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1 Web Team Solutions for Local Services Providers Internet Marketing Web Design & Development RevenFlo 125 Caldwell Street, Rock Hill, SC 29730

ABOUT REVENFLO Overview Founded in 2004 by Jason Broadwater, RevenFlo helps successful organizations in web-based communications initiatives.

Mission Our mission is to build a healthy, happy, profitable, and extraordinary company that helps organizations utilize talent and technology to communicate through the web. What We Do 1.

2 ABOUT REVENFLO Overview Founded in 2004 by Jason Broadwater, RevenFlo helps successful organizations in web-based communications initiatives. We utilize an innovative "general contractor" model that we call Web Team - the strategic management of web knowledge workers. Mission Our mission is to build a healthy, happy, profitable, and extraordinary company that helps organizations utilize talent and technology to communicate through the web. What We Do 1. We design, develop, maintain, and manage Websites. 2. We design, develop, and manage Internet Marketing Programs. Whom We Serve Local Services Professionals - financial, medical, legal, commercial Small-Mid Niche Businesses - ecommerce, manufacturing, services Non-profit and Public Sector - education, economic development, community

3 SELECTED CLIENTS PAST & PRESENT

4 SELECTED TESTIMONIALS RevenFlo is effective and simple to work with. I have a better understanding of the Internet, and how I can use it for the success of my practice because of these guys. Happy to have them as my web team. - Forrest Craig Wilkerson Jr, Attorney at Law Jason and the RevenFlo team really helped us out of a jam. After starting with another design firm, RevenFlo picked up the pieces and delivered a much better result than we expected: a clean, functional design with options to expand in the future. Jason was very clear about what the costs would be for the initial design and add-on features we asked for. He also laid out a great plan for future development. Overall, we were very pleased with the process and the finished product. - Jason Tuttle, Tuttle Company This is exactly what I wanted from your team. Your explanations, samples and comments are valuable and easy to grasp, even for a non-geek! Thanks for a job well done. We ll definitely be in touch with your team as soon as we have made some progress on the recommendations. Lori Day, Executive Director, Lifelong Learning Institute & Institute for Entrepreneurship I m impressed and excited about our online branding and web marketing plans with RevenFlo. You are an innovator in your industry. - Marc Lubiato, VP Bank of York We contacted RevenFlo because we had the desire to create a well organized, effective website that would help our company grow. They took the time to understand our needs and delivered a professional, quality product in a timely fashion. We look forward to continuing the strong relationship. Drew Brashear Johnson s Roofing Service, Inc.

5 WEBSITES The Most Important Thing to Know A website is something you do, not something you have. The website should be designed and developed in a way that clearly and powerfully presents content in a fluid manner and allows for the easy publishing, editing, and management of that content. Design & Development Website design should begin with Internet Marketing Principles and Internet Communications Strategy. Effective Web Design for most organizations is design that presents content and function in a manner that inspires and facilitates interactivity and an increasing tendency to participate in a meaningful way. Effective web development moves control of the content of the website away from IT and to the marketing team. Content The ability to post, edit, and manage content is the ability to be effective on the web. Many organizations need this kind of ability internally. RevenFlo develops in software that allows for easy publishing and management, and we train client staff to do this work or provide this work on contract. Hosting We recommend you host with a national hosting provider with a dedicated focus on web hosting. As your web team, we consult and guide you in establishing such a relationship. Maintenance We provide maintenance, per request and by recommendation, on an hourly model. This avoids you paying an "insurance premium" on your website.

Website Design & Development Website Features Editable Content Compelling Design Cutting-Edge Technology Standards Compliant Development Optimized for Search Engines Integrated with Social Media

6 Website Design & Development Website Features Editable Content Compelling Design Cutting-Edge Technology Standards Compliant Development Optimized for Search Engines Integrated with Social Media Multi-Media (Pictures, Videos, Etc.) Software Integration News/Event Publishing WEBSITES FOR PROFESSIONAL SERVICES Web Team is the Solution In today's business climate, local professional service businesses need to leverage the Internet more than ever. When investing in using the Internet in a meaningful way, the local service provider needs a productive team to do so. It is the team - more than the technology, the tools, the methods, or anything else - that is your true solution. You can't simply buy success on the web. You must achieve it. Your RevenFlo Web Team provides you the solution you need to improve your web presence, increase your web traffic, generate conversions and leads, and ultimately bring revenuecentric growth to your business or professional practice. We are your web team.

7 INTERNET MARKETING PROGRAMS "Internet Marketing is the persistent strategic activity of using the Internet to build, engage with, and move to action a qualified audience." - Jason Broadwater The Outcomes While the goal of marketing is growth, objectives of Internet Marketing often look like: Improved presence on the web (search, social, etc.) Expanded, engaged community and network Increased number of prospects and referral prospects More and better visitors to your website More desirable visitor behavior on your website More contacts and inquiries (leads) The Tools We use an array of tools to conduct Internet Marketing activities, including: Your website (with trackable phone# and contact forms) Local directories, social sites, and blogs , newsletters, and automation software Paid placement advertising (text, banner, video) Analytics software (to measure everything) The Process We meet with you monthly. At the meeting, we present what we did last month, what the analytics are showing as the results of our efforts, and what we plan to do next month. We want to hear from you on how are the calls/contacts (good, ok, waste of time), what do you have new or going on that you want us to focus on, what kinds of behavior do you want to see from your prospects/clients, and approval to proceed. The program should be thought of in quarterly and annual cycles, but contractually runs month to month. We achieve measurable results.

8 INTERNET MARKETING ANALYTICS RevenFlo uses Analytics software to measure progress towards your objectives. We measure traffic, sources, behavior and conversions on your website. We measure impressions and conversions in your advertising management. We measure your placement and performance in search engines for strategic key terms. We use trackable phone numbers and measure your number of phone calls. We use contact forms to measure contacts from your site. We utilize A/B testing to measure the performance of content (comparing its performance with alternate versions). We measure most everything we can, and we work to affect it in a positive way.

9 BUDGETARY INFORMATION All RevenFlo pricing is based on the $100 hour. Monthly Programs are based on a fixed budget of hours per month (min. 15). Projects can be billed hourly or project-rated based on estimate of hours. Maintenance is logged by the hour and billed at the end of the month. Websites for local service providers run $5k-$15k for stand alone projects (based on hours of work), but are often built for less if on the front end of an Internet Marketing Program. Internet Marketing Programs for local services companies range from $1,500-$5,000 per month (based on hours of activity). This does not include any advertising budget (meaning what you may want to pay for advertising in Google, LinkedIn, or Yellowpages.com, etc.). The minimum paid advertising budget we manage is $1,000 per month. We often find that an Internet Marketing Program client needs a new website for the effort to be effective. In that case, we start with at least a $3,500 first month, then begin the second month on what will be the regular monthly rate. So, a minimum program looks like this: $3,500 for the first month $1,500 per month after that to RevenFlo $1,000 per month to advertising costs (after site goes live) There is AMPLE work to be done, and there is a very high threshold before reaching a point of diminishing return. So, the budget is just a gas pedal on how fast you want to get it all done and see the results. When we are your web team, anything to do with your website or Internet Marketing, just forward to us, and we will handle it for you. We will also train you or your staff to do meaningful web work, as well, if that suits your needs and model. As your web team, we function as your contracted Internet Marketing Department.

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What