SFC Report < SFC Report 2002, > page 1

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1 SFC Report 2002 Fairlink/SFC, Science Park, Gjuterigatan 9, JÖNKÖPING, SWEDEN, tel , fax , Internet page 1

2 Table of contents Page 3-4: Introduction. > Foreword > Why exhibit at verified trade fairs? > SFC background and purpose > SFC organisation > Publications > SFC terminology > Fairgrounds associated with SFC 2002 Page 5-13: SFC controlled arrangements Page 14-18: General Information about Verified Trade Fairs Page 19: Footnotes page 2

3 Introduction Foreword Business information among the Scandinavian nations increase with each year. As a result, the need for economic information from each of these countries is also increasing. Trade fairs play an important role for trade. Company and organisation interests and needs regarding reliable and comparable information about trade fairs, therefor, are also on the rise. The purpose of this pdf publication is to serve this need. This publication contains verified and comparable statistics. Additional information about individual arrangements can be obtained from the respective trade fair organisers. For past SFC statistics for each trade fair, please visit the fairlists at Why exhibit at verified trade fairs? To get the most out of a trade fair, one must select the proper trade fair for his/her exhibitions. A quantitative control of the number of visitors and exhibitors makes up the foundation of all the trade fair information. Given the statistics calculated from visitor studies made by the trade fair sponsors, an exhibitor can calculate which proportion of the visitors at a given trade fair belongs to his/her target group. Exhibiting at a verified trade fair gives added security and a correct and comparable foundation from which to base decisions. SFC background and purpose The Scandinavian Fair Control (SFC) was organised in 1992 by members of Fairlink (former Scandinavian Trade Fair Council). Today, many more trade fair sponsors from Norway, Sweden and Denmark have joined the SFC. The purpose of SFC is to develop both a nationally and internationally correct statistical foundation, derived from verified and comparable numbers reflecting visitor, surface and exhibitor counts, as well as an individual procurement f the same, on which trade fair sponsors, exhibitors, visitors and the general public can base their desisions. The basis of this labour is a group of regulations issued by SFC: "Provisions Regulating Trade Fair Control". This group of regulations is intended to spell out the guidelines for accounting, audits and the publication of statistics pertinent to trade fairs. SFC organisation The Scandinavian Fair Control (SFC) is an auxiliary organisation of Fairlink. Fairlink is an interest organisation for trade fair organisers in Scandinavia. The SFC's administration and the audits of SFC-booked arrangements is directed by KPMG in Sweden. Accounting is kept by KPMG in each country. Publications The verified visitor, exhibitor and surface counts are published each year in the SFC Report. In this report the trade fairs are listed after location. The information in this report is given only in English. You can download the text above in Swedish, Norwegian and Danish at You can also download the short version of the SFC Report If you would like the paper version of SFC Report 2002, please contact Fairlink at info@fairlink.se. Price: 150 SEK. page 3

4 SFC Terminology Exhibition surface Exhibition surface is defined as the immediate showcase/exhibition surface used by and paid for by the exhibitor. When accounting for a showcase/exhibition surface, a distinction is made between indoor and outdoor surfaces. Exhibition surfaces provided free of charge to exhibitors are not included in the calculations. Number of exhibitors Exhibitors may be classified as either "direct" or "indirect". A direct exhibitor is one who has obtained a contract for an exhibition showcase in its entirety, or who uses a specified, clearly delineated portion of an exhibtion showcase. An indirect exhibitor is one whose products or services are offered through a direct exhibitor. When accounting for number of exhibitors, one may not combine the number of direct exhibitors with the number of indirect exhibitors except when evident. Number of visitors > Visitors: The number of visitors is the sum of paid entrances, invitation cards used, and other tickets which can have been obtained by conference visitors who have had access to the trade fair grounds. A visitor who visits a trade fair over a period of many days, is counted once a day. > Unique visitors: Unique visitors are only counted once, even if they visit the trade fair during several days. > Exhibition passes, press passes, and trade fair personnel is not calculated in the statistics. Fairgrounds associated with the SFC 2002 Elmia AB P O Box 6066 S JÖNKÖPING tel fax Malmö Exhibition & Convention Center S MALMÖ tel fax Nolia AB Signalvägen 3 S UMEÅ tel fax Sollentuna Exhibitions P O Box 174 S SOLLENTUNA tel fax Stockholm International Fairs S STOCKHOLM tel fax The Swedish Exhibition & Congress Centre S GOTHENBURG tel fax Norway Trade Fairs Postboks 130 Skøyen N-0212 OSLO tel fax Bella Center A/S Center Boulevard DK-2300 COPENHAGEN S tel fax page 4

5 * Footnote, see the last pages for further information ** A visitor who visits a trade fair over a period of many days, is counted once a day. Unique visitors are only counted once during the whole exhibition. Location, Name of the exhibition No of days Rented Floor Space (m2) No of Exhibitors Represented Countries No of Visitors ** Indoors Outdoors Total Direct Indirect Direct Indirect Unique visitors Visitors Bella Center - Copenhagen/Denmark Biler I Bella - Cars In Bella (2002) Copenhagen International Boat Show (2002) * Copenhagen International Fashion Fair, Autumn (2002) *54 Copenhagen International Fashion Fair, Spring (2002) * Ferie/Camping - Travel and Tourism (2002) * Guld, Sölv og Ure (2002) HDF (2002) * Laegedage (2002) * Netværk Telecom Internet (2002) * NO DIG (2002) * Scandefa - Dental Fair (2002) < SFC Report > page 5

6 Location, Name of the exhibition No of days Rented Floor Space (m2) No of Exhibitors Represented Countries No of Visitors ** Indoors Outdoors Total Direct Indirect Direct Indirect Unique visitors Visitors Scandinavian Furniture Fair - (2002) * Scanlab (2002) Elmia - Jönköping/Sweden Elmia Arbetsmiljö - Elmia Working Environment (2002) * Auto Teknik (2002) * Custom Motor Show (2002) * Elmia Garden (2002) Hem & Villa - Home and Villa (2002) * Elmia Husvagn & Husbil - Scandinavian Caravan Show (2002) Kartdagar och GIT-mässa (2002) Elmia Lantbruk, Maskin & Fält - Elmia Agricultural Exhibition, Mashinery & Cultivation (2002) Lastbil - Truck Exhibition (2002) Promotion EXPO (2002) Elmia Sammanfogning - Elmia Joining (2002) * < SFC Report > page 6

7 Location, Name of the exhibition No of days Rented Floor Space (m2) No of Exhibitors Represented Countries No of Visitors ** Indoors Outdoors Total Direct Indirect Direct Indirect Unique visitors Visitors Elmia Underleverantör - Elmia Subcontractors (2002) Elmia Ytforum - Elmia Surface (2002) * Malmö Exhibition & Convention Center - Malmö/Sweden Hem & Villa - Home and Villa (2002) * Kommek (2002) Motormässan (2002) NTLE - Nordic Transport & Logistics Expo (2002) Resta (2002) Skoldagarna (2002) Nolia - Piteå/Sweden Nolia Gastro (2002) Stora Nolia (2002) Nolia - Sundsvall/Sweden < SFC Report > page 7

8 Location, Name of the exhibition No of days Rented Floor Space (m2) No of Exhibitors Represented Countries No of Visitors ** Indoors Outdoors Total Direct Indirect Direct Indirect Unique visitors Visitors Stora Vårmässan (2002) Nolia - Umeå/Sweden Skogs-Nolia (2002) Norway Trade Fairs - Oslo/Norway Gave- & Interiørmessen - Gift- & Interior Exh., Autumn (2002) Gave- & Interiørmessen - Gift- & Interior Exh., Spring (2002) Industridagene (2002) * IT Expo (2002) Jobb & Utdanning (2002) Reiseliv - International Travel Trade Fair (2002) Rom (2002) Sjøen for Alle - The Norwegian International Boat Show (2002) * VVS-dagene (2002) * < SFC Report > page 8

9 Location, Name of the exhibition Sollentuna Exhibitions - Sollentuna/Sweden No of days Rented Floor Space (m2) No of Exhibitors Represented Countries No of Visitors ** Indoors Outdoors Total Direct Indirect Direct Indirect Unique visitors Visitors Omsorgsmässan (2002) Rent - Industrial & contract cleaning Equipment Trade Fair (2002) *66 SHI&E - Scandinavian Hospitality, Incentive & Events Exhibition (2002) * Stockholm Art Fair (2002) Svensk Bageri & Konditorimässa - Bakery Trade Fair (2002) * Trädgård - Gardening Fair (2002) Vildmark & Äventyr - Fishing, hunting and outdoor life (2002) Stockholm International Fairs - Stockholm/Sweden Allt För Hälsan (2002) Allt För Sjön - Stockholm International Boat Show (2002) BioTech Forum (2002) Det Goda Köket - Stockholm Food & Beverage Show (2002) Elektronik/EP - Electronics (2002) < SFC Report > page 9

10 Location, Name of the exhibition No of days Rented Floor Space (m2) No of Exhibitors Represented Countries No of Visitors ** Indoors Outdoors Total Direct Indirect Direct Indirect Unique visitors Visitors Elmia Waste & Recycling (2002) * Foodtech Expo (2002) * Formex Autumn (2002) Formex Spring (2002) Hem & Villa - Home and Villa (2002) * Networks Telecom & Infosecurity Scand. (2002) * Next Step - Scandinavian food & retail convention (2002) *29 Nordbygg - Nordic Building & Construction Fair (2002) Nordic Road & Traffic (2002) * Nordiska Trädgårdar (2002) På två hjul (2002) Resmässan - The Travel Fair (2002) Scandinavian Fitness Expo (2002) Scandinavian Sail- & Motorboat Show (2002) Skolforum - School Forum (2002) < SFC Report > page 10

11 Location, Name of the exhibition No of days Rented Floor Space (m2) No of Exhibitors Represented Countries No of Visitors ** Indoors Outdoors Total Direct Indirect Direct Indirect Unique visitors Visitors Skydd - Protection & Security Expo (2002) Stockholms Antikmässa - Stockholm Antiques Fair (2002) Stockholms Möbelmässa och Ljus - Stockholm Furniture Fair and Lighting (2002) /94 94/7 19/ Tekniska Mässan med Verktygsmaskiner (2002) Textilmässan (2002) Urvackra-Smycken & Klockor (2002) Swedish Exhibition Centre Gothenburg/Sweden BAD (2002) Bok & Bibliotek - Book & Library Fair (2002) Båtmässan (2002) Dagens Hushåll - The International Consumer Goods Fair (2002) Emergencies & Public Safety (2002) Hem & Villa - Home and Villa (2002) * < SFC Report > page 11

12 Location, Name of the exhibition No of days Rented Floor Space (m2) No of Exhibitors Represented Countries No of Visitors ** Indoors Outdoors Total Direct Indirect Direct Indirect Unique visitors Visitors IDA (2002) IT i Produktionen och Konstruktion & Design (2002) Kunskap & Framtid (2002) Logistik & Transport (2002) Medicin Scandinavia (2002) Miljöteknik/Eco-tech Sandinavia (2002) PARK EXPO (2002) Present & Design, höst - Gift & Design, autumn (2002) * Present & Design, vår - Gift & Design, spring (2002) Swedental (2002) Trä & Teknik/Elmia Timber (2002) * TUR - Travel and Tourism (2002) Underhåll med IndustriRengöring - Maintenance with Industrial Cleaning (2002) VA-mässan - Water and wastewater fair (2002) * < SFC Report > page 12

13 Location, Name of the exhibition No of days Rented Floor Space (m2) No of Exhibitors Represented Countries No of Visitors ** Indoors Outdoors Total Direct Indirect Direct Indirect Unique visitors Visitors Other venues ÖREBRO Hem & Villa - Home and Villa (2002) * < SFC Report > page 13

14 The name of the trade fair BellaCenter - Copenhagen/Denmark Geographical area Date Start Frequency Biler i Bella - Cars In Bella (2002) National March Biennial Copenhagen International Boat Show (2002) International 23 February - 3 March Biennial Copenhagen International Fashion Fair, Autumn (2002) International 8-11 August Annual Copenhagen International Fashion Fair, Spring (2002) International 7-10 February Annual Ferie/Camping - Travel and Tourism (2002) International January Annual Guld, Sölv og Ure (2002) International August Annual HDF (2002) National October Annual Laegedage (2002) National November Annual Netværk Telecom Internet (2002) International May Annual NO DIG (2002) International May Other frequency Scandefa - Dental Fair (2002) International April Annual Scandinavian Furniture Fair (2002) International 1-5 May Annual Scanlab (2002) International 2-5 September Biennial Elmia - Jönköping/Sweden Elmia Arbetsmiljö - Elmia Working Environment (2002) International May Biennial Auto Teknik (2002) National 30 January - 2 February Biennial Custom Motor Show (2002) National 29 March - 1 April Annual Elmia Garden (2002) International 5-6 November Annual Hem & Villa - Home and Villa (2002) *49 National April Annual Elmia Husvagn & Husbil - Scandinavian Caravan Show (2002) National September Annual Kartdagar och GIT-mässa (2002) National April Annual Elmia Lantbruk, Maskin & Fält - Elmia Agricultural Exhibition, Mashinery & Cultivation (2002) International October Biennial Lastbil - Truck Exhibition (2002) International August Biennial Promotion EXPO (2002) National August Biannual Elmia Sammanfogning - Elmia Joining (2002) International May Every three years page 14

15 Elmia Underleverantör - Elmia Subcontractors (2002) International November Annual Elmia Ytforum - Elmia Surface (2002) International May Every three years Malmö Exhibition & Convention Center - Malmö/Sweden Hem & Villa - Home and Villa (2002) *49 National 7-10 March Annual Kommek (2002) National August Biennial Motormässan (2002) National March Every three years NTLE - Nordic Transport & Logistics Expo (2002) National 9-11 April Biennial Resta (2002) International September Every three years Skoldagarna (2002) National October Biennial Nolia Piteå/Sweden Nolia Gastro (2002) National August Annual Stora Nolia (2002) National 3-13 August Annual Nolia Sundsvall/Sweden Stora Vårmässan (2002) National April Annual Nolia Umeå/Sweden Skogs-Nolia (2002) International June Biennial Norway Trade Fairs - Oslo/Norway Gave- & Interiørmessen - Gift- and Interior Exhibition, Autumn International (2002) August Annual Gave- & Interiørmessen - Gift- and Interior Exhibition, Spring (2002) International January Annual Industridagene (2002) National September Every four years IT Expo (2002) National April Annual Jobb & Utdanning (2002) International 6-9 February Annual Reiseliv - International Travel Trade Fair (2002) International January Annual Rom (2002) National October Biennial Sjøen for Alle - The Norwegian International Boat Show (2002) International 8-17 March Annual page 15

16 VVS-dagene (2002) National October Biennial Sollentunamässan - Sollentuna/Sweden Omsorgsmässan (2002) National 9-11 April Biennial Rent - Industrial & contract cleaning Equipment Trade Fair (2002) SHI&E - Scandinavian Hospitality, Incentive & Events Exhibition (2002) National November Biennial National January Annual Stockholm Art Fair (2002) International 7-10 March Annual Svensk Bageri & Konditorimässa - Bakery Trade Fair (2002) National September Every three years Trädgård - Gardening Fair (2002) National March Annual Vildmark & Äventyr - Fishing, hunting and outdoor life (2002) National April Annual Stockholm International Fairs - Stockholm/Sweden Allt För Hälsan (2002) National February Annual Allt för Sjön - Stockholm International Boat Show (2002) International 1-10 March Annual BioTech Forum (2002) National 8-10 October Annual Det Goda Köket - Stockholm Food & Beverage Show (2002) National 8-10 November Annual Elektronik/EP - Electronics (2002) National January Every three year Elmia Waste & Recycling (2002) National 3-6 September Biennial FoodTech Expo (2002) National 9-11 April Biennial Formex Autumn (2002) National August Annual Formex Spring (2002) National January Annual Hem & Villa - Home and Villa (2002) National October Annual Networks Telecom & Infosecurity Scand. (2002) International September Annual Next Step-Scandinavian food & retail convention (2002) National 9-11 April Biennial Nordbygg - Nordic Building & Construction Fair (2002) International March Biennial Nordic Road & Traffic (2002) National 3-6 September Annual Nordiska Trädgårdar (2002) National april Annual På två hjul (2002) National January Biennial Resmässan - The Travel Fair (2002) International 8-10 November Annual page 16

17 Scandinavian Fitness Expo (2002) National November Annual Scandinavian Sail- & Motorboat Show (2002) International 7-10 November Annual Skolforum - School Forum (2002) National October Annual Skydd - Protection & Security Expo (2002) International September Biennial Stockholms Antikmässa - Stockholm Antiques Fair (2002) National February Annual Stockholms Möbelmässa och Ljus - Stockholm Furniture Fair and Lighting (2002) International 6-10 February /1995 Annual Tekniska Mässan med Verktygsmaskiner (2002) International 8-12 October Annual Textilmässan (2002) National August Annual Urvackra-Smycken & Klockor (2002) National 8-10 November Annual Swedish Exhibition Centre - Gothenburg/Sweden BAD (2002) National 5-7 November Biennial Bok & Bibliotek - Book & Library Fair (2002) National September Annual Båtmässan (2002) National 1-10 February Annual Dagens Hushåll - The International Consumer Goods Fair (2002) National September Annual Emergencies & Public Safety (2002) National August Biennial Hem & Villa - Home and Villa (2002) National November Annual IDA (2002) National 5-7 November Biennial IT i Produktionen och Konstruktion & Design (2002) National May /1987 Annual Kunskap & Framtid (2002) National November Annual Logistik & Transport (2002) National May Biennial Medicin Scandinavia (2002) National November Biennial Miljöteknik/Eco-tech Scandinavia (2002) *28 National 3-5 September Biennial PARK EXPO (2002) National 5-7 November Biennial Present & Design, höst - Gift & Design, autumn (2002) National 8-11 August Annual Present & Design, vår - Gift & Design, spring (2002) National January Annual Swedental (2002) National October Biennial Trä & Teknik /Elmia Timber (2002) International August /1996 Biennial page 17

18 TUR - Travel and Tourism (2002) International March Annual Underhåll med IndustriRengöring - Maintenance with Industrial Cleaning (2002) National March Biennial VA - Water & Wastewater (2002) National 3-5 September Biennial Other venues ÖREBRO Hem & Villa - Home and Villa (2002) National September Annual page 18

19 Footnotes 1) Copenhagen International Boat Show (2002) - Organizer Bella Center A/S and Danboat. 3) Laegedage (2002) - Organizer Bella Center A/S and The Danish Association of the Pharmaceutical Industry (LIF). 4) Scandinavian Hospitality, Incentive & Events Exhibition (2002) - Organizer Sollentunamässan AB and SHIE AB 8) Elmia Joining (2002) - Number of visitors incl. Elmia Working Environment and Elmia Surface. 9) Scandinavian Furniture Fair (2002) - Organizer Association of Danish Furniture Industries. 12) Ferie/Camping (2002) - Camping 2002 had visitors January. 13) Custom Motor Show (2002) - Organizer LT Show Promotion AB. 15) Nordic Road & Traffic/Elmia Waste & Recycling (2002) -The visitors had access to both fairs. Organizer Stockholm International Fairs and Elmia AB. 22) The Norwegian International Boat Show (2002) - Organizer Sjøen for Alle A/S. 23) NO DIG (2002) - Organizer SSTT/ISTT and Bella Center A/S. 24) Trä & Teknik/Elmia Timber (2002) - Organizer Svenska Mässan Stiftelse and Elmia AB. 25) HDF (2002) - Organizer HDF Bolagen AB. 26) Industridagene (2002) - Organizer Maskingrossistenes Forening, Hydraulikk Pneumatikk, Foreningen Plast-Forum, Norsk Forening for Produksjon og Vedlikehold - NFPV og Norges Varemesse. 27) Elmia Working Environment (2002) - Number of visitors incl Elmia Joining and Elmia Surface. Organised by Elmia AB and Stockholm International Fairs. 28) Water and wastewater fair/eco-tech Scandinavia (2002) -The visitors had access to both fairs. Organizer Svenska Mässan Stiftelse, Svenskt Vatten, Föreningen Vatten och Varim. 29) FoodTech Expo (2002) - Number of visitors incl Next Step-Scandinavian food & retail convention. 34) Networks Telecom & Infosecurity Scand. (2002) - Organizer IT Scandinavia Exhibitions. 35) Gift & Design, autumn (2002) - Organizer Svenska Mässan Stiftelse and Sollentunamässan AB. 42) VVS-dagene (2002) - Organizer Skarland Press AS. 45) Netværk Telecom Internet (2002) - Organizer IT Scandinavia Exhibitions and Bella Center. 49) Home & Villa (2002) - Organizer Stockholm International Fairs and Vi i Villa AB. 54) Copenhagen International Fashion Fair (2002) - Organizer Bella Center A/S and Federation of Danish Textile and Clothing. 62) Auto Teknik (2002) - Organizer Elmia AB and Svenska Pro Motor AB. 66) RENT (2002) - Organizer Sollentunamässan AB/Stockholmsmässan AB. page 19