Fujitsu s Australian Cloud Journey

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1 Fujitsu s Australian Cloud Journey Craig Baty Exec GM & Chief Technology Officer Fujitsu Australia and New Zealand Copyright 2011 FUJITSU LIMITED FUJITSU EYES ONLY 1

2 The Cloud According to Dilbert! 2 Copyright 2010 FUJITSU LIMITED The Strategic Importance of Cloud for Fujitsu Cloud-related services will account for 30% of our new business by 2015 in anticipation we are accelerating the shift in the structure of our business. Masami Yamamoto December 2010 Commitment underpinned by investment of over US$1bn in 2010 and US$1.2bn in 2011 developing our Global Cloud Capability 3 COMMERCIAL IN CONFIDENCE FUJITSU EYES ONLY 2

3 The Journey Unfolds What We Said We Would Do - Recap CA Expo 10 CIO Cloud Needs A Specific Australian Need What we Actually Did The Building and Launch of an Australian Local Cloud Some Challenges Along the Way What we Did Next Fujitsu s Second Australian Cloud with Global Reach Fujitsu s Global Azure Cloud The Journey Continues Is Cloud Overhyped Now? Fujitsu s Unfolded Cloud Framework 4 COMMERCIAL IN CONFIDENCE The Journey Unfolds What We Said We Would Do - Recap CA Expo 10 CIO Cloud Needs A Specific Australian Need What we Actually Did The Building and Launch of an Australian Local Cloud Some Challenges Along the Way What we Did Next Fujitsu s Second Australian Cloud with Global Reach Fujitsu s Global Azure Cloud The Journey Continues Is Cloud Overhyped Now? Fujitsu s Unfolded Cloud Framework 5 COMMERCIAL IN CONFIDENCE FUJITSU EYES ONLY 3

4 The Cloud Vision (aka IT Doesn t Matter! ) Technology use moves to a utility model, measured according to resource consumption.services are defined and consumed on the basis of outcomes such as availability or performance Technology resources are modular, highly scaled and can be provisioned rapidly, elastically and dynamically Energy efficiency as a key goal in the provision of infrastructure Financial models emphasise operational expenditure Organisations will consume technology services from a variety of physical channels - some public, some trusted and some private Cloud services will be traded as commodities / utilities 6 Copyright 2010 FUJITSU LIMITED 6 Customer Intentions We surveyed 1500 customers about the main reason driving them to adopt cloud 7 COMMERCIAL IN CONFIDENCE FUJITSU EYES ONLY 4

5 Expected Features 8 COMMERCIAL IN CONFIDENCE Cloud Services are Important 79% want assistance 9 COMMERCIAL IN CONFIDENCE FUJITSU EYES ONLY 5

6 A Specific Australian Need Australians Have Very High Levels of Concern about Data Sovereignty and Privacy in The Cloud Benefits Concerns Top3-Benefits (Top3-Box) Better medical care 55% Better allocation of natural resources 43% More security (biometric) 41% Benefits overweight concerns regarding(1 (Top3-Box) Future scenario: Society-wide 52% Future scenario: Individual 21% Responsibilities low medium Level of Concerns*( Top3-Concerns about data which should be kept private (Top3-Box) Financial details 82% Personal data 72% Medical records 68% high Concerns regarding storage of data Most doubted country: (Top3-Box) India 82% Least doubted country: (Top3-Box) Switzerland 48% Feelings about the future** low medium high not excited neutral excited Personal responsibility**( Expectations regarding data protection*(4 Most trusted institution high (ranked by Top3-Box) Solutions for improving security medium low Governments Companies Companies IT Financial companies 31% Government 18% IT companies 15% Large online companies 15% Small online companies 3% Third party providers 3% 10 Top3-Suggestions (Top3-Box) Ask for permission to collect data about me 89% Ask for specific permission 89% Provide guarantee not to pass data on 89% Strong differences to other countries +/-5% and more *Used colour code: = Top3-Box = Center4-Box = Low3-Box **Used colour code: = Top2-Box = Center1-Box = Low2-Box 1) Society Q1B/D/E vs. Individual Q1A/C 2) Index across all items from Q3, except Q3D 3) Index across all items Q6 4) Index across all items Q8-10 Copyright 2010 FUJITSU LIMITED The Journey Unfolds What We Said We Would Do - Recap CA Expo 10 CIO Cloud Needs A Specific Australian Need What we Actually Did The Building and Launch of an Australian Local Cloud Some Challenges Along the Way What we Did Next Fujitsu s Second Australian Cloud with Global Reach Fujitsu s Global Azure Cloud What we Are Doing Now The Journey Continues 11 COMMERCIAL IN CONFIDENCE FUJITSU EYES ONLY 6

7 The Cloud Model We Promised... & Delivered Live on Sept. 26 th 2010 Fujitsu defines a Cloud Service as the consumption of; Infrastructure, an application, an activity or content of which that consumption comprises three distinct characteristics: Pay per use Elastic and Scalable Self Service The Launch and Year Long Campaign - Media, Webinars, Roadshows, Analysts, Partners, Industry groups FUJITSU EYES ONLY 7

8 Some Challenges along The Way Technology issues were minor: Cloud itself built based on Fujitsu Hardware (Primergy & Eternus), plus Cisco, Microsoft, Symantec, VMware, and CA Technologies Two Tier III Datacentres house the Cloud linked for Manual or Automatic Failover (<35Kms apart) Billing Engine designed and built for purpose in Australia by Fujitsu Fujitsu Self-Service Portal Added Cloud Provisioning facility designed and built for purpose in Australia by CA Technologies to our specs Challenges that took longer than expected: Commercial Legal Licensing Back to Back SLA s Volcanic Ash (Part 1 Iceland) 14 COMMERCIAL IN CONFIDENCE Fujitsu Local Cloud Platform - Live on Sept. 26 th, 10 Some of Our First Customers (and ourselves!) Fujitsu has the most mature cloud solution in the region. And it has great people on the ground across its data centres and SAP Support. Paul Miller, Group IS Manager (AU & NZ), Frucor Beverages The new Fujitsu cloud solution helps us overcome the severe limitations on the dollars we have to spend on IT. Gary Daly, National IT Manager, Surf Life Saving Australia Fujitsu s cloud solution is an ideal platform from which Toyota can grow our TUNE system. The ability to change the configuration of IT resources to meet our TUNE business needs will provide Toyota with a robust and secure IT strategy for our software application. James Scott, Divisional Manager IS Division, Toyota Australia Having seen CA s successes globally, particularly for our CA Clarity PPM On Demand product, we felt it was important to offer our customers the same, local hosting options through a trusted partner. Fujitsu has filled this role and I m confident that our local customerbase will benefit directly from this move, Brenton Smith, VP & Area Manager ANZ, CA Technologies ANZ 15 COMMERCIAL IN CONFIDENCE FUJITSU EYES ONLY 8

9 Industry Response (Longhaus, IDC) Fujitsu Ranked #2 Fujitsu demonstrated outstanding results in the following areas, which along with their solid experience in traditional ICT service delivery business models, contributed to their number 2 overall ranking status: Strong local revenue and good support for Australian enterprise buyers with partnerships capable of delivering the Fujitsu solution Australia-wide; A top 10 ranking for on-shore delivery with local data centres capable of delivering trusted IaaS, along with extensive international data centre delivery capability; Second highest overall score for criteria relating to the flexibility and breadth in an overall cloud computing business model; Solid technical foundation with use of innovative cloud management tools; and Highest reported service level commitment of all the vendors assessed. Sam Higgins, Research Director Longhaus 16 COMMERCIAL IN CONFIDENCE The Journey Unfolds What We Said We Would Do - Recap CA Expo 10 CIO Cloud Needs A Specific Australian Need What we Actually Did The Building and Launch of an Australian Local Cloud Some Challenges Along the Way What we Did Next Fujitsu s Second Australian Cloud with Global Reach Fujitsu s Global Azure Cloud The Journey Continues Is Cloud Overhyped Now? Fujitsu s Unfolded Cloud Framework 17 COMMERCIAL IN CONFIDENCE FUJITSU EYES ONLY 9

10 Fujitsu Global Cloud Platform Live in Australia Feb 7 th, 11 (and globally on June 7 th, 11) Fujitsu Global Cloud Platform Fujitsu s global standard for IaaS. A large pool of virtualized resources that provides a virtualization platform environment customizable for customer s needs. Now Live in: Japan UK, Australia Singapore Germany US Variety of resources simple configuration system with stand-alone VMs, to multiple network subnets separated using firewall and load balancing rules. Admin Users have admin privilege for VM operating systems to install and deploy SW and apps. 18 COMMERCIAL IN CONFIDENCE Fujitsu Cloud Enabling Technologies Innovative technologies that enable Cloud Computing PRIMERGY: x86 Servers Enterprise Servers SPARC Enterprise PRIMEQUEST Cloud Foundation Software Resource Coordinator VE Resource Orchestrator Configuration Manager Catalog Manager Integration: Platform Infrastructure Solutions Business Continuity Virtualization Virtual Workplace Automation Consolidation ETERNUS: Storage Systems FUJITSU EYES ONLY 10

11 Setup Setup Setup Fujitsu Global Cloud Platform Islands: The Primary Building Blocks All infrastructure is homogeneous within an island The same types of servers and storage systems are connected through a point-to-point network An island has: 28 racks of infrastructure (8 server racks, 16 storage racks, 4 core/net/mgt/staging racks 128 servers capable of supporting 2350 usable VMs 16 racks of storage resulting in 319TB of usable storage per island all gigabit internal networking Multiple generations of Islands will exist per DC, with cross island migration and management Fujitsu Global Cloud Platform - Overview Service Oriented Platform I-a-a-S (pool of virtual resources customizable to customer s needs) On-Demand (Usage based / Scale up or down) Expansion Reduction Self-Service (Portal based reports & admin) Customer Normal operation Workload peak hours Normal operations Business increases Customer Start small Enhanced processing power Resource expansion Resource expansion Customer Initial investment Increased data space Simplified Design (Templates) Safe / Secured / Reliable 21 FUJITSU EYES ONLY 11

12 DEMONSTRATION VIDEO 22 COMMERCIAL IN CONFIDENCE Fujitsu Microsoft Azure Cloud Platform Live in Japan June 7 th, 11 available globally As a Platform as a Service: the Windows Azure platform is a set of cloud computing services that can be used together or independently that enable: Developers use existing skills and familiar tools to develop cloud applications ISVs and System Integrators rapidly reach market and pay as you go IT Managers gain access to a new set of resources without adding complexity Businesses of all sizes to quickly respond as business needs change 23 FUJITSU EYES ONLY 12

13 The Journey Unfolds What We Said We Would Do - Recap CA Expo 10 CIO Cloud Needs A Specific Australian Need What we Actually Did The Building and Launch of an Australian Local Cloud Some Challenges Along the Way What we Did Next Fujitsu s Second Australian Cloud with Global Reach Fujitsu s Global Azure Cloud The Journey Continues Is Cloud Overhyped Now? Fujitsu s Unfolded Cloud Framework 24 COMMERCIAL IN CONFIDENCE Hype-o-Meter Cloud & NBN have received a lot of publicity in recent months. Is the hype justified? FUJITSU EYES ONLY 13

14 IaaS PaaS SaaS Spending on Cloud is Growing Have you allocated a specific budget in the next 12 months for any of the following activities? Tablet PCs for end users Desktop virtualisation Unified communications Cloud Computing Development of a "private cloud" No, not considering Yes, small budget for pilot No, but considering in next budget period Yes, significant budget for major project Fujitsu s Unfolded Cloud Framework D E I M A B C Fujitsu Local Platform Fujitsu Global Platform Fujitsu Azure Platform F G H J N Fujitsu Cloud Services Portal Partners/ISV Business Enablement Services (BES) TBC Fujitsu TBC Desktop as a Service O Backup/Archiving/DR as a Service P Fujitsu Cloud Consulting K IaaS for Server and Storage L Windows Azure Fujitsu Cloud Enablement & Support A. Fujitsu Local Cloud Platform (FLCP) B. Fujitsu Global Cloud Platform (FGCP) C. Fujitsu Microsoft Azure Platform (FACP) D. Customer Interaction Layer to manage all Cloud Services E. Fujitsu s Software as a Service Offerings F. Fujitsu managed SaaS Offerings A) Messaging as a Service (Microsoft) B) CRM as a Service (Microsoft) G. Partner or ISV managed SaaS Offerings H. Fujitsu Business Enablement Services A platform for the deployment of traditional applications as Cloud Services I. Fujitsu s Platform as a Service Offerings J. Java, Open Source or other PaaS K. Java, Open Source or other PaaS L. Fujitsu managed Microsoft Azure Service M. Fujitsu s Infrastructure as a Service Offerings N. Desktop as a Service O. Fujitsu service to enable customers to leverage the Cloud for Backup, Archiving and Disaster Recovery Services P. IaaS for Server and Storage 27 COMMERCIAL IN CONFIDENCE FUJITSU EYES ONLY 14

15 The Cloud Journey With You Transformation Journey Stages Engagement Levels Understand the disruption Set strategy Identify the value opportunities Set Roadmap 2-6 weeks (1) Advise (2) Assess Check feasibility Make informed choice Business case 4-8 weeks Implement incrementally Reduce time to achieve business value 3 months 1 year (3) Enact (4) Manage Host and operate Continuous Improvement Continuous CLOUD CONSULTING CLOUD ENABLEMENT CORE CLOUD 28 COMMERCIAL IN CONFIDENCE 29 COMMERCIAL IN CONFIDENCE FUJITSU EYES ONLY 15

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