1 TOP 10 Web Content Management Software Vendors REVEALED 2012 Edition Profiles of the Leading Web Content Management Software Vendors For more information, visit Business-Software.com/ContentManagement
2 About Web Content Management Software Every visit to a corporate website is a chance to gain another customer and an opportunity to increase company revenue. To capitalize effectively on these potential customers, companies need to ensure an exceptional customer experience. Ease of use, visitor participation and accurate and updated content all contribute to a good visitor experience. Properly maintaining a corporate website is a complicated process involving the management of web content throughout its lifecycle. Creating, editing, and managing web content has traditionally been a very timely and costly process that eats up valuable resources. A system which can effectively manage this workflow and efficiently push content onto live sites can help companies properly leverage websites as an effective marketing channels that draws interest to products and increases revenues. What is Web Content Management? A web content management system is a comprehensive solution that enables effective management of web content throughout its lifecycle, allowing websites to be updated in a timely and efficient manner. Web content management systems make it easy for companies to maintain consistent branding across all company-related websites by allowing users to easily create, manage, and edit all web content from a single source. With a web content management system, it becomes unnecessary for users to have knowledge of complex programming languages. Web content management systems make it easy to maintain websites, allowing technologically limited users to manage and update websites quickly with limited training. Web content management technology has evolved into three primary categories: Java EE,.NET and LAMP on which many open-source software (OSS) offerings are based. Key Benefits for Your Company Web content management systems offer significant benefits to companies who have trouble managing and updating their websites. Key benefits include: Rapid deployment and efficient management of websites with easily re-usable templates and content. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 2
3 About Web Content Management Software Reduced costs by eliminating the need for expensive personnel to manage company websites, allowing websites to be maintained by inexpensive and easily trained employees. Enhanced productivity and effectiveness of employees enabling web content to be managed more quickly and accurately. Improved accuracy and consistency of content displayed across complete network of company websites. Does My Company Need a Web Content Management System? Web content management systems can help companies of all types with their different web content needs. Whether its web content that needs to be frequently updated or a network of sites that need to be maintained, web content management systems provide the automated workflow and approval processes that encourage the addition of fresh content and promote the development and expansion of new and existing websites. Web content management assists in all aspects of the web content creation process, providing tools which allow your company website to prosper. Key Features of Web Content Management Systems Web content management solutions provide organizations with sophisticated tools which assist in the creation, management, and publishing of web content. Key features include: Content creation functions, such as templating, workflow and change management which make it simple and effortless to build web pages or new templates. Editing tools such as WYSIWYG editors that are easy to use, making it easy to make changes to the existing website. End-to-end management and automation of the web content creation process with integrated workflow management capabilities and approval processes. Virtualization of content allowing previews of any changes made to the live website prior to release, reducing the risk of errors. Central repository for all types of digital assets, making it easy to manage and upload all types of files. Scalable and easily upgradeable software with easily installed plug-ins and updates that are regularly received. Library services, such as check-in/check-out, version control and security. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
4 About Web Content Management Software What to Look for When Choosing a Web Content Management System Security The importance of web content and the influence it can have on potential customers means that it is critically important to ensure that it is secure at all times. Monitoring and recording all activity associated with the web content management system is important to security by helping to maintain user integrity. Features such as content approval processes, user passwords, and login histories can save headaches by keeping track of all activity and making it easier to spot the source of any errors or security breaches. Content Management Consider the way web content is actually managed within the web content management system. The presence of browser based word processors such as WYSIWYG editors make it extremely easy to manage web content. In addition, simple features such as drag and drop content, image editors, and spell checkers are features that should be considered when selecting a web content management system. Although these tools are not necessarily critical to a web content management system, they make managing web content a much easier and a much smoother process. Design/Interface The look and feel of the web content management system can make a big difference in its overall effectiveness. The design and interface of the web content management system can have a dramatic impact on worker productivity. An interface that is easy to use and learn can provide cost savings by increasing employee productivity and decreasing training time, freeing workers to perform other important tasks. Support for Web 2.0 Interactions Increasingly website visitors wish to use the website rather than being passive visitors. New dynamic conversations, new audiences, and new models of participation such as wikis, video sharing, blogs, and reviews open content production to new audiences, introduce new models of participation and support new types of client devices and applications. Web content management systems need to encourage user-generated content and support the new web culture of communities by supporting both internal and external users. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
5 About Web Content Management Software In-house or SaaS? When selecting a web content management vendor you have the choice of an in-house or Software-as-a-Service (SaaS) platform. SaaS systems offer lower upfront costs and shorter time to value, while in-house systems can be less expensive in the long run, and provide greater interoperability and flexibility. No matter which model fits your strategic objectives, you ll find that you have excellent solutions to choose from. Top Web Content Management Software Vendors You have many options when choosing a web content management software vendor. To make it a bit easier, we ve featured some of the leading web content management solutions in this paper. Review these vendors, and you ll be well on the way to finding the right web content management software for your business. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
6 HIGHLIGHTS Rated as a Leader by both Forrester Research and Gartner Comprehensive multi-website, multi-channel, and multi-language functionality. Strong in content creation, management, and delivery. Audience targeting and personalization creates an amazing customer experience. Graphical, user-friendly tool set with intuitive interface. Fast to deploy, fully scalable, easy to use. OWNERSHIP: Public (London Stock Exchange: SDL ) US HEADQUARTERS: New York City, NY SOFTWARE SOLUTIONS: SDL Tridion WCM Platform FOUNDED: 1999, Amsterdam WORLD HEADQUARTERS: Amsterdam, The Netherlands CUSTOMER FOCUS: SDL Tridion provides web content management solutions to mid-sized and enterprise level organizations. Our WCM platform is designed for organizations that require a strategic web presence and for whom the internet plays a mission critical role in achieving business objectives. SELECT CUSTOMERS: MetLife, Goodyear, Lexus, Suzuki, Canon, Yale University, ING, Virgin Atlantic Airways, KLM Airlines, Yamaha, Honda, Breastcancer.org 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 6
7 About SDL Tridion SDL Tridion is the leading provider of enterprise and global Web Content Management Systems. Ranked #1 by industry analysts, Tridion s solutions empower businesses to deliver personalized, persuasive content to their target audiences. SDL Tridion s proprietary BluePrinting technology makes sharing complex content over multiple websites fast and easy while maintaining centralized control and brand consistency. According to the Forrester Wave : Web Content for External Sites report SDL Tridion excels in personalization and multisite and multi-language functionality. Since its establishment in 1999, SDL Tridion has focused on enabling customers to manage their content across multiple channels within a Web environment. SDL Tridion works in close partnership with its customers to develop solutions that fulfill real, practical business needs. Their flagship WCM product quickly delivers ROI by significantly improving customer experience while reducing operational costs. Today, over 1000 organizations rely SDL Tridion s web content management solutions including Hewlette-Packard, MetLife, and Mandarin Oriental Hotel Group. SDL Tridion s world headquarters is in Amsterdam, the Netherlands and has business offices in New York, San Francisco, London, Madrid, Paris, Brussels, Stockholm, and Tokyo. On May 18th, 2007 SDL Tridion was acquired by SDL International, the world leader in global information management (GIM). SDL Tridion Key Strengths Best-of-breed solution- In addition to winning top rankings by industry analysts, the SDL Tridion Web Content Management Platform has won econtent Magazine s top award under the category of Content Management. Thought leadership- SDL Tridion is recognized as a thought leader and industry expert in WCM. The company has and continues to produce white papers, web casts, and other informative collateral on a wide range of content management issues. First class customer service and support- SDL Tridion has a professional services support staff deployed both throughout the United States and around the world. Technical support and customer service is available 24/7 from a team of experts. Dedicated research and development- SDL Tridion continues to develop a product and solutions portfolio based upon current and anticipated customer needs, feedback, and emerging new technologies. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited.
8 About SDL Tridion Tridion Technology SDL Tridion s Content Manager Solution uses proprietary BluePrinting technology that allows organizations to reuse and adapt content, layout, and other functionality for different pages and Web sites. This ensures that companies can address target audiences in different regions around the world in a same but different manner. The technology enables the user to maintain centralized control of brand and message while allowing for local differentiation. BluePrinting technology has proven its value to organizations that have any of the following requirements: Globalized websites Multi-website management Translation management Brand management Target audience marketing Multi-channel marketing The company s cornerstone Content Manager is standards-based and can be integrated into an organization s existing infrastructure. Content Manager provides centralized user management that is fully integrated into an organization s existing corporate directory (LDAP, Active Directory, and Windows Domain). Moreover, Content Manager uses standard database as a content repository (Microsoft SQL Server and Oracle Server) allowing organizations to easily integrate with existing systems. Tridion Software Highlights SDL Tridion Web Content Management (the main solution platform) Content Manager (core product) Content Manager Explorer (main user interface to Content Manager) Provides rich functionality for basic to advanced content management tasks within a browser. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 8
9 About SDL Tridion SiteEdit Delivers key contributors with a WYSIWYG, browser-based interface and a collaborative environment for many online communication tasks. Easy to use, ensuring lower training costs and easy adoption. WebDAV Connector (Windows Explorer access to SDL Tridion WCM and content) Provides access to SDL Tridion WCM content using Windows Explorer. Contributors can add, edit, delete, and use content in the same way that they would use the Windows file system using the most appropriate desk top application for the task they need to perform. Word Connector (Microsoft Word-based word processing tool for content creation) For occasional content contributors who need to create simple text for the organization s Web site in the word processing tool that they know best, Microsoft Word. Authors can open, edit, and create structured XML content using Word and to save this content directly to Content Manager. Translator Manager 2.0 Enables companies to configure their translation needs within their existing BluePrint structure. This includes defining both the source and target language of typical translation processes. Presentation Server Provides storage management, link management and cache management to manage large, complex and high-performance environments. Dynamic Content Broker Allows organizations to deliver online content based on page context, queries and visitor profiles. Provides the ability to create the best balance between static and dynamic Web site content. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 9
10 About SDL Tridion Archive Manager Automates Web site archiving processes, providing the capability to retrieve an archived Web page or entire site for a specific date, time and visitor profile and view these pages with the original content and layout. Enables an organization to comply with regulatory requirements and record all versions of Web site pages. Content Porter Ensures a structured quality-control process for all online content. Allows organizations to transfer any type of content managed in Content Manager between different environments. Business Connector Integrates with other applications, thereby allowing companies to include information stored in external systems such as product catalogs and inventories. Content Distributor For organizations with an international infrastructure that need to ensure reliable, scheduled content distribution to all Web Servers. Lets companies use Content Distributor to ensure content consistency and compliance through many different secure transport providers. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 10
11 HIGHLIGHTS satisfied customers with over 20,000 websites. Named among the 100 leaders in the digital content industry by Econtent Magazine. The average Sitecore customer receives 109% return on investment within years of implementing the software, according to a report by Forrester Consulting. Microsoft Gold Certified Partner and former Microsoft Partner of the Year. Sitecore has numerous Microsoft certifications and designs. OWNERSHIP: Private FOUNDED: 2001 US HEADQUARTERS: Mill Valley, CA (San Francisco Bay Area) WORLD HEADQUARTERS: Copenhagen, Denmark SOFTWARE SOLUTIONS: Sitecore CMS Sitecore Intranet Portal Sitecore Online Marketing Suite CUSTOMER FOCUS: Mid to large size public and private organizations, including national governments, educational institutions, and many Fortune 00 companies. SELECT CUSTOMERS: Microsoft, GlaxoSmithKilne, Computer Associates, Dollar Rent a Car/Thrifty, Omni Hotels, Siemens, US Department of Defense, Canadian Cancer Society, University of California Berkeley, General Mills, Revlon, Fidelity Insurance, Toshiba, Mazda, Boy Scouts of America. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 11
12 About Sitecore Sitecore s main focus is to provide software for companies to build, maintain, and update full featured websites that drive business growth and improve the customer web experience. With this in mind, Sitecore focuses on creating a scalable architecture so that companies can have their website grow along with their company. To accomplish these goals, Sitecore partners closely with Microsoft as well as 300 other companies to provide the most creative and technologically advanced software available. Sitecore provides web content management (CMS) and portal software for organizations to create compelling website experiences. Sitecore s broad range of features, combined with a strong development architecture, enables Marketing people, Content Editors, other Key Stakeholders and IT to rapidly implement a successful online business strategy, and measure and manage that ongoing website success. Sitecore was founded in 2001 and continues to be private and self funded. However, Sitecore continues to grow at a very rapid pace. Recently, Sitecore announced that its 2008 revenues have grown by over 100% over the prior fiscal year. Reportedly, 95% of revenues are coming from new license sales, 4% -- from training and less than 1% -- from Professional Services. Sitecore Key Strengths Sitecore CMS goes beyond with features to help make the customer experience special for visitors to your website to create an experience that provides differentiation and customer loyalty. With unparalleled ease, scale and flexibility, Sitecore accelerates the value people like you in your key role can contribute to your organization. Sitecore CMS is built from the ground up to support key marketing initiatives by helping visitors and search engines find your site, streamlining time to market, and providing detailed visitor information With a wealth of innovative features, Sitecore greatly simplifies the editing process for content writers and editors. Provides an array of connectors and integration techniques to many Microsoft applications; no other CMS technology suits Microsoft products like Sitecore does. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 12
13 About Sitecore Sitecore Technology Sitecore s content management software was developed to be a platform that enables developers to craft high performance websites that deliver compelling user experiences. Sitecore has been totally committed to the.net framework. As a technology, the Sitecore application has been a rich internet application(ria) long before most people heard of the term, and the CMS is actually built on top of Sitecore s very own API. Sitecore is a dynamic delivery web content management solution which gives you the flexibility to deliver content to the right user, in the right way and at the right time. With its simple to use delivery architecture, hings like targeted messaging, segmentation marketing and personalization are all very straightforward. Sitecore Software Highlights Sitecore CMS Fast Intuitive Editing Sitecore CMS provides a Microsoft Office style interface that is immediately recognizable and familiar for many users, making editing your site a lot quicker. Integration Sitecore enables you to tie in other applications in to your website to help improves user experiences; allowing easy integration of almost any other business software systems. Scalable Sitecore is designed for the largest sites out there, making it easy for your company to expand your website as your company continues to grow. Multi-Site Deployment Manage and deploy a number of websites simultaneously. Development Tools that provide unparalleled support for developers by helping them reduce errors and increase programming speed. Communication Simple tools that engage customers through online newsletters, blog customized forms, and forums. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 13
14 About Sitecore Sitecore Intranet Portal Pre-built features that are ready to run that help improve communications, site structure, and site organization. Tools that allow for individual expression personal search bars, movable calendars, or custom content allows end users to easily personalize their web experience. Stylish designs that can help you create your own corporate identity. An extensive template library can be customized and tailored to reflect the look and feel your organization needs. Structure and compliance management Sitecore Intranet Portal has the tools necessary to help you manage and monitor any existing, well-established processes put in place by your organization. Sitecore Online Marketing Suite With its new breakthrough marketing solution, Sitecore has made it extremely easy to manage all your online marketing campaigns from within your Sitecore content management system. You ll now be able to easily track and understand your online campaigns, develop profiles, personalize content dynamically and take action with analytics immediately. By unifying web content management, website analytics and marketing automation, Sitecore enables your team to get better results without the complexity, time and costs of multiple third party tools. Key features of the Sitecore Online Marketing Suite include: Visitor experience analytics content and visitor profiling to understand and prioritize your website visitors. Real time site personalization instant website updates that create personalized web experiences for site visitors. Accurate and detailed website analysis see goals and conversions accomplished by each campaign on your site, down to the individual session level. Sales team enablement with easy integration with your CRM, you can provide instant lead information for your sales teams. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 14
15 I HIGHLIGHTS True WCM product that is quick to deploy, Scalable and flexible. Breakthrough User Interface with drag and drop functionality designed to match your content marketing process. Cloudy Ready partnership with Rackspace, Terremark, and Akamai to deploy in the cloud. Percussion CM1 was named a KM World Trend Setting Product and named a 2011 MITX Finalist for best user Experience. OWNERSHIP: Private FOUNDED: 199 HEADQUARTERS: 600 Unicorn Park Drive Woburn, MA SOFTWARE SOLUTIONS: Percussion CM System Percussion CM1 CUSTOMER FOCUS: Percussion provides Web Content Management solutions to companies across the public and private sector including Internet and new media companies, media, entertainment, travel and hospitality, and high tech organizations as well as education institutions and Federal and State government agencies. SELECT CUSTOMERS: Percussion s diverse WCM customer base includes AutoTrader.com, Weather.com, Hotwire.com, Vegas.com, Saba Software, Chubb Insurance Group, Legal & General, Armstrong, Rentokil, Norton Rose, Virginia Tech University, Harvard Law School, MacPhail College for Music, National Cancer Institute, and the U.S. Department of Health & Human Services. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 1
16 About Percussion Percussion is on a mission to Productize the web content management market by delivering advanced functionality that provides the content owner with control over their content, while giving them the flexibility to take advantage of What s Next on the web. Percussion s flagship products Percussion CM1 and CM System help businesses increase traffic, drive conversion and improve social interaction without requiring costly customizations and ongoing services contracts to deliver core WCM functionality. Percussion s architecture allows non-technical users to take control of content and presentation, provides unparalleled control over how web content is used and allows organizations to integrate third-party applications without being encumbered by legacy technology. Through its unique drag-and-drop interface, Percussion users can directly create, launch, and maintain sophisticated web sites with an ease unmatched in the market. Users can easily make any kind of edit or change such as creating new templates, modifying page layouts, integrating social content, or embedding third-party web applications. By empowering the user, organizations are able to make the majority of required ongoing updates and changes to the site on their own. Today, hundreds of leading organizations are using Percussion s WCM products to power their websites, including AutoTrader.com, Weather.com, Vegas.com, BabyCenter.com, Hotwire.com, Saba Software, MacPhail College for Music, Virginia Tech University, Harvard Law School, the U.S. Department of Health & Human Services, the U.S. General Services Administration, and the Centers for Disease Control. Technology Productized WCM: CM1 is the industry s first pure WCM product that provides users with full WCM functionality delivered as an easily upgradeable product. Platform Neutral: Based on technology standards such as Web services, Java, XML, Ajax, Velocity, and Eclipse. Loosely-coupled Architecture: The Content Management and Delivery tiers function independently, reducing technology overhead, and enabling a seamless transition to the cloud. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 16
17 About Percussion Product Key Features Percussion provides Web Content Management as a product not a framework. Percussion s software reduces or eliminates the over reliance on internal or 3rd party development resources and empowers the organization to make ongoing changes/ updates as needed. Advanced Content Management Drag & Drop architecture Advanced content navigation On the fly page layout and template changes Award-winning breakthrough UX Deeper Social Engagement Advanced content managed Blogs Tags & Categories across all content Embedded Comments & Likes Integrated Analytics Dashboard Provides the user with the actionable insight necessary to improve the effectiveness of website changes, SEO, and traffic generation efforts and receive rapid feedback on your web marketing activities. The dashboard offers a number of gadgets you can use to simply and easily import assets, integrate analytics, audit the SEO effectiveness of pages, and see gains in traffic as a result of your changes. Cloud Ready Percussion s unique decoupled architecture makes content management ideally suited to move to the cloud for both the delivery tier and the content management infrastructure itself. Percussion has partnered with leading cloud platform providers including Terremark and Rackspace to deliver a complete cloud infrastructure offering. In addition, with a special plug in for managing content in an Akamai Edge Cache, Percussion streamlines the process of managing content in the cloud. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 17
18 About Percussion Product Highlights Percussion s mission is to simplify Web Content Management. The holy grail for Web Content Management systems has been to enable business users and marketing professionals to design, create, change, and publish Web pages and content quickly and easily, without the need for time-consuming and expensive third-party services. This slows down the speed of content publishing, and is inefficient for the organization as a whole. CM1 is the first web content management system to provide this level of ease in web site development with an agility that has never before been possible. CM1 is a significant engineering advancement in web content management that enables non-technical users to: Better engage with prospects online Publish content more rapidly Measure website results more completely Drive higher online conversions and revenue CM1 eliminates the need for ongoing, expensive service engagements, and streamlines the inefficient bottlenecks that have kept organizations from taking full advantage of the web. CM1 s significant advances in usability including its drag and drop architecture and widget-based approach to adding new functionality put you firmly in control of your web destiny. Whether you re a technology company, an institute of higher education, a high volume internet property, or government agency, Percussion s WCM products will enable you to achieve your online strategy. High Scale Percussion s solutions are well suited for small micro-sites to support campaigns, events or initiatives all the way through some of the largest sites on the web today. Percussion s software is proven in environments with hundreds of thousands of pages 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 18
19 About Percussion accessed by millions of visitors each month. Percussion s architecture easily scales without adding new Percussion servers in the delivery tier, creating a cost-effective approach to content management. Software Modules Percussion CM1 (Core Single or Core Multi Site) Percussion CM System (Standard Edition or Enterprise Edition) Percussion CM System - Personalization Module Percussion CM System - Analytics Module Percussion CM System - Social Engagement Module Percussion CM System software and module considerations also include Production Server License, Development Server License, Test Server License, Disaster Recovery Server License, and Publishing Hubs. 2012, Business-Software.com. All Rights Reserved. Reproduction Prohibited. 19