HP calculaiton Tutorial - High Performance Solutions for Cloud Hough

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2 Learning from the Cloud Geoff Hough Director, Strategy & Planning Office of the CTO, HP StorageWorks

3 Sample cloud service providers Amazon AT&T Carpathia Hosting CSC Datapipe GoGrid Hosting.com IBM Joyent Layered Tech Media Temple NaviSite NTT Communications OpSource Rackspace Savvis SoftLayer SunGard Terremark Worldwide Verizon Business Gartner Magic Quadrant for North American Hosting and On Demand Infrastructure, Dec 2010

4 Service provider point of view

5 Cloud services model Productivity Applications Collaboration Applications HRIS Applications Software-as-a-Service (SaaS) ERP/CRM Applications BI & DSS Applications APPLICATIONS SAAS Java Runtime Services.NET Runtime Services Python Runtime Services Table Services Billing Services BPM Services Ruby Runtime Services Data Integration Services Queuing Services RDBMS Services SERVICES APPLICATION Platform-as-a-Service (PaaS) Xen-Based Cloud Services Virtual Lab Services vcloud-based Cloud Services Software Testing Services KVM-Based Cloud Services Disaster Recovery Services Virtual Private Datacenter Services Virtual Desktop Services Object Storage Services Backup Services SERVICES INFRASTRUCTURE Infrastructure-as-a-Service (IaaS) Adapted From:TechRadarTM For Infrastructure & Operations Professionals: Cloud Computing, Q (by James Staten, Oct 2, 2009)

6 Service provider requirements Assure service levels Accelerate book-to-bill cycles Manage unpredictable growth Align costs with MRR* Enable value-add, high margin services * Monthly Recurring Revenue

7 Sample services Hosting Professional Services Foundation Hosting Intelligent Hosting Shared/Common Infrastructure

8 Workload today ERP Backs up at midnight Hypervisor cluster Storage

9 Workload tomorrow data warehousing streaming Messaging Backs up at noon now Hypervisor cluster Website transactions (peak at 8pm) Storage

10 Resiliency and SLAs Loss of Disk Drive Drive Enclosure Array Controller Power The traditional HA Question How many global spares? How many volumes will go offline? How long before we are out of write-thru mode? How quickly must power be restored in order to preserve data? The Resiliency Question How fast is RAID rebuilt, if needed? How is complete data access maintained? How is write-cache mirroring sustained? How is data preserved if power remains off indefinitely?

11 Compliance to consolidation Using dedicated arrays Using virtual private arrays Silver Cost 14.4x Gold Cost 24x Platinum Cost x Double Platinum Cost 45.8x

12 Assure service levels Handle diverse and unpredictable workloads Performance resiliency under maintenance and failure conditions Secure administrative and application segregation

13 Time and money Test & Dev Booking $$ $$ Production Billing

14 Cloud speed ahead?

15 Provisioning agility

16 Manageability matters SMI-S Role-based Access Simple, Powerful CLI / API Programmatic Access Hypervisor management systems BSS & OSS systems Cloud automation software

17 Accelerate book-to-bill cycles Rapid application-tailored provisioning and re-provisioning Rich, easily-accessed system information for planning, reporting and chargeback Broad programmatic access Broad role-based access

18 Unpredictable growth 34% 17% 86% 61%

19 Architectural choices Sample Monolithic Architecture Sample Scale-Out Architecture point-to-point or switched connection point-to-point or switched connection Sample Modular Architecture Legend Host Connectivity Data Cache Disk Connectivity

20 Shared and dedicated

21 Response Time (ms) Performance considerations ,000 50,000 75, , , , , , ,000 SPC-1 IOPS

22 Manage unpredictable growth Start and scale in small increments Scale predictably and massively Common manageability across systems

23 Align costs or fail

24 Thin Provisioning: CapEx If fat provisioned primary storage were to cost an estimated $5.00 per useable GB (all-in), then thin provisioning would effectively cost just $1.45 per useable GB.

25 Thin Provisioning: OpEx the four year NPV is $1.8 million

26 Parallelism benefit #1 Before After Server Server Widely Striped Array Completely Striped Array

27 Parallelism benefit #2 underlying storage is massively parallel storage architecture with 100% SATA technology

28 Align costs with MRR* Leverage massively parallel architecure Robust, scalable thin provisioning for primary storage CapEx OpEx * Monthly Recurring Revenue

29 Sample data recovery services 100% of volumes replicated 7 / 14 recovery points per volume

30 Sample value-added tiering Lightly accessed GBs Heavily accessed GBs Premium : FC disks guaranteed Lightly accessed GBs Heavily accessed GBs Standard : FC & SATA disks with blocks dynamically moving between them

31 Enable value-add, high margin services Efficient, flexible remote copy services Efficient, flexible local copy services Intelligent, flexible tiering

32 IaaS Requirements Assure service levels Accelerate book-tobill cycles Manage unpredictable growth Align costs with MRR Enable value-add, high margin services

33 Thank You Geoff Hough Director, Strategy & Planning Office of the CTO, HP StorageWorks