CMS Roundtable: Which Solution is Right for You?

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1 CMS Roundtable: Which Solution is Right for You?

2 Introduction Michael Weiss CEO/Partner, imagistic Internet strategy, marketing, and development More than a decade of experience implementing and consulting on Web sites and content management systems

3 Why do you want a CMS? You no longer want to be dependent on IT staff or other contractors to make your site changes. You want the ability to have anyone make content changes anytime, and from anywhere. You want control over who can create, edit and publish content on certain pages / sections. You want a solution that ensures all pages have consistent layouts. You want a solution that grows with your business.

4 There are a lot of considerations. Such as, CONTENT: How much do you have? Do you need to change your content often?

5 There are a lot of considerations. TECHNICAL ASPECTS: Do you have preferred platforms, operating environments, hardware, or other requirements? Do you need to comply with government or accessibility requirements? Do you have resources to implement and maintain the CMS? Do you need search, social media, or other applications?

6 And then there s time and money. What s your current budget? What s your timeline? Does your timeline correspond with a concurrent event, such as a marketing campaign or product launch? Do you have everything you need to get started?

7 The Bottom Line Benefits of a CMS More expedient updates to site content. Web access to make changes and publish directly to a site or staging server. No need to know HTML to publish content. Authoring, editing, publishing, and other workflow roles can be assigned to specific pages or sections. Version control allows any edits made in error to be easily backed out.

8 Basic CMS Features A typical CMS has features such as: WYSIWYG tools Content and layout templates Auto generated navigational elements Workflow structures Version control Repository publishing Easily installable plug ins Support for videos, galleries, etc.

9 Which CMS is right for you? There are four types of content management systems to choose from: Open Source Commercial (SaaS) Commercial (installed) Custom

10 Open Source Is it really FREE? Why it s good: No license fees for source code BUT, you ll need a vendor to help for: Customizing, integrating, programming, testing, and launching your site Hosting and maintenance services What it entails: Cost: $20K plus range Timing: 2 4 months

11 Open Source Is it really FREE? NOT suitable for those who: Have small scale implementations Possess no internal IT staff to maintain site Are not willing to pay extra for support, training, and documentation Want totally secure and robust platform Have big customization needs

12 Commercial SaaS Why it s popular: No internal IT needed Lower costs, as no installed hardware, software or infrastructure are required Faster deployment, as all done by vendor Dedicated support/easy upgrades Low risk, as no assets are purchased What it entails: Cost: In the thousands, with setup, monthly fees, and support Timing Days to weeks

13 Commercial SaaS NOT a good choice for those concerned with: Having control over their site/dependence on external team Security, as applications and data live outside of firewall When the Internet is down, so is your site

14 Commercial Installed Good for those who want: Established, high security applications Wide range of core functionality Can plug into existing systems What it entails: Cost: $50K range, plus annual license fee (8 10% of initial license fee) Timing: 4 8 months

15 Commercial Installed NOT good due to: High costs due to hardware, software, and license fees Requires vendor to push site live and maintain Dependence on internal IT staff Features can be overkill for smaller/simpler installations

16 Custom Why you ll like it: You can build it to do whatever you want it to do Includes well defined documentation No installed hardware What it entails: Cost: $50K on up, plus software license fees Timeline: 4 8 months

17 Custom NOT good due to: Longer development cycles Vendor turnover can leave you out in the cold Drain on internal tech team Tough to upgrade and not scalable Must pay for further customization/integration expenses

18 The CMS Solutions Roundtable The four CMS solutions/providers we are discussing today (in order of discussion, not personal preference):

19 You may be asking at this point what, no OR????? Joomla is more about usability than features. It s used by MTV and Harvard, but is less feature rich and flexible than Drupal. Plone is a complex system; it is among the top 2% of all open source projects worldwide. WordPress is, by far, the easiest CMS to manage, but the least robust.

20 Drupal The #1 open source Web content management system on the planet. Released in 2001; free software package Cost: Although free, customization/implementation can run anywhere from $15K $100K+ Timing: Ranges from days to 3 9 months, depending upon customization Tens of thousands of users and orgs; large developer community; multi industry Portals, discussion sites, corporate Web sites, Intranet apps, e commerce apps, social networking

21 Core Features Content Management System Blogs Collaborative authoring environments Forums Social networking Newsletters Podcasting Picture galleries File uploads and downloads

22 Key Differentiators Free software Up and running in minutes Easy to use Web installer Built in functionality Dozens of free plug ins (forums, podcasting, blogs, social networking) Ease of management/customization

23 Sites implemented with Drupal The Onion American Recovery and Reinvestment Act First 5 LA MTV UK

24 Front End View

25 Admin View

26 Market leader in on demand Web site software Serves small to global sized enterprises California based; founded in 2001 Cost: $15 50K (depends on site size, implementation and support) Timing: 6 12 weeks on average for development 100+ customers; 500+ Web sites; multi industry

27 Core Features WYSIWYG editing Free templates Management of content in multiple languages and sites Blogs, multimedia and slideshows Versioning of content and digital assets with rollback Real time auditing and reporting /CRM integration capabilities Workflow and approval processes Web analytics

28 Key Differentiators No software to install, no hardware to manage Empowers business users Manage web content cost efficiently Usability no need for a developer SaaS model Software as a Service Customized solution Competitively priced Fast time to implement

29 Sites implemented with CrownPeak CMS ACLU Population Action Defenders of Wildlife Medicare

30 Front End View

31 Admin View

32 Mid market vendor in the largest CMS category Massachusetts based; founded in 1993; CommonSpot debuted in 1998 Cost: $20K $85K Timing: Ranges from 5 days to six weeks 300 implementations worldwide; industries: Non Profit, Corp, Education, Government, Life Sciences

33 Core Features WYSIWYG editing Template driven/xml capabilities Management of content in multiple languages and sites Blogs, wikis, calendars, RSS, Podcasting Content scheduling/expiration Real time auditing and reporting Workflow/approval/collaborative authoring Metadata support

34 Key Differentiators Template driven architecture and more than 50 standard elements Robust, mature product Highly customizable Open, extensible architecture allows for the seamless integration of custom applications Built on ColdFusion Designed for non technical users

35 Sites implemented with CommonSpot by PaperThin Sir Speedy Kent State University United Way of America Mayo Clinic

36 Front End View

37 Admin View

38 Global leader in scalable, flexible, and affordable WCM and software New Hampshire based; founded in 1998 Cost: $5K $70K Timing: From weeks to 3 4 months 20K implementations; multi industry Serves small to global sized enterprises

39 Core Features Sophisticated content management (check in/check out, versioning, audit trails) Out of the box RSS Native search abilities Web based authoring environment Customizable workflow and task assignment

40 Key Differentiators Longevity: 10 years Easy user interface (Outlook folder structure) Touts world s leading browser based HTML editor (very much like Word) esync new product that features whole site synching with a click of a mouse New Web authoring, blogs, Wiki, forums, discussions, message boards, RSS feeds, other social networking tools

41 Sites implemented with Ektron CMS Fuller Theological Seminary BMW Ticketmaster Ringling Brothers

42 Front End View

43 Admin View

44 It s Q & A time. Any more questions? Let s discuss them! ( your question to

45 Suggested Next Steps 1. Set up a time to talk with me. (or Contact us to set up a product demo with any of our vendors. 3. Review our Speaking the Vocabulary of Vendors guide and Tech Glossary and /call us with questions.

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