Petrosync Distinguished Lecturer David Ford Managing Director Ridgeway Energy Consultancy Ltd

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1 Exercises & Case Studies from 12 different companies included! Business Strategy for Oil & Gas Companies Understanding Oil & Gas Industry Business Strategies for Strong Future Positioning 17th September th September 2014, Singapore Petrosync Distinguished Lecturer David Ford Managing Director Ridgeway Energy Consultancy Ltd Course Objectives Over 20 years of financial experience in the petroleum industry Past Managing Director at International Petroleum Exchange(IPE) Training Ltd Author of An investor s guide to traded options and Mastering exchange traded equity options IDENTIFY the current main challenges for the oil and gas industry UNDERSTAND how oil and gas companies define themselves ANALYZE the strategies of key oil and gas companies REVIEW the key reporting performance metrics LEARN to identify generic strategic similarities KNOWLEDGE on how to identify strategic differentiation LEVERAGE on future positioning strategies Testimonials He gives idea in managing risk exposure from different perspectives - Petronas LNG Malaysia Very comprehensive coverage of oil industry. Now I have a better understanding of the Brent cash market, Forward and Futures market - Interoil Singapore David has excellent clarity on the subject and has a very good style of explaining. I am happy to attend this programme - Reliance Industries Global Energy Services Supported by

2 Course Overview Every oil and gas industry player competes for finite resources in hydrocarbon reserves, market access, technology innovation, customer relationships, and human talent. Most companies are committed to accelerating the transformation of economic growth mode, improving the self-innovation capacity, establishing long-efficient mechanism of safety, environmental protection and energy conservation and creating a harmonious enterprise, in order to transform themselves to be international, national or independent energy company with strong competitiveness. Companies can position themselves either as a cost- and efficiency-driven company, or as a technology-driven company-or both provided they have different organizations managing the two distinct options. The industry needs new performance metrics to reflect company performance vis a vis the variety of energy industry challenges. This highly interactive 3 day course looks at the strategies of a total of 12 International, National and Independent oil and gas companies. Delegates are required compare and contrast the strategies for the three different groups before de-constructing the strategies looking for consistent themes and topics. The course aim is to develop a good understanding of the broader industry strategies in the current landscape and to use this understanding to be in a position to make recommendations on the areas the company should be operating in, in order to meet its aims and objectives. Specially Designed for The course dissects and analyses the corporate strategy from a total of 12 different oil and gas companies and is designed for those involved in either a planning or strategy role or for general managers requiring an overview of the company direction and strategy options such as: Portfolio & Planning Managers Risk Consultants, Risk Managers Financial, Business & Commercial Analysts Budgeting/Forecasting Executives or Managers Corporate Finance Finance Managers & Financial Control Oil & Gas Financial Consultants/Advisors General Managers Project Investment Executive/Manager Petroleum Finance, Economic & Business Training Courses (JANUARY - DECEMBER 2014) DATE COURSE TITLE INSTRUCTOR 23rd 25th Apr Accounting & Auditing in the E&P Industry Ahmed Badawy 21st 23rd May Finance Principles in the Oil & Gas Duncan Williamson 16th 19th Jun 25th 27th Aug Oil & Gas IFRS Accounting Practical Accounting in JV and PSC Tariq Zia Ahmed Badawy 22nd 26th Sep Crude Oil Trading and Price Risk Managment David Ford 20th 22nd Oct Real Option Valuation Jeff Robson 3rd 7th Nov Advance Financial Modeling for Oil & Gas Michael Rees 18th 20th Nov Upstream Petroleum Economics, Risk & Fiscal Analysis Guy Allinson For a copy of PetroSync s Training Calendar for 2014, please visit :

3 Business Strategy for Oil & Gas Companies 17th - 19th September 2014 Course Agenda Day One - 17th September 2014 Session 1: Current Industry Structure What influences demand growth? Who are the main players? Reserves Supply and demand Exploration and production techniques Oil and gas taxation World oil and gas markets Refining Session 2: Challenges Declining fields Access to reserves Management of technology Policies and regulations Day 1 Workshops: Porters five forces Comparison of tax and production sharing agreements Comparison of spot and term trading arrangements Peak oil theory vs real life Day Two - 18th September 2014 Session 3: How do Oil and Gas Companies Define Themselves? You and your company IOC s, NOC s, Independents Themes What do they not mention? Session 4: Key Industry Strategies Differentiating and non-differentiating 4 differentiating strategies Asset based leadership Enhanced recovery Development of hard to produce reserves Evolved sustainability 4 non-differentiating strategies Portfolio management Operational efficiency Financial management Sustainability Day 2 Workshops Delegates will be split in to three groups, IOC, NOC, independents, to analyze, compare and contrast different strategies What differentiates IOC s, NOC s and Independents? Day Three - 19th September 2014 Session 5: Measuring Performance Reserve replacement ratio Exploration spend vs NPV Value added vs income Session 6: Strategies to Remain Competitive Total life cycle management Management of technology Session 7: Your 90 day plan Matching strategy to your situation Day 3 workshops What is performance measurement? Stock market price performance Building a balanced score card All sessions are supported and reinforced by workshops and case studies involving the following companies: BP ConocoPhillips ExxonMobil Royal Dutch Shell Statoil NNPC Petrobras PDVSA Woodside Petroleum Apache Corporation Talisman Energy Tullow Oil. PROGRAM SCHEDULE 08:00 08:30 Registration (Day1) 08:30 10:00 Session I 10:00 10:30 Refreshment & Networking 10:30 12:00 Session II 12:00 13:00 13:00 14:30 Lunch Session III 14:30 15:00 Refreshment & Networking 15:00 16:30 Session IV 16:30 End of Day

4 Petrosync Distinguished Lecturer David Ford Managing Director Ridgeway Energy Consultancy Ltd Over 20 years of financial experience in the petroleum industry Past Managing Director at International Petroleum Exchange (IPE) Training Ltd Author of An Investor s Guide to Traded Options and Mastering Exchange Traded Equity Derivatives David has over 20 years of financial experience in the petroleum industry. He was Managing Director of IPE Training Ltd, the training subsidiary of the Exchange. David established it in into a worldwide provider of quality energy training courses. David is the author of An Investor s Guide to Traded Options and Mastering Exchange Traded Equity Derivatives and numerous newspaper and magazine articles. After leaving the IPE David set up Ridgeway Energy Consultancy Ltd (REC). Since founding REC David has been involved in a number of international projects in China, Russia, Kazakhstan and Europe covering energy trading and risk management, OTC clearing on commodities, strategy and business organizational issues. David has lectured on energy topics across Europe, Russia, Kazakhstan, Dubai, Singapore, China and USA. He started working in the City of London for the London Traded Options Market (LTOM) a division of the London Stock Exchange. He moved to Wise Speke stockbrokers later. Intercontinental Exchange (ICE) Futures Europe (previously IPE) The International Petroleum Exchange (IPE) founded in 1980 was one of the world's largest energy futures and options exchanges. It handled futures contracts, options on fuel oil, natural gas, electricity, coal contracts as well as its leading commodity, Brent Crude. Acquired by ICE in 2001 and renamed ICE Futures Europe, it is now ICE's London-based, regulated futures exchange for global energy markets. ICE Futures Europe lists the leading global crude oil benchmarks and sees half of the trade in the world's crude oil and refined product futures in its markets. ICE also offers the leading European emissions futures market. Participants in more than 70 countries have access to a range of futures and options contracts to manage risk around-the-clock, in a transparent and liquid marketplace. David s Selected Client List: CNPC (China National Petroleum Corporation) UNIPEC (China International United Petroleum & Chemicals) BP JOGMEC (Japan Oil, Gas and Metals National Corporation) Gazprom ICE Futures Europe CSRC (China Securities Regulatory Commission) BHP Billiton BNP Paribas Credit Suisse Fortis Bank IN-HOUSE SOLUTIONS SAVE COST IMPROVE PERFORMANCE REDUCE RISK PetroSync understands that in current economic climate, getting an excellent return on your training investment is critical for all our clients. This excellent training can be conducted exclusively for your organization. The training can be tailored to meet your specific needs at your preferred location and time. We will meet you anywhere around the globe. If you like to know more about this excellent program, please contact us on or general@petrosync.com

5 COURSE DETAILS Title : Business Strategy for OIl & Gas Companies Date : 17th 19th September 2014 Location : Singapore INVESTMENT PACKAGES PROGRAMME CONSULTANT Name : Cay Aagen registration@petrosync.com Phone : Fax : Investment Package Deadline FULL MASTERCLASS TERMS AND CONDITIONS Standard Price 12th Sep 2014 SGD $ 3,995 Early Bird Offer Group Discount (3 or more Delegates) Group Discount is based on Standard Price * To enjoy the promotion & discount offer, payment must be made before deadline * For 7 or more delegates, please inquire for more attractive package. * Prices include lunches, refreshments and materials. Promotion & discount cannot be combined with other promotional offers. * Important: Please note that registration without payment will incur a SGD 200 administration fee. 1st Delegate Name 2nd Delegate Name 3rd Delegate Name 15th Aug 2014 SGD $ 3,795 12th Sep % discount for groups of 3 registering from the same organization at the same time DELEGATES DETAILS INVOICE DETAILS Attention Invoice to: Fax: Company: Industry : Address: Postcode: Country: Please note: - Indicate if you have already registered by Phone Fax Web - If you have not received an acknowledgement before the training, please call us to confirm your booking. PAYMENT METHODS By Credit Card : Please debit my credit card: Visa MasterCard AMEX Security Code: Card Number: Expiry Date: Name printed on card: By Direct Transfer : Please quote invoice number(s) on remittance advice PetroSync LLP Bank details: Account Name: PetroSync LLP Bank Number: 7144 Branch Code: 013 Account No: Name of Correspondent Bank : Standard Chartered Bank, 6 Battery Road, Singapore SWIFT Code of Correspondent Bank: SCBLSGSGXXX All bank charges to be borne by payer. Please ensure that PetroSync LLP receives the full invoiced amount. DISCLAIMER Please note that trainers and topics were confirmed at the time of publishing; however, PetroSync may necessitate substitutions, alterations or cancellations of the trainers or topics. As such, PetroSync reserves the right to change or cancel any part of its published programme due to unforeseen circumstances. Any substitutions or alterations will be updated on our web page as soon as possible. DATA PROTECTION The information you provide will be safeguarded by PetroSync that may be used to keep you informed of relevant products and services. As an international group we may transfer your data on a global basis for the purpose indicated above. If you do not want us to share your information with other reputable companies, please tick this box CANCELLATION POLICY You may substitute delegates at any time as long as reasonable advance notice is given to PetroSync. For any cancellation received in writing not less than fourteen (14) working days prior to the training course, you will receive credit voucher less a SGD $200 administration fee and any related bank or credit card charges. Delegates who cancel less than fourteen (14) working days of the training course, or who do not attend the course, are liable to pay the full course fee and no refunds will be granted. In the event that PetroSync cancels or postpones an event for any reason and that the delegate is unable or unwilling to attend in on the rescheduled date, you will receive a credit voucher for 100% of the contract fee paid. You may use this credit voucher for another PetroSync to be mutually agreed with PetroSync, which must occur within a year from the date of postponement. PetroSync is not responsible for any loss or damage as a result of the cancellation policy. PetroSync will assume no liability whatsoever in the event this event is cancelled, rescheduled or postponed due to any Act of God, fire, act of government or state, war, civil commotion, insurrection, embargo, industrial action, or any other reason beyond management control. CERTIFICATE OF ATTENDANCE A minimum of 70% attendance is required prior issuance of PetroSync's Certificate. DETAILS Please accept our apologies for mail or that is incorrectly addressed. Please us at registration@petrosync.com and inform us of any incorrect details. We will amend them accordingly. CHARGES & FEE(s) - For Payment by Direct TelegraphicTransfer, client has to bear both local and oversea bank charges. - For credit card payment, there is additional 4% credit card processsing fee. Confirmation I agree to PetroSync s terms & conditions,payment terms and cancellation policy. Authorized Signature : PAYMENT TERMS : Payment is due in full at the time of registration. Full payment is mandatory for event attendance.

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