BRAND OPTIMIZATION. Expand your Brand s Visibility for more Customers and Sales!

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1 BRAND OPTIMIZATION Why Do You Need Brand Optimization? You Need Potential Customers to Become Aware of and Familiar with your Brand 62% of your potential customers prefer to buy products from familiar brands rather than switch to a new brand Nielsen 62% How will my brand become more familiar with my potential customers? You Need your Brand to Get More Visibility Online! 81% 81% research online before making big purchases 89% 89% of consumers use Internet search engines to make purchasing decisions GE Capital - Fleishman Hillard 1

2 What is our Brand Optimization Service? BRAND OPTIMIZATION BRAND OPTIMIZATION INSIGHTS, SOLUTIONS AND PERFORMANCE TRACKING OR T UN I TI ES OP P VISIBILITY OPPORTUNITIES Our Brand Optimization Service provides: Insights on your Brand s Online Visibility and Opportunities through Advanced Marketing Research and Analysis Turn- key Brand Optimization Solution and Implementation In- depth Performance Tracking and Reporting Advanced Marketing Research, Analysis and Insights Solution and Implementation Performance Tracking and Reporting 2

3 Grow your Business with Brand Optimization! IM I PT AN D O BR OP P OR T UN I TI ES ZA TI O N THE BRAND PYRAMID BRAND OPTIMIZATION REVENUE POTENTIAL BONDING BRAND OPTIMIZATION ADVANTAGE INSIGHTS, SOLUTIONS AND P ERFORMANCE LOYALTY TRACKING PERFORMANCE RELEVANCE OPPORTUNITIES PRESENCE VISIBILITY Millard Brown s brand pyramid shows that a brand s strength is inversely proportional to the share of wallet, or share of category expenditure. Brands at the initial phase of optimization (also known as presence, ) eat up only 12% of spending for that phase. On the other hand, brands that have reached the peak of the pyramid, or brands that have bonded with consumers, account for 40% of wallet share. How will I have a strong brand? To increase your brand s strength, your visibility must expand. You must seize your brand s online visibility and expansion opportunities through our Brand Optimization Service! 3

4 Grow your Business with Brand Optimization! You Need to Represent Your Brand Coherently and Consistently via your Web Properties and Execute Content Marketing Your web properties are your point of presence on the Web that represents your company, professional identity, or brand. Examples of web properties, aside from your website, are your blogs, social media accounts, business directories, and many others. Blogs Social Sharing Sites Business Directories Press Release Sites Professional Design Your brand must be well-represented across various web properties with professional design. Professional design impacts consumers in the following areas: Perception Value 79% Strategic Value 42% Performance Value Financial and Accounting Value 34% 16% 4

5 Blogging You must be blogging! 90% 90% of global online consumers want brands to share content online Edelman 78% TMG 78% of consumers b elieve that companies that provide content are interested in building good relationships Social Media You must be active and engaging potential customers in social media 51% of active users follow companies, brands or products - Edison Research 46% of online users count on social media when making a purchase decision 80% of social network users prefer to connect with brands through Facebook 85% of fans of brands on Facebook recommend brands to others - Syncapse 80% 51% 85% 46% Customer acquisition on social networks: LinkedIn 62% 62% 52% 44% Facebook 52% Twitter 44% 5

6 Business Directories Searches done in online business directories result in: a purchase, or an intent to p urchase 76% a contact to a business by p hone 62% a contact to a business in person 31% 76% 62% 31% Press Releases 80% of business decision makers prefer to get company information in a series of articles GfK 70% of consumers p refer articles over advertisements when it comes to getting to know a company ContentPlus 80% 70% Online Reviews 88% 88% of consumers trust online reviews as much as personal recommendations BrightLocal Video Marketing 96% 59% 69% 96% of consumers surveyed found videos helpful for making online purchase decisions - Econsultancy 59% of executives would rather watch videos than read text - Forbes Internet video traffic will be 69% of all global consumer Internet traffic by Cisco 6

7 What We Do? We possess cutting- edge technology to provide you with: Insights on your Brand s Online Visibility and Opportunities through Advanced Marketing Research and Analysis Categories MarkeZng Categories Geo- Targets Visibility Opportunities CompeZZon We will provide you insights on your search traffic We analyze up to 750 search terms and identify 500 visibility and opportunities based on marketing search patterns and trends across more than 100,000 categories, geo- targets and competition. web pages to bring you an in- depth marketing report. This will help you identify what marketing categories and locations to target and prioritize for a solid brand optimization strategy! 7

8 Brand Optimization Solution and Implementation The proposed custom solution will now be generated based on the analysis, insights and strategy that we have discussed. Our Brand Optimization solution is composed of the core services: Website Optimization, Accounts Setup, and Content Marketing designed to progressively expand your brand. Website OpZmizaZon Accounts Setup Content MarkeZng and more Our service allows for: Content Writing based on US or UK English Brand Optimization for Multiple Locations Content Topics and Outline Proposals 8

9 Performance Tracking and Reporting Positive Momentum Site Traffic Search Engine Exposure Search Engine Exposure The Search Engine Exposure Report shows your brand exposure or impressions in the search engines broken down by Search Type, Page Rankings, and Keywords Breakdown. Site Traffic The Site Traffic Report shows how much traffic you are getting from Organic, Referral, Social, Direct and Paid Sources. It also shows Site Page Performance comprised of Average Ranking, Page Views, Bounces, Bounce Rate and Time on Page. Positive M omentum Through the Positive Momentum Report, you'll see the positive results on your campaign performance that are bound to influence and boost other performance metrics that need improvement. You'll understand the strengths that we will capitalize on through the Positive Momentum Report as we continue with your campaign Optimizing your Brand further and further. 9

10 What are the Benefits of Brand Optimization? Improve Search Engine Rankings Increase Brand Recognition and Authority Online Gain more Conversion Opportunities Increase Online Traffic Boost Brand Loyalty Send us an or give us a call to schedule an appointment. 10