Send hyper-personalized s based on revolutionary predictive algorithms and increase revenues by 30%.

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1 Send hyper-personalized s based on revolutionary predictive algorithms and increase revenues by 30%. Companies using both the Salesforce Marketing Cloud and predictive marketing from AgilOne, such as PetCareRX and Ideel, have experienced an average of 30% increase in their revenues. AgilOne comes out of the box with bi-directional Salesforce Marketing Cloud integration. AgilOne tracks performance across marketing cloud campaigns, calculates the propensity to engage and likelihood to buy for each individual subscriber and combines this data with customer data from other channels outside of the marketing cloud. AgilOne then calculates behavior, product and brand-based clusters from online and offline data, which is synced back with the Salesforce Marketing Cloud and used in any campaign.

2 When you power Salesforce Marketing Cloud with Agilone you can: Cut opt outs in half by customizing frequency for each and every subscriber based on their likelihood to engage. Double engagement with hyper-personalized s, which include individually targeted incentives, product recommendations and content based on likelihood to buy, predicted customer value and behavior-based clusters and preferences Optimize your acquisition efforts and incorporate lifetime value by acquisition source, powered by Google Analytics, into your acquisition planning and anticipate the value of new customers. Optimize customer engagement across campaigns and channels responding to a customers digital body language and re-engage users who are consistently ignoring your s using other channels such as Facebook, or display advertising by enabling 3rd party data syncing. The Predictive Marketing Advantage Double performance for your programs with revolutionary predictive algorithms, for example: Predictive abandoned cart (or search) AgilOne is an easy-to-use predictive marketing platform in the cloud, allowing marketers to transform mass marketing efforts into predictive, individually targeted marketing programs and to create more profitable customers. Target those who abandoned with a discount based on their likelihood to buy. Predictive new customer program Don t just welcome and thank your new customers for their business, but also make individualized next best product recommendations. For customers with a predicted customer value that is high add an individually sized incentive. This can be, but doesn t have to be, a discount. Customers are delighted with free gifts such as a free sample.

3 Predictive cross sell program Don t just make product recommendations, but make sure the recommendations are accurate using the latest, self-learning predictive technology. Also, for high value customers or customers with low propensity to buy, consider adding an individually sized incentive. Win back campaigns the predictive marketing way Don t just tell customers who haven t bought for a while that you miss them; add a personalized product recommendation using predictive algorithms. Plus, if predicted value is high (they deserve it) or likelihood to purchase is low (you have nothing to lose), then add an individually sized incentive. Don t Take Our Word For It The challenge Like most retailers, PetCareRx took a one-size-fits-all marketing approach, offering a set calendar of discounts and promotions to all customers. But not all customers are alike. In addition, the company obscured the true value of its data, mining it manually and without a scientific framework to target the right offer to the right customer at the right time. AgilOne suggested a new marketing strategy that would differentiate discounts across customers, leading to higher sales and retention without increasing costs.

4 The solution As a first step, AgilOne used its proprietary data processing platform to capture and consolidate PetCareRx s data from disparate sources, including sales and both online and offline touch points. The result? An integrated view of all the company s data. The compa-ny was now able to identify key metrics such as customer lifetime value, average order size, order statistics, campaign response rates and behavioral segmentation. Armed with this powerful intelligence, PetCareRx developed new ways to tailor offers based on actual customer profiles. The final step was to transform these insights into an actionable marketing strategy. With surgical precision, AgilOne and PetCareRx determined which discounts would obtain the optimal response from each customer and put that knowledge to work, offering minimal discounts to high-propensity customers and larger discounts for low-propensity buyers. The results Using AgilOne, PetCareRx implemented several new campaigns featuring highly targeted promotions. Benefits included: 38% year over year quarterly sales increase 24% increase in net profit 14% increase in quarterly retention More than double the expected value for ROI and campaign response rates 0% increase in spending for promotions, discounts or overall marketing budget The surgical promotions drove incremental margin from customers who were already motivated to buy and incremental revenue from customers who previously felt no incentive to buy. AgilOne s predictive tools created a long-term impact on marketing strategy, optimizing not only how to price but who to target and when. With AgilOne, we have a marketing strategy that understands each and every customer. Customer retention has increased dramatically. Mark Ellis - CFO, PetCareRx

5 About AgilOne Our mission is to bring revolutionary predictive marketing to everyday marketers. AgilOne customers include PetCareRX, Ideel and many other brands and retailers large and small. Think of AgilOne as your data scientist in the cloud. We bring all customer data together, across all channels. Our technology then makes that data clean and applies self-learning, predictive algorithms and triggers the right hyper-personalized message or right-sized offer at the right time. Leave the data science to AgilOne, so you can focus on making marketing relevant again. When you sign up for AgilOne, you don t just sign up to awesome technology, you also will be supported by the best in the business. We are a team of retail marketing leaders and data scientists. We love customers and numbers. We started the company because we realized that existing analytics solutions for marketers are stuck in the dark ages. Today, it is possible to do so much more. That s what drives us. With AgilOne, we have a marketing strategy that understands each and every customer. Customer retention has increased dramatically. Mark Ellis - CFO, PetCareRx Let s talk! Call any time: (877) AgilOne Inc. 771 Vaqueros Ave Sunnyvale, CA (877) (408) fax agilone.com

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