BEST-IN-CLASS MERCHANT SERVICES

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1 BEST-IN-CLASS MERCHANT SERVICES First Data takes you beyond with merchant processing solutions that grow revenue and strengthen your customer relationships.

2 HOW WILL YOU GO BEYOND? In an era when the banking industry is changing and profit margins are decreasing, financial institutions are continually seeking out new ways to attract deposits and grow revenue. To stay competitive, it s crucial for you to implement a banking strategy that delivers the most value to your business and realizes the potential of every account. At First Data, we re uniquely positioned to help your financial institution succeed. With more than 40 years of global expertise, hundreds of products across 28 categories and 25,000 payment experts, we offer banks the breadth and depth of solutions and services others simply can t. Let alone, from one single, integrated source. Through a partnership with First Data, you can offer your business customers a complete suite of payment solutions with minimal expense and risk. First Data s partner programs allow you to focus on core banking products and services, while offering new and profitable merchant solutions to your customers. 400% The sales volume flowing through our portfolio is now a 400% lift. Assistant Vice President, Associated Bank

3 That was critical too a dedicated sales force. We talked to other vendors that had a sales force, but they weren t necessarily dedicated to Hancock Bank. Senior Vice President, Hancock Bank FIRST DATA S BROAD PORTFOLIO First Data offers the latest in intelligent, reliable merchant processing solutions that are fast, secure and effective. Plus, we provide you with a sales force to help leverage your brand and market presence to attract and retain new customers. First Data helps you meet the needs of your customers to maximize the value of your relationships plus, grow your bottom line. Payment Acceptance POS Card Acceptance Terminals Prepaid ecommerce Electronic Check Acceptance Security & Compliance Prepaid Mobile Advanced Solutions & Innovation Personalized Marketing Reporting & Analytics Information & Analytics

4 GO BEYOND: MERCHANT SERVICES FOR TODAY S MERCHANT The ways consumers buy goods and services are evolving every day. They expect the convenience and access of making payments when they want and from wherever they want. Many businesses are struggling to keep pace with evolving consumer payment preferences and are looking for a one-stop solution for all of their payment processing needs. At First Data, our global experience across the full payments value chain gives us unique insights into the marketplace, allowing us to develop the most innovative and comprehensive solutions merchants need to leverage more value from every transaction. We are committed to helping financial institutions meet the continued demands for new customers, new deposits and new sources of revenue. Through our partner programs, we offer a comprehensive suite of electronic payment processing solutions that can help you broaden your banking strategy and capture the merchant services market. Proven Benefits for FINANCIAL INSTITUTIONS Full Spectrum of Payment Solutions Branded Sales Force Streamline Operations With Minimal Expense Customized Marketing Program A comprehensive portfolio of solutions including equipment deployment and programming, customer service, terminal help desk, merchant training and activation, online transactions, reporting and more. Imagine having a dedicated branded sales force that can drive the growth of your program. Our highly trained sales professionals will actively pursue branch referrals as well as new customers in your market providing you the face-to-face touch that sets you apart from your competition. First Data assumes all expenses and responsibility for back office support and merchant liability (including underwriting, fraud and chargebacks). Round-the-clock point-of-sale (POS) and terminal Help Desk, as well as statement support, chargeback support and fraud protections are all included. Program marketing materials are uniquely designed to enhance your brand and grow your merchant services program. Plus, utilize our Marketing Program Catalog and Best Practice Guide that showcases marketing programs used for partner optimization.

5 SOLUTIONS TAILORED TO YOUR BUSINESS CUSTOMERS First Data has the processing solutions your clients need to enable payments anytime, anyway and anywhere consumers want. SOLUTION Acquiring FIRST DATA ADVANTAGE With First Data s wide breadth of fast, secure and competitively-priced solutions, accept virtually every payment option including MasterCard, Diners Club International, Visa, American Express, Discover Network, PIN-based and signature debit cards, gift cards and checks. BENEFITS Business owners will enjoy the dependability of 99.9% uptime and benefit from fast funding for major credit cards. Rely on 24/7/365 service and support and keep compliant with payment network regulations. ecommerce For online, phone or mail-order payments, First Data offers state-of-the-art solutions that are convenient for consumers, as well as secure and reliable for your business clients. Easily enable acceptance for credit, debit, e-check and other payment alternatives for online, phone or mail-order transactions and protect card-not-present payments from security risk and fraud. Plus, turn any PC with Internet access into a point-of-sale terminal. TeleCheck TeleCheck offers the increased security, speed and ease businesses need wherever they accept paper or electronic checks in person, by phone, mail, or online. Convert a paper check into an electronic transaction right at the point-of-sale with TeleCheck Electronic Check Acceptance. Provide a secure way for customers to pay by check over the phone and easily accept ACH payments over the Internet. Also, enjoy less hassle and faster access by remotely depositing checks into your bank account. Terminals & Point-of-Sale Solutions Merchants can process virtually any payment type with our comprehensive suite of affordable terminals and peripherals. Choose from all-in-one counter top models to wireless solutions; enjoy performance, security and reliability. Your clients will enjoy ultra-fast processors and built-in printers that connect via IP and dial up, including optional Wi-Fi through First Data s full line of POS terminals. With many options to lease, rent or purchase First Data terminals, we have the right terminal at the right price. Security & Compliance Our latest card security solution, TransArmor, better protects your customers cardholder data during and after the transactions. Benefit from world-class security built into the infrastructure and feel secure with the double security of encryption and tokenization. Protect your bottom line by minimizing the risk of stolen cardholder data while simplifying the annual PCI DSS audit process. Gift Cards & Incentive Programs Gift cards and incentive programs are the fastest growing segments in retail. First Data offers the innovative solutions businesses need to help attract new customers, drive incremental revenue, build brand awareness and lower costs. Your clients can easily establish and manage a storebrand gift card program with our turnkey solutions. Ensure that card account balances are accurate with real-time transaction processing. Payroll & General Purpose Cards Your business clients can offer their employees and customers the convenience, savings and security of a prepaid debit card program. Gain cost savings and control from paperless payroll through our Money Network Payroll Distribution Service. Provide unbanked employees payment through a reloadable debit card and enable employees to access wages through ATMs and check-cashing locations, write checks, and receive 24/7 support. Information & Analytics With tools like Business Track and MerchantInsider.com you clients will enjoy fast, unlimited access to our online merchant community, as well as a robust web-based tool to help you better manage your financial well-being. Access helpful tips, review products and purchase supplies; track real-time financial activity, drill down on transactions, and create custom reports.

6 First Data was ranked NUMBER 1 IN THE FINANCIAL DATA SERVICES CATEGORY of the Fortune 500 list for five years running ( )

7 MERCHANT SOLUTIONS THAT DELIVER Merchant Processing solutions provide measurable gains in business acquisition and customer retention, all of which means a better bottom-line for you. 154% Small business customers that use Merchant Services have a 154% higher average deposit balance*. 7M Over 7 million small businesses accept card payments, with an average of 1.1 million merchants making a buying decision every year*. 15% Small business customers with Merchant Services maintain their current banking relationship 15% longer*. Merchant Services Positively Affects Other Bank Lines Your bank customers that use Merchant Services are unique in the fact they carry higher balances by offering Merchant Services along with your other business banking solutions, you can entice this desirable market. As your alliance partner, First Data provides sales, product and marketing expertise, world-class customer service, insight into consumer behavior and payment expertise. With scores of financial institution relationships, First Data is helping financial institutions of all types and sizes grow their merchant business. Grab Market Share with Merchant Acquiring Services By offering Merchant Services, you not only offer your existing customers expanded services, you can also capitalize on the 1.1 million merchants who are looking for Merchant Services each year. At First Data, we help to build stronger, more profitable customer relationships. We provide a professional, branded sales force to manage the growth of your program. Our team will help implement and manage your merchant services program ensuring your clients expectations are always exceeded. Build Strong, Lasting Relationships As competition and legislative changes continue to erode margins on traditional banking products, few institutions have fully tapped the potential that resides in their market for merchant acquiring services. And with the potential of keeping your customers for a longer period of time than average, that means a stronger, lasting relationship for you. First Data can help in offering the latest in merchant processing solutions to your business customers to attract and retain customers while increasing profitability. *First Annapolis Consulting Analysis *First Annapolis Consulting Analysis *First Annapolis Consulting Analysis

8 HOW DO YOU HELP YOUR CLIENTS GO BEYOND TO Accept virtually every type of payment? Receive fast funding for all card types? Provide American Express one settlement/one statement? Easily access their payment activity reporting online 24/7/365? Better protect their customers data and their own business? Drive revenue with gift and incentive card solutions? FIRST DATA. MERCHANT SOLUTIONS. The quality of a business checking account that is accompanied by a merchant service product is much, higher than a checking account without the attachment. Director of Small Business Banking, Associated Bank FIRST DATA GOING BEYOND +40 years in the business +28 product categories, hundreds of products $1.4 trillion settled annually +6 million merchant locations worldwide 744 million card accounts on file FOR MORE INFORMATION Contact your First Data sales representative or visit firstdata.com 2011 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referenced in this material are the property of their respective owners. Cards issued by MetaBank

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