Charles Nicholls The Path To Purchase
|
|
- Marian Reed
- 8 years ago
- Views:
Transcription
1 Click to edit Master title style Click to edit Master text styles Charles Nicholls The Path To Purchase
2 About Charles Nicholls Chairman, Conversion Academy Founder, SeeWhy Chief Research & Strategy About SeeWhy The real time shopping cart & web form recovery service Live on 1,000+ ecommerce sites Recovers $400m annually for clients Plug-and-play Magento Enterprise extension & X.Commerce partner
3 Individual website visitor Visits / Adds item(s) to their cart......and abandons without purchasing On average 97% don t buy Track website visitors 24x7 1 st sent / ads served in real time Visitor clicks through Re-considers the purchase Service Provider & Ad exchange Real time API On average 26% Trigger an optimized 1-to-1 follow up campaign on abandonment Of identified cart abandoners will convert
4 Topics The path to purchase Multi-screening Remarketing techniques
5 Why 72% of shoppers say they abandon Males: #1 Price #2 Not ready to buy More likely to compare prices Less likely to abandon Takeout Females: More likely to save products for later Take longer to buy Source: Forrester Even more sensitive to shipping and handling costs Design remarketing campaigns to address Price and Timing objections
6 Shopping Cart Abandon Rate 72% 97% 72% of all transactions are abandoned 97% of mobile transactions are abandoned Excludes digital goods Source: SeeWhy
7 Understanding the customer journey Organic Search term Purchase Organic Search term Display Ad Organic Search term Purchase PPC ad Direct Mobile Organic Search term Purchase
8 5 touches across multiple channels Organic Search term Purchase Organic Search term Display Ad Organic Search term Returning ID d abandoner Purchase PPC ad Direct Mobile Organic Search term Direct Clicked remarketing link Purchase
9 Probability of conversion Multi-touch drives conversion O.25% 2.25% 18% 48% New visitor Returning visitor First time abandoner Serial abandoner Purchase 9x Remarketing Remarketing 60x Source: SeeWhy 192x
10 Topics The path to purchase Multi-screening Remarketing techniques
11 Multi-Screening
12 Different devices; different uses
13 Source: Forrester Consulting / Demandware Payments, security and usability
14 Mobile website or apps? Users want the full experience Which of the following best describe your company s mobile / tablet ecommerce presence? Mobile browser optimization iphone App Android App ipad App Other Mobile App If you have interacted with [the merchant you have just purchased from] on a mobile device, then which experience do you prefer? Accessing the standard website I dont have a preference Using an app Using the mobile version of the site Base: 43 retail CIO s Forrester/Shop.org State of Retailing 2012 Base: 1,428 recent mobile shoppers Forrester/Bizrate Insights Q3 2012
15 Tablets are most of the action Most of mobile is actually tablet Tablet/mobile sales as a percentage of web sales in % 3.2% Base: 43 retail CIO s Forrester/Shop.org State of Retailing 2012
16 is going mobile By end 2012, more s will be opened on mobile than any other platform Source: Litmus 2012
17 Topics The path to purchase Multi-screening Remarketing techniques
18 Guthy-Renker Proactiv: Three step campaign Immediate 23 hrs after 6 days, 23 hours after Takeout Addresses Price and Timing objections.
19 Number of abandoners returning The Impact of remarketing No Remarketing With Remarketing On average 8% will return to buy On average, an additional 26% will return to buy when remarketed 18% additional recovery Takeout 2x - 3x more abandoners will buy when remarketed Remarketing's biggest impact will be in the first 12 hours.
20 A/B test: Real time + Multi Stage Real time out tracking enables: Multiple campaign steps (total 3 in this test) Real time + multi stage gives: Source: SeeWhy +201% Revenue 412% ROI
21 Set it and forget it? Optimizing your campaign Start by getting a campaign up Plan to: Analyze you data deeply after 30 days Develop an alternate hypothesis Test and refine
22 A (1) Which subject line generated more revenue? Oops! Was there a problem with your checkout? B Glamour is just a click away
23 A (2) Which subject line generated more revenue? Charles, was there a problem with your shopping cart? B Oops! Was there a problem with your shopping cart?
24 (3) Timing test: Optimal timing for #2 Two stage campaign test Only the timing of the second is different A 1 st Real time - 2 nd after 1 hour Average Order Value $54.67 AOV Increase Difference in Conversion Rate B 1 st Real time - 2 nd after 23 hours $ % +42% Which got a 16% AOV and 42% lift in conversion?
25 Typical Starter Campaign Remind Reassure Promote Immediate 23 hours 6 days & 23 hours Subject line: Oops! Was there a problem with your cart? Subject line: Free exchanges on your order at LuckyVitamin Subject line: Save 25% on your order at LuckyVitamin
26 Columbia Sportswear Make the product the hero Focus on the product Large image Product name Review stars Free shipping call to action (with club membership)
27 Any observations?
28 Impact of skin tones and faces
29 CSR image is too strong Distracts from the primary call to action Call to action button not strong enough
30 Alternate Route No CSR
31 Highest ROI In ecommerce Voted highest ROI by ecommerce execs in etailing group 2012 Merchant Survey
32 Recovery rate Personalized 1-to-1 Campaign Single System Newsletter Do Nothing Only 5% brands remarket with personalized Only 5% of brands follow up on abandoned carts with a personalized yet this recovers on average 21% Single System 7% Personalized 1-to-1 Campaign 5% 25% 21% 20% Source: SeeWhy Newsletter 25% Do Nothing 63% 15% 10% 5% Source: SeeWhy; US IR 250 brands 0% 3% 1%
33 Personalization matters Test of a 3 step remarketing campaign, measuring lift in revenue recovered: Static Content Dynamic Personalized Content Source: SeeWhy 2.6% 33.2%
34 The formula you need: Compliant with the law: its marketing, therefore unsubscribe, opt out / opt in are important Real time: first send needs to be in real time; send a sequence to address timing objections Stay in step: ensure that you don t send s to customers that have purchased Deliver value: if customers value what you send, you can extend your brand values Be relevant: 1-to-1 personalization will have a dramatic impact Expertise: the way you remarket will impact success. Performance varies from 2% to 20%
35 Charles Nicholls Web: seewhy.com
The ROI of E-Mail Remarketing for E-Commerce Brands
The ROI of E-Mail Remarketing for E-Commerce Brands Any small investment (and small effort) that can generate an extra 10% in e-commerce revenues is clearly important to every e-commerce executive. This
More informationAbandoned online baskets can be a rich source of revenue.
Abandoned online baskets can be a rich source of revenue. The ebook explains how you can use retargeting to reengage customers and reduce shopping cart abandonment. www.brightpearl.com/ca0 Welcome to abandoned
More informationReducing shopping cart abandonment.
Reducing shopping cart abandonment. Whats inside 7 out of 10 shoppers abandon their carts with products in them. The reasons for abandoning shopping carts are multiple and e-commerce merchants are trying
More informationpresented by Maxmail
presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this
More informationTop Performing Personalization Tactics To Boost Email Effectiveness
Top Performing Personalization Tactics To Boost Email Effectiveness Jenn McClain VP ecommerce, The Limited Ava Aprin Director of Technology Partnerships, Certona Established Expertise Personalization Expertise
More informationWhy do shoppers do this? I was not ready to purchase, but wanted to get an idea of the total cost with shipping
White Paper Email Remarketing Three ways to turn cart abandoners into high-value purchasers. White Paper What s up with online shoppers? They spend significant amounts of time on your site, view several
More informationStrategies to Generate Revenue
Introduction 2 The Internet is a flourishing industry. With the development in technology people to a greater extent are exposed to internet. Progressively they are learning to make use of the Internet
More informationHow To Create A Customer Experience For Retail
Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your
More informationMagento Extension for Integrated Email Marketing
Magento Extension for Integrated Email Marketing The Jarrang email marketing extension for Magento: Make your email marketing go further and deliver more Communicating effectively with your customers is
More informationThe Right B2B Ecommerce Digital Marketing Mix. Allison Platte
The Right B2B Ecommerce Digital Marketing Mix Allison Platte April 2015 More and more marketing leaders are being challenged with providing their business with a B2B ecommerce solution. For many in the
More informationSurvey Says: Consumers Want Live Help
Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy
More informationSEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD
SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,
More informationKNOW, GROW & KEEP YOUR CUSTOMERS
KNOW, GROW & KEEP YOUR CUSTOMERS WINDSORCIRCLE.COM SALES@WINDSORCIRCLE.COM 1-877-848-4113 Windsor Circle is a Customer Retention and Predictive Marketing Platform for retailers. We power big data integrations,
More informationCourting Customers Through Cart Abandonment. 2013 Mystery Shopping and Merchant Survey Insights. Have you optimized cart abandonment?
View online version Courting Customers Through Cart Abandonment 2013 Mystery Shopping and Merchant Survey Insights June 11, 2013 Quick Links: The Details The Trends The Checklist The Company The Study
More informationRevenue Generating Conversion Rate Optimization (CRO) Strategies
Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure
More informationLeaving Money On The Table
10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the
More informationEmail remarketing Best practices guide
Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use
More informationWebsite Improvements for More Successful E-Commerce
Website Improvements for More Successful E-Commerce FROM LANDING PAGE TO SHOPPING CART Reminders for Today s Webinar Webinar recording & slides: will be emailed to you within 48 hours after the event Discussion:
More informationGoogle AdWords Remarketing
Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and
More informationTRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL
WHITE PAPER TRANSFORMING THE PAYMENT EXPERIENCE INTO A SALES TOOL 7 MARKETING BEST PRACTICES THAT HELP INCREASE INCREMENTAL CONVERSION RATES EXECUTIVE SUMMARY Recent research suggests that few online merchants
More informationWebSphere Commerce V7 Management Center
Juha Nevalainen WebSphere Commerce Technical Specialist April 20 WebSphere Commerce V7 Management Center Precision Marketing Proof of Technology Objectives Market Facts & Trends Provide an understanding
More informationThe. biddible. Guide to AdWords at Christmas
The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About
More informationAlex Corzo Manager of Digital Communications & CRM Marriott Vacations Worldwide. Pamela Markey Director of Marketing & Brand Strategy MECLABS
Optimizing the Evolving Landscape of Mobile Email Marketing How The Ritz-Carlton Destination Club enhanced the effectiveness of mobile email marketing campaigns Alex Corzo Manager of Digital Communications
More informationTaking A Crawl, Walk, Run Approach To Cross-Channel Marketing
WHITE PAPER Taking A Crawl, Walk, Run Approach To Cross-Channel Marketing A Guide to Help Retailers Build a Successful Long-Term Customer Engagement Strategy by Integrating Mobile, Social and Email Marketing
More informationE-Commerce and the Digital Marketing Strategy
The Evolution of Digital Marketing for European Retailers A WBR Industry Benchmark White Paper Presented in Conjunction with Bronto Software, Inc. November 2014 The Innovation in Digital Marketing for
More informationTapping the power of Google Analytics
Tapping the power of Google Analytics Nathan Huppatz (@huppy) ic1.mobi or #pesa12 Who am I? 13 years in ecommerce ebay Top Rated Seller (250,000+ transactions) Multichannel Retailer (ebay, Web, Comparison,
More informationPPC Automation 2014: The ROI of Paid Search Automation
PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands
More informationMarketing Solutions Built with People in Mind
Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand
More informationCheckout Conversion Optimization Best Practices
Checkout Conversion Optimization Best Practices How to win online customer trust and convert more sales at the final hurdle P2 Why your checkout experience can make a difference P4 PayPal integration tips
More informationGoogle AdWords vs Google Analytics: Dissecting Remarketing Lists. Written by Carrie Albright, Senior Account Manager. hanapinmarketing.
Google AdWords vs Google Analytics: Dissecting Remarketing Lists Written by Carrie Albright, Senior Account Manager In PPC, the power of remarketing is undeniable. Being able to interact with those who
More informationWebSphere Commerce Overview for Vector. 2014 IBM Corporation
WebSphere Commerce Overview for Vector Agenda WebSphere Commerce Overview Starter Stores Extended Sites Mobile Commerce Tooling Precision Marketing Promotions Search Solr Summary Capabilities References
More informationCareer Paths... Digital Job Areas Digital
Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring
More informationCater to the Fashionista in Every Consumer. 5 Proven Personalization Strategies for Fashion Retailers
Cater to the Fashionista in Every Consumer 5 Proven Personalization Strategies for Fashion Retailers Contents Introduction 3 Deliver Individualized Product Recommendations 4 Beyond Product Recommendations,
More informationOnline Shopping Cart Best Practices. How to win online customer trust and convert more sales at the final hurdle
Online Shopping Cart Best Practices How to win online customer trust and convert more sales at the final hurdle P2 Why your shopping cart can make or break your online business P4 PayPal Integration Guide
More informationEnhancing the Consumer Shopping Experience with Google Analytics. Presented by:
Enhancing the Consumer Shopping Experience with Google Analytics Presented by: & Who are we? Andy Gibson, MBA Analyst Marcia Jung Product Manager, Google Analytics Agenda E-Commerce Trends and What s New
More informationCopyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
More informationIncrease Conversion and Sales, Not your Marketing Budget
Increase Conversion and Sales, Not your Marketing Budget How to Optimize your Shopify Store for the Holiday Season! Dust off those jingle bells! The holiday season is just around the corner for online
More informationBest Practices for Creating Digital Guided Selling Experiences
Best Practices for Creating Digital Guided Selling Experiences WHAT YOU LL LEARN How guided selling can increase revenue, conversion and AOV Effective uses of guided selling 4 key steps to success Design
More informationFrequently Asked Questions
Frequently Asked Questions INTRODUCING MASTERPASS WHAT IS MASTERPASS? WHAT ARE THE BENEFITS OF MASTERPASS? WHAT IS THE CUSTOMER EXPERIENCE WHEN MY CONSUMER CLICKS ON BUY WITH MASTERPASS? CAN MY CUSTOMERS
More informationThe Google. Dynamic Remarketing Guide
The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who
More informationIBM Digital Analytics Benchmark. Black Friday Report 2013
Report 2013 1 2 Summary US Holiday shoppers once again shopped online early for the best deals with Thanksgiving Day online sales increasing by 19.7 percent over 2012. This momentum set the stage for a
More informationRETARGETING. A Beginner s Guide to Retargeting 101
RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?
More informationSpecial Report: Trends in Mobile Payment April 2015
Special Report: Trends in Mobile Payment April 2015 Contents Executive Summary Consumers Adopting Mobile Mobile Payment Methods Leveraging Mobile Payments Enabling Your Business 2 Confidential & Proprietary
More information2013 CONSUMER VIEWS OF EMAIL MARKETING
BLUEHORNET REPORT: 213 CONSUMER VIEWS OF EMAIL MARKETING For two consecutive years, BlueHornet has surveyed over 1, consumers across the United States to better understand their behavior and sentiment
More informationthe e-tailing group Personalization Comes of Age: 2014 Retail and Consumer Insights
S Personalization Comes of Age: 2014 Retail and Consumer Insights S In an effort to understand evolving consumer behaviors and retailer initiatives, MyBuys and the e-tailing group partnered to analyze
More information6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting
6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral
More informationQuarterly email benchmark report
Quarterly email benchmark report Q1 2014 January, February, March An Experian Marketing Services benchmark report Q1 2014 email benchmark report Q1 executive summary...1 Spotlight on: Remarketing series...2
More informationRemarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15
Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where
More informationB2C E-Commerce Trends for 2013
B2C E-Commerce Trends for 2013 April, 2013 1 Contents Introduction 3 Methodology 4 Executive Overview 6 Findings 7 Our Take 19 2 Introduction The reality is that customers often take a hard-to-predict,
More information3 Best Practices for Facebook Ecommerce Success
3 Best Practices for Facebook Ecommerce Success Social Strategies for Online Retailers Rapidly or reluctantly, retailers are adding social channels and tools to their arsenal, urged on by customers and
More informationThe Impact of Tablet Visitors on Retail Websites
The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail
More informationThe remarketing report
Benchmark data and analysis on connecting web behavior to email marketing An Experian white paper Introduction Online shopping carts are abandoned at a high rate of 56.2 percent, and 61.2 percent of all
More informationWhy is ecommerce Important
Phil Allatt Why is ecommerce Important Why is ecommerce Important Business to Consumer (B2C) ecommerce ecommerce is the fastest growing retail market in Europe 16% of the total UK consumer spend is on
More informationBusiness Plan Strategy. John Debrincat
Business Plan Strategy John Debrincat Agenda Business models Plan to succeed Mission Strategy Technology Engagement Stakeholders Business Models Web Influencing Off-line Sales 80% of all web-influenced
More informationMailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2
Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation
More informationTESTING & OPTIMIZATION FOR MOBILE DEVICES
TESTING & OPTIMIZATION FOR MOBILE DEVICES A quick guide by the very fine folks at Visual Website Optimizer This guide contains 1. Introduction 2. Mobile and Tablet ecommerce Statistics 3. Tips & Tricks
More informationA/B SPLIT TESTING GUIDE How to Best Test for Conversion Success
A/B SPLIT TESTING GUIDE How to Best Test for Conversion Success CONVERSION OPTIMIZATION WHITE PAPER BY STEELHOUSE Q2 2012 TABLE OF CONTENTS Executive Summary...3 Importance of Conversion...4 What is A/B
More informationAre you wrestling with the key decision of whether to invest in a mobile e-commerce website experience?
{ } 1 Are you wrestling with the key decision of whether to invest in a mobile e-commerce website experience? This paper clearly outlines why the question you should be asking yourself is When do we go
More informationTurbocharge Your Email Marketing Through Better Transactional Messages
Turbocharge Your Email Marketing Through Better Turbocharge Your Email Marketing Through Better How to Use Everyday Transactional Emails for Greater Customer Experiences and More Revenue $ option #3 option
More informationIS YOUR WEBSITE LEAKING LEADS?
GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream
More informationSciVisum Christmas 2014 ecommerce mobile experience report
Web Performance Management made easy SciVisum Christmas 2014 ecommerce mobile experience report Website testing specialist SciVisum Ltd recently carried out a survey to monitor the product pages of 10
More informationNurture Registrants with Triggered Email Follow-up
Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and
More informationUnderstanding Digital Marketing. Why Digital Marketing is your companies best friend.
Understanding Digital Marketing Why Digital Marketing is your companies best friend. 1 Evolution Digital specialise in Digital Marketing, Mobile Marketing and Web Design. OVER 16 YEARS IN THE INDUSTRY
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationRedefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified
Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that
More informationCapturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape
Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity
More informationGUIDE MARCH 2014. Measuring and analyzing Key Performance Indicators in Ecommerce
GUIDE Measuring and analyzing Key Performance Indicators in Ecommerce MARCH 2014 This paper describes the methodology of measuring and analyzing 12 important KPIs for any ecommerce store. The selection
More informationIBM Digital Analytics Benchmark. Cyber Monday Report 2013
Report 2013 1 2 Summary U.S. shoppers made the biggest online shopping day in history with a 20.6 percent increase in online sales. also capped the highest five day online sales period on record from Thanksgiving
More informationUnderstanding your customer s lifecycle journey
IBM Software Thought Leadership White Paper Customer Analytics Understanding your customer s lifecycle journey Shorten digital purchase cycles by solving conversion struggles 2 Understanding your customer
More informationHow can SMBs convert online visitors?
How can SMBs convert online visitors? Create a human touch. Become a partner. Leverage a suite of engagement tools. CRM Booking & Scheduling Click-to-Call Form Builder Live Chat Save & Share Call Tracking
More informationMobile Advertising 2012. Duncan Fisher
Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate
More informationTrends in Digital Retail:
Trends in Digital Retail: Engaging & Converting Through Personalization & Omnichannel Excellence A WBR Digital Whitepaper Presented in Conjunction with Sailthru, Criteo, & SOASTA Summer 2015 1 Trends in
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationDirect Response Marketing on Facebook
Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16
More informationA CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers
A CHASE PAYMENTECH WHITEPAPER Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers Table Of Contents Changing shopping habits... 3 The multi-channel journey...
More informationE-MAIL MARKETING WHITEPAPER. For E-Commerce. Published by Newsletter2Go
E-MAIL MARKETING WHITEPAPER For E-Commerce Published by Newsletter2Go Email Marketing for E-Commerce In our highly digitized world, email is often the only form of communication that businesses have with
More informationCopyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015
State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail
More information01 877.362.4556 www.listrak.com
Behavioral Retargeting Email Campaigns: Five Things You Need to Know 01 2010, Listrak By Megan Ouellet, Director of Marketing June 28, 2010 Forrester Research reported that 154 million people in the United
More informationFacebook Advertising Strategy for Ecommerce eguide. Performance Marketer s Guide to Revenue Growth on Facebook
Facebook Advertising Strategy for Ecommerce eguide Performance Marketer s Guide to Revenue Growth on Facebook Contents Introduction 3 Chapter 1 : Scaling Spend & Growing Revenue 4 Begin with a Good Base
More informationE-Commerce SOLUTIONS. Generate Online Revenue with E-Commerce Solutions. www.monexgroup.com
E-Commerce SOLUTIONS In this report, MONEXgroup examines various types of online payment processing and E-Commerce Solutions. The tremendous transition towards online shopping stores in Canada has opened
More informationGoogle Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
More informationSHOPPING CART ABANDONMENT A Data Review
SHOPPING CART ABANDONMENT A Data Review Nicole Rose Sr. Applications Engineer June 2015 LYONSCG White Paper: Shopping Cart Abandonment Strategy 1 Need for Cart Abandonment Strategy According to the latest
More information30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION
VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online
More informationWinning with BIG DATA Drive Marketing ROI across all Channels & Campaigns
Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////
More informationRight Message, Right Person, Right Time
Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing
More informationResponsive Web Design for ecommerce. Presented by Mediachase and Sparkbox
Responsive Web Design for ecommerce Presented by Mediachase and Sparkbox Agenda What is Responsive Web Design? Future Proofing Your Website What it means to have a true ecommerce platform How to leverage
More informationEnterprise ecommerce Consulting Sample Contract
Enterprise ecommerce Consulting Sample Contract 2 Brown Paper ecommerce offers professional consulting services around the marketing and management of high volume ecommerce websites. We focus on developing
More information4 Retail Marketing Challenges. (and how to rise above them)
4 Retail Marketing Challenges (and how to rise above them) 4 Retail Marketing Challenges Many retailers find themselves in a precarious position as they look to acquire and foster relationships with consumers.
More informationWhat is online? Offline?
Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles
More informationState of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015
State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones
More informationMobile 360: Developing Your Comprehensive Digital Strategy
Mobile 360: Developing Your Comprehensive Digital Strategy FK Funderburke, Director, Digital Merchandising & Strategy Vivek Agrawal, Director, Mobile & Digital Display Group Russell Young, Director, Strategic
More informationState of Mobile Commerce
State of Mobile Commerce Leading mobile retailers dominate and the gap is growing Netherlands - Q4 2015 State of Mobile Commerce Q4 Highlights Criteo s analysis of shopping data from Q4 2015 demonstrates
More informationCritical Success Factors for Personalisation
Critical Success Factors for Personalisation Introduction To best optimise engagement and revenue, online and multichannel retailers need to personalise the brand and shopping experience for each customer.
More informationAbandoned cart emails report
Abandoned cart emails report Maximizing revenue with abandoned cart mailings 2013 2014 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or
More informationRoyal Mail Local Collect
Royal Mail Local Collect Introductions The Delivery Experience How will you benefit from Royal Mail Local Collect? The Strength of the Post Office? How does Local Collect work? What do you need to do?
More informationPresented by Sam shetty Nov 2012. Online marketing
Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites
More informationDISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert
Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...
More informationMultichannel Customer Care
Multichannel Customer Care The changing landscape in customer communication provides a unique opportunity to combine the assets of our outsource services division (call center and network) with our social
More informationThe Fundamentals of B2C Marketing Automation for Effective Marketing Communications
The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight
More informationAPPS APPS MEDIA MEDIA SOCIAL SOCIAL ENGINE ENGINE SEARCH SEARCH MARKETING MARKETING WEB DESIGN ADVERTISING WEB DESIGN & REPORTING & REPORTING
WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK ADVERTISING SOCIAL MEDIA APPS CALL LISTENING & REPORTING WEB DESIGN & DEVELOPMENT SEARCH OPTIMIZATION PAY-PER-CLICK INTERNET LEAD GENERATION APPS
More information