Cloud an Electric Power - A Case Study

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1 Human Centric Intelligent Society and Cloud Craig Baty Exec. GM & Chief Technology Officer Fujitsu Enterprise Solutions

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3 The Cloud An Industry Vision Technology use moves to a utility model, measured according to resource consumption.services are defined and consumed on the basis of outcomes such as availability or performance. Technology resources are modular, highly scaled and can be provisioned rapidly, elastically and dynamically Energy efficiency as a key goal in the provision of infrastructure Financial models emphasise operational expenditure Organisations will consume technology services from a variety of physical channels - some public, some trusted and some private Cloud services will be traded as commodities / utilities 2

4 A Specific Australian Need (n=500 Consumers) Australians Have Very High Levels of Concern about Data Sovereignty and Privacy in The Cloud Benefits Concerns Top3-Benefits (Top3-Box) Better medical care 55% Better allocation of natural resources 43% More security (biometric) 41% Benefits overweight concerns regarding(1 (Top3-Box) Future scenario: Society-wide 52% Future scenario: Individual 21% Responsibilities low medium Level of Concerns*( Top3-Concerns about data which should be kept private (Top3-Box) Financial details 82% Personal data 72% Medical records 68% high Concerns regarding storage of data Most doubted country: (Top3-Box) India 82% Least doubted country: (Top3-Box) Switzerland 48% Feelings about the future** Personal responsibility**(3 low 23 medium high not excited neutral excited Expectations regarding data protection*(4 high medium low Governments Companies IT Companies Most trusted institution (ranked by Top3-Box) Financial companies 31% Government 18% IT companies 15% Large online companies 15% Small online companies 3% Third party providers 3% 3 Solutions for improving security Top3-Suggestions (Top3-Box) Ask for permission to collect data about me 89% Ask for specific permission 89% Provide guarantee not to pass data on 89% Strong differences to other countries +/-5% and more *Used colour code: = Top3-Box = Center4-Box = Low3-Box **Used colour code: = Top2-Box = Center1-Box = Low2-Box 1) Society Q1B/D/E vs. Individual Q1A/C 2) Index across all items from Q3, except Q3D 3) Index across all items Q6 4) Index across all items Q8-10

5 What is Cloud Fujitsu defines a Cloud Service as the consumption of; Infrastructure, an application, an activity or content of which that consumption comprises three distinct characteristics: Pay per use Elastic and Scalable Self Service 4

6 The Six Cs These six C s will drive change in ICT CONSOLIDATION - Better alignment and greater value from existing assets, driven by the desire for consistency and greater efficiency COMMODITISATION - Product and service becoming modular and off-the-shelf, driven by the need for greater agility and visibility of cost COLLABORATION - Web technologies and better access are driving ever greater interaction between people CONSUMERISATION - Consumer technology is overtaking business technology as the driving force of choice CONSERVATION - The need to be green, driven by ethical, reputational, regulatory and increasingly business grounds COMPLIANCE with legislation, regulations, standards impacting globally and locally 5

7 Users Today Users Tomorrow I should not waste company time (We invented human resources) Predestined hierarchy. Standardized role. Standard corporate desktop is fine. Company should not waste my time (Try calling me a resource...) Networking in real-time. Always personal. Freedom of choice is a must. 6

8 Towards Human Centric Computing Cloud Computing Technology Service offerings over the net Access to complex processing power Converging innovative technology development to Fujitsu s vision Network Technology Wide area high performance mobile (LTE) Ubiquitous and on-demand broadband Human Centric Computing Sensing and Device Technology PC and mobile integrated smart phone Various sensor technologies Fujitsu is a leading provider of comprehensive ICT solutions harnessing the strength of Japan s service oriented culture 7

9 E.g. New Agricultural Management Technologies Technologies to visualize agricultural production and improve management efficiencies Cultivation planning, risk assessment, food safety control Extraction and dispersion of field knowledge, job creation Agricultural administrator GPS, various sensors Worker conditions, sunshine, wind, soil temperature, moisture, ph, etc. Knowledge Database Knowledge management Data mining Sensing infrastructure Visualization Fujitsu cloud services Weather/Markets Sensor Database Sensing 8

10 The Fujitsu Vision 9

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