Europe, Middle East & Africa. The Americas. Asia Pacific FRANKFURT HEAD OFFICE

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1 Europe, Middle East & Africa FRANKFURT HEAD OFFICE Main Airport Center Unterschweinstiege Frankfurt am Main Germany Geoff Andrew Chief Operating Officer Tel: +49 (172) The Americas NEW YORK Carnegie Hall Tower 152 West 57th Street, 6th Floor New York NY USA Thomas Griffiths Executive Vice President, The Americas Tel: +1 (212) Asia Pacific SINGAPORE 10 Kallang Avenue #05-17 Aperia Tower 2 Singapore Roland Jegge Executive Vice President, Asia Pacific Tel: rjegge@worldhotels.com

2 Defy Ordinary. Forty-five years ago, was established as a group for independent upscale and luxury hotels, to provide a platform to tell their stories to the world. Today, with 450 hotels worldwide, we exemplify quality and the character of the cities they call home. Uniqueness is the secret to success in an overcrowded and competitive market. Today s globetrotting guest wants to be inspired by authentic experiences. Our aim at is to help define your story and to amplify it globally, tailored to your market and segment. This is what unites us as a group and makes us stronger, together. We understand the challenges you face in this dynamic market; staying informed while navigating a complex online strategy and getting ahead of your local competition. is your trusted expert to help you thrive in a time of constant change. With our digital expertise, creative marketing initiatives, unrivalled customer support and global sales network we constantly challenge the status quo to ensure you benefit fully from our partnership. Dirk Fuehrer Chief Executive Officer, 2 3

3 Filling Rooms. Fulfilling Dreams 30% INCREMENTAL REVENUE FOR PEAKPOINTS STAYS 25 FREQUENT FLYER PARTNERS 35 SALES OFFICES 750 CORPORATE ACCOUNTS OVER 25 TMCs /CONSORTIAS 12,000 HOTEL STAFF TRAINED EACH YEAR 291 TRAININGS OVER 600 QUALITY CRITERIA OVER 150 WORLDHOTELS SPECIALISTS MORE THAN 20 NATIONALITIES 93,500 ROOMS 32 MILLION GUESTS PER YEAR 2 MILLION ROOM NIGHTS OVER 140 SALES ACTIVITIES ANNUALLY 65 COUNTRIES OVER 45 YEARS OF HOSPITALITY 450 HOTELS 250+ DESTINATIONS 4 5

4 The Empire Hotel & Country Club, Bandar Seri Begawan, Brunei La Casa del Zorro, Borrego Springs, CA, United States Luxury Hotels & Resorts AMA Hotel Andalucia, Islantilla, Spain A luxury stay today is a living, breathing thing that changes form as quickly as each guest arrives and departs. It means different things to different guests. We understand that. Our 700 points of quality ensure the highest standard of every fitting but also a guest experience that is felt with all the senses. Our array of resorts range from secluded island hideaways to full service spas and urban retreats. With facilities that answer to every guest need and want in breathtaking locations, the full resort experience is just a stay away. What does offer this segment? We know the luxury market demands a high level of exposure and engagement. We provide a range of targeted activities and initiatives that satisfy the unique demands of today s luxury bookers. 6 7

5 The Garden Hotel Guangzhou, Guangzhou, People s Republic of China ARIA Resort and Casino, Las Vegas, NV, United States Business & Conference Hotels Worldhotel Grand Winston The Hague - Rijswijk, Netherlands Today s meetings and events are about more than just hosting presentations. Equipment and capacities are important but an event should be an experience attendees remember forever. Meetings and event planners need delegates to walk away energised and inspired with new-found knowledge of their industries. We understand this is the expectation in today s MICE marketplace. knows how to sell the unique strengths that bring the right clients to your door. What does offer this segment? World Events is a programme designed around product knowledge that fits the rights clients and meetings to your hotel. We provide relationships with exclusive MICE agencies that help you get inside the mind of your potential MICE client. 8 9

6 Lotte Hotels & Resorts, Republic of Korea & Vietnam Bilderberg Hotels, Netherlands Hotel Groups Tivoli Hotels & Resorts, Portugal, Brazil understands and respects the needs of the independent hotel. That said, we also understand and support the special needs of small groups. Groups within our network retain their character and uniqueness while also gaining the benefits and scalability a larger group has to offer. We provide contacts and procurement avenues that put otherwise hard to access services in reach. What does offer this segment? knows hotel groups have a need to be treated as individuals but also require support beyond the individual hotel s needs. We offer the best of both worlds with a flexible range of services including sales and marketing activities that help your regional group compete on a global scale

7 It s our job to inspire hotels to transform the stories they already have into experiences that fulfil guest s dreams. We help your hotel chart the way into the hearts and minds of each of your guests. INSPIRE HIGHER Here is an example of how we transformed the dana s values into their Why. TRUE INNOVATION VOICE BLUEPRINT WHAT WHY SEEING IS BELIEVING STRONGER TOGETHER WHO MOMENTS MATTER PARTNERSHIPS EPIC EXPERIENCES Experience Blueprint The dana Why: The Pleasure of Giving The dana How: We Treat Guests the Way We Want to be Treated Desired Hotel / Client Experience Optimal Staff Behaviour / Interaction Optimal Working Climate Optimal Leadership Harmonious Empathy Genuine Camaraderie Supportive Nurturing Pleasured Proactive Empowered Trusting Impassioned Passion Positive Energy Motivating Belonging Engaging Inclusive Authentic Lead by example SOCIAL LIFT HOW UNFORGETTABLE EVENTS We launched our hotel with clear messaging, but after seven years we found provided the much needed introspection to get our brand back on the rail with renewed enthusiasm and purpose. GROWING GUESTS ONLINE Eugene Kornota, Rebel Hospitality LLC Owner, dana hotel & spa, Chicago, IL 12 13

8 Your Brand s Voice AMPLIFIED It is the 450 individual hotel stories that define the brand. Our guests rightly expect high standards, but not standardisation; hotels that are not just different but unfailingly authentic. marketing programmes generate exponential exposure for your hotel. Our airline, car rental and credit card partners multiply visibility to new clients and frequent travellers from around the world. Your individual brand and story are paramount; they remain firmly at the forefront of our partnership with playing a supporting role The brand gives you the platform to promote and repeat your story globally, reaching an audience beyond your local and domestic markets Peakpoints, our loyalty programme, actively engages your guests and connects with 450 like-minded hoteliers from around the world. Peakpoints members on average spend incrementally more per stay and become part of your hotel s story. You see greater benefits and welcome loyal guests for less effort

9 You deliver dreams. We deliver business. The Gateway CRS sits at the core of our distribution architecture and can be seamlessly interfaced with your own critical revenue systems. It allows you to optimise your Net RevPAR and boosts effectiveness in your yield management function. Your team can focus on reservation generating activities and strategies, and less on revenue processing. markets your hotel globally, putting it on par with even the largest hotel chains. However, technology alone does not sell rooms. This is why we pride ourselves on our global team of revenue and distribution specialists. Distribution >> Delivered. ensures the needs of our hotels are at the forefront of system developments Interfacing solutions (e.g. PMS, RMS) improve efficiency and allow your team to focus on revenue strategy and revenue driving initiatives Optimise revenue and Net RevPAR through greater control of your distribution architecture 3% GROUP DESK DISTRIBUTION MIX 3% VOICE CALLS 52% GLOBAL DISTRIBUTION SYSTEM (GDS) 15% OTA S 27% IBE 16 AMERON Hotel Koenigshof, Bonn, Germany 17

10 WE ARE CREATIVE. WE ARE CURIOUS. WE ARE CARING. Our People Make the Difference. Solid distribution technology is essential, but not enough for success. It s still people who make the difference. And our people are here to tell your story. It is our commitment to help you outperform on local market share. We are passionate about your success and constantly assess past results, current performance and future opportunities to help you set rate and inventory strategies for growth. We identify training needs and provide a full scale training offering and e-learning courses to grow your team s skills to stay ahead of industry trends. Our team trains your staff on an array of skills beyond revenue management to enhance your reputation and competitiveness. The pace of development in our industry can be overwhelming at times. Our Performance and Revenue Optimisation (PRO) team continuously keeps you up-to-date on industry developments. They are revenue managers for your hotel, sharing best practices from within our portfolio. Based on their in-depth knowledge of your hotel and strategies, they guarantee you re using all our systems to their full advantage. Your hotel: benefits from an additional revenue manager who helps you stay ahead of local market dynamics stays up to speed with trends in the industry s fast changing distribution landscape retains and develops talent at your hotel with our training and e-learning courses 18 19

11 Sales Strength Sanctuary Hotel New York, New York, United States UNDERSTOOD > INSPIRED > MOTIVATED > ACCOMPLISHED With 450 hotels in 250 destinations, you benefit from the scale of our global hotel group and advantage of our strong client relationships around the world. gives you access to 35 global sales offices and group desks. Still we challenge your sales teams to work with us on the five most important source markets for your hotel. We promise every hotel a set of five distinct services essential for success, providing valuable market knowledge, client intelligence and guaranteed engagement with our sales force. We are so committed to our sales promise that if we fail to deliver on them, you are free to leave. And for us, failure is not an option. ORIGIN OF BUSINESS Armed with your local knowledge, our sales team targets specific global accounts We are present in all key feeder markets to sell on your behalf, optimising your own teams travel costs Our annual calendar of sales activities targeted per market and segment, lets your team engage with our teams and clients booking your hotel. REVENUE SEGMENTS 22% ASIA 36% 52% PACIFIC 42% EMEA THE AMERICAS CORPORATE & CONSORTIA AGREEMENTS 37% LEISURE ONLINE BUSINESS 11% MEETINGS & EVENTS 20 21

12 The Top 5 Reasons to Join : 1. Global Sales Force 2. Revenue Management and Consultancy 3. Networking & Events Belonging to a Collection (Relationships and Support) 4. Access to State-of-the-Art Technology 5. Global Partnerships (Loyalty Programmes, Marketing Partnerships, etc.) With a base of technology and vast network of industry experts and sales teams, we give our hotels a foundation for success. But more importantly; we give your hotel the freedom to do what you do best: deliver Exceptional guest experiences. Become part of a network of 450 unique stories of tradition, culture and values. development@worldhotels.com to find out more defy ordinary 22