National Search Optimization for Google Places

Transcription

1 National Search Optimization for Google Places

2 2013 Fouts Ventures Matthew Fouts Wilshire Blvd., Ste. 106, Los Angeles, CA 90010

3 BACKGROUND Google Places One of the most effective ways to advertise a business or franchise locally is to maintain a high Google Places ranking. Simply put, it places your business name in front of potential customers most of whom are already interested in your services. To increase Google search ranking, a company may invest in Search Engine Optimization (SEO) campaigns. The campaigns vary in scope, but their goal is to take advantage of on-page optimization, social media, and public relations to boost Google search ranking. Here s why a high Google Places ranking is so important: 1. 67% of all online searches are made through Google services. This means about 7 out of 10 people searching for your product or service are scanning through Google search results. Bing, Yahoo, Ask, and AOL all share the remaining 33% of the market. 2. Studies show that the first website listed in a Google search result will get 36% of the clicks. The second will get 12.5%. 1 Ranking at the top of a Google search guarantees more traffic for your business site. In a Google Places search, the physical location of a business comes in to play. Google prioritizes search results that are nearby, assuming they are more relevant. This is a huge advantage to small, local franchises and businesses. One of the most important listings a business can get is in the coveted Top 7 Google Places results. 2 These Google Places results are growing in importance and are projected to become increasingly influential. Recent developments like the release of Google Glass show us that soon, these search results will become even more thoroughly embedded in our day-to-day 1 Result-Gets-36.4-of-Clicks-Study 2 1

4 BACKGROUND activity. In an interview with The Atlantic Wire, Google s Michael Jones explains, In the future, the phone will signal you go left or straight ahead in words or sounds in your ear, or visually through your glasses, so you can just look where you re going and walk... You ll know your way through the back alleys and hutongs of Beijing, you ll know your way all around Paris even if you ve never been before. Signs will seem to translate themselves for you. 3 There is no other service who can match Google s influence. They will continue to determine which new products and services hit the market. As Google rolls out new methods of delivering their search results, it is invaluable for businesses to continue to anticipate ways to capitalize. Investing in a high Google Places ranking is the best bet

5 THE PROBLEM Is your business being overlooked? Potential customers may overlook your business for a number of reasons. They do not know your business name They do not know where your business is located Your business is not listed in their search results Other businesses are listed before yours Bad or false information from third parties (like Yelp, City Search, Urbanspoon) misrepresents your business or services 3

6 THE SOLUTION Improving your search ranking is simple. Fouts Ventures is now offering a targeted SEO service designed to increase your ranking in local Google Places searches. Designed as a solution for large franchises and national companies, this service plan caters to business and franchise locations that are not ranking well in local Google Places searches. To help keep franchises, branches, or satellite offices from being overlooked, Fouts Ventures (FV) tailored an SEO plan that ensures no individual franchise will be underrepresented or under-advertised. It does not matter why your search ranking are low our plan uses a diverse set of SEO techniques guaranteed to improve your Google Places local search ranking. Our goal is to help you by getting your business listed in the Top 7. 4

7 THE SOLUTION HOW IT WORKS Step 1: Implementation FV sets up a custom content management system (CMS) to manage all the info on the site. Each of your local pages can be controlled using this system. Step 4: Support FV will create a customized FAQ to reference. We are also available for help and assistance at support@foutsventures. com. FV provides continued tech support and maintenance like bug fixes and security updates. Step 2: Security Using a secure connection, FV creates and customizes a unique page for each franchise location. Google will begin indexing these pages and your search ranking will begin to increase within days. Step 3: Training Meanwhile, FV will organize a training session where you and your team will learn about the site. You will discover how to get the most out of your CMS and how to upload content such as team images and coupons. We will be available to answer any questions that may arise. 5

8 FEATURES Features & Functionality 1. A dedicated, individual web page for each franchise location means more opportunities to connect with customers searching for your business. 2. A custom CMS manages the individual dedicated pages. Easily update business info like contact information or specials. 3. Seamless integration with your existing company website without interruptions. 4. A landing page with a search area helps customers find a nearby store. 5. Promotional tools like coupons, savings and perks can be posted to each location page. You know what your local customers want. Here s a chance to keep them coming back. 7. A SEO-friendly custom URL is just one more way to increase your search ranking. 8. Unique content for each location page: When Google indexes web pages, duplicate content on pages may cause them to be overlooked. Our suggestions for unique SEO-friendly content include: Images of the storefront, shop, or restaurant Photos of team members A brief background Info about regional specials or promotions 6. Everything social: Display a Foursquare Total Check-Ins widget, an icon and link to your Yelp page, an icon and link to Urbanspoon, links to share on Facebook, Twitter, and Google+, and links to your Pinterest, Instagram, and Flickr profiles. 6

9 FEATURES Custom URL using meta tags Local phone number Images have corresponding meta tags using search terms and keywords. Local keywords and search terms are included in the page s content. 7

10 BENEFITS The Benefits of Search Optimization 1. Your local pages will be optimized to achieve high ranking for an array of keywords such as your products, services, cross streets, and business name. The result is that your business will be found more frequently by customers because they can search for it using a huge variety of search terms all of which lead back to you. 2. All this searching will have real results: Websites ranked number one in Google Places results have a sky-high click-through rate of 36.4 percent Expect a growing social media presence! As your customer base expands and diversifies, expect to see more buzz on Facebook, Twitter and Yelp. 4 Result-Gets-36.4-of-Clicks-Study 8

11 ABOUT FOUTS VENTURES Fouts Ventures Mission Our mission is to personalize the web development experience and expand the affordability of custom software. Fouts Ventures Premier Software & Web Development History Fouts Ventures was founded in 2009 in Terre Haute, Indiana by Matthew Fouts. Specializing in web and software development, the young company quickly outgrew its beginnings and moved to its current location in Los Angeles. To support the company s mission of personalizing the web development experience, Fouts Ventures operates a retail shop. Walk-in customers meet with deign and programming teams to discuss web development projects. Locations 3550 Wilshire Blvd., Suite 106 Los Angeles, CA Roberts Road Terre Haute, IN Contact Sales Support Fax Fouts Ventures creates and manages custom software including major enterprise software solutions. Other services offered by Fouts Ventures are social media marketing and design Fouts Ventures, LLC Matthew Fouts matthew@foutsventures.com 9