1 Where Visionaries Unite 2014/15
2 YOU ARE INVITED TO JOIN ATEDGE FOR OUR 2014/15 SEASON. AtEdge is a multi-faceted marketing program for photographers, recognized by art buyers and creative professionals as the top resource for fresh, innovative talent. AtEdge is where visionaries unite. ANDY BAT T
3 BY INVITATION ONLY AtEdge connects a select group of photographers with the world s most active and infl uential art directors. Promoted across the USA, Canada and Europe, the AtEdge marketing program revolves around fi ve highly respected books, a cutting-edge website, exclusive Face-to-Face networking events, robust e-marketing, and quarterly campaign updates all supported with prominent trade advertising and industry sponsorships. CHRI RIS SGO GORDAN EER
4 IN PERSON, IN PRINT, AND ONLINE PROGRAM OVERVIEW ( by invitation only ) Photographer Online, in print and face-to-face, AtEdge offers a constant stream of innovative marketing opportunities that connect you with leading creative buyers in a variety of ways. ATEDGE FACE-TO-FACE EVENTS IN PRINT ONLINE FACE-TO-FACE Participation in AtEdge is limited to a hand-picked group of 155 photographers. Each one has been invited into the program because his or her work communicates a unique and independent vision. FIVE BOOKS A YEAR DISTRIBUTED INTERNATIONALLY ADVERTISING, SPONSORSHIPS AND SOCIAL MEDIA ENGAGEMENT AT-EDGE.COM FIVE BOOKS A YEAR / There are four little books (Microviews) plus one bigger book (Macroview). Each photographer has a feature spread in all five publications (ten pages total). AT-EDGE.COM / The AtEdge program includes 300 images that you can organize into specialized portfolios. At-edge.com supports the presentation of video / motion clips. STILL AND MOTION PORTFOLIOS INTERNATIONAL DISTRIBUTION AND OUTREACH / AtEdge is used by active photography buyers and art directors throughout the United States, Canada and Europe. Regular blasts to thousands more creatives around the world attract new subscribers to the books and drive qualified traffic to at-edge.com. ATEDGE CAMPAIGN SPOTLIGHT FACE-TO-FACE MEETINGS / AtEdge hosts intimate, bi-annual networking events that give you exclusive access to top art producers and creatives. INTERNATIONAL E-BLASTS ATEDGE CAMPAIGN SPOTLIGHT / This quarterly e-newsletter lets you show off your latest commercial projects. Creatives all over the world subscribe to AtEdge Campaign Spotlight to see what the most talented photographers have been shooting most recently. Creative Buyers ADVERTISING, SPONSORSHIPS AND SOCIAL MEDIA / AtEdge secures premier advertising space with publications and websites that are regularly seen by creative buyers around the world. Prominent industry sponsorships and social media engagement enhance the visibility of AtEdge.
5 ATEDGE 2014/15 PROGRAM RATES AND DETAILS My own personal collection is always on my desk, with many sticky notes referencing specifi c photographers. AtEdge is really the only resource I use. Angee Murray, Senior Art Producer, Saatchi RATES $7900 Early Reservation Deposit & contract prior to March 20, 2014 Five payments of $1580 $8400 Final Reservation Deposit & contract by April 17, 2014 Five payments of $1680 ARTWORK AND DISTRIBUTION SCHEDULE The AtEdge production schedule puts your latest images in front of art buyers within approximately 90 working days of submission. BOOK 1: Microview #45 Size: 4.5 x 6" 9,000 copies Distribution Date: October 2014 Artwork Deadline: May 19, 2014 Proofs: June 2014 The program rate includes fi ve spreads (a spread in each of the four quarterly Microview books and a spread in the January Macroview book), a 300-image portfolio on the website at-edge.com, participation in a Face-to-Face networking event, and the ability to submit current campaigns for the quarterly AtEdge Campaign Spotlight e-newsletter. BOOK 2: Macroview 2015 BOOK 3: Microview #46 Size: x 9.5" 16,000 copies Size: 4.5 x 6" 9,000 copies Distribution Date: January 2015 Artwork Deadline: August 11, 2014 Proofs: September 2014 Distribution Date: March 2015 Artwork Deadline: September 29, 2014 PAYMENT PLANS AtEdge offers monthly and bi-monthly payment plans to help you budget for the program. BOOK 4: Size: 4.5 x 6" Proofs: November 2014 Distribution Date: April 2015 INTERNATIONAL DISTRIBUTION The AtEdge program includes five different books published throughout the year and sent free of charge to creative professionals who hire photographers on a regular basis. Distribution focuses on the U.S. market, with selective circulation to art buyers at the most active agencies in Canada and Europe. Four individual issues of the small AtEdge Microview, plus one larger-format Macroview book will be sent to the following markets: - Advertising agencies - Design studios - Major corporations with in-house art departments - Fashion industry - Book and magazine publishers - Record companies, television and movie studios CONTROL YOUR MESSAGE Microview #47 BOOK 5: Microview #48 9,000 copies Size: 4.5 x 6" 9,000 copies Artwork Deadline: November 17, 2014 Proofs: December 2014 Distribution Date: June 2015 Artwork Deadline: January 19, 2015 Proofs: March 2015 Each spread in a Microview or Macroview book is dedicated to a single photographer. Imagery always appears on the right-hand page. For extra impact, you may also choose to run imagery on the lefthand page in any individual book for an additional $125. The photographer s contact information is presented consistently throughout the books in a clean, clear look typeset by the publisher.
6 ATEDGE 2014/15 CONNECT ONLINE: AT-EDGE.COM Still and motion Mobile friendly Campaign Spotlight RSS blog feed International blasts Social media exposure AtEdge is really helpful to me. I refer to the website all the time Suzee Barrabee, Director of Art Buying / Goodby, Silverstein & Partners The AtEdge program includes an extensive presence on our world-class website. Still images and video clips can be organized into a variety of specialized portfolios. Our Campaign Spotlight e-newsletter lets you show off tear sheets, motion clips and details from your latest advertising and editorial campaigns. View the latest quarterly issue at Continuous web enhancements, regular e-promotion, SEO and an active social media strategy keep our audience growing and drive traffi c directly to photographers in the AtEdge program.
7 ATEDGE 2014/15 CONNECT IN PERSON: FACE-TO-FACE EVENINGS New York London Los Angeles San Francisco Chicago Minneapolis Face-to-Face provides an important opportunity for the industry to actually meet, connect with and fi nd new talent. Rachel Max, Manager / Art Buying, MRM Worldwide Our exclusive Face-to-Face events bring photographers together with top agency creatives in a unique and personal way. Held twice a year in selected cities, Face-to-Face allows casual, open interaction and promotes meaningful one-on-one professional connections. Open only to AtEdge photographers and their agents, these evenings revolve around private meetings between you and a select group of high-level art buyers and creative directors. Between meetings, everyone enjoys mixing and socializing in a relaxed, intimate environment.
8 ATEDGE 2014/15 CONNECT IN PRINT: FIVE BOOKS A YEAR Microview x4 Macroview x1 AtEdge is my go-to resource and is the only photography book that sits on my shelf Tracy Maidment, VP, Director of Art Buying / Mullen Advertising If your work is produced for print, you need to include print in your marketing and promotion. The popular AtEdge books are a primary resource for busy art buyers and creatives to fi nd talent. A fresh edition lands on their desks every days and stays on their shelves all year long. The print series is fully integrated with the AtEdge internet program, driving continuous traffi c to at-edge.com.
9 CONTACT ATEDGE NEW YORK LOS ANGELES LONDON Published by: Serbin Communications, Inc toll-free in the USA international calls Corporate Office: 813 Reddick Street Santa Barbara, CA USA New York Office: 201 West 70th Street, Suite 17D New York, NY USA European Office: 30 Tottenham Street London, W1T 4RJ UK MARK ROGOFF