ICT and the Green Data Centre

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1 ICT and the Green Data Centre Scott McConnell Sales Manager c/o Tanya Duncan MD Interxion Ireland

2 Green Data Centres Our Responsibility Data centre greenhouse gas emissions are projected to quadruple by 2020 Data centres will overtake the airline industry in emissions in the next 5-10 years EU Gross Data Centre Energy Consumption = Million Tonnes * 1 The total number of internet users worldwide is 1,596,270,108 * 2 This Infrastructure Is Vital For Society And Must Be Managed To The Highest Standard * 1 * 2 Nielsen//NetRatings via Internet World Stats, April 2009

3 Agenda Interxion: Carrier Neutral Data Centres Green Data Centre Challenges Green Data Centre Solutions Identify a Clear Energy Strategy Energy Consumption Plan for Growth: Customer Hardware Energy Efficiency Plan for Growth: The Data Centre Data Centre Design Choose The Right Data Centre Partner Summary Q & A

4 Interxion: Carrier Neutral Data Centres Founded Data Centres Presence in 11 Countries, 13 Cities 59,563 m 2 of equipped space Over 1,100+ unique customers 350 Carriers / ISPs 18 Internet Exchanges Member of The Green Grid, The Uptime Institute, and European Commission: Joint Research Centre

5 Green Data Centre Challenges

6 User Challenges Efficient use of hardware and ICT infrastructure Working with you Data Centre provider Data Centre Challenges Design for optimum efficiency Operate to highest efficiency standards

7 Green Data Centre Solutions

8 Identify a Clear Energy Strategy From Corporate level down, define a clear efficiency strategy Cost Reduction Carbon Reduction ewaste Reduction Asset Longevity Competitive Advantage Work with your Data Centre partner Develop a green Data Centre

9 Energy Consumption Fully assess your energy consumption What you are currently using What you expect to use in the future Assess the performance levels of your ICT equipment Energy Efficient Ratings on all ICT equipment SEAI tax back incentives on energy efficient ICT systems Understand Your Energy Usage Implement a monitoring system Intelligent PDU system Remember: Can t Monitor, Can t Measure, Can t Save

10 Plan for Growth Customer Hardware Implement scalable and modular systems Scalable blade servers can concentrate more computing power in a smaller space Require less power to cool Let you operate at your minimum power requirement Offer ability to add power capacity

11 Energy Efficiency: PUE Analysis PUE = Power Usage Effectiveness PUE measures efficiency To measure efficiency we take our overall energy usage (kwh) and divide it by our IT usage (kwh) The result: Our PUE calculated i.e. our Energy Efficiency PUE is dynamic Monitored in Real-Time Target Today, Plan For Tomorrow

12 Calculating PUE A. Total Energy Usage B. IT Energy Usage A B = PUE

13 PUE Analysis: Overall Energy Usage Percentage Power (kw) by category 25.6% Chillers Customer load 61.0% 0.0% 6.1% 0.3% 0.2% 3.7% 2.0% 1.1% Customer load Chillers (worst case) Pumps CRACs HD + LD+tech Humidification Ventilation UPS losses Sw'gear and cable losses Lighting & Miscellaneous

14 Benefits of PUE Analysis Measures efficiency in terms of energy Can be calculated pre-build to aid design and operation Can be used for Capacity Planning i.e. Worst Case Running on full capacity, on the hottest day of the year, while charging batteries etc.

15 Plan for Growth The Data Centre Plan for energy growth and peak power needs Determine the Day 1 configuration based on the expected IT load growth to be reported as a rolling forecast (monthly reporting) Determine IT load points where additional plant, cooling etc. must be installed to support the growing IT load i.e.:

16 Data Centre Design Data Centre s (by design) use large volumes of power However, this can be managed properly and efficiently by the right Data Centre partner? Inefficient DC PUE > 2 Legacy equipment No monitoring Inefficient components Over-specified by builders Generally in-house Energy-conscious DC PUE Lean design Established measurement data Demonstrable yearon-year improvements Dedicated provider Ideal DC PUE 1 1 = IT load only Not physically possible as any part of infrastructure will involve some loss

17 Data Centre Design: Modular Build New methods in design and build achieve greater efficiency Modular / phased build-outs ensure infrastructure is installed only when needed Phase 43 12

18 Efficiency Technologies Thermal Management Free cooling Make use of outside air Hot or Cold aisle containment Blanking plates at rack level Floor void pressure control Variable speed CRAC Higher raised floor void Efficient distribution of cold air

19 Efficiency Technologies Efficient UPS Unity power factor Zoned Lighting Controls Intelligent PDU Power monitoring For Real-Time monitoring and management

20 Eco-Efficient Data Centre Technologies Technology or Strategy Impact Maturity Difficulty of Adoption Adoption Enclosed hot / cold aisles High High Low High Free or fresh air cooling High High Medium High Raise operating temperature High High Low High Modularisation High High Medium High Absorption chillers Low / Medium Medium Medium Medium Containers High Medium High Low Relocate (green power / cooler) High Low High Low Direct current distribution Med/Low? Low High Low Liquid cooling Med/Low Medium High Low

21 Eco-Efficient Hardware Technologies Technology or Strategy Impact Maturity Difficulty of Adoption Adoption Virtualisation / consolidation High High Medium High Efficient, multi-core servers Medium / High High Low High Identify, eliminate unused equipment Medium / High High Medium Medium Use of cloud services to preserve energy, carbon Medium Low Medium Low Storage Management Medium / Low Medium Medium Low Power management / power capping Medium Low High Low

22 Choose The Right Data Centre Partner Clearly define your own green energy strategy Align these with your Data Centre partner Investigate their commitment to eco-friendly practices These practices should be aimed at uniting global industry efforts to standardize on a common set of metrics, processes, methods and new technologies to further its common goals The Green Grid Is your data centre partner a member of a green energy body European Commission, Joint Research Centre

23 Summary Green Data Centres are real; just ask us! But emissions (and power costs) are rising fast, so we need to do more now We must work together, particularly in measurement and management Data Centre providers should give leadership. In three areas: Industry standards and ratings that work Data Centre design and operational efficiency steps Support for all customer IT efficiency improvements Work With Your Data Centre Partner

24 Thank You Any Questions?

VISIT 2010 Fujitsu Forum Europe 0

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