got wind of something that hurt

More information