A Quick and Simple Way to Increase Leads and Revenue for Your Surgical Practice Spending the Same or Even Less on Your Advertising

Save this PDF as:
Size: px
Start display at page:

Download "A Quick and Simple Way to Increase Leads and Revenue for Your Surgical Practice Spending the Same or Even Less on Your Advertising"

Transcription

1 A Quick and Simple Way to Increase Leads and Revenue for Your Surgical Practice Spending the Same or Even Less on Your Advertising This document starts out with a question for you For every 100 people who visit your website, approximately how many of those 100 people (your prospects) are engaging with your surgical practice in some way? How many are calling you, ing you, submitting a web form or stopping in to your practice? If you re like almost every other plastic surgeon in your area or in the country for that matter, you re probably getting 3-5% of your website visitors (on average) to actually engage with your practice in some way. That means 95+ of every 100 visitors to your website are leaving without taking any action. Those numbers are not good and are the primary cause of frustration with plastic surgeons and other local businesses attempting to maximize ROI with their online marketing campaigns. Here is How You Fix This Ready? 1

2 You are going to be absolutely amazed at the dramatically improved results you re going to see with your online marketing by making some relatively quick and simple modifications to what you re already doing. Better yet, you can completely dominate your local industry by jumping on this, getting serious and doing it correctly. The main reason for this is that much of your competition is not yet doing what we re about to go over. They soon will be but they aren t yet, which means you need to take advantage now. The 4-Phase Lead Gen System We re only going to be going over the basics here in order for you to get the gist. You ll need to decide how you want to go about actually implementing this for your surgical practice whether that s doing it yourself or having us take care of it for you. Here are the 4 phases involved with the best possible lead gen system you can implement for your surgical practice 1) Discovery Phase 2) Lead Capture Phase 3) Retargeting Phase 4) Ongoing Marketing Phase 2

3 Where many (if not most) plastic surgeons and other local businesses are going very wrong with their online marketing are in phases 2, 3 and 4 above. Only Sending Traffic to Your Website is NOT Enough Before we quickly run through the different phases listed above, it s important for you to grasp the following Simply driving traffic (prospects) to your website isn t what s going to grow your business and revenue on a consistent basis. Lack of traffic is usually not the problem. The breakdown in your online marketing typically happens as a result of not having a proven system in place for capturing your traffic as qualified leads that turn into new patients. For example, you could be dominating the first page of google but that alone won t do you much for you without an effective strategy in place for converting that traffic into leads and new patients. If you re spending any amount of money and/or time advertising online, you re probably going to be quite disturbed at how much of that you ve been wasting. The good news is, you re going to learn how to fix it in this document. 3

4 1 - Discovery Phase This is how you re initially exposing your surgical practice to your prospects online. You could be doing this via any number of methods including, organic search engine rankings (SEO), publishing and ranking videos, PPC ads with Google and/or Facebook, posting to your Facebook page and other social media, etc. It s quite possible that you re currently running PPC ads with Google and/or Facebook. This makes it even more important to have the right system in place for converting your traffic into leads. Why is that? Because without this system in place, I can guarantee that you re wasting much of your ad spend. 4

5 2 - Lead Capture Phase Here s where online marketing campaigns begin to fail for plastic surgeons as well as most all other local businesses and you re probably one of them. Note: By implementing only phase 1 (initial traffic source) and phase 2 (lead capture) alone, you can increase leads for your surgical practice by up to 5 times or more without doing any additional advertising and probably even less. The lead capture phase is the most important phase of any online marketing campaign that you run. Sending all of your traffic to your main website or to the wrong type of landing page is killing your marketing efforts and possibly your entire business. You need to be sending all of your online traffic to landing pages designed to do one thing, capture your visitors as a qualified lead. It s after you capture them as a lead where the marketing process starts. Capturing your website visitors a lead gives you the ability to continually market your services to them in a strategic and automated fashion at zero ad cost going forward. 5

6 If you re paying for ads that send people to your website, sending them to the right type of lead capture page is a necessity if you don t want to continue wasting a large portion of your ad budget every month. Almost all plastic surgeons and other local businesses (who aren t yet working with people like us) are sending people to their cluttered and confusing website with the call to action being too many damn choices. This is the main reason why the majority of people visiting your website leave without taking any action. 6

7 Visitor to Lead Conversion Examples Take a look at some examples below when it comes to percentage of website visitors we convert to leads for clients using strategic landing (capture) pages. Keep in mind, on average, most plastic surgeons and other local businesses are maybe getting around 3-5% of their website visitors to engage with their business in some fashion. The lowest in the examples below that are being converted to leads is 15%. That s the LOWEST and it s still over three times the average. 7

8 How About Increasing Your Leads by up to 5 Times or More? Think about what it would mean for your surgical practice if instead of having 3-5% of your website visitors engaging with your business, you had 15% or more and what if that happened within the next 30 days or so? This is very possible by simply sending your visitors to the right type of landing (lead capture) page. Broadening Your Base You re Ignoring Most of Your Prospects There s another aspect involved with phases 1 and 2 that I would like to touch on as it can completely change your business. The fact is, most plastic surgeons and other local businesses (that aren t working with people like us) are all marketing to only 3% of their prospects. I know this by simply looking at the overall message plastic surgeons and other local businesses are putting out there. The 3% of your market that you and nearly every other plastic surgeon are going after are those who are in the market for your services as of right now. Why fight for only the 3% when you can go wider and capture all of your market? 8

9 By broadening your base of prospects you can control the eyes of your market. When you control the eyes of a market, you can dominate that market. You broaden your base by capturing everyone who is a potential candidate for your cosmetic services, not necessary right now but at some point in the future. That portion of your market is a whopping 90%+ that you ve been ignoring. Again, I m not going to get into this too much here, it s really another topic for another day. However, you should be thinking about this and getting excited about the possibilities. Now is the time to get a serious head start on this over your competition. Feel free to ask us about it or request more information. 9

10 3 - Retargeting Phase As we ve covered, only 3-5% (if you re lucky) of all visitors to your website are actually engaging with your surgical practice by giving you a call, ing you, stopping in or whatever. Simply sending your visitors to the right type of landing (capture) page is going to help mitigate this problem as we went over in phase 2 (lead capture). However, retargeting is going to allow you to capture the rest of your website visitors that leave your website without opting in or taking action. In a nutshell, Retargeting allows you to capture every prospect who visits your website regardless of whether or not they take your desired action or leave your website. You do this by setting up special tracking code on your website or wherever you re sending traffic to that in effect tags your visitors by capturing some key information. The information captured will allow you to get back in front of those people over and over by putting customized ads only to those you know have been to your website. Powerful stuff! 10

11 4 Ongoing Marketing Phase This is the fun, exciting and relatively stress-free phase for your surgical practice. You now have a pool of qualified leads that you KNOW are very interested in your services that you can continually market to minus the ad cost. Remember, you obtained this pool of leads by capturing them via one of your strategic landing pages. The better, more tightly focused your landing pages are, the more valuable these leads will be to you in both how qualified they are and how easy it is to market to them going forward. Tracking I didn t mention tracking as one of the steps but this is very important to your overall success. Not tracking and analyzing your online marketing campaigns is called, gambling. ABT - Always Be Tracking So you can fix what s broken and scale what s working. Phone number tracking is part of your overall tracking and very important. When calls come in to your office, do you know what ads those call are resulting from? If not, how can you cut what s not working and build on what is working? Short answer, you can t, it s impossible. 11

12 Implement Now Implement this 4-phase system for your surgical practice and you can dominate your local market online. It s really easy to do this right now as much of your local competition is not yet doing it. They soon will be but they aren t yet. Your First Step Setting up one or more landing (capture) pages Every day that you continue sending traffic (prospects) to your main website instead of a custom landing (capture) page, you are both wasting your ad budget and missing out on a lot of new business and revenue, guaranteed! It is a must for you to start sending people to the right type of landing page. That should be your first step in building your online lead gen system that can have you dominating your local market online in the very near future. Get your landing page(s) set up now and you can be generating up to 5 times or more the amount of leads and business by this time next month. Have us do it for you and we ll guarantee dramatically improved results and better ROI within the next 30 days. 12

13 Schedule a Quick Call With Us Your next step is to schedule a quick phone call with us to ask questions and discuss us possibly helping you with this. Simply click on the banner below. 13

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Marketing Analytics What needs to Be Measured

Marketing Analytics What needs to Be Measured Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide

The 20-Minute PPC Work Week. Making the Most of Your PPC Account in Minimal Time. A WordStream Guide The 20-Minute PPC Work Week Making the Most of Your PPC Account in Minimal Time A WordStream Guide The 20-Minute PPC Work Week WordStream Customer Success Making the Most of Your PPC Account in Minimal

More information

INTERNET MARKETING PRODUCT CATALOGUE

INTERNET MARKETING PRODUCT CATALOGUE INTERNET MARKETING PRODUCT CATALOGUE search engine optimization pay per click ad retargeting reputation monitoring call tracking advanced analytics a/b testing info-graphics about our services who we are

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

Why Web Analytics Should be Important to You

Why Web Analytics Should be Important to You Why Web Analytics Should be Important to You In our Insights series, we ve explored many aspects of running a successful website. Keeping a close eye on visitor information is an important aspect of achieving

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

Quality Satisfaction Management. Performing Keyword Research

Quality Satisfaction Management. Performing Keyword Research Quality Satisfaction Management Performing Keyword Research For the purposes of this paper, we ll use Google to represent all search engines (Bing, Yahoo, etc.). The same principles apply, regardless of

More information

Top Of The Search. Helping Companies Expose Their Brand On-Line

Top Of The Search. Helping Companies Expose Their Brand On-Line Top Of The Search Helping Companies Expose Their Brand On-Line www.topofthesearch.co.uk tweet us: @topofthesearch or email us: sales@topofthesearch.co.uk Top Of The Search Top Of The Search is a Digital

More information

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com

Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Brought to you by: http://privatemailingclub.com http://adtroopers.com http://trafficcoupons.com Do you ever have the feeling that there is something that other people know about making money online that

More information

Some important marketing tactics you should be implementing in 2016.

Some important marketing tactics you should be implementing in 2016. Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

We are here to help you...

We are here to help you... We are here to help you... Hi Scott Wilson here the Founder of Digital Influence. I just wanted to say thanks for taking the time to read this short report. As a business owner that has been lucky enough

More information

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all

More information

The Top 3 Things That Will Improve Your Online Advertising ROI

The Top 3 Things That Will Improve Your Online Advertising ROI The Top 3 Things That Will Improve Your Online Advertising ROI www.profitworks.ca See end of document for how to get $300.00 in free online advertising 1. Set Your Maximum Bid Per Click At $0.90 or lower

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle)

Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle) Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle) Retargeting is probably something you have seen, but

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

323-868-3581. Search Engine Optimization

323-868-3581. Search Engine Optimization Search Engine Optimization What s the Difference between Pay-Per-Click and SEO Pay-per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

www.webfective.com Search Engine Optimization Services

www.webfective.com Search Engine Optimization Services www.webfective.com Search Engine Optimization Services Search Engine Marketing Overview Search engine marketing is the process of placing your business in the keyword searches of your prospective clients.

More information

Jump-start your site traffic with our Proven three step approach

Jump-start your site traffic with our Proven three step approach Jump-start your site traffic with our Proven three step approach A three step approach that works You ve just developed a great web site in the Internet cosmos Now what? If you want your site traffic to

More information

Reasons you might think Google AdWords is not for you.

Reasons you might think Google AdWords is not for you. Reasons you might think Google AdWords is not for you. Think AdWords is not right for your business? Here are some reasons you might want to think again. Google AdWords is too expensive Small businesses

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by

Pay Per Click. Advertising. 12 Targeting Options Most Businesses Don t Know About. Brought to you by Pay Per Click Advertising 12 Targeting Options Most Businesses Don t Know About Brought to you by PPC Pay Per Click Advertising...is a form of online marketing that makes use of sponsored search results,

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Top Practices To Boost Your Law Firm Leads

Top Practices To Boost Your Law Firm Leads Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to

More information

Revenue Growth. Video Advertising

Revenue Growth. Video Advertising Increase Your Revenue Growth With Video Advertising A Guide to Getting Started with YouTube Ads + 47% Contact Us Today to Jumpstart Your YouTube Advertising: 1 About YouTube YouTube is the leader in online

More information

Real Estate Lead Generation 101: Landing Pages. version 1.0 DISPLET.COM. Landing Page. Conversion Tools. Qualified Traffic $

Real Estate Lead Generation 101: Landing Pages. version 1.0 DISPLET.COM. Landing Page. Conversion Tools. Qualified Traffic $ Real Estate Lead Generation 101: Landing Pages version 1.0 By DISPLET.COM Landing Page Conversion Tools Qualified Traffic $ P a g e 2 Table of Contents What is a landing page and why are landing pages

More information

Online Marketing for Law Enforcement Recruitment

Online Marketing for Law Enforcement Recruitment Online Marketing for Law Enforcement Recruitment Ad House Advertising Kim Smith kim@adhouseadvertising.com About our Company Full service advertising agency and video production company in New Mexico,

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

2013 Solo and Small Firm Conference

2013 Solo and Small Firm Conference Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision

More information

Get Found. Sell More Homes.

Get Found. Sell More Homes. Get Found. Sell More Homes. We generate qualified buyer and seller leads and help you nurture them. Union Street Media: No other company offers the combination of individual attention and real estate Internet

More information

A Business Owner s Guide to: Ad Retargeting

A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting A Business Owner s Guide to: Ad Retargeting Did you know that only two percent of website visitors will turn into actual customers? The rest 98 percent of everyone

More information

Exponential Lead Generation Strategies - Transcript

Exponential Lead Generation Strategies - Transcript Exponential Lead Generation Strategies - Transcript Episode 1: Introduction To Exponential Lead Generation On The Internet Click here to watch the video Hi, my name is Will Swayne, from Australian lead

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication

THE SECRETS TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 THE S TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) A Key Principles publication 10 S THE TO ONLINE MARKETING (MOST AGENCIES WILL NEVER TELL YOU!) By Jackie Key, Managing Director, Key Principles

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

They have way too many things to do already. Not enough time to do them. They don't know how to get started with new marketing projects.

They have way too many things to do already. Not enough time to do them. They don't know how to get started with new marketing projects. 1 Table of Contents Introduction 3 1. Buyer Personas 4 2. Web Design & Mobile Marketing 5 3. Increasing Personal Productivity 5 4. Search Engine Optimization 6 5. Understanding Google Analytics 6 6. Lead

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

KIA MARKETING DIGITAL ADVERTISING (PPC)

KIA MARKETING DIGITAL ADVERTISING (PPC) KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch

More information

How to Use Google AdWords

How to Use Google AdWords Web News Apps Videos Images More Search Tools How to Use Google AdWords A Beginner s Guide to PPC Advertising How to Use Google AdWords offers.hubspot.com/google-adwords-ppc Learn how to use Google AdWords

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Generate Leads With. -YouTube- Creating YouTube Ads

Generate Leads With. -YouTube- Creating YouTube Ads Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views

More information

AdWords Explained in 876 Words PPC Audit XMen

AdWords Explained in 876 Words PPC Audit XMen AdWords Explained in 876 Words PPC Audit XMen Thanks to an unexpected Amazon.com gift card from a consulting client, I ve been reading Tim Ferriss new book, The Four Hour Chef. Now, honestly, I have no

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

Lead Generation Success

Lead Generation Success 5 Step Guide to Lead Generation Success Generate more leads and close more deals - Actionable tips for creating a successful long term lead generation and customer acquisition strategy. Brought to you

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

The 4-Part Guide on Getting New Clients with Video Marketing. By: Ben Marvazi Founder, Promoshin.com

The 4-Part Guide on Getting New Clients with Video Marketing. By: Ben Marvazi Founder, Promoshin.com The 4-Part Guide on Getting New Clients with Video Marketing By: Ben Marvazi Founder, Promoshin.com This guide will go through the 4 steps you need to follow to create a video, use that video to attract

More information

+395% How Saint Street Helped NVISION Eye Centers Double Their Online Leads. Online Leads

+395% How Saint Street Helped NVISION Eye Centers Double Their Online Leads. Online Leads How Saint Street Helped NVISION Eye Centers Double Their Online Leads 1,250 Saint Street has delivered on everything we needed, and everything we ve asked for. They ve been invested in our success since

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

How to Engage Customers with Social Media. White Paper & How-to Guide

How to Engage Customers with Social Media. White Paper & How-to Guide How to Engage Customers with Social Media White Paper & How-to Guide Table of Contents Overview... 3 Is it really social, or just more media?... 3 Key principles... 3 The Social Media Experiment: will

More information

6 Steps To Success With Your Web Agent Solutions Website

6 Steps To Success With Your Web Agent Solutions Website 6 Steps To Success With Your Web Agent Solutions Website By Jay Kinder and Michael Reese Introduction Congratulations on your decision to join the Web Agent Solutions family. It s an enormously effective

More information

The Partner s Guide to the Best Kept Secrets of Online Lead Generation

The Partner s Guide to the Best Kept Secrets of Online Lead Generation The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online

More information

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL! Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

Google AdWords vs Google Analytics: Dissecting Remarketing Lists. Written by Carrie Albright, Senior Account Manager. hanapinmarketing.

Google AdWords vs Google Analytics: Dissecting Remarketing Lists. Written by Carrie Albright, Senior Account Manager. hanapinmarketing. Google AdWords vs Google Analytics: Dissecting Remarketing Lists Written by Carrie Albright, Senior Account Manager In PPC, the power of remarketing is undeniable. Being able to interact with those who

More information

YouTube In-Stream Ads 101

YouTube In-Stream Ads 101 Legal No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written

More information

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide

The 8 Key Metrics That Define Your AdWords Performance. A WordStream Guide The 8 Key Metrics That Define Your AdWords Performance A WordStream Guide The 8 Key Metrics That Define Your Adwords Performance WordStream Customer Success As anyone who has ever managed a Google AdWords

More information

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston

Know Enough. to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Know Enough to be Dangerous: Your Guide to Online Marketing in Houston Houston s economy is stronger than much of the country due

More information

Comprehensive Guide to. Reinventing Your Sales Funnel. - with - CONTENT MARKETING

Comprehensive Guide to. Reinventing Your Sales Funnel. - with - CONTENT MARKETING Comprehensive Guide to Reinventing Your Sales Funnel - with - CONTENT MARKETING I PART ONE THE NEW KID ON THE BLOCK CONTENT MARKETING IS H T It's the new kid on the block in online marketing, and it's

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

TURN VISITORS INTO LEADS

TURN VISITORS INTO LEADS TURN VISITORS INTO LEADS HOW TO BUILD AN ONLINE LEAD CAPTURE MACHINE By Andrea Parker Imagine that I just handed you a crisp stack of one hundred $10 bills. Each $10 bill represents one of the last hundred

More information

Drastically New Ways To Retarget

Drastically New Ways To Retarget Drastically New Ways To Retarget TABLE OF CONTENTS INTRODUCTION.... 01 BURN PIXELS.... 02 SOCIAL MEDIA RETARGETING.... 03 SEGMENTATION + CREATIVITIY.... 04-05 FREQUENCY CAPS.... 06 A/B TESTING.... 07 USE

More information

Profit-Pulling PPC Ads

Profit-Pulling PPC Ads Profit-Pulling PPC Ads How to Write Facebook & AdWords Ads that Get Clicked Karon Thackston www.wordtracker.com Contents Introduction to Profit-Pulling PPC Ads 5 Chapter 1: The why and who of writing paid

More information

Website Marketing & Design

Website Marketing & Design Website Marketing & Design Razorlight Media (RLM) 2207 Kemper Lane Cincinnati, OH 45206 local. (513) 549-7355 toll free. (866) 377-4331 fax. (866) 377-4331 web. www.rlmseo.com twitter: twitter.com/rlmseo

More information

The 10 Best Ways to Improve the Results of Your Google AdWords Ads.

The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 1 The 10 Best Ways to Improve the Results of Your Google AdWords Ads. 2015 Andreas Pappas, All rights Reserved 2 DISCLAIMER The author has made every attempt to be as accurate and complete as possible

More information

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/

More information

What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com

What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com Do You Recognize These Logos? Your Customers Do! Don t you want a marketing company that

More information

Some Progressive Marketing Steps. The Mark Garner Real Estate Team. Will Take To Get Your Property Sold!

Some Progressive Marketing Steps. The Mark Garner Real Estate Team. Will Take To Get Your Property Sold! Some Progressive Marketing Steps The Mark Garner Real Estate Team Will Take To Get Your Property Sold! We ll create a Sharp Website For Your Property. It will have a unique domain name for your street

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

Good Call. A Guide to Driving Calls with AdWords

Good Call. A Guide to Driving Calls with AdWords Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly

More information

PPC FOR LEAD GENERATION HOW TO GET MORE LEADS WITH PPC

PPC FOR LEAD GENERATION HOW TO GET MORE LEADS WITH PPC PPC FOR LEAD GENERATION HOW TO GET MORE LEADS WITH PPC Ask any business owner what he or she needs, and you ll likely hear more customers. Businesses can t just rely on their existing customers to fuel

More information

DIGITAL MARKETING 101:

DIGITAL MARKETING 101: DIGITAL MARKETING 101: BETTER WEBSITE, BETTER MARKETING TABLE OF CONTENTS 3. The Foundation of a Successful Website 4. 5 More Features of a Successful Website 5. What Search Engine Optimization Is (And

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Online Marketing Channels

Online Marketing Channels Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes

More information

What Is Pay Per Click Advertising?

What Is Pay Per Click Advertising? PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

More information

Choosing an. Attribution Solution

Choosing an. Attribution Solution Choosing an 1 Attribution Solution a short guide Introduction Online marketing has grown at a fast clip over the years. Recently, however, measurability has led marketers to question the efficiency of

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

4 Ways To Increase Your Rankings in Google & Improve Your Online Exposure

4 Ways To Increase Your Rankings in Google & Improve Your Online Exposure 4 Ways To Increase Your Rankings in Google & Improve Your Online Exposure Written by Bobby Holland all rights reserved Copyright: Bipper Media -------------------------------------------------------------------

More information

Location marketing made easy

Location marketing made easy Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location

More information