Much more than your. Much more than your average marketing agency

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1 Capability Profile

2 Much more than your average marketing agency Much more than your average marketing agency, Strictlymarketing provides a convenient and coordinated point of contact spanning all traditional, creative and digital disciplines. Listening to and understanding clients needs, navigating them through an ever-changing business environment and crafting individual solutions are at the very heart of what we do. Strictlymarketing clients, big and small, benefit from over 40 years of combined experience in the variety of fields that now make up the modern marketing mix. By bringing together diverse and complementary skill sets, our dynamic team works as one to deliver a fully integrated service that makes an impact and gets results, every time. Need a plan? We are Strictlymarketing. We can help. 2 Strictlymarketing Capability Profile Strictlymarketing Capability Profile 3

3 Director of Possibilities Bev Strickland Every business has the ability to be great. The possibilities for any business are endless. But how do you know what is possible? How do you make the seemingly impossible happen? Bev Strickland, the founder and owner of Strictlymarketing, has been turning possibilities into reality in the business, property and retail sectors for more than 25 years. Her ability to create, develop and implement strategic marketing plans that generate genuine bottom line results is what sets her and Strictlymarketing apart. Bev s never say die attitude and unique creative vision have made her an in-demand consultant across a wide variety of markets. She also has an enviable reputation as a trouble-shooter who can guide the revitalisation of previously troubled ventures. A specialist in retail property marketing, Bev s ability to pinpoint avenues for success and then, through a mix of cutting-edge marketing strategies and dedication to effective implementation, turn these avenues into buzzing highways of success is second to none. Want to see what is possible? We are Strictlymarketing. We can help. Our Team Nicole Binney Marketing Manager aka Stratologist Looking for high-level strategic advice from someone who has a proven track record in marketing some of Queensland s most well-known and successful retail properties? Then look no further than Strictlymarketing s very own Stratologist. Nicole Binney is an award-winning marketing star who is relentless in uncovering the very best approach to solving clients marketing problems. Her proven expertise, dynamic thinking and creative approach plays a leading role in developing strategic marketing plans to maximise the performance of clients retail properties. Nicole has an unrivalled track record of success across retail properties of all sizes, shapes and styles. This level of experience and understanding is not readily available and can add real value to the businesses competing in the retail space. Need a plan? We are Strictlymarketing. We can help. 4 Strictlymarketing Capability Profile Strictlymarketing Capability Profile 5

4 Our Team Kristin Huddleston Marketing Executive aka Digitologist Kristin Huddleston pokes! She likes, she posts, she shares, she tweets, she skypes, she boosts, she comments, she blogs, she follows, she hash tags, she embeds, she engages, she tags, she googles and she pins! Phew. She is busy. But so is the world of digital marketing in which she doesn t just work, she inhabits. Kristin continually ensures that Strictlymarketing s clients are at the forefront of the digital marketing revolution. Digital Marketing in all its forms is now an essential tool for businesses to engage and communicate with their target markets. Kristin brings the specialist experience and skills for clients to navigate and succeed in this fast-growing, evolving and important field. Need Digital & Social Solutions? We are Strictlymarketing. We can help. Brooke Baker Marketing Executive aka Actionologist New kid on the block Brooke Baker is a young lady on a mission. That mission is to tear through her to do list day after day without a single flinch. Turning ideas into reality takes action. Add enthusiasm and a passion and you have an Actionologist. At Strictlymarketing, this is a role that Brooke has made her own and our team and clients benefit as a result. In short, Brooke makes things happen. Her marketing skills, experience, dedication and sheer hard work are showcased in everything that she does, and in the results that we deliver to our clients. Need to make things happen? We are Strictlymarketing. We can help. Rachel Liddle Senior Graphic Designer aka Creatologist In the image-rich, ad-filled and device-dominated world of modern marketing, how do we produce creative executions that achieve results? How, over the deafening noise of multitudinous competitors do our customers hear what we have to say? Want to know? Ask a Creatologist. There s not many around, but we have one at Strictlymarketing in Rachel Liddle. Rachel doesn t spend her time trying to make clients understand her designs. She spends her time understanding every aspect of their business and then translating that understanding into visual solutions that effectively communicate with target audiences in order to achieve business objectives. Her dedication to understanding forges creative executions that achieve results. Sound good? We like it. We like her, that s why she s our Creatologist. Lacking Creativity? We are Strictlymarketing. We can help. 6 Strictlymarketing Capability Profile

5 Our Team Monique Huddleston Graphic Designer aka Trendologist Always ahead of the curve when it comes to graphic design trends Monique is committed to creating unique designs that showcase each individual client in the most imaginative and original way possible. Her comprehensive understanding of the principles and theory that guide the design process, inform her imaginative designs. Furthermore, her proficiency in the Adobe Creative Suite means that she is able expertly communicate or even transform your brand. To date, Monique has successfully completed a diverse range of client projects she has the skills and most importantly the passion for creativity to exceed any client brief. Need design inspiration? We are Strictlymarketing. We can help. Gillian Vogel Administration aka Paperologist When your workplace is a blend of marketing consultancy, creative studio and digital agency, things can get a little crazy in the records department. Whether it s paper or digital, timesheets, databases, print ad samples, posters, brochures, signage, packaging, websites, filing, pay slips or creative pitches - you name it, Gillian Vogel, Strictlymarketing s resident Paperologist knows what it is, where it is and how to get it. Gillian brings an outstanding academic grounding and her fresh, dynamic approach to contemporary creative thinking ensures she adds value across Strictlymarketing s portfolio with a commitment to consistently delivering superior customer service and innovative client solutions each and every day. She s great and she s ours! Want to get organised? We are Strictlymarketing. We can help. Lydia Maranta Marketing Intern aka Internologist Free labour! Yeahhh! Here at Strictlymarketing we see it as our duty to educate and excite the younger generation, to hone their skills, grasp their enthusiasm and give long, laborious speeches to them about how much harder things were in the old days. So Lydia Maranta has become the lucky recipient of the you think you re busy, back when I started type of ear bashings. Lydia brings a wealth of cutting-edge knowledge to Strictlymarketing, meaning we are as keen to learn from her as she is from us. She works closely with all members of the Strictlymarketing team, with a specialist focus on managing clients Digital Marketing and Social Media strategies. Need to learn from the best? We are Strictlymarketing. We can help. Strictlymarketing Capability Profile 9

6 Our Talent Business & Marketing Plans Developing and overseeing implementation of strategic marketing plans Developing and monitoring annual marketing budgets Efficiently allocating funds against corporate strategy Developing marketing and basic business procedures Marketing Developing and implementing marketing campaigns and strategies Sponsorship development and management Print, electronic and online media campaigns Coordinating and producing creative pitches for winning new business Social media strategies and ongoing management Negotiating on behalf of clients for best possible outcomes from contractors and suppliers Retail training and development strategies Major event management for retail and corporate events Marketing Research Research and audit services including developing, implementing and facilitating qualitative and quantitative research Comprehensive retail property audits Mystery shopper and retail audits Retail surveys and focus groups Media Relations Publicity and communications services Media strategy and planning Media liaison and representation Media training and crisis management Digital Services Digital strategy Website audit, design, development, registration and hosting Search Engine Optimisation (SEO) Google analytics reporting and analysis & newsletter campaigns Social media management: Facebook, Twitter, Pinterest, Instagram Video production App design & development Creative Design Brand naming Brand logo design Brand identity style guides Design of corporate stationery, brochures, catalogues, annual reports, press advertisements, newsletters, flyers, posters, indoor/outdoor signage Copywriting Photography Print Management Website Design Retail Planning & Retail Leasing Development of optimal tenancy mix Identify key precincts and usages Develop target tenant list Retail leasing Coordinate leasing agents Owner s representation Lease administration Strictlymarketing Capability Profile 11

7 Our Work Strictlymarketing Testimonials Strictlymarketing is committed to service excellence and finding creative solutions for our clients. Here s what our clients say about us Graphic Design I was very impressed with the work done by Strictlymarketing. They delivered a range of high-quality and high-impact corporate marketing materials for my business, including new logo, letterheads, business cards and website. I was very happy with the end result and also the fact that it was an easy and painless process. A designer who can deliver just what the client wants, after one briefing and is open and approachable every step of the way, is a rare thing and a very valuable service for any business. Matthew MacDermott, Map Media Grand Opening Campaign Strictlymarketing opened Maroochydore Homemaker Centre to record crowds, strong sales and happy tenants. All print media, web site, radio, below the line marketing, promotions events, grand opening and public relations were well developed and executed and keenly supported by the tenants. The amount of PR achieved was phenomenal. The level of commitment, professionalism and capability was exemplary and accordingly we have no hesitation in recommending Strictlymarketing for any similar role or campaign. Diane Byrnes, Mckenzie Hall Mystery Shopping Strictlymarketing undertook a Mystery Shopper program for the retail on QUT campuses. The reports delivered were unbiased, comprehensive and showcased not only areas that required attention in the trading environment but praised retailers for the areas in which they excelled. I was very impressed with the level of detail and analysis that was applied. We will happily recommend Strictlymarketing services to any Retail Property owner and manager undertaking a review of their retailers and trading environment. Marguerite Langford, QUT Abbey Museum of Art and Archaeology Anthony John Group Emporium Ariadne Group Kings Parking Australian Marketing Institute Qld Branch AquaTech Becton Group Brisbane City Council Brisbane Backpackers Association Brisbane Marketing Brisbane Transit Centre BrightEyes Colliers International Consolidated Properties FPDSavills Hallmark Property Harvey Norman Indigo Group Jones Lang LaSalle Lauder Pty Ltd Lease1 Lensworth Property Group L.J Hooker Surfers Paradise Marina Mirage McConaghy Shopping Centre McKenzie Hall Miller Property Group Oska Concept Peninsula Development Group Pradella Quinn Direct Wine Warehouse QIC Limited QUT Queensland University of Technology Race Property Reed Property Group Relam Retail First Rock Property Managment Rowes Arcade South Bank Business Association South Bank Corporation, Brisbane Southgate Arts and Leisure Precinct The Oracle Tula Naturals Wagamama Noodle Bar 12 Strictlymarketing Capability Profile

8 Need a plan? We are Strictlymarketing. We can help. 14 Strictlymarketing Capability Profile Strictlymarketing Capability Profile 15

9 PO Box 740 Paddington Qld or