Modern Business Approach to Internet Marketing and Communications

Transcription

1 PROMOTING INTERNATIONAL COLLABORATION DARLET COMPANY LIMITED Introduction Modern Business Approach to Internet Marketing and Communications ing and digital media is a highly changeable medium with a potential for high returns on investment. This seminar will explain how the industry s greatest practitioners use to achieve their marketing objectives, and how you can execute successful campaigns with measureable results. Find out about the latest best practices and emerging trends and learn how to integrate mobile and social media into your existing programme. This seminar will lead you through how to assemble the building blocks of successful digital marketing campaigns. SEMINAR VENUE JB Belmont Hotel, Benjamin Mkapa Towers (Opp. Posta Mpya) - Dar es Salaam, Tanzania DATES June 11 th 15 th, 2012 TARGET LANGUAGE English No more than 100 Participants "It's not the strongest of a species that survive, nor the most intelligent, but those most responsive to change." - Charles Darwin PARTICIPANTS Businessmen and marketing personnel from all sectors of commerce and trade; persons seeking to advance their career or diversify; private entrepreneurs and economic growth staff members, academics and professionals Internet marketing has been growing in use exponentially over the years. It is the one of the cheapest advertising methods to pursue, and can be the most cost effective approach to conducting a marketing campaign. We will discuss the various methods to obtain addresses, send out html/text s, track each campaign's effectiveness, and use the data to fine-tune your marketing strategy. Programme Description The 5 day programme will include analysis of sophisticated and up to date Internet marketing techniques. Our advanced seminar recommends an approach that focuses on alleviating the underlying causes of weaknesses in trade and commerce in Africa before they arise, preventing threats where possible, and responding effectively where they remain. We aim to strengthen the capacity of marketing department and business strategies. ATTENDANCE FEE The seminar attendance fee is USD $ 850 per person (excluding registration fee). This fee covers seminar tuition, study material, coordination, refreshments at coffee breaks (morning and afternoon), plus an international buffet lunch over the duration of the programme. REGISTRATION FEE The seminar registration fee of USD $ 50 which is non refundable. The registration fee is to be transferred to the organizer in order to complete the registration process and to reserve a place at this venue. COORDINATOR Mr. Gilbert S. Kapya Managing Director DARLET COMPANY LIMITED Head Office: N.I.C Life House Crn. Sokoine/Ohio St Ground Floor, Wing C P. O. Box Dar-es-Salaam, Tanzania Mob: +255 (0) Office: +255 (0) Nai: +254 (0) md@darletgroup.com gilbertkapya@gmail.com Web: Blog: Skype ID: gilbert.kapya

2 Curriculum The study programme includes the following subjects: Introduction to Internet Marketing Digital Africa Overview and Development Marketing, Branding and Public Relations Strategic SEO Planning Web Site Best Practices Competitive Intelligence Data Collection and Building Mailing Lists Information & Data Management Excel for Managing Data SMS, Mobile & Fax Marketing Overview to Marketing Introduction to Outlook Plan and Execute Effective Campaigns Design of Marketing Message Overview of Microsoft Office Mail-Merge Search Engine Optimizer SEO Managing your Campaign Social Media Customer Relations Management Introduction to Google Analytics NEED TO MAXIMISE YOUR MARKETING BUDGET WHEN TIMES ARE TOUGH? Below are some options that Promoting International Collaboration and Darlet Company Ltd. can offer your organisation? Programme Participants Professionals looking to improve the results of their marketing campaign by going beyond the basics; Professionals who want specific knowledge and understanding of what the available digital technology offers and how it relates to the marketing industry and how to interpret that knowledge into successful marketing strategies; Participants seeking to advance their career and to constructively support the development of business or organisation. Participant Requirements: Participants must be proficient in English Software Requirement: Microsoft Office - Outlook, Word, Excel, etc. CUSTOM TAILOR MADE PROGRAMMES Besides conducting annual year round seminars at our partner facilities around Africa, we also specialize in short, practical, outcomes-based training programmes that can be customised to meet your organisation s specific needs in terms of content, duration and delivery methodology. Promoting International Collaboration in Israel, is known for its unique combination of extensive local business knowledge and international experience. As a result, training programmes can be developed with our clients to ensure that they are matched to the specific training needs of the organisation. Objective: This seminar brings together a knowledgeable and technically advanced approach to Internet marketing, offering attendees advanced and sophisticated skills. Upon completion of the Advanced Digital Marketing Programme, participants can be confident that they will be equipped with the necessary skills and knowledge to move onto the next level in their career and play an increasingly valuable role in their organisation. Seminar Methodology: The programme is presented by Mr. Mark Street, our experienced marketer s whose experience and knowledge has been built up through the delivery of thousands of campaigns across a wide range of industry sectors. You will be provided with the transfer of knowledge and study material, containing copies of the presentation slides used and more detailed information on the topics covered. The training method will be very interactive and participatory using mixed approaches to professional and capacity building including lectures, discussions and presentations. ON-SITE TRAINING PROGRAMMES Whether you choose your training to be delivered in a traditional classroom setting or in a meeting room/conference room at your institute, we can guarantee learners an enriching training experience they will never forget. Below are some of our services: Single - Multi Day Conferences. In-country training for Junior Senior Managers. Project Management Executive Training Programme of Study: There will be 8 academic study hours per day, five days per week - Monday to Friday - over the 5 day duration of the programme. The number of study hours amounts to 40 academic hours in total. Attendees: Professionals looking to improve the results of their marketing campaign by going beyond the basics; Professionals who want specific knowledge and understanding of what the available digital technology offers and how it relates to the marketing industry and how to interpret that knowledge into successful marketing strategies; Participants seeking to advance their career and to constructively support the development of business or organisation. MENTORING & COACHING It is important to understand that individuals are unique and organisations differ. Therefore both individual and organisational goals vary widely. Please contact us directly for more information.

3 Curriculum Abstracts: 1. Introduction to Digital Marketing This Digital Marketing programme provides an overview of digital marketing principles and practice. It Offers a practical framework to develop customised digital marketing programmes and is designed for marketers, managers who want to take advantage of new marketing techniques. 2. Digital Africa Overview and Development This phenomenon powered by the Internet and allied technologies has stirred up a major rethink in business strategies and development approaches. Private firms, governments, and development partners have to use multiple media to communicate and interact with consumers and citizens. Primary among these multiple channels is social media, mobiles and allied information and internet-enabled technologies. However, while some institutions have harnessed these technologies to create value and interact with consumers and citizens, others are yet to even consider it as an opportunity. 3. Marketing, Branding and Public Relations The basics of marketing strategy formulation will be examined. Special attention will be given to the fundamental differences between targeted audience and to the impact of marketing planning of strategy. The topic is relevant to every sector and organisation. Therefore, all marketers at all levels have to become familiar with and to understand the scope of the designed strategy; timing & budgeting and applicability. 4. Strategic SEO Planning SEO planning is grounded in psychology and strategy, the entire method has more impact when it reaches the stage of coding and content structuring. It can harness synergies with marketing ventures like social media, press releases, public relations and more. But the strategy setting and business analysis components that draw upon a foundation in a Maslowian hierarchy of human needs isn t purely technical. 5. Web Site Best Practices The intent is to provide web site managers with an easily accessible reference about some best practices for web content management and usability. This lecture will help you if you are involved in commissioning, designing or managing a website. 6. Competitive Intelligence Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas or data needed to support executives and managers in making strategic decisions for an organisation; the analytical process that transforms disaggregated competitor intelligence into relevant, accurate and usable strategic knowledge about competitors, position, performance, capabilities and intentions. 7. Data Collection and Building Mailing Lists Good web response management techniques are essential for building relationships with new visitors to your web site, especially if you want to optimize your site as a sales channel. Building a loyal mailing list of potential clients depends on building up a relationship with the people on your mailing list. That way, they will feel some obligation to visit your website and pay for your goods and services. 8. Information & Data Management Information and data management refers to the practice and the study of the activities people perform in order to acquire, organize, maintain, retrieve and use information items such as documents, web pages and messages for everyday use to complete tasks and fulfill a person s various roles. The objective of this lecture is to enable the organisation to have the right information in the right place, in the right form, and of sufficient completeness and quality to meet our current need. 9. Excel for Managing Data This lecture introduces users to using Microsoft Excel as a database. We will guide a user on how to utilize Excel s data forms, filter lists of data, use the subtotals feature, work with outlines, manage windows, and link data and or formulas. It is used in conjunction with the Excel Data Management workshop. 10. SMS, Mobile & Fax Marketing This lecture will explore the different techniques of various platforms in digital communications. A detailed comparison will be investigated and discussed. 11. Overview to Marketing Marketing is spreading around the whole world because of its high effectiveness, speed and low cost. marketing is the best way to introduce and sell your service, use to contact your targeted customer. Targeted is no doubt very effective. If you can introduce your service through directly to the customers who are interested in them, this will bring your business a better chance of success. 12. Introduction to Outlook When it comes to enhancing your personal productivity, Outlook can serve you very well. Beyond its obvious e- mail capabilities, Outlook offers a whole array of tools you can immediately start to take advantage of in your effort to deal more effectively with both your professional and personal obligations. 13. Plan and Execute Effective Campaigns marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to issues like spam, changes in how we use and the fast changing digital environment. 14. Design of Marketing Message Before deciding on the messaging and the content of the marketing campaign, we recommend developing a marketing foundation. The marketing foundation is the cornerstone of the marketing campaign because it provides direction for the campaign messaging, visual design and copy writing and establishes a benchmark for measuring success. Internet users more often click on links within well-designed newsletter and communications that offer useful and interesting information. To improve the click-through rate, include multiple links to several relevant landing pages. 15. Overview of Microsoft Office Mail-Merge Microsoft Office Mail Merge is when you want to create a set of documents that are essentially the same but where each document contains unique elements. For example, in a letter that announces a new product, your company logo and the text about the product will appear in each letter, and the address and greeting line will be different in each letter. 16. Search Engine Optimizer SEO Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines. 17. Managing your Campaign Every campaign strategy has to fit the needs and situation of a business. However, there are components one just can t ignore. Any marketing campaign plan should at least address the goals and objectives, situation analysis, target audience and an implementation plan with cost analysis. 18. Social Media Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organisations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organisations to implement marketing campaigns. 19. Customer Relations Management Being competitive in today s global economy hinges on the ability to interact with consumers online via social and digital CRM (customer relationships management). 20. Introduction to Google Analytics Google Analytics provides powerful tracking for anyone with a web presence, large or small. It's one of the most powerful web analytics solutions on the market - and it's free for anyone to use. No matter how your website affects you and your business, Analytics has something for everyone.

4 Professional Staff Mr. Mark Street - PIC Expert in International Executive Management Training for Decision and Policy Makers i. Leading experience within the field of international projects and training programmes designed for governmental and military organisations and institutions ii. Highly experienced expert for African issues in security developments iii. Achieved a proven record of establishing successful international relations for identifying strategic opportunities of collaboration iv. Assuring development growth and management on complex projects v. Global experience in security training design, deploying security resources for a wide ranging agenda, emergency actions and commercial interests plus security support functions in various capacities mainly targeted in Africa, Europe and Asia Simplifying International Training " Mark Street - PIC is a detailed planner and organizer who also understands the bigger picture and what the client needs and where they want to go. Best thing is that he can cross cultures and truly work well in an international environment, helping interpret any misunderstandings. " Prof. Gary Berry Department Chair National Security, Intel & Space Studies American Public University System USA vi. Highly motivated and successful in optimising business and team potentials, whilst achieving goals, and delivering the highest standards. Mr. Gilbert Kapya Darlet Company Ltd. i. An experienced multifaceted IT Professional developed through consistent learning & operational excellence. Self-motivated and hardworking personnel, able to utilize and share knowledge and skills from past and current experiences, together with facilitating training and responsibilities for the success of relevant private or public sector, with focus on attaining their goals. ii. Microsoft Certified Technology Specialist (MCTS), Oracle Database SQL Expert, Multimedia/Web & Graphics Design. Developed business and entrepreneurship skills with relevance to Information Communication Technology (ICT), strong interpersonal skills and great sense of humour. iii. Very optimistic and able to overcome complex technical and business challenges and make highstakes decisions using experience-backed judgment, strong work ethics and irreproachable integrity. He is characterized as visionary, strategist and tactician. However, he participates in high level operational initiatives including, innovation, infrastructure design, process reengineering, and reorganization. As an innovative investor, uses instincts, insight, judgment and timing to succeed no matter how tough the deal is. iv. Through his leadership, he has been able to motivate, mentor and lead talented professionals surrounding him to make matters work. He directs cross-functional teams using interactive and motivational leadership that spurs people to willingly give 110% efforts and loyalty to the tasks in hand and deliver professionally. Promoting International Collaboration (PIC) Israel Tel: promoting.collaboration@gmail.com Website:

5 Darlet Compant Ltd & Promoting International Collaboration (PIC) SEMINAR REGISTRATION FORMS Modern Business Approach to Internet Marketing and Communications June Registration for: Modern Business Approach to Internet Marketing and Communications Gender: Male / Female Title: Dr / Prof. / Other: ( ) First Name: Middle Name: Surname: Date of Birth: Present Position: Place of Employment: Address: City: Zip Code: Country: Phone (business): Fax (business): Phone (home): Mobile Phone: address: Main Job Responsibilities: Higher Education Degree Attained: BA / BSc. / Bed. / Other: Institution: Fluent in English: Yes / No Computer Literate: Yes / No Affiliation: Academic / Business / Government / Private / Other: Registration Fees: The seminar registration fee of USD $ 50 which is non refundable. The registration fee is to be transferred to the organizer in order to complete the registration process and to reserve a place at this venue. What means of transfer will you use? Bank Transfer / Western Union / Insured mail (Cash or Bank Check) / Other: Bank details will be provided upon completion of registration. Person or Organisation responsible for payment of Registration Fee: Signature: Date: