HIGHLY SCALABLE WEB SOLUTIONS FOR FRANCHISES & LARGE DEALER NETWORKS

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1 HIGHLY SCALABLE WEB SOLUTIONS FOR FRANCHISES & LARGE DEALER NETWORKS bridgeline.com CORPORATE OFFICE OR FRANCHISOR THE ULTIMATE MICROSITE SOLUTION FOR 100 LOCATIONS OR 10,000 LOCATIONS

2 02 IN THE DIGITAL WORLD, WE PUT FRANCHISES AND LARGE DEALER NETWORKS IN THE DRIVER S SEAT. From content publishing, brand messaging, emarketing, analytics, social media and even ecommerce, you have a lot of moving pieces to think about when managing your web presence. With Bridgeline s cloud-based platform, you have the power to bring them all together to maximize your digital goals. We re Bridgeline Digital, the industry-leader in Digital Engagement. We help you take the reins of your web assets and centralize your digital world. With our proven combination of awardwinning interactive experts and end-to-end Digital Engagement solutions based on the iappsds web platform, we empower you to execute your web marketing plans, drive ecommerce initiatives and measure your results with actionable analytics. Whether you have 100 locations or 10,000, the iappsds web platform scales to meet your digital needs, keeps you in control of your content and ensures that your brand stays clear, strong, and consistent in all of your distributed websites. Put Bridgeline Digital, iappsds and awardwinning Digital Engagement expertise to work for your franchise or large dealer network and we ll show you how to make your online interaction work harder for you, all of your locations and your bottom line. OUR PLATFORM Content Management ecommerce Web Analytics emarketing Social Media Management DIGITAL SERVICES Digital Strategy Web Design Web Development SEO / SEM Directory Services Managed Services

3 THE BRIDGELINE DIFFERENCE. NO OTHER COMPANY IN THE WEB ENGAGEMENT MARKETPLACE CAN PROVIDE FOR ITS CUSTOMERS THE INTEGRATED SOLUTIONS THAT BRIDGELINE PROVIDES. Scott Liewehr Principle Analyst Digital Clarity Group B2B Magazine recognizes Bridgeline Digital as one of the top interactive technology companies in North America. Over the last decade, Bridgeline has amassed over 100 industry related awards. Bridgeline is a proud member of the International Franchise Association with a proven track record of working with some of the best franchises and large dealer networks on the planet. Our Certified Franchise Experts are ready to show you how to take your web initiatives to the next level. Bridgeline is the developer of the iappsds platform, the industry-leading solution that puts you in control of your content, personalizes your brand and measures results all while preserving and enforcing your valuable brand. iappsds is a highly scalable SaaS solution that drives your complex distributed digital engagement requirements. Once your master site is developed and your franchises or large dealer network s microsites are launched, our isg team (iapps Success Group) is dedicated to maximizing each iappsds driven website or web store post launch. No other company in the interactive industry can provide you with comprehensive, end-to-end digital solutions like Bridgeline Digital. MEMBER bridgeline.com

4 04 THE AWARD-WINNING iapps PLATFORM: THE BUILDING BLOCKS FOR FRANCHISE SUCCESS ON THE WEB. iapps RANKS IN HIGHEST CATEGORY IN INFO-TECH RESEARCH GROUP VENDOR LANDSCAPE REPORT. Your success in the digital world lies in your ability to stay in control. The challenge: To make sure that all of your franchisees or your large dealer network reflect and convey a consistent brand message no matter where they are, all the time. In addition, you and your distributed microsites need scalable emarketing capabilities, powerful underlying SEO technology, dynamic social media control and the ability to measure and analyze the results. With iapps, you have the power to keep your brand at the center of everything you do. Designed to scale to meet the needs of franchises or large dealer networks with hundreds or thousands of locations, iapps is the only SaaS Web Experience Management (WEM) solution that deeply integrates content management, emarketing, analyzer, social media management and ecommerce capabilities deep into the heart of your distributed digital platform. The powerful underlying SEO technology of iapps is the key to distributed microsites attracting customers and growing their business. WHETHER YOU HAVE 100 LOCATIONS OR 10,000 LOCATIONS, iappsds WEB PLATFORM SCALES TO MEET YOUR DEMANDING DIGITAL NEEDS. Google maps plug-ins Social media auto integration Embedded video capabilities

5 FROM CENTRALIZATION TO CUSTOMIZATION, PUTS YOU IN THE POWER SEAT. iapps includes iappsds, the premier, awardwinning website platform developed specifically for franchises and large dealer networks. iappsds gives you the ultimate control over your web assets, all while allowing you to centralize your digital world. Highly scalable and flexible, iappsds deeply integrates content management, emarketing, analyzer, social media management and ecommerce capabilities deep into the heart of your distributed network of microsites. The iappsds platform is optimized for smart phones and tablets with our state-of-the-art responsive design approach. It is so easy to use, anyone in a local office can manage their website and create, edit, and post content, such as coupons and special promotions, on the fly anytime, anyplace. Each iappsds microsite provides powerful underlying SEO technology optimized to drive organic traffic to your franchises or large dealer network. And, thanks to out-of-the-box integration with the Perceptive Software Enterprise Search solution, visitors enjoy easy access to all of your sites information in just seconds. iapps deeply integrates web content management, emarketing, analytics, social media management, and ecommerce into the heart of your web store or website. iapps has integrated Perceptive Search capabilities directly into the framework. Powerful underlying SEO technology in the iapps framework. bridgeline.com

6 06 CONTENT IS KING. iapps GIVES YOU THE POWER TO RULE. iapps Content Manager is the premier business marketing solution to drive digital engagement in the Web Content Management marketplace. iapps empowers franchises to easily create, edit and optimize persuasive web content and campaigns without having to rely on technical resources and complex coding. By linking modern technology to business purpose and end-user context, iapps is your engine to attract customers, deliver compelling content and optimize conversion rates. iapps PROVIDES FRANCHISES WITH A 360 VIEW OF THEIR ENTIRE DIGITAL WORLD. The modern day customer is increasingly mobile and iapps powers you to stay ahead of that trend. According to a recent Google report, 72% of consumers expect brands to have a mobile-friendly website. Not only has iapps Content Manager been optimized for Responsive Design, but digital marketers can leverage the iapps Device Preview feature to see exactly how their website will look on tablet, desktops, and popular smart phone screens before publishing ensuring the right experience is always delivered to the right device. iapps CONTROL CENTER iapps crosschannel, personadriven mega menus customize the interface towards personnel and their tasks. Easily drill into any iapps product, at any time. Easily access site content and digital assets for quick authoring

7 iapps COMMERCE UNLIMITED ECOMMERCE CAPABILITIES. With iapps Commerce, you can co-mingle CMS Content and product catalog information to bring the best of in-store shopping to your online shopping platform and supercharge your sales in the process. iapps Commerce easily handles the complexities of today s B2C and B2B ecommerce requirements and empowers your franchises to target shoppers with products specific to their interests using advanced filtering capabilities. iapps Commerce comes out-of-the-box with options like faceted product catalog management, order management, multi-store management, real-time shipping costs and delivery estimates, pricing, sales tax and total checkout support for hundreds of global currencies, localized product and content capabilities, and best-in-class SEO. iapps unified, easy-to-understand dashboard even shows purchase reports, financial summaries, inventory status and more all the information you need today to strategize for tomorrow. iapps Commerce dashboard delivers real-time overview of business performance with summary reporting, graphs and alerts. Consolidate product catalogs on mutlistorefronts and manage through a single interface. bridgeline.com

8 08 iapps MARKETIER THE ULTIMATE CAMPAIGN MANAGEMENT PLATFORM. Today s franchises and large dealer networks know that marketing is a crucial component to reaching their digital engagement objectives. After all, if you re anything like 58% of adult Americans, you check your first thing every morning. Customers are hyper-connected and the need to execute campaigns that cut through the clutter, produce conversions and deliver increased ROI is more important than ever. Yet only 60% of marketers claim their marketing efforts are currently producing an ROI. 77% OF US ONLINE CONSUMERS OVERWHELMINGLY PREFER TO OTHER CHANNELS THAT BUSINESSES USE TO OFFER PERMISSION-BASED MARKETING. ATTRACT YOUR CUSTOMERS ATTENTION AND DRIVE QUALIFIED LEADS TO YOUR WEBSITE. iapps Marketier leads the pack in driving targeted, highly-effective marketing communications. It s digital marketing that connects directly with your customers. With iapps, your franchises can take advantage of every customer and prospect communication. Easily create and execute goaldriven campaigns directly targeted at visitors based on segmentation such as navigation activity and purchase history. Create personalized highly targeted campaigns that can be tracked, measured, and refined. Seamlessly integrate with industry standard CRM systems like Salesforce.com, along with leading ad server engines

9 iapps ANALYZER SMART MARKETERS NEED TO MAKE SMART DECISIONS. The best part about achieving true Digital Engagement? It never ends. A franchisee or one of your dealers can always get better, increase their business and offer the precise experience a customer is looking for. With iapps Analyzer, you can pull back the curtain and gain unparalleled insight into what web content is piquing customer interest on your websites and which strategies need to be reassessed. iapps Analyzer is more than standard web analytics. Its goal-driven context provides actionable feedback that narrows the action-chasm and ensures optimized content is tied into marketing campaigns that drive results. ACCOUNTABILITY, CONTROL AND POWER EVERY STEP OF THE WAY. Accurate, intelligent, effective with iapps Analyzer, stay up-to-speed on what is and isn t working and tailor content to specific customers and profiles to better meet their needs all while keeping your finger on the pulse of ROI. 88% OF BUSINESSES USE DATA/ANALYTICS TO CREATE A PERSONALIZED CUSTOMER EXPERIENCE ON THEIR WEBSITE. Actionable recommendations let you know what on-page content engages visitors and what needs to be improved. Go beyond standard reports and website statistics to drive real business marketing results. Goal-driven marketing drives the success of your site and tracks and optimizes mutlichannel marketing efforts into a single campaign. bridgeline.com

10 10 iapps SOCIAL PROTECT YOUR BRAND AND CONTROL ALL OF YOUR SOCIAL CHANNELS. iapps Social is a complete solution for franchises or large dealer networks to integrate strategic planning, content management and detailed measurement across all social media platforms from a single dashboard. With iapps Social, you can find, manage and track social media conversations to make real-time decisions to engage and coordinate activity across teams and different business objectives. YOUR SOCIAL MEDIA COMMAND CENTER. With social media having gained tremendous business influence Social Media sites now reach 82% of the world s population it s critical to have a comprehensive and customizable platform to coordinate social media engagement across your entire organization. Find, manage and track social media conversations to make real-time engagement decisions. Manage all interactions throughout social media platforms using one dashboard. 27% OF TOTAL U.S. INTERNET TIME IS SPENT ON SOCIAL NETWORKING SITES

11 USABLE WEB DESIGN THAT DISTINGUISHES YOUR BRAND WHILE ENGAGING VISITORS. BRIDGELINE S WEB DESIGN METHODOLOGY IS COMPRISED OF FOUR KEY ELEMENTS: INFORMATION ARCHITECTURE Our user-centric approach to IA translates into increased traffic, higher retention, optimized user productivity, and lower support and development costs. USER CENTERED DESIGN Your franchise or large dealer network microsites require more than just great technology. To connect with today s online customer, you need to stay on top of what s current in the digital realm and what s next. Our award-winning digital designers are masters at leveraging the elements that make up your brand and combining those elements to create a compelling visual design and optimal user experience. STATE OF THE ART RESPONSIVE DESIGN TO MANAGE MOBILE COMPUTING By making sure that we understand how visitors will use your website, our design is focused on engaging and converting your prospects and customers. USABILITY As the key component of our development process, usability helps you gain a marked advantage over less user-friendly competitors and makes your website more likely to convert. RESPONSIVE DESIGN Our powerful combination of Responsive Design and the iapps platform helps ensure the consistency of your digital experiences and maintains your mobile device optimization. 83% OF INTERNET USERS LEAVE A WEBSITE AFTER JUST 3 CLICKS. bridgeline.com

12 12 SAY HELLO TO isg DEDICATED TO DRIVING POST LAUNCH SUCCESS. Strong, smart digital strategy requires a wellplanned approach that includes content strategies, SEO optimization and creative, intelligent marketing. When you unite these elements in the right way, you ll see your site graduate from a simple, virtual location to a full-blown visitor experience. WITH THE iapps PREMIUM WEBSITE I AM GETTING 3 TIMES THE SITE TRAFFIC THAN PREVIOUSLY. John Burnham Owner of The UPS Store 0007 MAXIMIZING THE PERFORMANCE OF ALL iappsds-driven FRANCHISEE OR LARGE DEALER NETWORK MICROSITES. Bridgeline s iapps Success Group is your dedicated team of experts, focused on only one thing: to help you realize the full business advantage of your iappsds investment. isg digital strategists can help you take your web presence to a higher level by using a fourtiered approach, designed to help you convert prospects into customers and existing customers into lasting customers. In fact, with the iapps Success Group, you have an entire team of experts dedicated to helping you realize the full advantages of web strategy. ATTRACT MORE VISITORS ENGAGE AND NURTURE LEADS We help you generate traffic and create the right tone for your website using a combination of robust content strategies and best-in-breed SEO practices. Once you ve attracted visitors to your site, we employ effective marketing and a sound social media strategy to engage customers and keep them coming back for more. MEASURE & IMPROVE BUSINESS GOALS CONVERT LEADS TO CUSTOMERS Our digital solutions suite seamlessly unites all the work you do to test, market, and optimize all while analyzing the web funnel to identify ways to convert visitors into loyal customers. We help your brand voice rise above the noise of the marketplace and reach more customers, through commerce optimization, A/B testing, and conversion and campaign optimization

13 ON TIME, ON SPEC, AND ON BUDGET THAT S HOW WE ROLL. For the last 14 years, we ve helped thousands of customers navigate the ever-changing landscape of the web and always emerge on top, equipping them with custom-tailored strategy, perspective and know-how. The key to achieving Digital Engagement and greater control lies with creating an elite user experience the kind that attracts, engages and has an enduring impact on your prospects and customers. Our teams of developers work with you closely to orchestrate mobilefriendly websites that meld award-winning design and best-in-breed technology. We offer superior web development solutions rooted in core business objectives, from improving customer retention to strengthening employee commitment. BRIDGELINE GUIDES THE ENTIRE COURSE OF YOUR PROJECT, FROM CONCEPT TO LAUNCH. Delivering consistently requires process. 6dm is Bridgeline s proprietary delivery and development methodology. 6dm begins with Discovery and guides your project all the way through Deployment and post-launch Optimization. Rapid and iterative, 6dm strives to maximize the potential of your initiative, while meeting your requirements and budget. Shaw enhances relationships with their dealers by offering a local website that improves their digital presence against competitors in the marketplace. Seamlessly deploy customizable templates which Shaw Flooring retailers in turn can use for their own website. bridgeline.com

14 14 THOUSANDS OF FRANCHISES AND LARGE DEALER NETWORKS USE BRIDGELINE FOR THEIR DIGITAL NEEDS Bridgeline Digital has thousands of success stories and more on the way. Below is a sampling of franchises or large dealer networks that are maximizing their digital engagement requirements by partnering with Bridgeline Digital.

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16 bridgeline.com The first thread of a spider s web is called the BRIDGELINE. The strength of the BRIDGELINE determines the strength of the entire web. ATLANTA BALTIMORE BOSTON CHICAGO DALLAS DENVER NEW YORK SAN DIEGO SAN LUIS OBISPO TAMPA Bridgeline Digital and iapps are registered trademarks of Bridgeline Digital, Inc.