Asia s definitive visual communication trade show

Transcription

1 A Guide to Asia s definitive visual communication trade show 5-7 November 2015 Suntec Singaore Halls Held in: Suorting Associations: visual design imaging lighting effects Dislay Technologies materials equiment alications roduction services

2 What s Visual Asia Exo? Visual Asia Exo is a rofessional trade show in Asia, sotlighting the best and comlete variety of visual communication offerings in visual effects and technology, imaging, lighting and roduction solutions. The game in Asia is changing. In a culturally diverse and visuals hungry Asian marketlace, it s no longer simly about roducts and technology, it s about transforming ideas into creative exressions. Join us in creating a groundbreaking future: what stays together grows together. The Show at a Glance Purose: to rovide effective orientation and insights into Asia s visual communication marketlace characterised by diversity in culture, needs and business models. Date and time: 5-7 November 2015, 10:30am to 6:30m daily. Venue: Halls , Suntec Singaore Convention & Exhibition Centre located at the heart of a self-contained, integrated events infrastructure that is only 20 minutes from Changi International airort. Exhibition sace: 6,000 sqm. Program content: three-day trade exhibition, two-day exert forum, design showcase, institutional showcase and business networking sessions. Industry coverage: visual communication design and roduct solutions, LED, dislay technologies, effects, digital signages, hotograhy and filming, imaging, lighting, rinting and architecture sectors. Aeal: exect thousands of rofessional visitors and qualified buyers, with more than 30% from overseas from retail to hositality, banking, transortation, sorts, entertainment, government agencies, and roerty develoment industries. 2

3 Show Program Date Time Program Highlights 5 Nov 2015 Oen to trade free admission 6 Nov 2015 Oen to trade free admission 7 Nov 2015 Oen to trade and ublic 10:30am 10:30am 6:30m 2m 6m 10:30am 6:30m 2m 6m 10:30am 6:30m Official Oening Trade Exhibition / Institution Showcase / Design Showcase / PPAS SG 50 Photo Wall Exert Forum Trade Exhibition / Institution Showcase / Design Showcase / PPAS SG 50 Photo Wall Exert Forum Trade Exhibition / Institution Showcase / Design Showcase / PPAS SG 50 Photo Wall 3-DAy, 6,000 sqm Exhibition Showcase 2-DAy Exert forum to connect with the Industry s best and brightest Why You Should Attend Sot the best and comlete variety of visual communication offerings in visual effects, technology, imaging, lighting and roduction solutions. Network with industry eers, artners and solution roviders from across Asia. Exect thousands of rofessional visitors, qualified buyers with more than 30% from overseas. Make yourself stand out in Asia s visual solutions marketlace from retail to hositality, banking, transortation, sorts, entertainment, government agencies, and roerty develoment industries. If your business is about creating stunning visuals to communicate your brand, cororate or marketing story... If your business is about reaching out and creating a lasting imression in the exciting, massive markets of Asia... Then Visual Asia Exo 2015 is the one-of-its-kind event for you. 3

4 Who We re Targeting Asian Markets where there s unity in diversity: Southeast Asia: North Asia: Greater China: Singaore Malaysia Indonesia Philiines Jaan Korea South Asia: Mainland China Hong Kong Macau Taiwan Thailand Vietnam India Myanmar Laos Professional Visitors - creative minds and influencers: Creative: Saces: Advertising, Creative, Interactive & Media Agencies Creative Directors, Art Directors, Grahic Designers & Visualisers Photograhers & Digital Imaging Secialists Film Directors, Producers & Videograhers 2D & 3D Artists Corcom & Marcom: Academic: Corcom, Marcom, Industry & Trade Marketing rofessionals Visual Merchandisers Government Institutions Banking & Financial Institutions F&B, FMCG & Retail Architects & Interior Designers Commercial Building & Mall Owners, Develoers & Oerators Public Sace, Entertainment & Sorts Facility Develoers & Oerators Airorts & Mass Transit Oerators Dislay Oerators Main Contractors 25% Southeast Asia 5% Regional Professional Visitors: 7,000-8,000 (estimated) 70% Singaore Lecturers and Students of Visual Arts Academies 4

5 Qualified Buyers and Decision Makers: 60% Singaore Institutional buyers: Cororations & Brand Owners Government Institutions Commercial & Retail Oerators Entertainment & Sorts Oerators Banking & Financial Institutions Airorts & Mass Transit Oerators Facility Managers Procurement Managers Mall Owners Media Dislay Owners 35% Southeast Asia 5% Regional Qualified Buyers and Decision Makers Quality Exhibitors - innovative visual solutions: Visual effects and technology: Augmented Reality Green Walls Interactive & Visual Effects Technology Digital Screens LED Walls Digital Out-of-home Projection Maings Digital Signages Imaging: Digital Imaging Image Library Photograhy Content Creation Post-roduction Secial Effects Lighting: Decorative Lighting Façade Lighting Entertainment Lighting LED Ambient Lighting Lighting Controls Production: 3D Printing Production Houses Paer & Vinyl Alications Digital Printing Pros Dislay 5

6 Exert Forum Toics and Seakers Profiles Themed Transforming Ideas Into Creative Exressions, Visual Asia Exo 2015 s two-day exert forum will feature distinguished seakers hailing from visual design, dislay technologies, digital signages, hotograhy, imaging, lighting, rinting and architecture sectors to offer a multifaceted ersective of Asia s booming visual communication industry. The Shooting Gallery Story from Singaore to the Rest of the World Sebastian Tan Grou Managing Director / Photograher / Director, Shooting Gallery Asia The story began when The Shooting Gallery was founded in Singaore with a drive to grow exonentially as a regional enterrise. The journey of setting u offices and growing the business across multile countries may be fraught with challenges and at the same time rewarding. In retrosect, the will to survive is every bit as necessary as the vision to grow beyond the domestic marketlace in an ever-evolving media landscae. Building on strong business foundation and management fundamentals, Shooting Gallery Photograhy grew from a three-men domestic set-u to Shooting Gallery Asia a media roduction comany with more than 150 staff across nine countries. In his resentation, Sebastian will share classic case studies, insights gained from his exerience of setting u, oerating and growing his regional business, and invaluable lessons that may hel you decide if you re considering a artnershi, contemlating to venture abroad, or crafting your very own story. Sebastian s Profile Sebastian is the founder of Shooting Gallery Asia, a one-sto creative sho for cutting-edge hotograhy, TVC roduction and digital imaging services. Starting out as a hotograhy assistant, Sebastian went on to set u The Shooting Gallery. The outfit had roduced some of the most attention grabbing advertisements aired, rinted or dislayed in Singaore and all over the world. It would soon kick off to become a highly-celebrated legacy, and go on to bag many world advertising awards, long-term deals with major clients and artnershis with world-class rofessionals. Sebastian sits on the advisory anel of Temasek Polytechnic s School of Design and the Institute of Technical Education s Design and Media Academic Advisory Committee. He is a member of the Singaore Workforce Develoment Agency s Media & Communications Manower Skills & Training Council, and is also an Advisory member of the Singaore Film Commission and a board member of the Singaore International Film Festival. 6

7 Strategic Business Thinking is as Imortant as Good Design Thinking Mark Phooi Designreneur and Princial, First Media Design School The oortunities in the creative field are fraught with challenges and itfalls. As designreneur, it is about the good balance of both right and left brain. Good design thinking is the first ste to solving comlex communication roblem. For many creative eole, the success lies in the role of leading as a DesignPreneur instead of mere creative director. The talk will benefit local designreneurs, agency and media owners, ublishers, creative consultants hailing from communication, fashion, ublication, interactive and ublic relations discilines, students, educators as well as the general ublic. Mark s Profile As a designer turned entrereneur, Mark led his one-man design consulting business to become First Media Grou, Singaore s largest local design grou with over 200 full-time staff. Garnering over thirty different design awards and distinctions sanning local, regional and international fields, First Media Grou sanned seven Asian markets. Mark however had his heart on fulfilling his legacy as an educator, and set u First Media Design School (FMDS). As a mark of its success, FMDS was one of the first design schools in Singaore to obtain the EduTrust Award in 2010 from the Council for Private Education (CPE). The school has since exanded to new markets including Indonesia, Philiines, India and Mauritius. Mark Phooi is the founder of First Media Grou and Princial of First Media Design School. From 1989 to 2005, Mark trained more than 50 nondesign trained managers to become designreneurs and started more than fifteen design studios in Singaore. In 2002, he obtained his Master of Design degree from the University of New South Wales as art of his ersonal and rofessional growth. 7

8 Exert Forum Toics and Seakers Profiles Transmedia Architecture Design and Technologies Jerry Tan Co-Founder and CEO, Light10 Industries Pte Ltd. With the advent of smart city develoment in Singaore, we see the emergence of engineered exeriences that are both intelligent and engaging in the satial design landscae. In his discussion, Light10 s CEO, Jerry Tan shares on the aroaches, trends and technologies toward greater business value and smarter exerience in architecture landscae. Jerry s Profile Jerry has more than 28 years of managerial exerience in technology imlementation involving systems integration, roduct develoment, strategic management, and consultative marketing. Jerry graduated from the University of Oregon with a Bachelor of Science Degree in Finance and Marketing and began his career in 1986 involving in IT and creative technologies. In 1998, he cofounded Symbolic Technologies which secialises in integrating digital solutions in the creative services and broadcasting industry, covering both Southeast Asia and Russia. With his diverse exerience in media architecture and international exosure, Jerry is driving Light10 Industries into the future with state-of-the-art technologies in Transmedia Architecture exerience. To date, Light10 Industries has imlemented the largest LED rojection dislay in the world comrising 20,000 sqm for the Singaore Sorts Hub. 8 Rohan Abdullah Director, LightingImages ShaeShifters Light has the amazing ability to visually transform static objects. Buildings and saces can be edited with light to reveal architectural details, give identity or broadcast information. Rather than using light to merely beautify the nightscae, lighting designers constantly challenge themselves to create more meaningful uses of light. In this session Rohan will share his views and ideas of how light can be designed to enhance environments, animate buildings and strengthen identity. Rohan s Profile Rohan joined LightingImages in 2010 following stints in lighting design with other firms. He currently manages the design activities in both offices and shuttles between Singaore and Shanghai. Rohan started his career in lighting in 2001 in UK before joining the Singaore lighting industry. Alying his rich exerience in roduct design, manufacturing, technical alications and sales of lighting equiment, he creates unique, sustainable lighting design solutions.

9 Effective Comosition with Any Camera Alan Lim Founder of Alan Lim Studio and Eleven Photograhy, Princial Instructor of School of Photograhy Singaore (SOP) Do you need an exensive, rofessional, state-of-the-art camera to shoot like a ro? Perhas not. But you do need a right camera and the right knowledge. In this talk you will learn what a rofessional hotograher sees and thinks when taking hotos, be it a location in Pasir Ris or Paris, or it a friend in the ark or a stranger in the street. Get free tis on the dos and don ts in imroving your hotograhy skills with the best camera the one you already have. all hotograhy lovers, both amateur and rofessional. With a degree in hotograhy from The Art Institute of Fort Lauderdale, Florida, USA, Alan roduced countless catchy cover ages, edgy fashion sreads, arresting celebrity ortraits, and owerful documentary hotos in his tenure at The Straits Times. His work has won him many local and international awards, including Lucie Awards International Photograher of the Year, Nikon Photojournalism, and WAN-IFRA. Alan s Profile Alan Lim is founder of Alan Lim Studio and Eleven Photograhy, as well as rincial instructor at School Of Photograhy Singaore (SOP). With many an award under his belt, his vision is to broaden the hotograhy art culture by sharing his invaluable exerience and knowledge with Alan is an aointed Nikon Professional Photograher and creative artner in hotograhy coyright at the Intellectual Proerty Office of Singaore (IPOS). He was commissioned by Prime Minister Lee Hsien Loong for a series of ortraits, and he had also hotograhed Minister Mentor Lee Kuan Yew for his biograhy. Jeslyn Tan Senior General Manager, SMRT Media & Digital, SMRT Investments Pte Ltd Jeslyn s Profile Jeslyn Tan is Senior General Manager, Commercial Business, and runs SMRT Media s dynamic Out-of-Home and digital businesses of SMRT Investments Pte Ltd. She joined SMRT in 2005, and has triled the business over the years. Today SMRT Media is ranked Singaore s Number One local media comany. Jeslyn also oversees Commercial s digital business, which is comrised of e-commerce, mobile advertising and online engagements. She continues to lay a ivotal role in growing Commercials business and ensuring its sustainability. Jeslyn is also a board member of SMRT Alha Pte Ltd, which manages the Kallang Wave retail mall at Singaore Sorts Hub. 9

10 Exert Forum Toics and Seakers Profiles Media Dislay Trends for Exeriential Environments Ken Wheatley Director of Sales, Business Products, Asia Pacific, Christie Digital Systems USA, Inc The develoment of media dislay technologies has oened doors to new ossibilities for exeriential environments. Hear and see how traditional and new dislay technologies are deloyed in a range of alications from resorts to themed entertainment and fascinating old buildings redefining the sense of immersion and enveloment for the guest and sectator, creating owerful shared visual exeriences. Find out how media dislays have, in recent times, transformed environments to roduce engaging visuals that generate maximum imact and extraordinary exeriences for audiences like never before. Ken s Profile Ken is Christie Digital s Director of Sales Business Products for the Asia Pacific region. Ken is a veteran of the entertainment technology industry with over 30 years exerience in show systems and technical entertainment systems. Ken has contributed A/V and lighting exertise such as systems design, roject management and sales engineering to notable rojects worldwide, including for the Yeosu Korea Exo, Shanghai World Exo, Beijing Olymics, numerous theme ark installations for Universal and Disney, the Wynn Macau, and many other worldwide rojects involving high-end dislay technology. A veteran of the entertainment and theme design industry, Ken is always interested in future trends and develoments involving dislay entertainment technology. Lee Chee Yong Managing Director, Film Screen Pte Ltd Chee Yong s Profile Chee Yong is the Managing Director of Film Screen Pte Ltd, a rint roduction comany that secialises in visual merchandising dislays for remium cosmetics and fashion brands, as well as outdoor large format and fleet advertising. Film Screen emloys the latest technologies in digital and analogue rint roduction to create customised rint effects for clients. This hybrid rint rocess has been used for brands like Estee Lauder, Clinique, Sk-II and Chanel in the region and internationally. Film Screen s colour trans technology, ColorNEX and UV finishing are recognised for their excetional visual imact in outdoor rint alications. Chee Yong is a regular seaker at conferences and rint events in the region where he shares his insights into how he makes rints look dynamic and what it takes to be always ready for the future of rinting. 10

11 Sace Rates 6,000 sqm of exhibition sace: Suntec Singaore Convention & Exhibition Centre Shell Scheme: SGD 600 er sqm Raw Sace: SGD 500 er sqm Shell Scheme 3000mm 6000mm 3000mm 3000mm TOP ELEVATION scale 1:50 TOP ELEVATION scale 1: mm 6000mm OR S NAME BOOTH NO: EXHIBITOR S NAME BOOTH NO: 2500mm 2500mm FRONT ELEVATION scale 1:50 FRONT ELEVATION scale 1:50 Uon your confirmation of booth booking, we will rovide you an Exhibitor s Manual and freight forwarder info to facilitate your rearations. 11

12 Advertising and Promotional Plan Extending Your Reach: Official Website: Event Publicity: trade ublication, OOH, social media camaign (Facebook, Twitter, WeChat), camaign, rint and web banner advertising with official media artners On-site: osters, banners and show directory Post-event: official website, rint and social media Sonsorshi Oortunities Sonsorshi Category Amount (SGD) Amount (SGD) Registration Sonsor $5,000 Tea Break Sonsor $2,500 Forum Sonsor $8,500 Dislay Showcase $5,000 Institutional Showcase $5,000 Advertising in Show Directory $1,000 Run-of-age (ROP) Networking Lounge $5,000 12

13 Main Partners Organised by: Held in: Suorting Associations: Media Partners: Official System Integration Magazine: Official Lighting Magazine: Official Design Magazine: Official Architecture Magazine: Official Media & Marketing Magazine: Official Visual Arts Magazine: 13

14 Suorting Partners Official Main Contractor: Official Design & Build Contractor: Official Freight Forwarder: Official Venue: Official Design Agency: Official Out-of-Home Media Secialist: Official Communication Partner: Official MICE Partner: Official Marketing Partner: 14

15 Overseas Agents Contractors China: MadAboutDesign Shanghai, Inc. Contact: Kent Lau Tel: Fax: Web: Malaysia: Fwah Factor Sdn Bhd Contact: Denise Ang Mobile: OR Contact: Suraya Izani Mobile: Web: Main contractor: Sunyau Exo Pte Ltd Contact: Jessica Sng Mobile: Tel: Fax: Web: Design & Build Contractor: Dezign Format Pte Ltd Contact : Cedric Loh Mobile : [email protected] OR Contact : Alex-Willem Lim Mobile : [email protected] Vietnam: Matchstick Vietnam Contact: (Ms) Linh Vo Tel: [email protected] Tel : Fax : Web: Freight Forwarder Agility Fairs & Events Logistics Pte Ltd No. 5 Changi North Way, 3rd Floor Contact: Serena Kum Tel: / Fax: / [email protected] Web: 15

16 A signature event of: Sace Arena Pte Ltd 435 Orchard Road, Wisma Atria #11-00, Singaore Sace Arena is a visual exerience comany that transforms saces into visual sectaculars with cutting-edge dislay technologies, rojection maing, design and build, and visual communication solutions. Its Singaore-based business serves its clients turnkey roject needs all across Asia, in collaboration with the most trusted artners in the region. It acts as a market and industry catalyst to kee abreast with visual trends, and rallies the best artners in the region to make brilliant ideas work. Printed on Rives Linear Bright White 120g from Antalis Singaore