ABOUT US madridfusión madridfusión

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2 ABOUT US Foro de Debate, S.L. (the company that organises madridfusión) was founded in It was created with the aim of bringing together the latest culinary trends with chefs and professionals from the world of international cuisine, as well as to create a forum for learning, knowledge and exchange at all levels. madridfusión was created with this underlying purpose, garnering increasingly more international recognition year after year by promoting Spanish cuisine worldwide while encouraging exchange among different cultures at the same time.

3 MADRID FUSIÓN, INTERNATIONAL GASTRONOMY SUMMIT After 13 years of successful events, madridfusión has cemented its position as the leading international showcase for global cuisine. The summit aims to showcase avant-garde cuisine, bring together world cuisines, encourage debate and reflection on gastronomy and its many related fields (oenology, the food industry, technical innovation, scientific research and new business models) with live culinary demos from leading chefs on the international stage, exciting presentations of the most revolutionary techniques, debates, etc. More than 500 chefs from five continents have graced its stage, including: Grant Achatz, Gastón Acurio, Ferran Adrià, Juan Mari Arzak, Alex Atala, Nobu Matsuhisa, Heston Blumenthal, Michel Brass, Paul Bocuse, Quique Dacosta, Alain Ducasse, Pierre Gagnaire, Dani García, Thomas Keller, Andoni Luis Adúriz, Patricia Quintana, René Redzepi, Jöel Robuchon, Joan and Jordi Roca, Michel Troisgros and many more. A range of other activities are offered as well, including master workshops, tastings and seminars, competitions, food tastings, tributes, auctions, as well as a space for exhibitors. Once a year, Madrid becomes the culinary capital of the world when madridfusión opens its doors.

4 Auditorium stage at madridfusión 2015

5 Close-up of the auditorum stage at madridfusión 2015

6 Multipurpose stage at madridfusión 2015

7 Master workshop at madridfusión 2015

8 Saborea España (Tasting Spain) at madridfusión 2015

9 Exhibitor space at madridfusión 2015

10 ALSO AT MADRID FUSIÓN 2015: ENOFUSIÓN, the WINE ISLAND A tailor-made space for wine and wineries designed within the framework of madridfusión, Enofusión is an exclusive space which offers visitors the chance to get up close and personal with wines.

11 Cuisine for all five senses This annual event takes over the capital again with an extensive programme of culinary activities and experiences. Madrid s cultural and entertainment calendar features a can t-miss event in February: Gastrofestival For a sixth consecutive year this event paid tribute to food not only from a culinary perspective but through different fields like art, film, literature and fashion from 31 January to 15 February. Culinary Madrid Sensory Experiences Gastrofashion Gastrocultur3 Gastrohealth and Wine Culture

12 STATS ON THE MOST RECENT MADRID FUSIÓN 2015 _1,100 delegates (30% international) _3,200 people registered at the summit _103 speakers (30 international) _10,126 authorised visitors over the three-day summit _150 exhibitors (22 international) _650 authorised journalists (40% international press) _110,000 visits to the website (from 16 January to 16 February 2015) _2,500 searches on the madridfusión app _802 newspaper appearances (national and international press) _1:45:40 of airtime on TV *Information from 13 February 2015

13 OTHER EVENTS FRUIT FUSIÓN 2009, 2010, 2011, 2012 and 2013 IFEMA. Madrid. Spain Fruit Fusión was celebrated for five consecutive years as part of the Fruit Attraction event. This culinary space promotes the consumption of fruits and vegetables for the HORECA sector. MADRID FUSIÓN MEXICO 2010, 2011 y 2012 Guanajuato. Mexico Madrid Fusión travels to Mexico for three years in a row INTERNATIONAL MICOLOGY CONFERENCE, SORIA GASTRONÓMICA 2008 and 2010 Aula Magna Tirso de Molina. Soria. Spain International culinary meetings on mycology, organised by madridfusión and Sotur.

14 R+D+G (RESEARCH, DEVELOPMENT AND GASTRONOMY) Zaragoza, 30 June 2008 In the Spanish Pavilion at Expo Zaragoza 2008, madridfusión, together with the Spanish Society for International Fairs or SEEI, organised a Food and Science conference at the Spanish Pavilion at the Expo Zaragoza MADRID DULCE FUSIÓN Madrid, 10 to 13 March 2007 As part of INTERSICOP at IFEMA, madridfusión organised a series of conferences about the world of pastries and baking. SPAIN S 10 AVANT-GARDE FOOD FESTIVAL 12 to14 October 2006, New York, USA Held at the International Culinary Center, in collaboration with ICEX and the James Beard Foundation, madridfusión brought 2006 to a close with the most important international culinary event of the year. Ten highly regarded chefs, numerous wineries and two Spanish regions were present at the unique conferences.

15 CULINARY FORUM 30 March to 2 April 2005, IFEMA, Madrid. Spain As part of the VI Food Fair at IFEMA, madridfusión organised a space to feature food demos and different spaces where visitors could kick back and enjoy proposals based mainly on water, oil and coffee as well as a small exhibition area for gourmet products. CUTTING-EDGE CUISINE IN SPAIN As a preview and in preparation for the 2005 Aichi World Fair, the Spanish culinary elite travelled to the prestigious Hattori Cooking School to unveil their secrets and the keys to preparing their famous dishes. Over three days, fifteen chefs the cutting-edge of Spanish cuisine gave live demos, lectures about the most commonly consumed fish in both Japan and Spain, and presented regional cuisine and creativity, technique and imagination at the service of taste and the pleasures of dining. TAPAS IN MADRID 2004, Madrid. Spain Madrid Fusión collaborated with the Madrid City Council to coordinate this publication.

16 AWARDS EXCELENCIAS GOURMET 2011 AWARD Awarded by Grupo Excelencias at FITUR 2012 AWARD FOR OUTSTANDING CONTRIBUTION TO THE CREATION OF FRUIT ATTRACTION Awarded by Fruit Attraction AWARD FOR PROMOTING QUALITY IN THE RESTAURANT SECTOR Awarded by FENAVIN SOCIAL AND CULTURAL EFFORTS RELATED TO GASTRONOMY AWARD Awarded by the Dionisio Duque Foundation BEST INTERORGANISATION EFFORT 07 AWARD Awarded by Hostelería Galega & Turismo (Galician Catering & Tourism) and the Asociación Galega de Xornalistas e Escritores de Turismo (Galician Assocation of Tourism Journalists and Writers)

17 3rd MADRID CULINARY AWARD Awarded by the ACADEMIA MADRILEÑA DE GASTRONOMÍA (CULINARY ACADEMY OF MADRID) AWARD FOR THE BEST PROMOTIONAL ACTIVITY INTERNATIONAL GASTRONOMY SUMMIT MADRID FUSIÓN Awarded by DIARIO DE AVISOS FOODS OF SPAIN AWARD BEST PROMOTIONAL ACTIVITY IN ANY OTHER COUNTRY OF THE WORLD MADRID FUSIÓN Awarded by the MINISTRY OF AGRICULTURE, FOOD AND ENVIRONMENT ASTI, PROVINCIA D EUROPA AWARD MADRID FUSIÓN Awarded by ASTITURISMO

18 NATIONAL CULINARY AWARD Special award for Madrid Fusión for the prestige the event has earned and for the boost it has given towards the recognition of Spanish cuisine as amongst the top in the world Awarded by the ACADEMIA ESPAÑOLA DE GASTRONOMÍA (SPANISH CULINARY ACADEMY) BEST CULINARY EVENT AWARD Ist INTERNATIONAL GASTRONOMY SUMMIT MADRID FUSIÓN 2003 Awarded by CANAL COCINA

19 CONTACT US FORO DE DEBATE S.L. C/ ALMIRANTE Nº 21-3ª PLANTA MADRID SPAIN Telephone Follow us on: