Accelerate Your Shop s Future HERE.

Transcription

1 Accelerate Your Shop s Future HERE.

2 BUILD YOUR SHOP OF TOMORROW WITH A COMMITTED PARTNER AND NAPA AUTOCARE TOOLS NAPA AutoCare is an integrated program that unites everything you need to prosper not just today, but as a successful business that s relevant to the customer experience today s vehicle owners will demand in the future. That means state-of-the-art communication methods, high technology and team expertise. Your NAPA AUTO PARTS Store representative is essential to the benefits you can gain from the program. They have unparalleled knowledge of how to access and implement countless resources that will make your business stronger and more profitable and they are ready to work closely with you to achieve your goals for growth. THE NAPA AUTOCARE CENTER CODE OF ETHICS Every member agrees to: Have at least one ASE-Certified technician on staff. Perform high-quality diagnostic and repair service at a fair price, using quality NAPA parts. Uphold the integrity of all members of the NAPA AutoCare Program. Maintain the highest standards of the repair service profession. Be dedicated to customer satisfaction. Obtain prior authorization and provide a price estimate for work to be performed. Exercise reasonable care for the customer s property while it is in the shop s possession. Provide a system for fair settlement of customer complaints, should they occur. What is NAPA Know How? As the cornerstone of NAPA s current national advertising campaign, NAPA Know How is a simple, effective way to highlight the expertise that sets us apart. The professionals at your NAPA store know how to provide the highest quality parts and service to help you meet your customers needs and increase your productivity. Plus, they have NAPA AutoCare Program tools to be your partner in competing as an independent business and in growing your operation profitably. Together, you and NAPA are an unbeatable team the go to choice of today s consumers who want expertise to meet their automotive maintenance and repair needs.

3 NAPA BRAND & PROimage THE NAPA BRAND As an approved NAPA AutoCare Program member, you are legally authorized to use the NAPA marks within your business. Recognized by 95 percent of the motoring public, the NAPA brand symbolizes trust and quality. Leveraging the NAPA brand throughout your business shows consumers that you are relevant to the value they seek for their automotive service and repair needs. PROimage Appearance, or image, is what creates that all-important first impression for consumers and strongly influences their buying decisions. That s why NAPA AutoCare offers PROimage, a program devoted entirely to helping members project a more professional image. Many NAPA AutoCare Centers have utilized PROimage to upgrade their facilities with new exterior and interior signage, paint, banners, door graphics and the like. After completing their makeovers, those NAPA AutoCare Centers reported increased sales above the national average. BEFORE AFTER PROimage WEBSITE Everything you need for a professional, NAPA AutoCare-branded shop is at your fingertips on the PROimage website: FREE LOOK Visit this section of the NAPA PROimage website to upload photos of your facility and see (at no cost to you) what it could look like inside and out with NAPA AutoCare signage and colors. Exterior signs Interior elements Leasing options And more! Exterior elements Uniforms Collateral/marketing/tech materials PROimage CO-OP PROimage customers can apply to receive partial reimbursement for qualifying expenditures on PROimage elements. 3

4 NATIONAL ADVERTISING NAPAAUTOCARE.COM The NAPAAutoCare.com website s main focus is to drive customers to NAPA AutoCare Centers. Consumers can locate members via city/state or ZIP code. The dedicated member page can be accessed by all members and provides: Information regarding the NAPA AutoCare Program and its included and available benefits organized into helpful categories. Free downloadable files (marketing materials, order forms, etc.). I mportant contact information for NAPA AutoCare Program team members at NAPA Headquarters and program-related vendors. F requent updates as new benefits are added and existing programs are enhanced. A special mobile version of NAPAAutoCare.com is also available for consumers to access via their smart phone or other mobile devices. UPDATING YOUR MAP LOCATION Change your business location quickly and easily at any time at NAPAAutoCare.com. B:9.375 T:8.375 S: LET-NAPA LOCATOR Members are automatically listed here to help consumers find your business. B: T: S:9.875 EVERYONE S A FAN OF OUR PEACE OF MIND WARRANTY. No matter what team you follow or where you follow them to, NAPA will be there with you. If you ever experience a problem with a covered repair, NAPA s Peace of Mind Warranty protects you for 12 months or 12,000 miles and is honored at more than 13,000 locations nationwide. Let our KNOW HOW give you something a little extra to cheer for this season, and visit NAPAAutoCare.com to find a NAPA AutoCare Center near you. NAPAAutoCare.com LE T-N A P A NAPA ADVERTISING Your business can benefit from the millions of dollars spent each year promoting the NAPA brand and keeping it in front of consumers via today s most popular radio networks and digital media. STORE NAME HERE STORE ADDRESS HERE STORE PHONE NUMBER HERE 086-NACRPP22877 T P.O.# Page 4/C Bleed Bleed: x Trim: x Live: x June 2012 MERCHANDISING/BUSINESS AIDS NEW YORK 2012 PLUGGED IN STUDIOS Showcase your professionalism and partnership with NAPA 1675 Broadway Client: KTG Job #: 086-NACRPP22877 PO #: Job Name: PSP College Football Program Descr.: 1 Mechanical A.D.: D. Goldstein Copywriter: T. Amico Potack Originator: T. Cory-Ringston Plugged In Studios #: T Date: June 21, 2012 Proof Level: 1 Page #: 1 Location: Studio Server/NAPA Folder/File: T PSP College Football Program.indd Created by: kb, Proofread by: Logos: T Facebook.ai, T Twitter.ai Art: Pick up from: 1 T NAPA_BluePrint_Shield_v01.psd, T PSP College Football Program.indd (Size) T Footbal Hi-RezAlt.tif, T _NAPA College Football Print Ad-Custom.indd T napaautocarecenter.ai (Bottom Copy) Color: 4/C Output: Fieries Program: Indd CS5 Font Specs: Trade Gothic Bold Cond No. 20 with a wide range of NAPA AutoCare-branded interior and exterior elements. 4 INTERNET MARKETING TIPS Get advice for advertising your business online, from Facebook advertising to making your website more search engine-friendly. Plus, learn how to use QR codes to drive website traffic from your customers who use smart phones.

5 NATIONAL WARRANTY NAPA AUTOCARE PEACE OF MIND WARRANTY DOUBLED TO 24 MONTHS/24,000 MILES! Covers qualifying services and repairs nationwide. Now increases to 36 MONTHS, 36,000 MILES when consumers pay for qualifying service and repairs with the NAPA EasyPay credit card. (See pg. 8 to learn more about EasyPay.) The Best Warranty in The Nation! LOCAL LABOR REIMBURSEMENT NAPA continues to provide the best products and services to NAPA AutoCare Program members. NAPA also realizes that even the best manufacturers in the industry can experience an occasional failure. Your servicing NAPA AUTO PARTS Store has a Local Labor Reimbursement Program available for qualifying NAPA AutoCare Program members. (Up to 1-ton, consumer-owned vehicles in non-commercial use.) NAPA AUTOCARE MEMBERSHIP PLAQUE Proudly display your status as a current NAPA AutoCare member. SIGNAGE All new members receive a tacker sign (choose 3 x9 or 3 x3 ) as part of their membership. 5

6 TRAINING For Technicians and Service Advisors NAPA Autotech training offers introductory, intermediate and advanced technical topics in many convenient options. Instructor-led, hands-on evening classes. Quality 4-hour evening classes are available through the Schedule Your Success program. To view the training schedule any time, go to NAPAautotech.com or NAPAAutoCare.com. Online, quick elearning courses to train anytime (30-min. modules). Monthly online library of Tech s Edge newsletters written by technicians, for technicians. Webinars for Service Advisors to improve their sales and communication skills. We recommend all technicians take the Technician Skills Assessment. In about one hour, a shop owner and the technician will know where the technician needs to learn more. There is no pass/fail of these topic specific assessments. Shop owners will get the answers they need to make smart decisions about training. Access NAPA Autotech training schedules and courses through the member section of NAPAAutoCare.com or napaautocaretraining.com. For Shop Owners and Managers In addition to offering elearning courses for owners and managers, NAPA Autotech has partnered with the best training providers in the aftermarket to bring shop management courses to our customers: The Waterhouse Group, RLO Training and the Automotive Training Institute (ATI). ASE CERTIFICATION REIMBURSEMENT Since ASE Certification is required, NAPA will reimburse your business $45 for one passing ASE test each year. NAPA AUTOCARE TRAINING BENEFITS Busy automotive technicians need to make the most of their training time, and NAPA Autotech offers convenient options: Autotech Tech s Edge 2013 Online Subscription New Topic Each Month for 12 Months Unlimited per Shop Use NAPA AUTOCARE CAREER CENTER JOB POSTING As an available benefit, you can now post a job through this valuable tool for 30 days for only $75, saving you hundreds of dollars when compared to a newspaper want ad. Powered by NAPA AUTOCARE CAREER CENTER RESUME DATABASE Members have access to search this valuable information for technician candidates and other employees. How Do I? Electrical and Successful Shop Management elearning Over 20 Braking tasks with step-by-step instructions 10 Technician Online Training Courses Unlimited per Shop Use Technician Skills Assessments Knowledge Assessment Testing focuses on each employee s training needs and learning path Assesses and reports on 9 technician skill areas Unlimited per Shop Use Training Management Tool Online Learning Management System Track employee progress, scores, transcript reports, print certificates and more Unlimited per Shop Use 6

7 *For a complete set of rules, make your request to: NAPA CSI PO Box 400 Kennesaw, GA Plus many, many more! The listed merchants are in no way affiliated with NAPA nor are the listed merchants considered sponsors or co-sponsors of this program. Uses of merchant names and/or logos are by permission of each respective merchant and all trademarks are the property of their respective owners. Terms and conditions are applied to gift cards/certificates. Please see the merchant gift card/certificate for additional terms and conditions, which are subject to change at merchant's sole discretion. Merchants are not liable for any actual or alleged claims related to this offer. Please call should you have questions. All logos are registered trademarks. All rights reserved. Must be 18 years or older to participate. A U.S. address is required for delivery. Other restrictions may apply. NAPA is not affiliated with Wal-Mart Stores, Inc. The services, products, or activities of NAPA are neither endorsed nor sponsored by Wal-Mart Stores, Inc. NAPA is not affiliated with The Home Depot. The Home Depot is a registered trademark of Homer TLC, Inc. You will receive a Reward Certificate in 4 to 8 weeks enabling you to select the gift card you desire. Darden Restaurants, Inc. owns (Red Lobster, Olive Garden, LongHorn Steakhouse, Bahama Breeze, and Seasons 52 ) and is not affiliated with NAPA. Darden is not a sponsor or co-sponsor of this program. Use of our restaurant names, logos or trademarks requires written approval from Darden. See backside of gift card for additional terms and conditions or visit Please call should you have questions. Visit for a complete list of retailers. REBATE & RETENTION VOLUME REBATE The NAPA AutoCare Volume Rebate is designed to provide you with marketing funds to contribute to the growth of your business. In short, the more you increase your purchases with your servicing NAPA AUTO PARTS Store, the more you ll earn (the average member earns $3,100 annually). The rebate is paid quarterly. You can use these funds to help you participate in a local NAPA AutoCare Business Development Group, advertise individually, attend business and technical training sessions and more. CUSTOMER SATISFACTION INDEX (CSI) PROGRAM This free program is a powerful tool for measuring your business strengths and weaknesses. It helps you build customer loyalty by monitoring your customer s opinions through online or mail-in survey responses. The program s Gift Card giveaways help incentivize customers to complete the survey. As an AutoCare Center owner, you can log on to to view and download your customer s responses in real time. Complete a survey today for a chance to win a 25 $ gift card! As an appreciation to our customers, every quarter we will give away a select number of $25 gift cards from participating retailers like the ones listed below. To register to win, simply complete and return one of our postage-paid reply cards in the mail. Or, you can complete a short survey at for double the chance to win! CSI PROGRAM Customer Satisfaction Index We re Giving Away 25 $ GIFT CARDS Save time, and Go Green with NAPA! Complete this To help us serve you survey online at better, please complete mynapasurvey.com. Online responses get the attached NAPA CSI double the chance Survey card. As an to win. appreciation, every quarter we See back for details. will give away a select number of $25 gift cards to participating customers. CSI PROGRAM Customer Satisfaction Index 1. How would you rate this NAPA AutoCare Center? Excellent Good Fair Poor 2. Were you satisfied with the repair work? Yes No NEW Design! Yes No Cards have a fresh look with Yes new questions No more Yes specific No to your mechanical service. 3. Were the personnel courteous, efficient and knowledgeable? 4. Was the estimate for work performed accurate or if additional work was necessary, were you consulted? 5. Was the facility clean and neat? 6. Was your vehicle ready on time? Yes No 7. Was it easy to schedule an appointment? Yes No 8. Would you recommend friends or family to this facility? Yes No NAME MECH The listed merchants are in sponsors or co-sponsors o respective merchant and al applied to gift cards/certi conditions, which are subje or alleged claims related to Tastefully Simple. Best Buy BEST BUY, the BEST BUY Must be 18 years or older t NAPA is not affiliated with T KENNESAW GA ADDRESS CITY/STATE/ZIP PHONE NOTES SATURDAY BUSINESS CASE Weekends are the only time many consumers have to take care of vehicle repair and maintenance. The choice to be open on Saturday is yours, of course but this booklet is a great place to start when making your decision. It s packed with facts and real-world examples about the business and profit potential of Saturday hours, alternating employee work hours and more. 7

8 CONSUMER FINANCING NAPA EASYPAY CONSUMER FINANCING When you offer customers the NAPA EasyPay credit card, you re giving them the financing flexibility they want: INSTANT CREDIT APPROVALS INSTANT USE 6-MONTH DEFERRED INTEREST FINANCING OPTIONS on purchases of $299 or more 12-MONTH DEFERRED INTEREST FINANCING OPTIONS on purchases of $750 or more NEW! 36 MONTHS/36,000 MILES Now when your customers pay for qualifying services and repairs with the EasyPay card, their NAPA AutoCare Peace of Mind Warranty coverage increases to 36 months /36,000 miles! NAPA SAFEPAY+ PROGRAM NAPA SafePAY+ is a state-of-the-art payment processing program that: Increases your sales with new customers and payment types, including gift cards and fleet cards. Improves cardholder security to help you comply with PCI requirements. Improves efficiency of personnel as they conduct transactions. Reduces your costs of credit card acceptance. Talk with your servicing NAPA AUTO PARTS Store representative to put SafePAY+ to work at your shop! BUSINESS CREDIT CARD Offered through Bank of America. You can apply for credit online and even get extra cards for key employees. ACCOUNTING SERVICES The Waterhouse Group works directly with your shop to meet your accounting needs with proven strategies and processes. They assist monthly/quarterly financial statements; payroll; payroll tax returns; tax consulting, preparation and returns; and more. LEASING Since 1989, Commodore Financial has been helping NAPA AutoCare members to be more successful. Leasing opportunities are available for technology equipment, shop upgrades, signage and more. CAR RENTAL Special rental car rates available for your customers. 8

9 NAPA SERVICE ASSISTANT NAPA SERVICE ASSISTANT WEBSITE Personalized with your business name, the new NAPA Service Assistant website gives your customers the information they need to say Yes to needed services and repairs. THIS POWERFUL ONLINE SALES TOOL: Is preloaded with articles, animations and videos to educate customers about the services and repairs you re recommending. Allows you to use it at your service desk or take it to the customer waiting area on your ipad. Lets you easily click-and-share its subject-specific information via online social media posts or s to customers. Helps maximize your position or ranking on search engine results. Can be linked to your regular business website. Differentiates you from competitors by positioning your business as one that stays up to date on technology. 9

10 SALES DRIVER PROMOTIONS When you purchase the 2013 Local Sales Driver Promotions Kit, you get to promote all 6 promotions for 60 days each! Local Promotions Instant Savings Consumer Offers funded 75% by NAPA. National Promotions Mail-In Rebate Consumer Offers funded 100% by NAPA. NATIONAL YELLOW PAGES AND ONLINE DIRECTORY PROGRAM This program is dedicated to saving you time and expense of planning and placing your own local Yellow Pages and Online Directory advertising. It offers professional, national brand recognition. Share the cost of your ad with other shops in your area, or receive help coordinating individual ads. ARe YOu 8 SeCONDS from LOSING A CuStOMeR? Keep Them Educated, Entertained and On the Line with NAPA On-Hold Messaging! INSIDe: Get the Facts that Could Save You $75,000 a Year! NAPA ON-HOLD MESSAGING SERVICE Raise customer awareness of your services, build trust and most importantly, increase sales with NAPA s On- Hold Messaging Service totally customized for your business needs and call patterns. 3 systems to choose from! 10

11 DIGITAL MARKETING NEW! DIGITAL MENU BOARD AND VIDEOS Tomorrow s technology is here NOW! With the easy-to-use Digital Menu Board, you can change pricing and services on the fly! Plus, you have a library of service and repair animations to choose from. Actual NAPA AutoCare tests have shown: 1 out of 5 consumers will ask for a service/repair they ve seen on the board. Targeted promotions had double-digit sales increases. For members who utilize the NAPA AutoCare Digital Menu Board Sales Driver promotional videos and images are provided automatically. Please make sure your templates include these in the rotation during the promotion period. If you need assistance, just call Two affordable pricing options are available. All you need is a minimum of a 37- inch flat screen 1080p TV and an Internet connection. WAITING ROOM MARKETING (AutoNetTV) NAPA has partnered with AutoNetTV to provide entertainment and information regarding vehicle care via their monthly DVD service, as well as Internet Web Tools. The service: Educates consumers about preventive maintenance and repair services to motivate them to have needed work performed. Provides educational content mixed with entertainment segments designed to engage the consumer. Features special interests and news programming. Has no competitive ads like TV! Uses DVDs that run approximately 90 minutes in a continuous loop so most consumers will never see a repeat segment. WEBSITE TRAFFIC BUILDERS With Web Tools, you can educate consumers with your current website. Regularly updated videos and articles increase the time a customer spends on a shop s website and helps establish a greater web presence. 11

12 BUSINESS DEVELOPMENT NAPA AUTOCARE BUSINESS DEVELOPMENT GROUPS A great way to grow your business is to partner with other quality NAPA AutoCare Center owners in your area. NAPA s new guide provides creative and unique ideas to develop a local team in your community. For example, the Kansas City Business Development Group has had a strong focus on training with many NAPA Autotech courses presented. The group collectively pays for the training and all technicians from member facilities are welcome. The Phoenix BDG has their own website, not only for group promotions but for individual information as well. NAPA MARKETING CRM From service reminders and easy-to-create shop promotions to thank you surveys, and reviews via , postcards or text, this easy-to-use CRM product helps drive more business and improve overall customer satisfaction. On average, AutoCare Centers using this service enjoy 10% or greater response rates. Another excellent CRM product available to all members, Demandforce delivers automated communications via and text, offers automatic online surveys and review collection, and helps develop potential new customers within Demandforce s non-automotive business network. MARKETING Reach out and stay in touch with your current customers with the help of Constant Contact. Professional, NAPA AutoCare-branded templates can be used for an unlimited number of s. TECHNOLOGY INCENTIVES As a NAPA AutoCare member, if you re considering a new business system, you can receive up to a $1,000 savings depending on the system you need. NAPA TRACS SMART CALL Add Smart CALL to NAPA TRACS for a world of valuable information about who is calling your shop. Before you answer the phone, see: name/phone number of caller; if the caller s vehicle is in your shop for repairs, if the caller has an active estimate/ro; all vehicles related to the caller and more. Also stores after-hours call information. CarCareCONNECT WEBSITES Each month, more than 6 million people search for auto repair services online. Make sure your business is easy to find! Let CarCareCONNECT help you connect with local customers and travelers who are searching for your services. This turnkey solution launches new websites; helps optimize your site s placement on popular search engines for greater conversion and relevance; provides online marketing tools for generating new business; and delivers website traffic analytic reports to help you see results. 12

13 BUSINESS DEVELOPMENT NEW! NAPA AUTOCARE GIFT CARD MAILER PROGRAM This turnkey program delivers $25 gift card mailers to your existing customer database and new prospects in your area. Some AutoCare Centers have reported response rates of greater than 25% when using these laminated plastic gift card mailers with average repair orders in the $250-$300 range. NAPA AUTOCARE CLUB CARD PROGRAM Whether you choose the Club Card, Club Card Plus or Key Ring Card option, this program helps you welcome new customers, keep current customers loyal and more by saving them money each time they return to your shop for specified services. 13

14 BUSINESS DEVELOPMENT FREE DOWNLOADABLE AND CUSTOMIZABLE LOCAL MARKETING MATERIALS Accessible in the member section of NAPAAutoCare.com. NAPA AUTOCARE VIP CARDPROGRAM Versionable VIP card art and letter are downloadable to help you build business by targeting discounts to local businesses and their employees. NAPA AUTOCARE THANK YOU CARD PROGRAM Show customers your appreciation for their business with a versionable, downloadable coupon card that lets you add a special thank you offer. 14

15 BUSINESS DEVELOPMENT THE IMPORTANCE OF CERTIFICATION There is a difference in being green and Green Washing. The NAPA GreenCare program certifies shops via a third party group of Environmental Engineers who provide the correct methods and measures to receive official certification by the EPA. NEW! NAPA GREENCARE PROGRAM GreenCare is a program for NAPA AutoCare Centers that want to proactively reduce their carbon footprint on the environment while enjoying energy cost savings and attracting new customers. Environmental experts will provide the most effective direction for you to maximize your efforts and return on investment based on your respective business model and current facility. The reductions in energy, taxes and other expenses should cover the cost to obtain and sustain Green Certification. ALREADY GREEN? CERTIFY YOUR SHOP For shops that don t want to invest in equipment or have already gone green, the GreenCare Certification program will allow them to legally market and monetize their efforts. MARKETING GreenCare shops will be listed on the public service website: findgreengarage.com and listed in the state and local Clean & Green City directories. In addition, there will be a national EPA Green Garage Challenge advertising campaign throughout 2013 to encourage the public to patronize official Green automotive repair shops in their community. CONSUMER WELCOME KIT Professionally designed materials assist NAPA AutoCare Owners in developing relationships with new customers. Two folder options full size and glove box versions are available. Online templates make it easy to download, customize and print for insertion into folders. Now more versionable than ever, allowing you to customize as much folder and insert content as you want. Order folders online, download and customize template inserts both accessible from the member page of NAPAAutoCare.com. 2D REPAIR FACILITY LAYOUT GUIDELINES NAPA provides members with many ideas and sample two-dimensional layouts for setting up a new facility or remodeling an existing one. 15

16 BUSINESS DEVELOPMENT MOVING TARGETS DIRECT MAIL PROGRAMS NAPA New Mover Program. When consumers relocate, one of the first things they need to find is a trustworthy automotive repair shop like an independently owned NAPA AutoCare Center. Target potential new customers who have moved into your marketplace with eye-catching mailers and offers that will drive them into your bays. Moving Targets is the nation s leader for targeted and costeffective neighborhood promotions. Since 1992, they ve helped more than 20,000 local retail businesses attract high-quality new customers and encourage current customers to buy more often. Birthday Connections Program. Recognize current customers with a personalized card or letter and a special offer during the month of their birthday with the Birthday Connections program. You ll be saying Happy Birthday! and giving customers another reason to visit your shop again. CREDIT APPLICATION TESTIMONIAL SERVICE CAPABILITIES WARRANTY WELCOME Welcome to (Insert Business Name Here) Your Local NAPA AutoCare Center and Fleet Management Partner Providing quality vehicle care and a proven Fleet Management Program in (insert city name or Providing quality vehicle care and proven Fleet Management Program in (insert city name or market area) since (insert year). (Insert NAPA AutoCare Center business name) is an independently market area) since (insert year). (Insert NAPA AutoCare Center business name) is an independently owned business that delivers honest and professional automotive repair and maintenance services. The owned business that delivers honest and professional automotive repair and maintenance services. The highly trained technicians at (insert business name) employ today s latest automotive technology and are highly trained technicians at (insert business name) employ today s latest automotive technology and are equipped to handle major and minor repairs on domestic and import cars, vans, SUVs and light trucks. equipped to handle major and minor repairs on domestic and import cars, vans, SUVs and light trucks. Through our relationship with NAPA AUTO PARTS, we are able to provide the benefits of an established Through our relationship with NAPA AUTO PARTS, we are able to provide the benefits of an established national entity while maintaining the personal touch of an independent, locally owned business. national entity while maintaining the personal touch of an independent, locally owned business. We understand that your business fleet is a major investment, and that is why we care for each vehicle We understand that your business fleet is major investment, and that is why we care for each vehicle as if it were our own. as if it were our own. FLEET MARKETING MATERIALS Increase your local fleet business with a more professional and impactful presentation of your services and benefits to potential fleet accounts. Folder and insert artwork is downloadable from NAPAAutoCare.com and is customizable. Print locally at your expense. Folders can be ordered online for a nominal fee. LOCAL USE CABLE TV AND RADIO Totally customized Treat Your Vehicle Right TV and radio spots for NAPA AutoCare Program members. 16

17 PREVENTIVE MAINTENANCE PREVENTIVE MAINTENANCE PROGRAM Each year, approximately $60 billion in needed vehicle maintenance goes unperformed in America. That s a huge opportunity! The NAPA AutoCare Preventive Maintenance Program quickly gears you up to professionally promote your NAPA AutoCare Center s ability to perform regular interval maintenance. It helps you make customers aware that your services will not void their new-vehicle warranties and provides a systematic team approach to preventive maintenance. NAPA AUTOCARE PRE-PAID PREVENTIVE MAINTENANCE CARD PROGRAM Provides you with the commitment of your customers pre-payment for ongoing preventive maintenance. Saves your customers money by bundling recommended services. Key Elements Checklists to guide your technicians in finding more needed maintenance. Preventive Maintenance Packages to help ensure a steady income stream and increased profits. POS Materials to help you educate consumers about the benefits of preventive maintenance. NAPA AUTOCARE VEHICLE HEALTH CHECK KIT A proven, systematic way to identify needed preventive maintenance, this kit includes a swab, test strip,special chemically treated fluid test pad and more to guide your technicians in recording findings in several categories. Performing the Health Check has added, on average, more than $70 per invoice in actual field results from NAPA AutoCare Centers. TELE-DIAGNOSTIC HOTLINE Identifix provides a twofold approach to fixing today s vehicles faster. It makes available a website with confirmed fixes to speed up the diagnostic process and provides a tele-diagnostic hotline service. NAPA AutoCare members receive substantial savings on the monthly subscription rate. 17

18 PERSONNEL NEW! AUTOCARE HEALTH INSURANCE PLAN The NAPA Insurance Center is proud to offer AutoCare Center owners and their employees individual and small group health insurance options. These affordable plans (up to a two-year rate guarantee) are administrated by JLBG, the nation s largest provider of health plans for associations and affinity groups. In 2011, participants saved an average of $3,700 (an average of 42%). By teaming up with NAPA, you may be able to save thousands in your health insurance cost. Contact the NAPA Insurance Center to get a quote at or at info@napainsctr.com. Visit our website at NEW! BUSINESS INSURANCE (PROPERTY/CASUALTY) The NAPA Insurance Center has secured a new partner and now has the ability to provide very affordable Business Insurance rates to NAPA AutoCare Centers. This exciting new program allows the NAPA Insurance Center to directly underwrite policies for NAPA Stores and NAPA AutoCare Centers only. We are now able to look at loss rates for just the NAPA family, which have historically been much lower than past programs. The result is a 5-tier pricing plan that will save the average AutoCare member hundreds if not thousands per year. Business insurance is on the rise so now is the time to get a quote from the NAPA Insurance Center at or at info@napainsctr.com. Visit our website at CELLULAR DISCOUNTS NAPA AutoCare members can enjoy special business and personal account savings from top wireless service providers. FREE DISCOUNT PHARMACY CARD All AutoCare Center owners and all their employees can now receive a free discount pharmacy card good at any Walmart or Sam s Club pharmacy. On average, a 20% to 30% (or greater) savings can be realized by using this program. NAPA UNIFORM PROGRAM Offers a wide range of products and cost effective solutions, including purchase, rental or lease benefits to give your employees and your shop the clean, professional look customers want. 18

19 COMMUNICATION NAPAAUTOCARE.COM MEMBER HOME PAGE Register Today for Fast, Easy Access! As a member, make sure you register at NAPAAutoCare.com to access the member page. Free Website. Website is customized with your business information and tied to NAPAAutoCare.com and NAPAonline.com. Your Custom Website Linked to NAPAAutoCare.com Locator. You can now quickly and easily update your free website on NAPAAutoCare.com or request to add your custom URL. By linking your website to NAPAAutoCare.com, you ll help optimize your website s search engine ranking. SALES PLANNER The planner helps guide all AutoCare Centers in working closely with their servicing NAPA AUTO PARTS Store to plan for their upcoming year s needs, improvements and opportunities for greater success. NAPA AUTOCARE FINANCIAL GPS Stay on course by comparing your business numbers to the averages and the top 25% of NAPA AutoCare Centers across the country. NEW! NAPA AUTOCARE INSIGHT This quarterly publication spotlights the type of helpful program, product and promotion information that members formerly received in the Quarterly Communications Pack. Plus, it delivers timely articles on how fellow members are growing their success with the many tools offered by the NAPA AutoCare Program. 19

20 HERE S WHAT WE NEED FROM YOU... Have at least one current ASE-Certified technician on staff. NAPA is pleased to verify all ASE credentials to ensure the integrity of the entire NAPA AutoCare community. Carry Garage Keeper s Legal Liability Insurance. Honor the NAPA AutoCare Center Code of Ethics. Perform high-quality service at a fair price in a clean, professional environment. Maintain a high standard of professionalism at all times. Prominently display NAPA AutoCare Center identification signage. Honor all NAPA manufacturers warranties. Offer and honor the NAPA AutoCare Peace of Mind Warranty to all customers on all qualifying services and repairs. Provide clean, safe and comfortable customer facilities. Employ qualified service staff professionals that are courteous and efficient. Keep the external and internal appearance of your facility clean, uncluttered and professionally organized. Make NAPA your primary supplier and first call for parts and supplies. Stay current on all statements from your servicing NAPA AUTO PARTS Store. Maintain a formal training system for keeping technicians up-to-date within the scope of your repairs. Stock at least four NAPA product lines. Maintain an inventory value of at least $1,000 in the above four product lines ($250 minimum each). Please consider discussing the nominal membership dues associated with the NAPA AutoCare Program with your NAPA AUTO PARTS Store professional. AC2013