AMD Helps Business Users Manage Web Assets with Enhanced Content Management

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1 Solution Sheet: Microsoft Office System Customer Solution Sheet AMD Helps Business Users Manage Web Assets with Enhanced Content Management Overview Country or Region: United States Industry: Semiconductors Customer Profile: Headquartered in Sunnyvale, California, AMD is one of the world s two largest suppliers of computer microprocessors to consumers and many leading computing, wireless, and electronics companies. Business Situation: AMD needed to replace its legacy Web content management system, update its enterprise Internet site, and develop a single environment for managing all its Internet, intranet, and extranet Web assets. Solution: In 2007, AMD business and IT units initiated a project to deploy Microsoft Office SharePoint Server 2007 to manage global and local content at the company s enterprise Internet site. Benefits Empowering business users Delivering advanced features, familiar tools Providing a consistent environment Distributing content to a global audience Supporting extensibility, scaling to high performance With Office SharePoint Server 2007, we made robust design-to-publish content management a reality. Our new solution is designed to give AMD the flexibility to meet business demands as they arise. Gil Canare, Global Online Infrastructure Manager for Global Internet Marketing, AMD AMD is one of the world s two largest manufacturers of computer microprocessors. For more than three decades, AMD has been building the technologies that run the world s personal computers, workstations, servers, handheld devices, and game consoles. AMD needed to replace its Web content management system, update its enterprise Internet site, and develop a single environment for managing all its Web assets. In 2007, AMD initiated a project to deploy Microsoft Office SharePoint Server 2007 to manage global and local content at the company s enterprise Internet site. The company built a Web content management solution that could scale to a very high volume, support regional Web sites, and put Web content management into the hands of business users. Situation For more than 30 years, AMD has been a pacesetter in the IT industry, manufacturing computer processors and delivering advanced technologies to consumers and leading computing, wireless, and consumer electronics companies. With approximately 16,000 employees and annual revenue of more than U.S. $6 billion, AMD is one of the two largest suppliers of microprocessors in the world. At several global locations, including its Austin, Texas, campus, AMD develops and markets the technologies that run the world s personal computers, workstations, servers, handheld devices, and game consoles. AMD is committed to what it calls customercentric innovation, making high-performance, energy-efficient technology accessible and affordable through state-of-the-art research and innovation that helps solve real customer problems. AMD processors have helped make personal computers affordable to average consumers. The company developed the world s first x86 dual-core processor and the world s first simultaneous 32-bit and 64-bit capable x86 processors. Today, AMD Opteron processors and AMD Athlon processors are maximizing the computer experience for users all over the globe. One way AMD exercises its commitment to innovation and customer value is by maintaining a comprehensive Web presence that includes

2 2 Solution Sheet: Microsoft Office System Customer Solution Sheet enterprise Web sites, intranets, extranets, and collaboration portals. The corporate Web site, AMD.com, is a truly global Web site, published in 13 languages, on sites for 13 regions around the world. AMD wanted to modernize its legacy Webcontent management system to keep pace with the company s changing business needs. The incumbent system required expensive resources from both IT and business units to manage global content and design effectively. For example, when a new Web-page layout was needed, business users would mock up the page and send it to IT teams to create the page layout and format it in HTML for 13 different regions. The business team would review the product, and then revisions would pass between the IT and business teams until final approval and release of the page layout. Once the page layouts were completed, business users had to follow a similar process to create specific pages on the layouts. Business users provided content to the Internet team who created the pages, and then the pages would typically have to go through one or more rounds of review before being published. These processes took a lot of people, time, and money. In 2006, AMD acquired ATI Technologies, producer of the ATI Radeon graphics cards, highly acclaimed graphics processors for highdefinition gaming, workstations, desktops, and mobile platforms. Because AMD had to incorporate ATI users, content, and Web services into AMD.com, it anticipated a high volume of user activity 10 million unique visitors and 5.7 million downloads a month, almost two downloads per second. AMD needed to replace its existing Web content management system, while at the same time updating AMD.com to integrate the ATI acquisition and upgrading search and collaboration technologies in its other Web assets. The new solution had to be able to scale to a very high volume and support many regional Web sites in various languages. Most of all, AMD wanted to put Web content management power into the hands of the users creating the content. We needed to add speed, agility, and control to content management, from the design phase all the way to publishing, says Gil Canare, Global Online Infrastructure Manager for Global Internet Marketing at AMD. We knew we had to empower business users themselves to manage content, presentation, and workflow in our Web assets. Dedicated to innovation and user value, AMD also wanted a solution that would support advanced Web features, while providing users with familiar tools. To help meet the needs of its global customers, the company was looking for ways to duplicate variations of corporate content for regional Web sites and manage region-specific content. Finally, AMD wanted to establish a single enterprisewide environment for its internal intranets, collaboration sites, business-to-business extranet portals, and enterprise Internet site. Solution At the same time that the company was evaluating new technologies for managing its internal intranets, it also urgently needed to develop an intranet site to support the integration of AMD and ATI. In 2006, AMD began evaluating whether it could develop and manage the AMD/ATI integration intranet using Microsoft Office SharePoint Server During that evaluation, AMD saw the potential for Office SharePoint Server 2007 to manage Web content on its enterprise Internet site. Impressed by the capabilities it found in the Microsoft solution, the company made a decision to migrate AMD.com to Office SharePoint Server We liked that the basic content management system in Office SharePoint Server 2007 was complete and wouldn t require a lot of customization. And we liked the simple, straightforward usability of the content entry system. - Gil Canare, Global Online Infrastructure Manager for Global Internet Marketing, AMD

3 3 Solution Sheet: Microsoft Office System Customer Solution Sheet We were concerned about load because we have very demanding Web users. But in performance tests, we actually exceeded our network capacity before we met the performance threshold in Office SharePoint Server Kay Wood, Manager for IT Web Application Support, AMD Previously, AMD had been successfully managing projects, workflows, and documents in collaboration Web portals using Microsoft Office SharePoint Portal Server 2003, and it was now in the process of updating its portal management and developing the AMD/ATI intranet with Office SharePoint Server The company was confident that with Office SharePoint Server 2007 it could successfully deploy a Web content management system that its business users could adopt. We liked that the basic content management system in Office SharePoint Server 2007 was complete and wouldn t require a lot of customization, says Canare. And we liked the simple, straightforward usability of the content entry system. In 2007, with support through a Microsoft Enterprise Adoption Program, teams from AMD business and IT units initiated a project to deploy Office SharePoint Server 2007 to manage global and local content at AMD. com. AMD worked closely with IT consultants at Catapult Systems, a Microsoft National Systems Integrator that helped to plan and implement the adoption. Catapult Systems was with us every step of the way, says Canare. It helped make the adoption go very well. In the new content management process, designers at AMD use Office SharePoint Server 2007 to create Asset and page Template Toolkits that content owners in business units can use to create, maintain, and manage content themselves, without relying on IT teams to develop and revise pages. End users and stakeholders at AMD will use Office SharePoint Server 2007 to provide a single solution for managing content on AMD.com and other AMD Internet, intranet, and extranet Web sites. Early in the deployment, AMD had to develop some manual workarounds to efficiently maintain all the global sites on AMD.com. With support from Microsoft, and by expediting deployment of Service Pack 1 and post Service Pack 1 rollups for Office SharePoint Server 2007, AMD was able to meet those challenges and begin managing content in 13 languages at 13 regional AMD.com Web sites. To support regionalization, the company used Office SharePoint Server 2007 to configure a central source site and regional target sites, with Content Types, Page Layouts, Master Pages, and Style Sheets applied across the source and target sites. Content owners can use Office SharePoint Server 2007 to duplicate variations of pages from the source site into parallel structures in the regional target sites. In addition to creating their own regional content, content managers at regional sites can select just the pages they need to create effective, localized content, without having to copy all the pages in the source site. AMD uses workflows to notify regional sites when content changes on the central source site. AMD conducted performance load tests and is confident that the system will handle its anticipated load of up to 500,000 unique visitors and up to 3.5 million page views a day on a medium-sized server farm and even scale to 10 million views a day in a larger server farm deployment. We were concerned about load because we have very demanding Web users, says Kay Wood, Manager for IT Web Application Support at AMD. But in performance tests, we actually exceeded our network capacity before we met the performance threshold in Office SharePoint Server By 2008, AMD was driving full migration of all its Internet, intranet, extranet, and collaboration Web sites to Office SharePoint Server In January 2008, it launched the central AMD intranet site with Office SharePoint Server Within a few months, some team sites and publishing sites had gone live and the U.S. version of the enterprise

4 4 Solution Sheet: Microsoft Office System Customer Solution Sheet Internet site was ready to launch. After resolving some final challenges with the regional sites, AMD completed full launch of AMD.com in summer of Benefits Using Office SharePoint Server 2007, AMD built a Web content management solution that gives business users control of their content, provides a consistent management environment for all its Web assets, and delivers advanced features and familiar tools to end users. With a system for creating and presenting timely localized content on its regional Web sites, AMD can better serve its global audience. The company built a solution that can scale to support very high performance requirements and AMD s evolving business and technology needs. With Office SharePoint Server 2007, we made robust design-to-publish content management a reality, says Canare. Our new solution is designed to give AMD the flexibility to meet business demands as they arise. Empowering Business Users Using Office SharePoint Server 2007, AMD is building a system to distribute Web content management to the business users that own the content. This can enable business users who understand current business needs to create and modify content themselves, without dependence on the IT staff. We ve removed that bottleneck, says Canare. Instead of spending hours in meetings to get something changed, business users can make the change themselves in 20 or 30 minutes. With a continual flow of changes, this has the potential to save a significant amount of time and money. Because IT can release page template management and custom tool development tasks for AMD.com to business units, AMD will be able to redeploy IT resources to more valuable initiatives, such as launching collaboration portals for project teams. Delivering Advanced Features, Familiar Tools With Office SharePoint Server 2007, AMD will have the ability to deliver social computing, Web 2.0 technologies, blogs, wikis, and other advanced Web features to its business users, while providing them with familiar tools and work processes. Because AMD users have experience with Office SharePoint Portal Server 2003, AMD anticipates accelerated adoption of Office SharePoint Server The familiarity our users already had with SharePoint technologies provided a comfort level and enthusiasm about the new environment, especially when they saw the features that were being made available to them, says Bruce Weatherford, Collaboration Architect for IT Enterprise Architecture at AMD. Providing a Consistent Environment Using a consistent environment and a standardized content management system for all its Internet, intranet, and extranet Web assets, AMD is controlling costs and promoting efficiencies. For instance, business users will have the capability to use a single user name and password for all the Web portals in the environment. Distributing Content to a Global Audience Using Office SharePoint Server 2007, AMD can serve its worldwide audience and maintain content and branding consistency across 13 regional Web sites in 13 languages. By automating the localization of corporate content The familiarity our users already had with SharePoint technologies provided a comfort level and enthusiasm about the new environment, especially when they saw the features that were being made available to them. - Bruce Weatherford, Collaboration Architect for IT Enterprise Architecture, AMD

5 5 Solution Sheet: Microsoft Office System Customer Solution Sheet For more information about Microsoft products and services, call the Microsoft Sales Information Center at (800) In Canada, call the Microsoft Canada Information Centre at (877) Customers who are deaf or hard-of-hearing can reach Microsoft text telephone (TTY/ TDD) services at (800) in the United States or (905) in Canada. Outside the 50 United States and Canada, please contact your local Microsoft subsidiary. To access information using the World Wide Web, go to: about Catapult Systems products and services, visit the Web site at: catapultsystems.com and developing standardized branding for locally created content, AMD was able to provide multiple options for business users to create localized content more efficiently. With Office SharePoint Server 2007, the regions can create and publish their own content while leveraging centrally created tools, templates, and content, so they have more flexibility to take advantage of time-sensitive opportunities, says Canare. Supporting Extensibility, Scaling to High Performance The system that AMD has developed with Office SharePoint Server 2007 is designed to support extension with advanced data integration and worldwide caching to support the 13 regional Internet sites. As its content management, business, and technology requirements evolve, AMD will have the option to take advantage of add-ons and customizations developed for Office SharePoint Server 2007 by third-party vendors. We ll be able to find open-source or low-cost solutions that we estimate might cost us tens of thousands of dollars to write ourselves, says Weatherford. Software and Services Microsoft Office Microsoft Office SharePoint Server 2007 Building a Web content management solution that can scale to very high performance requirements is helping AMD meet the Web experience expectations of its customers who visit AMD.com. AMD customers currently do not have to tolerate significant delays downloading products and product updates, even while the Web site experiences heavy traffic loads. Office SharePoint Server 2007 has given AMD a combination of flexibility and control that we d been dreaming about for years, says Pete Hayes, Vice President for Corporate Branding at AMD. It s redistributing content management to the responsible marketing teams, streamlining processes and enabling true content ownership. Microsoft Office System The Microsoft Office system is the business world s chosen environment for information work, providing the programs, servers, and services that help you succeed by transforming information into impact. about the Microsoft Office system, go to: about AMD products and services, visit the Web site at: This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. AMD, the AMD Arrow logo, Athlon, Opteron, ATI, the ATI logo, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Document published October 2008 How can we help you? Catapult Systems, LLC All rights reserved.

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