From Customer Conversion to Pick, Pack & Ship iapps and UPS Handle It All!

Transcription

1 From Customer Conversion to Pick, Pack & Ship iapps and UPS Handle It All! ecommerce Platform

2 1 THE PLATFORM BRIDGELINE DIFFERENCE It s clear. The success of your web store is directly linked to the iapps Commerce ecommerce Content Management emarketing Analytics effectiveness of your ecommerce platform, interactive partners, Driving and digital online know-how. sales today Your means ecommerce web store is your giving hardest your working web-based employee shoppers and the most cost effective marketing a and distinctly operational recognizable, tool available in-store you today. But even the most experience accomplished on ecommerce your web store web front. stores can lose their leading edge. In How addition do you you ensure need that to increase your online your efforts attract visitors, keep them sites engaged, SEO convert performance, them to maximize customers, and maximize your revenue your every sites single visitor day? traction, Is your ecommerce reduce cart web store helping you to abandonment maximize your rates, revenues, and streamline ultimately your operations, and reduce your increase expenses your every storefront single day? conversions. The award-wining iapps Commerce Suite s With award-winning is a.net Platform interactive that deeply technology solutions from Bridgeline integrates Digital, recognized and unifies as world one of class the top interactive technology ecommerce Companies in functionality, the United States powerful by BtoB Magazine, your online web business content can management swiftly enhance capabilities, and optimize its ecommerce web store instinctual and keep emarketing it delivering control, maximum and returns. unheard of suggestion based web analytics. At Bridgeline Digital we believe knowledge is power, and when the key functionality of your ecommerce web stores is unified and Your deeply entire integrated, web stores business data processes and are optimized, conversions information are improved, resides and revenue in the heart is maximized. Since Bridgeline Digital s of inception the iapps over Commerce a decade ago, Suites we have amassed well over 100 framework industry-related and is awards; shared Deloitte by all four recognizes Bridgeline as one of the 500 fastest growing companies in the iapps United modules States and at the any editors given time. of KMWorld Knowledge Magazine is power selected and the iapps deep integration as a trend-setting the iapps product Commerce of Suite will provide you with a customizable platform that dramatically improves the performance or your ecommerce store front. Single category entry with easy to use access to all four product categories at any time will significantly increase your user adoption and productivity. Interactive Services Digital Strategy Web Store Development Mobile Development emarketing & SEO Merchant Services IT Infrastructure This is where we talk about the deeply integrated UPS Logistics Global Warehouse System and what it means to At the customer. heart of the This ecommerce is where web talk stores about we develop, the deeply you integrated will find the UPS Logistics iapps ecommerce Global Warehouse Platform; System an and innovative, what it feature-rich means to the solution customer. that This unifies is ecommerce, where we talk web about content the deeply integrated management, UPS emarketing, Logistics Global and web Warehouse analytics capabilities. System and iapps what deep, it means to integrated, the customer. and powerful This is where capabilities we talk take about your web the deeply store performance integrated UPS Logistics to a whole Global new level. Warehouse The iapps System. ecommerce Platform architecture is flexible and scalable, providing iapps makes Total ecommerce you with the options of operating simple, understandable, very effective your web store in cloud-based SaaS and successful. environment or on a dedicated server with traditional perpetual license fees. The Building Blocks for ecommerce Success 2 The The iapps iapps ecommerce Platform Suite and and UPS are are ecommerce. Simplified.

3 THE LOGISTICS PLATFORM MEANS e BUSINESS Whether you re just getting your iapps Has You Covered ecommerce store off the ground or To are drive looking online to upgrade sales today your and existing keep your customers coming back tomorrow you must go beyond the shopping ecommerce cart. platform, Online shoppers you need want a an in-store experience and with iapps Commerce, you ll have the power to powerful give it to solution them. that The will robust take iapps your Commerce Suite easily handles all of the complexities of today s B2C and online B2B business ecommerce to the requirements. next level. Powerful features such as searchable online product catalogs, order management, customer pricing, real time performance dash boards, customizable business order rules and buyer ecommerce order workflow Fulfilled are deeply just a click away. iapps Commerce is global commerce with over 100 currencies and integrates languages the award-winning to leverage, you can advertise to new buyers in their native tongue. Your customers shop confidently iapps ecommerce with real-time Platform shipping and estimates. the power of the UPS Warehouse iapps Management Content System Manager (WMS) provides next generation content management capabilities needed to create a compelling, to provide you interactive with a seamless site experience that s critical to successful adoption. The easy-to-use interface of iapps was end-to-end designed solution with the designed business user in mind. Marketers are empowered to own their site content with true web to exceed content your management customers capabilities such as WYSIWYG drag and drop editing, right-click context menus, auto online generated shopping XML needs site and maps, automated 301 redirects, maximized SEO, flexible video and image gallery management. dramatically enhance Creating your new landing pages and blogs with iapps Content Manger are just a click away. operational efficiencies. In addition, Bridgeline Digital s world-class iapps professional Marketier services is a powerful teams bring marketing management solution that helps marketers drive qualified and targeted you leading traffic expertise to their in Web digital Stores through personalized and highly targeted campaigns. iapps Marketier s feature strategy, set ecommerce includes end-to-end marketing campaign administration, distribution list management, event-based response marketing, know-how, wizard-driven and complete campaign creation, as well as built-in goal tracking tools to measure campaign effectiveness, web storefront click-thrus, design and opt-outs, and ROI. iapps Marketier seamlessly integrates with leading Customer Relationship development. Management systems such as Salesforce.com and leading ad server engines such as Google for easy targeting and campaign optimization. is as easy as The UPS WMS is one Sure, of the iapps most advanced Analyzer will provide you with critical reports and web store statistics. However knowledge is power inventory and management, iapps Analyzer s smart recommendation engine identifies actionable solutions to optimize site content pick, pack, and and reach ship your digital campaign goals, all while giving you more accountability, control and power. With systems Goal on Driven the planet. Marketing, iapps helps you accelerate your web campaign success and 1, empowers 2, 3! Marketers This sophisticated to track global and optimize all of their multichannel marketing efforts into a single campaign. iapps Analyzer warehouse automatically system has adds page tags to all newly created content, so pages can never be missing from reports been deeply and problems integrated associated with lost analytic data due to poorly located tracking tags are virtually eliminated. into the framework iapps Analyzer of is deeply integrated with iapps Content Manager so you can now easily manage and the iapps deliver ecommerce persuasive content Platform, based on specific visitor segments or profiles, maximizing user actions and behaviors providing you on your with site. an engine for e-business success that leads the industry. ecommerce Fulfilled is the way global logistics, ecommerce, and web storefront development come together. In one seamless end-to-end process, we give you the ecommerce platform that can help grow your business, strengthen your customers online experience, lift conversions and deliver products directly to their doorstep. ecommerce Fulfilled is as easy as 1, 2, 3! For more information call or check out iappscommerce.com 3

4 1 THE PLATFORM Driving online sales today means giving your web-based shoppers a distinctly recognizable, in-store experience on your web storefront. In addition, you need to optimize SEO performance, maximize your site s visitor traction, reduce cart abandonment rates, and ultimately increase your storefront conversions and lift. The award-winning iapps Commerce Suite is a.net platform that deeply integrates and unifies worldclass ecommerce functionality, powerful web content management capabilities, instinctual emarketing control, and dynamic, suggestionbased web analytics. Your entire web store s data and information resides in the heart of the iapps ecommerce Platform s framework and is shared by all four iapps modules at any given time. The deep integration the iapps ecommerce Platform provides a customizable platform that can dramatically improve the performance or your ecommerce storefront. Single category entry with easy-to-use access to all four product categories at any time will significantly increase your user adoption and productivity. Integrated management of supply chains from warehousing to delivery is now a strategic advantage rather than a cost center. Efficiency in supply chain logistics can reduce operating costs, alleviate customer service issues and increase customer satisfaction. With their Warehouse Management System (WMS), the UPS team completes the ecommerce circuit with remarkable success rates. Performance studies indicate a record of 99.8% order accuracy and 99.8% of orders shipped on time numbers that satisfy all elements of the supply chain. Integrated WMS turns retail supply chain into a major competitive advantage. iapps makes ecommerce Fulfilled simple, understandable, effective and successful. 4 The iapps ecommerce Platform and UPS are ecommerce. Simplified.

5 iapps Drives Conversion and Lift To drive online sales today and keep your customers coming back tomorrow you need to go beyond the shopping cart. Online shoppers want an in-store experience, and with iapps Commerce, you have the power to give it to them. The robust iapps ecommerce Platform easily handles the complexities of today s B2C and B2B ecommerce requirements. Powerful features such as built-in translation services, searchable online product catalogs, order management, customer pricing, real-time performance dashboards, customizable business order rules and buyer order workflow are just a click away. iapps Commerce is global ecommerce, and with over 100 currencies and languages to leverage, you can advertise to new buyers in their native tongue. Your customers can shop confidently with real-time shipping estimates. iapps Content Manager provides the next generation content management capabilities needed to create a compelling, interactive site experience that s critical to successful adoption. The easy-to-use, cross-channel interface of iapps was designed with the business user in mind. Marketers are empowered to own their site content with true web content management tools such as mobile-friendly editing, video integration, template builder, and persuasive content capabilities that leverage device, navigation behavior, and demographics. Creating new landing pages and blogs with iapps Content Manger is just a few clicks away. iapps Marketier is a powerful marketing management solution that helps marketers drive qualified and targeted traffic to their web stores through personalized and highly targeted campaigns. iapps Marketier s feature set includes end-to-end campaign administration, distribution list management, event-based response marketing, wizarddriven campaign creation, as well as built-in goal tracking tools to measure campaign effectiveness, click-throughs, opt-outs, and ROI. iapps Marketier seamlessly integrates with leading Customer Relationship Management systems such as Salesforce.com and leading ad server engines such as Google for easy targeting and campaign optimization. iapps Analyzer does more than just provide critical reports and web store statistics; its smart recommendation engine identifies actionable solutions to optimize site content and reach your digital campaign goals, all while giving you more accountability, control and power. With Goal-Driven Marketing, iapps helps you accelerate your web campaign success and empowers marketers to track and optimize their multichannel marketing efforts into a single campaign. iapps Analyzer automatically adds page tags to all newly created content, so pages can never be missing from reports and problems associated with lost analytics data due to poorly located tracking tags are virtually eliminated. iapps Analyzer is deeply integrated with iapps Content Manager so you can now easily manage and deliver persuasive content based on specific visitor segments or profiles, maximizing user actions and behaviors on your site. For more information call or check out iappscommerce.com 5

6 2 INTERACTIVE SERVICES Partner with the Best in Digital Strategy & ecommerce Marketing Know-How B2C and B2B web store success begins by engaging with a digital partner that can assist you with strategy, vision and know-how. Your growth plans need to consider changing technologies, varied solutions and interactive services. Bridgeline Digital offers you the advantage of over a decade of experience in the digital industry, satisfying hundreds of customers with award-winning interactive services. Bridgeline Digital and our world-class professional services teams are recognized as one of the top interactive technology companies in the United States by BtoB Magazine. Our experts are ready to work with you to ensure your ecommerce success with a comprehensive suite of services that are designed to guide you every step of the way. Digital Strategy Strong, smart digital strategy directly drives your bottom line. Content strategies, ecommerce and creative, intelligent marketing helps your site graduate from a simple, virtual location into a total experience. With our digital strategy capabilities, you ll be able to enhance engagement by gathering information to entice customers to return early and often. We know how important digital strategy is to web experience management (WEM), and our proven experts are dedicated to making your digital strategy strong and effective. When you attach that dedication to ecommerce Fulfilled TM, you get results. Our iapps Success Group combines years of marketing and online expertise with strong experience in journalism, advertising and web strategies to evaluate your total WEM and how it can help funnel your customer through ecommerce Fulfilled. Using experience in content strategy, ecommerce and online marketing, we ll teach you and your marketing teams how to enhance the entire online store. Web Store Development Web store development must be rooted in a clear business purpose. And in ecommerce, that purpose is customer fulfillment fulfillment that starts with alluring engagement that leads to conversion, and ultimately a satisfied, long-term customer. At Bridgeline Digital, all web store development engagements are anchored in this philosophy, and our years of web experience, content management, application development and design ensure success. For example, many iapps Commerce web store customers have recognized a 20% increase in conversions just 120 days after deployment! Our Microsoft Gold Certified developers specialize in information architecture, usability engineering, web application and ecommerce development, search engine optimization, and rich media development. Our development and integration services include data warehouse integration, legacy integration, inventory management, order fulfillment, and order tracking. Bridgeline 6dm development methodology helps to ensure your web store is completed on time, on budget, and on spec. Mobile Development In today s increasingly mobile landscape, your digital content can be anywhere and increasingly it s on smartphones, tablets, e-readers and more. Nearly every adult now owns a mobile phone and more than half of these regularly access the web. It s clear that mobile is no longer a channel that businesses 6 The iapps ecommerce Platform and UPS are ecommerce. Simplified.

7 can afford to ignore. With custom mobile optimized sites powered by the iapps ecommerce Platform, you can easily target a huge range of devices, and provide your customers with relevant info, specials and news about your online store anytime, anywhere. And, ultimately, this will give your business greater reach to an ever expanding potential customer base. Bridgeline develops mobile websites powered by iapps that serve a specific purpose and fit into your strategy to engage both current and potential customers wherever they are. Whether it s a POS system, an external lead generation system, a coupon system, inventory, or customer loyalty program we are ready to help you maximize lift and conversions. emarketing & SEO As experienced, innovative and effective as Bridgeline Digital is at development, we re also accomplished experts in ecommerce marketing. Using processes and tools that run the gamut from digital strategies, to content strategy, to marketing, to social media strategies, we ll build you an exciting and comprehensive emarketing strategy that covers multiple channels, and helps your web store consistently grow its flow of customers. Expert Search Engine Optimization (SEO) not only enhances your ranking it brings customers to you. We ll show you how to make it happen. Seeing results from SEO takes time and patience. Whether you re an expert keyword geek or an enthusiastic novice, getting those algorithms to boost your web store doesn t happen overnight. But with the right mix of skill, awareness and knowledge, the end result is usually positive and strong. Our digital strategists use expert SEO best practices to produce measurable, real results. We use more than the simple toolbox containing things like keyword optimization. We observe your entire web experience and fit expert SEO into the overall ecommerce and marketing strategy. And then we teach you and your team how to keep it running smoothly, with consistent attention to strategy, creation and execution. Attaching the right mixture of emarketing to your ecommerce platform makes your online web store a powerhouse, and combining all of that with the back-end fulfillment offered by UPS completes the package all the way from click to ship. Merchant Services To round out your ecommerce Fulfilled solution, you may choose to accept credit or debit card payments in a secure, reliable environment. This will allow reliable electronic funds transfers directly into designated bank accounts while giving your customers the convenience they expect online. Bridgeline Digital s Capital Merchant Services can help you complete a satisfying shopping experience for your customers, whether they shop online, in person, or over the phone. In addition we provide your ecommerce business with secure collections, delivery, and encryption of customer information during electronic transmission. Our allinclusive ecommerce solution allows you to create your online store with integrated processing and to receive comprehensive reporting, expert chargeback and retrieval handling, as well as 24/7 terminal support. And now, with UPS taking care of the back-end and fulfillment, your job as an ecommerce expert has gotten even easier. For more information call or check out iappscommerce.com 7

8 3 LO G I S T I C S & F U L F I L L M E N T UPS Warehouse Management System Integration Sets a New Standard Integrating your online store to handle everything from click to ship isn t just smart business, it s a strategic advantage and a cost saver. With the integration of the iapps ecommerce Platform and the UPS Warehouse Management System, one of the most important parts of your business fulfillment becomes seamlessly bonded with everything else, and provides both you and your customer an exceptional online retail experience. And by working directly with the UPS team of professionals, you can have an ecommerce site with improved service, optimized distribution and transportation networks, and streamlined global supply chains. Integrated management of supply chains from warehousing to delivery has become a strategic advantage rather than a cost center, and it makes more sense than ever to outsource the entire process. Well planned and executed, efficiency in supply chain logistics can help reduce operating costs, alleviate customer service issues, and increase customer satisfaction. The WMS professionals at UPS complete this circuit with remarkable success rates. Performance studies indicate a record of 99.8% order accuracy and 99.8% of orders shipped on time numbers that should make both sides of the fulfillment chain happy. In this new global supply chain paradigm, your customers benefit from more accurate, real-time information about inventory, shipping costs, taxes (both local and international) and delivery times than ever before, vastly improving the shopping experience and substantially lifting conversion. And, while you re managing the store, this level of integration gives you up-to-the-minute information about sales, customer interests and habits, revenue and more all under a single, unified dashboard interface. With the deep integration of the UPS WMS, the supply chain logistics picture is completed, giving you an upper hand on inventory control, product orders, returns and many other logistical needs. Imagine being able to track the movement of hot products in plenty of time to re-order, and knowing just how much to order, potentially making clearance sales and backorders a thing of the past. 8 The iapps ecommerce Platform and UPS are ecommerce. Simplified.

9 The new logistics is more than just getting things to the right place at the right time at the right cost. It s about using movement as a true competitive advantage. It s a whole new way of thinking. And it s a powerful force for growing your business. Integration between the iapps ecommerce Platform and The UPS WMS brings your store well into the forefront of ecommerce innovation. UPS is ready to help you serve your customers worldwide. If your company is taking advantage of opportunities in the global market, ecommerce Fulfilled, with access to UPS services in over 120 different countries and more than 820 facilities, can help you better serve your international customers. Reaching out to the quickly growing international customer base will increase your competitive advantage, boost your customer retention and increase efficiency. Value Added Supply Chain Services from UPS Yes, the UPS team is ready to help you with your inventory management, pick, pack, ship, tracking, returns, and repair services enabling you to tap into an added customer base that spans the globe. Successful ecommerce requires fulfillment solutions that save both time and money, while ensuring that your customer always has the best, most satisfying experience possible. UPS is your answer for value added services that will consistently make ecommerce more than profitable even downright simple. With decades of fulfillment experience, UPS is a logistics provider with the infrastructure, systems, and reach necessary to manage the entire logistics cycle, and then some. With logistics as a core competency, the experts at UPS have poured resources into researching how to do it best, and as a result, provide substantial cost and performance improvements. UPS now fully supports repair, critical parts order fulfillment and reverse logistics, as well as other services that add even more value to your customers transactions without adding more overhead to your business. The End Result: Total Customer Satisfaction. Now is the right time and ecommerce Fulfilled is the right solution for your demanding ecommerce needs. Contact us today to learn more. For more information call or check out iappscommerce.com 9

10 Hundreds of Quality Companies Trust their Web Stores and Mission Critical Websites to iapps 10 The iapps ecommerce Platform and UPS are ecommerce. Simplified.