HPSD MEMA strategy, priorities and Discover Announcements

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1 HPSD MEMA strategy, priorities and Discover Announcements Antonis Sgourdos, Storage Category Manager, MEMA Phuket, 12 December 2014 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2 Agenda Storage Market Evolution and HP Strategy What s newly announced in Discover seize the opportunity MEMA priorities Next Steps- Call to Action 2

3 Storage Market Evolution and HP strategy

4 The World is Rapidly Moving to a New Style of IT Converged Infrastructure Software-Defined Datacenter ITaaS/Converged Cloud Desired outcomes Speed: Instant access to applications and information Agility: Transparent data & workload mobility Scale: Massive data growth from new sources & devices Economics: deliver internal IT at xsp costs & service levels 4 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.

5 SOFTWARE AND SERVICES HP Enterprise Strategy CLOUD SECURITY MOBILITY CONVERGED INFRASTRUCTURE CONVERGED SYSTEMS SERVER STORAGE NETWORK 5 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.

6 Fragmented storage complexity will hold you back Systemic gaps in legacy storage VMAX VNX VNXe XtremIO DSSD VPLEX Target Backup File Data Domain Archive Avamar ScaleIO Source Backup Object vsan Complex: 13+ disconnected platforms to meet needs. No interoperability. Rigid: Manual hardware-defined allocation of resources by workload Isolated: Inability to intelligently search or move data between silos Expensive: <30% utilization, increasing CapEx and OpEx at odds with flat budgets Isilon Centera Atmos 6

7 HP has moved storage forward Converged Storage Our vision: Polymorphic Simplicity Adj. Existence in several forms, shapes, & sizes One flash optimized primary storage system architecture with File, Block, and Object personas One hypervisor agnostic software-defined storage architecture with File, Block, and Object personas One converged data protection and retention architecture for ROBO, datacenter, & cloud One approach to training, management, interoperability and replication in each domain 7

8 The next phase of the 3PAR [R]evolution #1SAN Storage in EMEA* = 3PAR StoreServ *SAN Storage = 66% of External Storage Market 2015 Goals SAN Storage Revenue % Share YoY growth HP 3PAR StoreServ $ % 21.6% Netapp FAS $ % 10.5% 1 Become #1 Flash Storage Systems in EMEA EMC VMAX/Sym $ % -12.5% EMC VNX $ % -1.9% 2 Become #1 External Storage Platform in EMEA *NetApp FAS includes all FAS models 8 Source: Q214 IDC EMEA Quarterly DSS Tracker; EMEA excluding Pakistan

9 9 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. - HP Confidential, NDA required until Dec 2 nd,

10 Discover HPSD Announcements THE OPPORTUNITY

11 The next evolution of Storage Without Boundaries HP Converged Storage Convergence of protocols & flash-optimized storage Building on #1 midrange growth and Virtual/OLTP leadership with flashoptimized File/Block/Object on 3PAR Convergence of primary, backup & archive systems Simplifying the data protection and retention spectrum from snapshots, to backup, to automated data archival Convergence of storage in the software-defined datacenter The most robust ecosystem of SDDC solutions. From turnkey appliances to server/hypervisor agnostic software 3PAR File Persona and 3PAR StoreServ 7440c Thin Dedupe & Adaptive Flash Cache Online Import from EMC VMAX/VNX 3PAR StoreServ SSMC & OneView 3PAR StoreServ 16Gb FC Support StoreOnce Recovery Manager Central with Express Backup StoreOnce VSA 50TB and KVM Support StoreOnce Federated Catalyst 8-Node StoreAll & ControlPoint Archiving ConvergedSystem 200-HC StoreVirtual StoreVirtual Support for KVM OneView for VMware vcenter StoreFront for SC-VMM 11

12 The next phase of the 3PAR [R]evolution Delivering True Protocol Convergence Accelerating 3PAR Flash Everywhere Delivering The Ultimate Flash Array Enabling Easy EMC VMAX Transition 12

13 Convergence of Protocols & Flash Optimized Storage One platform that opens the door to several high-growth markets Building on a best in class disk system foundation #1/#2 Midrange Array Share Gartner Tier-1 Capability Leader The only Gartner AFA Challenger 59% WW All-Flash Array CAGR 21% WW Hybrid Storage CAGR Extending data services for all apps & data types File, Block, & Object data access directly from 3PAR StoreServ. Bringing workloads closer to storage. $3.5B WW Midrange NAS 2013 $5.7B WW Midrange SAN 2013 Expanding deal size and pipeline opportunities Easy migration from EMC VNX/VMAX and new 16Gb Fibre Channel support 100K Legacy EMC VNX/VMAX Arrays that are 3 to 6 years old 88% 16Gb Fibre Channel CAGR 13 Sources: HP Analysis based on IDC, Gartner, and other 3 rd party sources

14 NEW: HP 3PAR File Persona Software Built into 3PAR OS Lower OpEx with convergence of VMs & DBs (block), Home Directories & Group Shares (file), Cloud Applications (obj.) Fully unified management with rich file protocol support and object access SMB NFS REST Better ROI and greater agility with uncompromising efficiency & performance for mixed workloads New converged controllers accessing a single thin capacity pool Consolidate safely and securely with file access built into the heart of a proven tier-1 platform Continuous access, user driven recovery, DAR encryption, anti-virus & backup 1 ONE ONE Management Experience Controller and OS Design ONE Shared Capacity Group 2X easier to provision and monitor 1/3 the data center space 14

15 NEW: HP 3PAR StoreServ 7440c Converged Flash Array The performance of an all-flash array: 900,000 <.7ms latency Sustained performance. QoS assurance. Express Writes & Flash Cache. 16Gb/s FC ports. The affordability of a hybrid array: $1.60 per Usable GB High capacity SSD & HDD. Selective Inline 3PAR Thin Deduplication for balanced optimization The agility of a unified array: Block, File, and Object 3PAR File Persona and Object Access. Converged management from OneView to SSMC The scale and resiliency of a high-end array: 3.5PB Usable and 6-Nines capabilities Persistent technologies, 960 drives (240 SSD). 5 year SSD warranty Tier-1 Converged Flash with No Compromise: Fast, Affordable, & Enterprise-Class 15

16 The HP 3PAR StoreServ Converged Flash Array Lineup Polymorphic Simplicity delivered: One Architecture, No Compromise A Better Tier 1 High-end Array than EMC VMAX or HDS A Better All-Flash Array than EMC XtremIO or Pure Storage FAS A Better Unified Midrange Array than EMC VNX2 or NetApp FAS A Better Hybrid Midrange Array than Nimble or Tegile With Better: CI Management: OneView Data Protection: Flat Backup Data Mobility: Peer Motion Data Migration: Online Import Cloud Integration: Helion Hypervisor Integration: Tier-1 Converged Flash: Fast, Affordable, & Enterprise-Class 16

17 NEW: HP 3PAR Online Import for EMC with VMAX & VNX support Easy Data Migration Solution to move data from NEW: EMC VMAX EMC VNX EMC CX4 Leverages 3PAR Gen4 ASIC for efficient inline thin volume conversion Get Thin Guaranteed! Simple without additional hardware appliances, impact on host resources, or costly professional services. Simply the easiest way to modernize your storage infrastructure Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

18 HP 3PAR StoreServ is eliminating boundaries Polymorphic Simplicity ONE Architecture ONE Operating System ONE Interface ONE Feature Set When Performance Matters Up to 900K 0.7ms latency When Scale Matters Up to 3.2 PB When Value Matters Starting at $25K New 7440c Flash Array 7450c All-Flash Array c 7400c NEW 18 Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. - HP Confidential, NDA required until Dec 2 nd,

19 Data Protection Convergence from Primary to Backup One platform that opens the door to several high-growth markets A Leader for Deduplication Backup Target Appliances 2014 Gartner Magic Quadrant By 2018, 50% of applications with high change rates will be backed up directly to deduplication target appliances, bypassing the backup server, up from 10% today Gartner, July 2014 $4.7B Data Protection & Recovery Software $1.6B Storage Replication Software Market $3.5B Purpose Built Backup Appliance (HW&SW) $9.8B Target Opportunity with HP Converged Data Protection 19 Sources: HP Analysis based on IDC, Gartner, and other 3 rd party sources

20 HP StoreOnce Family Polymorphic simplicity ONE Architecture Small sites to Enterprise to xsp Backup and Replicate anywhere 4700 Series 4900 Series 6500 Series Dec 2014 VSA Series StoreOnce in HP Data Protector 2700 Series 5.5TB usable 4500 Series Scalable to 124TB usable Scalable to 160TB usable Scalable to 432TB usable Scalable to 1.7PB usable Federated Catalyst 1TB, 4TB, 10TB, 50TB usable 20 StoreOnce Catalyst Backup App & Source Dedupe

21 Convergence of storage, servers, & hypervisors High Growth, More Flexible Account Control, Services and Hardware Pull Leading in Software-defined storage HP Virtual Storage Appliances 2014 Wikibon Server-SAN Study HP is #1 A rapidly growing [and evolving] market $5.4B Integrated Systems Market 32.8% CAGR through 2017 $1.5B Software-Defined Market 22.5% CAGR through x to 5x Hyper-converged Systems growth 2013 to Sources: HP Analysis based on IDC, Gartner, and other 3 rd party sources

22 NEW: HP ConvergedSystem 200-HC StoreVirtual The simplest and most robust way to support complete virtual infrastructure Pre-configured so you can be up in <15 min Quick start HP OneView InstantOn utility for all IP addressing, clustering of servers + storage, and system standup Managed directly from VMware vcenter HP OneView for vcenter for provisioning and full system monitoring via vcops. Easy cluster scaling up to 8 appliances Advanced capabilities for performance & scale Hybrid auto-tiering configs to take advantage of flash media, robust high availability including heterogeneous disaster recovery options 22

23 Building on HP s experience in midsize environments Targeted businesses Medium Sized Business Virtual infrastructure in a box managed by IT Generalists Enterprise Remote Sites Centralize edge to core with few if any on site IT staff Line of Business Workload optimized services with limited IT support Targeted applications Consolidated Virtual Workloads Back Office Application Silos Virtual Desktop Infrastructure Enhanced Disaster Recovery What has HP learned in the last 7 years? An all-inclusive approach works best Need to support multiple hypervisors Provide non-disruptive expansion Importance of high availability 1 million software-defined storage licenses distributed worldwide 23

24 MEMA PRIORITIES AND CALL TO ACTION

25 MEMA Priorities Accelerating 3PAR Flash - Everywhere BURA acceleration File/Block environments Attack Go to the offensive vs EMC, IBM, Netapp 25

26 The opportunity is HUGE Familiarize your teams with the new exiting storage announcements Spread the word, 3PAR is the biggest SAN Storage Platform* in EMEA. Go to the offensive in EMC and Netapp accounts. Build attack plans in key competitive accounts. Utilize the 3par Online import message, explain the ROI and TCO savings Initiate the BURA conversation in every customer opportunity and attach a BURA solution in every primary storage quote PUSH the CS200 Converged System on the SMB accounts Need more info? Engage with the local HP teams 26 *SAN means External Storage excluding NAS, DAS and ESCON/FICON.

27 Thank you Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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