ARTISTS WILL HAVE 11 WEEKS TO COMPLETE THEIR GARMENT FROM THE FOLLOWING CATEGORIES:

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1 IIDA HOUSTON CITY CENTER S 3RD ANNUAL PRODUCT RUNWAY BENEFITS THE HOUSTON FURNITURE BANK, A NON-PROFIT ORGANIZATION THAT SERVES TO ASSIST HOUSTON AREA RESIDENTS THAT LACK BASIC FURNISHINGS. MAKING EMPTY HOUSES HOMES MEANS: CHILDREN DON T HAVE TO SLEEP ON THE FLOOR; FAMILIES CAN SIT AT A TABLE TOGETHER FOR THEIR MEALS; AND EVERYDAY ITEMS CAN HAVE A PLACE OTHER THAN A BOX. THE IIDA HOUSTON CITY CENTER IS PROUD TO SUPPORT AN ORGANIZATION THAT IS ACTIVELY CHANGING OUR COMMUNITY. CRITICAL DATES ARTIST REGISTRATION DEADLINE GARMENT LABEL REGISTRATION DEADLINE CD RELEASE PARTY: ARTIST+GARMENT LABEL MIXER MIXED TAPE: Q+A JAM SESSION THE DEMO: DESIGN SUBMITTAL DEADLINE SOUND CHECK: GARMENT JUDGING VIP BLOC PARTY+REMIX FASHION SHOW

2 PRODUCT RUNWAY CELEBRATES THE FUSION OF DESIGN, MUSIC + FASHION. THE ARTISTS INCLUDE TEAMS FROM HOUSTON S INTERIOR DESIGN FIRMS, ARCHITECTURE FIRMS, AND STUDENTS. EACH ARTIST WILL DESIGN AND CONSTRUCT COUTURE GARMENTS USING MATERIALS AND FINISHES PROVIDED BY THEIR GARMENT LABELS, OR INDUSTRY PARTNERS, AND COMPETE IN A RUNWAY SHOWDOWN. THE PR11 REMIX FASHION SHOW IS INSPIRED BY MUSIC CATEGORIES ASSIGNED TO EACH TEAM OF ARTISTS AT RANDOM. AT THE CD RELEASE PARTY, THE ARTISTS WILL BE PAIRED WITH THEIR GARMENT LABELS AND GENRE OF MUSIC. ARTISTS WILL HAVE 11 WEEKS TO COMPLETE THEIR GARMENT FROM THE FOLLOWING CATEGORIES: CONTSTRUCTION+MATERIALS ARTISTS WILL BE RANDOMLY PAIRED WITH ONE HARD GOODS AND ONE SOFT GOODS GARMENT LABEL. THE FINAL GARMENT MUST CONTAIN AT LEAST 40% OF EACH LABEL S MATERIALS. ARTISTS ARE NOT LIMITED TO CERTAIN MATERIALS WITHIN THE LABEL S LINE, BUT MUST COMPLY WITH A BUDGET OF $ NET FOR MATERIALS FROM EACH LABEL. ARTISTS CAN PROVIDE AN ADDITIONAL $ TO SPEND ON SUPPLEMENTAL MATERIALS: CLOSURES, ACCESSORIES, MAKE-UP, ETC. ALL GARMENTS MUST BE COMPLETED BY THE ARTISTS; NO OUTSOURCING IS ALLOWED. ALL GARMENTS MUST BE COMPLETE BY AND NO FURTHER ALTERATIONS WILL BE ALLOWED. TEAM RULES ATTENDANCE AT REHEARSAL AND THE REMIX FASHION SHOW IS REQUIRED FOR ALL MODELS AND ARTISTS. POINT DEDUCTIONS WILL BE TAKEN FROM OVERALL SCORE IF AN ARTIST S TEAM IS NOT APPROPRIATELY REPRESENTED. MODELS MUST BE A MEMBER OF THE ARTIST S DESIGN FIRM OR SCHOOL. OUTSOURCING A MODEL IS NOT PERMITTED. BONUS POINTS WILL BE AWARDED IF AN ARTIST S MODEL IS A PRINCIPAL/TEACHER AT THE ARTIST S DESIGN FIRM OR SCHOOL. ARTISTS ARE ALLOWED TO PROVIDE (2) SONG CHOICES FOR THE FASHION SHOW THAT SUPPORT THE TEAM S GENRE OF MUSIC. PRODUCERS WILL HAVE FINAL APPROVAL. ARTISTS AND GARMENT LABELS WILL BE ALLOWED TO PARTICIPATE ON A FIRST COME FIRST SERVE BASIS. STUDENT ARTISTS WILL BE LIMITED TO 3 TEAMS. FURTHER QUESTIONS/ COMMENTS MAY BE ADDRESSED AT THE MIXED TAPE Q+A JAM SESSION - EXCLUSIVE EVENT FOR OUR ARTISTS AND GARMENT LABELS.

3 DUE PROVIDE THE FOLLOWING ON A 24X36 SIZE POSTERBOARD: FIRM NAME TEAM MEMBER + MODEL NAMES BUDGET SUSTAINABILITY INFORMATION FIRM LOGO/ SCHOOL LOGO/ MANUFACTURER LOGO GARMENT SKETCH: ILLUSTRATE HOW/WHERE EACH MANUFACTURERS MATERIALS WILL BE USED ON GARMENT PHOTOGRAPHS OF TEAM WORKING PHOTOGRAPHS DOCUMENTING PROGRESS OF GARMENT DESIGN STATEMENT SONG SELECTION ADHERENCE TO THEME ADHERENCE TO DESIGN CONCEPT+BUDGET CRAFTSMANSHIP/CONSTRUCTION RUNWAY PERFORMANCE BONUS POINTS: TURNING IN AN IIDA MEMBERSHIP APPLICATION USING A PRINCIPAL OF THE TEAM S DESIGN FIRM AS THE MODEL SIGNIFICANT REDUCTION OF BUDGET FASHION MUSIC AWARDS

4 Gather your teammates, save the date, and make it work designers! Please send completed registration form to by the deadline posted below. ARTISTS ARTISTS WILL RECEIVE: Exclusive access to the CD Release Party and VIP Bloc Party Backstage pass for model + 2 artists Up to 5 general admission tickets for Artists and Model to the Remix Fashion Show ARTIST REGISTRATION FORM DEADLINE: MONDAY, DESIGN FIRM or SCHOOL: TEAM MEMBERS CONTACT NAMES IIDA MEMBER? 1. YES / NO 2. YES / NO 3. YES / NO 4. YES / NO 5. YES / NO

5 Industry Partners may pair with a Dealer as a Garment Label. Please send completed registration form to iidarunway@gmail.com by the deadline posted below. GARMENT LABELS $250 ENTRY + $300 MATERIALS (NET) GARMENT LABELS WILL RECEIVE: 2 tickets to the CD Release Party 1 ticket to the Remix Fashion Show for the Garment Label representative Up to 5 tickets for the team of artists and model GARMENT LABEL REGISTRATION FORM DEADLINE: WEDNESDAY, INDUSTRY PARTNER: TYPE (circle one): SOFT / HARD DEALER (if applicable): Are you willing to to be a student team s Garment Label? (circle one) YES / NO CONTACT NAMES IIDA MEMBER? 1. (manufacturer) YES / NO 2. (dealer) YES / NO PAYMENT INFORMATION Total Amount: Credit Card (circle one): VISA Mastercard American Express Credit Card Account Number: Expiration Date: BILLING INFORMATION Name on Card: Billing Address: City: State: Zip: Phone Number: Signature: Name Printed: Date: [TO BE RELEASED] RECORDS: PARTNERS: LABELS: Hall of Fame [10,000] Artist of the Year [2,500] Platinum Label [1,000] Billboard [5,000] Best Performance of the [1,500] Gold Label [750] Grammy [2,500] Year, Best Original Remix, A+D Label [500] Best New Artist, Best Garment Label [250] Instrumental Artist, Red Carpet Favorite, Best Grassroots Artist, Stagedive Crowd Favorite