Flash at the price of disk Redefining the Economics of Storage. Kris Van Haverbeke Enterprise Marketing Manager Dell Belux

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1 Flash at the price of disk Redefining the Economics of Storage Kris Van Haverbeke Enterprise Marketing Manager Dell Belux

2 We believe that Redefining the Economics of Storage helps businesses achieve their goals Customers will have access to technology solutions that work harder for them

3 Storage Industry Trends 1. Budget constraints continue 2. Growth in unstructured data 3. Technology dramatically changing traditional storage architectures 4. Seeking to build upon virtualization for incremental efficiency 5. Need to leverage data to make better business decisions EMEA ESS Marketing

4 Operational Efficiency OPEX & CAPEX control The new proprietaries Expensive solutions where operational savings are consumed by high costs with a lock-in penalty Operational costs Capital costs Redefined economics Open systems and solutions that are delivering superior value with clear customer benefits Operational costs Capital costs Legacy systems Commodity systems and services Complex and costly monolithic systems that lock in and don t scale Operational costs Capital costs Low-cost commodity components with no solutions value-add Operational costs Capital costs Performance/Value Enterprise Solutions

5 Customer benefits Dell Storage strategy A Acquire, deploy, and grow Storage on demand 1 Harness state-of-the-art technologies to deliver innovative, simple and affordable solutions B Adapt seamlessly to changing business needs 2 Deliver workload-driven architectures that are flexible and modular C Intelligently manage data assuring business continuity 3 Accelerate software and service integration Delivering superior value Redefining the Economics of Storage

6 Organisations need to handle many types of diverse application workloads Read-intensive Random Write-intensive Sequential Indexing Front End Web OLTP Database /Messaging Data Warehousing Virtual Desktop HPC Streaming Media Web Applications Collaboration Infrastructure Other Enterprise Solutions Marketing

7 What characterizes your workloads? Traditional one size fits all data storage strategy is inefficient Performance Access patterns and frequency I/O patterns Hot data that needs to be retrieved extremely fast without latency IOPS vs. throughput Data accessed frequently vs. cold, rarely accessed data Heavily read vs heavily written data Data optimized for tiering vs caching Read and write percentages Transfer sizes Sustained vs. bursty I/O patterns Business value Data that is highly valuable to the business and can be used for deriving business intelligence, financial analysis, etc.

8 Billions ($) Reliance on I/O-intensive solutions for critical applications is growing $45 $40 $35 $30 $25 $20 $15 $10 $5 $0 Enterprise Storage Revenue Forecast (IDC) I/O Intensive Performance Optimized Cost Optimized IT Managers are looking for storage solutions that can span both, hot and cold data, optimizing for performance and value IDC,, Worldwide Enterprise Storage Systems Forecast, May 2013; Doc #241033

9 /GB Flash adoption is accelerating Flash prices falling faster than HDDs but still considerably higher than 15K HDDs New form factors: PCIe cards, appliances, shared storage 15K HDD Flash SSD 7.2K HDD Multi-core processors drive up processor utilization and demand for more I/O per server Virtualization is increasing the demand for random I/O with the mixer effect

10 Flash storage can be deployed at various layers to accelerate application performance Client Network Storage Network Fluid Cache Server-based cache (Tier-0) SSD tiering in shared storage

11 Best use of flash storage: transactional, IOPS-intensive workloads Indexing 1 Data Warehousing Random 3 OLTP 2 VDI Read-intensive Sequential Write-intensive Indexing Data Warehousing OLTP VDI

12 Tier 3 Tier 2 Tier 1 SSDs have different characteristics Compellent is the first storage solution to tier across SSDs Workload Write-Intensive (WI) SLC SSDs Mainstream Applications Any usage Read-Intensive (RI) MLC SSDs Mostly Read 90/10 R/W Mix WI SLC SSDs Capacity Write endurance Random read perf. Moderate Great Great Great Moderate Great RI MLC SSDs Write performance Relative costs Great 4x Moderate 1x HDDs Tiering flash across multiple SSD types disrupts the flash cost model with a superior /GB ratio

13 New economies of flash: tiering innovations allow Compellent to offer flash at the price of disk 26U Compellent 15K HDD System 264 x 15k HDDs Workload requirement IOPS 30TB Raw Storage Benefits of Tiered Flash 84% RU reduction 50% more IOPS 90% latency reduction 56% lower price 24 x SSDs Space Savings

14 Dell Storage Workload-optimized solutions for any size enterprise SC & FS series PS & FS Series MD & NX Series DR, DL & TL Series Dell Servers Dell Networking Multiprotocol, enterprise Unified, virtualized IP Modular disk storage D2D, dedupe, and tape Dell Software Self-optimized and powerful Uncomplicated and versatile Value and performance Robust data protection and recovery Dell Services

15 Dell converged platforms From office to enterprise scale PowerEdge VRTX Departmental / Branch Solves basic IT needs for branch, departments and workgroup No expert staff required Global management from one console, onsite or remote PowerEdge M1000e Data center IT Solves complex IT needs for Enterprise data centers Wide range of server, storage, IO options Mixed/heavy workloads High performance & density Active Systems Automated & applicationcentric solutions Enables dynamic workload provisioning and automation Application specific Converged architectures (Oracle, SAP, HPC) Unified management with Active System Manager Flexible deployment options Private cloud building blocks

16 Current environment Complex, Inefficient, Rigid

17 PowerEdge VRTX Simple, Efficient, Versatile Servers, Storage and Networking converged in one single system Fully integrated, pre-tested and certified Easy to deploy and manage Office acoustics and power use Unique in the market

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