VISIT 2010 Fujitsu Forum Europe 0

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1 VISIT 2010 Fujitsu Forum Europe 0

2 Virtualization & Automation Room 13a Shaping tomorrow with you. Green Data Center Services Martin Provoost Director, Data Centers and Networks, Fujitsu UK & Ireland 14:00 h VISIT 2010 Fujitsu Forum Europe

3

4 GREEN DATA CENTRE SERVICES Martin Provoost Director, Data Centres and Networks, UK & Ireland November 2010 COMMERCIAL IN CONFIDENCE Copyright 2010 Fujitsu Services

5 What today is about Making it real: Practical ways to reduce data centre energy costs 4 COMMERCIAL IN CONFIDENCE

6 Agenda 1. Pressures to make data centres energy efficient 2. The costs of running a data centre 3. What we should be doing in our data centres 4. Summary 5. Questions and Discussion 5 COMMERCIAL IN CONFIDENCE

7 Pressures to make data centres efficient Energy costs have become significant October 2008 energy prices were increased by 220% on the previous year s price Over 3 years the total energy costs exceed the IT capital costs Increase in IT load Growth in data storage requirements Move towards thin-client solutions: Driving compute back into the data centre Legislation and policies expected for data centre CO 2 Kyoto Protocol (Global) EU Code of Conduct for data centres (EU) Integrated Energy and Climate Programme (GER) Carbon Reduction Commitment Energy Efficiency Scheme (UK) Climate change: a board room issue Championed by the media & pressure groups Impacts all public facing corporations League Tables 6 COMMERCIAL IN CONFIDENCE

8 Legislation: Doing Nothing Is Not An Option KEY MESSAGE: Expect impactful change and it s going to cost Integrated Energy and Climate Programme (GER): Reduce greenhouse gases by 40% EU Energy Performance of Buildings Directive (EPBD): Recent changes now require setting energy performance standards for data centres Carbon Reduction Commitment Energy Efficiency Scheme (UK): 13.6 per tonne of CO2, equates to 1.7m for Fujitsu (minimum) Covers all organisations using more than 6,000MWh per year of electricity Reporting started Apr 2010, Payment starts Apr 2012 Energy Act 2005 (FR): A quartering of CO2 emissions by 2050 Average reduction of final energy intensity of at least 2% per year from 2015 and of 2.5% from 2015 to 2030 Production of 10% of energy needs from renewable energy sources by COMMERCIAL IN CONFIDENCE

9 A holistic approach to energy efficiency 8 COMMERCIAL IN CONFIDENCE

10 Green buildings Managing our buildings in a sustainable way: Aim to minimise the environmental impact of our buildings as much as possible Needs to take place in all buildings whether office estates or our data centres In the data centre space: Improve current data centre s energy efficiency Consolidate into efficient data centres Designing new green data centres 9 COMMERCIAL IN CONFIDENCE

11 Data centres: Energy consumption and waste HOW ENERGY IS CONSUMED SOURCES OF ENERGY WASTE Poor airflow management: Cable openings Room leakage, etc Unnecessary over-cooling Unnecessary humidification control Blending air (hot & cold) Excess fan energy Unused Servers 10 COMMERCIAL IN CONFIDENCE

12 What we should be doing in our data centres TACTICAL STRATEGIC Measure energy efficiency (PUE) Calculate cooling capacity and utilisation Implement asset and capacity toolsets Install cold aisle containment Install blanking plates & floor grommets Retrofit variable speed fans to CRACs Fit baffles & curtains for hot/cold aisles Optimise air grilles Turn-off excess AC capacity Increase CRAC temperature set-points Widen humidity controls Server decommission incentives (kw4 ) Undertake CFD study Relax temperature & humidity bands Enable power management features Review M&E replacement lifecycle Undertake consolidation & virtualisation Build modular: low PUE data centres 11 COMMERCIAL IN CONFIDENCE

13 Tactical initiatives and examples Airflow management Temp & humidity changes Decommission incentives (kw4 ) 150 Per metre 65 2, per ,000+ Potential Energy Savings: 5% Payback: 3-6 months Potential Energy Savings: 5% Payback: 1-2 months Potential Capacity freed: 5% Potential Energy Savings: 10% Payback: 6-12 months 12 * All costs based on a typical data centre size (3MW)

14 Energy Efficiency Tips Airflow Management Temp & Humidity Changes Decommission incentives (kw4 ) 150 Per metre 65 2, per ,000+ Potential Energy Savings: 5% Payback: 3-6 months Potential Energy Savings: 5% Payback: 1-2 months 13 Potential Capacity freed: 5% Potential Energy Savings: 10% Payback: 6-12 months * All costs based on a typical data centre size (3MW)

15 Kilowatts for Cash (kw4 ) The aim of the scheme: To reward employees for identifying obsolete internal use IT equipment in data centres which is then subsequently successfully decommissioned. How it works: Rewards are issued as a percentage of the savings made from decommissioning dead systems Why we should be doing it: More than 5% of a data centre's servers may be unused and identifying and turning off even a fraction of them can have significant benefits For each unused server that we power down, the company benefits from reduced: Licensing costs Energy consumption Heat output MAKING IT REAL A leading information intelligence and media organisation predicts that the scheme will yield almost 1m Global Energy Saving alone in the first year from implementing the scheme Updating/patching requirements Maintenance Space 14 COMMERCIAL IN CONFIDENCE

16 Plant Replacement Data centre M&E technology is changing rapidly providing opportunities for cost and energy savings through investment Approach Replace two 8 year old 1.4MW chillers Not due for replacement for another 7 years Replacement Cost 500k Work undertaken in autumn to reduce risk Benefits Annual saving of 175k in energy Annual maintenance reduced by 100k Improved reliability and resilience 1500 tonnes of carbon saved per annum Payback < 2 years

17 Build Modular: Low PUE Data Centres Fujitsu s next generation data centre will conform to a true modular build. On-demand, scalable infrastructure to support on-demand, scalable business services Efficiency & Effectiveness PUE of 1.2: Reduced carbon footprint Reduction in OPEX and CAPEX Scalable and high-density (up to 30kW/rack) 99.9% fresh air cooling TUI Tier III certified Wider Business Benefits Cost-Effective data centre solution Higher flexibility for our customers Multi-tiered system Scalable to meet dynamic business demands Faster time to market Modular builds provide an affordable low PUE data centre for the market (from 250kW up)

18 The DC Future: Strategic Fujitsu Technology Multipoint Temperature Measurement It s a technology of interior real-time temperature measurement of data centre, using optical fibre The technology enables precise visibility of temperature distribution inside of data centres at over 10,000 points on a single strand of optical fibre In use at Fujitsu Tatebayashi data centre SMART Networks Technology It s a technology based on Fujitsu's Ad-Hoc routing technology which can form a largescale network autonomously to gather real-time information about objects and locations This technology enables an enormous crosssection of conditions, situations and circumstances to be monitored by collecting and analysing information from each sensor These are technologies that will drive us towards the autonomous data centre 17 COMMERCIAL IN CONFIDENCE

19 The Data Centre Energy Efficiency Service APPROACH ACTIVITIES DATA CENTRE OPTIMISATION Best practice surveys Site temperature surveys and TACS toolset to be adopted by site Communication programmes Air grille optimisation Baffle construction / deployment Blanking plates / floor grommet Hot & cold rows CRAC reduction exercise Temperature set point rises / humidity set point review 18 COMMERCIAL IN CONFIDENCE

20 Making It Real Efficiency Service implemented across Fujitsu s data centres: Chillers replaced early in lifecycle improve reliability and efficiency Lighting control system installed CRAC set-points raised by 3 C but maximum inlet temps. lower from 30 C to 24 C 30+ CRACs turned off without affecting N+1 resilience Up to 15% improvement in PUE 250,000 and tonnes of carbon per annum 430,000 and 3900 tonnes of carbon saved to date Efficiency Service being implemented at UK government organisation: Aiming for 10% improvement in PUE across a 4 data centre estate Investment < 20,000 Targeting savings of 100,000 and tonnes of carbon per annum 19 COMMERCIAL IN CONFIDENCE

21 IT Matters: Energy Efficient IT It s all very well having a great energy efficient data centre but the IT needs to be as well DC Optimisation Service Transition Standardisation Automation Virtualisation Private & Public Cloud computing Thin client Hardware Zero-watt technology Low-energy servers 20 COMMERCIAL IN CONFIDENCE

22 In summary There are pressures to make data centres energy efficient: Expect impactful change and it s going to cost Doing nothing is not an option Provided real examples of what we should be doing in our data centres Tactical Strategic It s wider than the data centre: it includes IT as well 21 COMMERCIAL IN CONFIDENCE

23 Closing You re not alone Fujitsu s got the vision and experience We can help 22 COMMERCIAL IN CONFIDENCE

24 23 COMMERCIAL IN CONFIDENCE

25 24 COMMERCIAL IN CONFIDENCE

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