July Communications and Marketing Plan

Size: px
Start display at page:

Download "July 2015. Communications and Marketing Plan 2014-2016"

Transcription

1 Communications and Marketing Plan

2 1. Executive Summary / Introduction Communications Plan Roles and Responsibilities Communications Calendar Communications Policies Chapter Website Communications Strategic Plan Marketing Plan Roles and Responsibilities Marketing Strategic Plan... 8

3 1. Executive Summary / Introduction In 2014, PMI Rochester Chapter met a record milestone more than 700 members. The Chapter had a strong Communications mechanism in place through the revised website, utilizing the StarChapter system that was introduced in 2012 along with bi-monthly blasts that get distributed to a mailing list of over 1000 members and interested non-members who have requested to be included in the Chapter mailing list. With this foundation in place, in 2014 the Marketing, Communications, and Outreach team focused on growth, promotion of the chapter, and enhanced value to the Chapter membership. Areas of focus were targeted as: 1. Communications expansion behind the website and blasts, to include social media and Chapter publications 2. Marketing promotion of Chapter activities in the community and addition of a Chapter advertising and sponsorship program 3. Networking Chapter mentoring program, networking activities, and collaboration with external organizations 4. Outreach Community, Academic, and Corporate outreach programs The strategic objective of PMI Rochester Marketing, Communications, and Outreach team is to provide the best-inclass service to meet the needs of the PMI Rochester chapter. In 2015, Outreach split off from Marketing and Communications, and a new VP of Outreach role was created. This plan has been updated to separate the 2 roles. Each area of focus is detailed below. For each area the following will be defined, in addition to other areas of focus specific to each area (e.g. Communications Calendar under Communications Plan). 1. Roles and Responsibilities 2. Policies 3. Strategic Plan The PMI Rochester Vice President of Marketing & Communications is responsible for oversight of all Communication and Marketing activities of the Chapter and for keeping the Board of Directors appraised of the activities of team. Team members, as described in the Roles & Responsibilities section for each respective area will serve as the Chapter Communications Improvement Team (CIT). Utilizing feedback gained from chapter surveys as well as the annual survey available through PMI Global s CRS System, the CIT will evaluate Chapter Communications offerings and make recommendations to this Chapter s Board of Directors. The VP will also reach out on an annual basis to Region 4 Leadership and the GOC (specifically the Technical Advisory, Social Media, Marketing, and Communications Advisory groups) to stay apprised of PMI Global changes. Recommendations will be formalized through updates to this plan, to be performed a minimum of once per year.

4 2. Communications Plan 1. Roles and Responsibilities Chapter communications activities include Chapter , social media, website postings, and chapter publications. Operationally, this role is managed through the shared activities of two Directors plus extended team members Director, Communications The Director of Communications is responsible for developing chapter communications, posting webinar information on the Chapter website, and managing Chapter Social Media. Detail duties include: Sending s to the Rochester Chapter and Ithaca Branch via two times per month including content from the website for the next 60 days Posting information on social media (e.g., Facebook, LinkedIn, and Twitter) Managing LinkedIn for PMI Rochester PMI Rochester, NY Chapter Posting Webinars on the Star Chapter (SC) using the webinar template Director, Publications The Director of Publications is responsible for developing the Chapter Newsletter and using publication material to promote Chapter activities in the local community and with PMI Global. Detail duties include: Development of the Quarterly Publication Hard News From the ROC, working with Board members to develop content Solicitation of publication content from Rochester Chapter members Submittal of publication material to PMI Today and local community publications, as appropriate, to promote chapter activities LinkedIn Manager The LinkedIn Manager is responsible for developing a long term strategy for chapter member collaboration in the PMI Rochester LinkedIn group, and management of group activity Chapter Photographer The Chapter Photographer will attend PMI events free of charge in exchange full event photography and release of photos to PMI Rochester with full license for use in marketing and promotion of the Chapter on the website, social media, , and printed communications. 2. Communications Calendar # Publication Schedule 1 st of the month 15th of the month Quarterly, approximately Activity Chapter Blast - Promotion of Chapter activities for next 60 days, highlight of ongoing chapter activities, PMI webinar information, paid advertising spots Chapter Blast - Promotion of Chapter activities for next 60 days, highlight of ongoing chapter activities, PMI webinar information, paid advertising spots Hard News From the ROC - Quarterly Chapter Newsletter Publication

5 the 8 th of the month (Jan, Apr, Jul, Oct) 4 Mon-Fri 5 Bi-weekly 6 Monthly 7 Monthly 8 Monthly 9 PDD 10 Annually Facebook postings - Goal of one daily Facebook posting on the PMI Rochester page -Twitter is currently linked to Facebook. Need to develop long term Twitter strategy LinkedIn postings -Further strategy needed to define LinkedIn content (see strategy section, below) Chapter events postings on Chapter Website - Registration details for chapter events posted a minimum of 30 days prior to the event Webinar postings on Chapter Website - Follow PMI Communities of Practice (and Projectmanagement.com in 2015, when CoPs will be absolved). Identify free webinars that may be of interest to chapter members and post to website for PDU opportunities Chapter event surveys - Feedback survey distributed to all attendees after chapter events PDD Blasts -A separate PDD Communication calendar will be developed as part of PDD planning activities, and will be planned to synchronize with existing Chapter communications. Goal is no more than one per week should be sent to members, including regular chapter communications plus PDD blasts. Member feedback survey - Feedback survey distributed to all members to be utilized to steer the direction of future chapter activities 3. Communications Policies As part of the management of PMI Rochester Chapter communications activities, the following policies and procedures have been established: Privacy Considerations, including Opt-out-protocols - A comprehensive privacy policy is posted on the chapter website, in the footer information: Voting - The PMI Rochester Chapter Elections Policy is posted on the chapter website: Member Contact Member contact will be as described in the Communications Calendar, included in this policy. It is the PMI Rochester Chapter s goal to minimize direct member contact through to no more than 2-3 times per month. Document Retention Chapter document retention will adhere to the policy as described in the Chapter Operations Manual. The Communications and Marketing Team will utilize a Google Share drive to retain team documents in electronic format. Surveys As stated in the Communications Calendar, event participants will receive a feedback survey following attendance at chapter events. These surveys will be shared with the Chapter Programs team to utilize this feedback to improve future events. In addition, the Communications and Marketing team may periodically survey the membership population to receive general satisfaction feedback and information on Chapter improvement opportunities.

6 Newsletters Hard News From the ROC will be distributed quarterly, as stated in the Communications Calendar Website Terms of Use Terms of use policy is posted in the footer information of the PMI Rochester website: Event Notification Chapter events will be posted as early as possible once scheduled, no later than 30 days prior to the event date. Bi-monthly chapter blasts will include notification for planned events in the upcoming 60 day period. Social Media A comprehensive social media policy is posted on the chapter website, under the About Us section on the main navigation toolbar: Photography Policy The following policy will be posted on the registration page for all PMI Rochester chapter events: o Photography and Videography on Premises at PMI Events A photographer may be on site to document this PMI Rochester event and activities. Photographs and video footage are the sole property of PMI Rochester Chapter, Inc. By registering for and/or attending this event, attendees understand that PMI Rochester may use their likenesses for promotional purposes. If you do not wish to be photographed, please notify the photographer on site. 4. Chapter Website a. Business Continuity and Disaster Management Plan The chapter website is maintained through the Star Chapter website management system. Star Chapter provided back-up services and recovery management support for the Chapter s member facing website information. b. Members Only Section The website currently has a Members Only section which contains a limited amount of members only material. Growth of members only content will be an area of focus for the future. c. Website Traffic Users using website search engines looking for Rochester project management resources will be directed to our website, which is maintained by Star Chapter. One of the team s areas of focus for the future will be how to effectively utilize Social Media to continue to drive website traffic. 5. Communications Strategic Plan Communications activities focus on the following value propositions: o Support a community for project management knowledge sharing o Share stories about networking and collaborative activities o Build awareness about PMI-OC monthly activities to generate engagement and revenue o Lead PMI Rochester communications activities to our members, business partners, and community Identified areas of opportunity for growth, and specific goals by Q include: Website: o Enhanced Members Only content including members only services and discounts o Directory of services offered by members, which can also be distributed to local businesses and organizations o Search Engine Optimization o Track website traffic to social media and other campaigns to develop marketing strategy

7 o Develop a Chapter History section with an interactive gathering of anecdotes and contributions Social Media: o Facebook Double user community, increase community interaction (measured by number of posts to page) o Twitter Develop unique Twitter strategy beyond feed from Facebook o LinkedIn Develop interactive strategy to include use by members and recruiters as a career service, as well as blogs or advice forum from chapter leadership and Senior PMs in the community Publications and Communications: o Develop plan for submission to PMI Today o Grow newsletter content to include member submissions

8 3. Marketing Plan 1. Roles and Responsibilities One director and one manager will oversee the marketing responsibilities for the Chapter: Director, Marketing The Director of Marketing is responsible for developing a branding strategy for the chapter, creating collateral to promote the chapter in the Greater Rochester area, and developing a targeting strategy for distributing chapter communications. Detail duties include: o Provide guidance to Board of Directors to ensure all distributed material follows PMI marketing guidelines o Create chapter marketing collateral for distribution at chapter events and within the Greater Rochester Community o Review available chapter and market data to develop a chapter communications targeting strategy o Develop a plan to build awareness of the chapter in the Greater Rochester community Advertising Manager The Advertising Manager is responsible for outreach to the local community to gain commitment for advertising in the chapter newsletter, s, and website. Detail duties include: o Development of advertising programs for the chapter o Distribute program details to potential advertisers to generate a marketing revenue stream for the chapter 2. Marketing Strategic Plan Marketing activities focus on the following value propositions: o Support a community for project management knowledge sharing o Share stories about networking and collaborative activities o Build awareness about PMI Rochester activities to generate engagement and revenue Identified areas of opportunity for growth, and specific goals by Q include: Advertising: o Achieve at least one paid opportunity per month, through either chapter blasts, website advertising o Maintain a minimum of two vendor agreement / revenue sharing contracts per year Branding and Marketing Material: o Apply PMI Rochester brand to all distributed materials in the chapter Social Media: o Build campaigns that will increase PMI Rochester traffic Media Calendar:

9 o Develop a monthly media listing for posting of chapter events (add a Marketing calendar to this plan). Goal is to promote awareness of PMI-OC project management education and networking events to members, business partners, and Greater Rochester communities Market Research: o Generate chapter and community statistics and demographics information to utilize in developing targeting strategies for chapter communications o Analyze website and social media statistics to provide guidance to Communications team on targeting strategy

10

AIA DC EAC EXECUTIVE COMMITTEE POSITION DESCRIPTIONS

AIA DC EAC EXECUTIVE COMMITTEE POSITION DESCRIPTIONS AIA DC EAC EXECUTIVE COMMITTEE POSITION DESCRIPTIONS Appointment to the AIA DC EAC Executive Committee is a three year commitment that follows the sequential path of Vice-Chair, Chair, and Past Chair.

More information

PMI-DVC Board of Directors Roles and Responsibilities

PMI-DVC Board of Directors Roles and Responsibilities PMI-DVC Board of Directors Roles and Responsibilities I. President Along with the responsibilities outlined in the chapter bylaws, the President: a. Serves as the chief executive officer for the chapter

More information

Division of Communications Strategic Plan

Division of Communications Strategic Plan February 20, 2013 Division of Communications Strategic Plan The Division of Communications is team of talented, dedicated communications professionals who work to tell the story of Eastern Michigan University.

More information

Call for Nominations for 2015-2017 PMI Hong Kong Chapter Executive Committee Positions

Call for Nominations for 2015-2017 PMI Hong Kong Chapter Executive Committee Positions Call for Nominations for 2015-2017 PMI Hong Kong Chapter Executive Committee Positions In 2015, members of the PMI Hong Kong Chapter (PMIHK) will elect sixteen (16) individuals to serve on the PMIHK Executive

More information

RAPS Chapter Annual Planning Template

RAPS Chapter Annual Planning Template WASHINGTON, DC BRUSSELS TOKYO RAPS Chapter Annual Planning Template Chapters are vital resources within RAPS that provide educational programming, networking, leadership development and a sense of community

More information

Annual Member Survey Results 112 total responses / 1,176 total contacts / 9.5% Response Conducted June-July 2015

Annual Member Survey Results 112 total responses / 1,176 total contacts / 9.5% Response Conducted June-July 2015 Annual Member Survey Results total responses /, total contacts /.% Response Conducted June-July Do you expect your sales/orders/shipments to increase, decrease, or stay the same over the next months? Increase

More information

Top 10 best practices that savvy marketers know about

Top 10 best practices that savvy marketers know about Top 10 best practices that savvy marketers know about Includes your three FREE bonus exercises courtesy of Sherry Prescott-Willis, author, Market This! www.marketthisbook.com Top 10 best practices that

More information

2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General

2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General 2014 IABC Chapter Management Awards / Atlanta / Communications Work Plan General IABC/Atlanta s 2013 communications strategy was to promote the value of an IABC membership and IABC s programming, as well

More information

ICPI Chapter Needs Assessment Survey

ICPI Chapter Needs Assessment Survey ICPI Chapter Needs Assessment Survey Please take your time to complete the Chapter Needs Assessment Survey. The purpose of this survey is to evaluate current chapter operations, needs and gaps and evaluate

More information

Opportunity. Marketing Opportunities The only association dedicated to Inside Sales... AA-ISP

Opportunity. Marketing Opportunities The only association dedicated to Inside Sales... AA-ISP Opportunity AA-ISP Marketing Opportunities The only association dedicated to Inside Sales... Published: 1/8/2015.AA-ISP 2015 Site Sponsor Program Page 1 AA-ISP 2015 All Rights Reserved AA-ISP 2015 Site

More information

International Interior Design Association Florida Central Chapter Policy and Procedures

International Interior Design Association Florida Central Chapter Policy and Procedures SECTION III - APPENDIX 3.E COMPOSITION OF THE BOARD OF DIRECTORS The Chapter Board of Directors shall consist of the following individuals: Executive Board (Officers): President, President-Elect, Immediate

More information

2016 CHAPTER OFFICERS & COMMITTEE ROLES

2016 CHAPTER OFFICERS & COMMITTEE ROLES 2016 CHAPTER OFFICERS & COMMITTEE ROLES REGIONAL CHAIR - OFFICER One year with the option to serve a second year in same position. Two-year consecutive term maximum. 3-4 hours/month The regional chair

More information

Social Media/Communications Committee

Social Media/Communications Committee Social Media/Communications Committee The Social Media/Communications Committee is responsible for using social media as a means to connect and engage members, grow the membership base, increase non-dues

More information

APRA-IL Board and Committee Operations Handbook. (Updated as of 10/02/2015)

APRA-IL Board and Committee Operations Handbook. (Updated as of 10/02/2015) APRA-IL Board and Committee Operations Handbook (Updated as of 10/02/2015) 1 TABLE OF CONTENTS By Laws. 3 Chapter Organizational Chart 7 Executive Board Job Descriptions President 8 Vice President 10 Treasurer

More information

2013-14 PBL National Officer Team Program of Work

2013-14 PBL National Officer Team Program of Work 2013-14 PBL Program of Work Goal #1: Customer Service: To be responsive to the needs of our students, advisers, and business customers! Objective Tactic Officers Due Date Status To increase and retain

More information

We are recruiting for summer unpaid internships (hours and dates of internship are flexible)

We are recruiting for summer unpaid internships (hours and dates of internship are flexible) Minimum of 12 hours a week/unpaid Internship The Green Lab Alliance is an emerging non-profit operating in Seattle whose mission is to Identify, validate, and diffuse emerging laboratory best practices

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Turn Your Degree into a Career

Turn Your Degree into a Career Turn Your Degree into a Career LERN Awards Category: Marketing LERN Award Marketing According to recent statistics over a third of graduates from the 2010/2011 cohort are unemployed or underemployed, working

More information

ONLINE & SOCIAL MEDIA. Targeted websites to reach State & Local Government and Education Leaders

ONLINE & SOCIAL MEDIA. Targeted websites to reach State & Local Government and Education Leaders ONLINE & SOCIAL MEDIA Targeted websites to reach State & Local Government and Education Leaders A Highly Targeted State, Local & Education Audience With more than 6.5 million visitors annually to the e.republic

More information

LOCAL LAW SOCIETY Annual Conference 2011

LOCAL LAW SOCIETY Annual Conference 2011 LOCAL LAW SOCIETY Annual Conference 2011 30 th March 2011 David Clarke Email david@dbs-uk.co.uk www.dbs-uk.co.uk 0800 046 1870 Cost effective, low maintenance income generation using e-solutions David

More information

RECOMMENDATIONS FOR BEST PRACTICES FOR ALUMNI COMMUNITIES JANUARY 2015

RECOMMENDATIONS FOR BEST PRACTICES FOR ALUMNI COMMUNITIES JANUARY 2015 RECOMMENDATIONS FOR BEST PRACTICES FOR ALUMNI COMMUNITIES JANUARY 2015 MISSION STATEMENT The Association of Private Sector Colleges and Universities (APSCU) has established a task force to promote the

More information

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research

ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS. By Debra Chin Senior Vice President Palmer Research ACHIEVING MARKETING ROI WITH WEBCASTING SOLUTIONS By Debra Chin Senior Vice President Palmer Research EXECUTIVE SUMMARY There is some good news for marketers today: budgets and staffing are on the rise

More information

GOMEMBERS. GOMEMBERS OVERVIEW Membership driven solution to help you fulfill your mission. www.aptean.com

GOMEMBERS. GOMEMBERS OVERVIEW Membership driven solution to help you fulfill your mission. www.aptean.com GOMEMBERS association management system GOMEMBERS OVERVIEW Membership driven solution to help you fulfill your mission. brochure gomembers overview 2 MEMBERSHIP MANAGEMENT FINANCIAL MANAGEMENT ONLINE SOLUTIONS

More information

MARKET SUMMARY LITTLE LEAGUE MARKETING PLAN GOALS MARKET DEMOGRAPHICS DEMOGRAPHICS BOUNDARIES/GEOGRAPHY. Section 3: Marketing Resources

MARKET SUMMARY LITTLE LEAGUE MARKETING PLAN GOALS MARKET DEMOGRAPHICS DEMOGRAPHICS BOUNDARIES/GEOGRAPHY. Section 3: Marketing Resources LITTLE LEAGUE MARKETING PLAN A well-constructed marketing plan is a valuable tool that can assist a league in organizing information to plan and prepare for the future. The template below has been designed

More information

TELLING YOUR CHAMBER S STORY

TELLING YOUR CHAMBER S STORY TELLING YOUR CHAMBER S STORY Webinar for ACCE Thursday, July 16, 2015 Presented by Amy Smolik Sioux Falls Area Chamber of Commerce TELLING YOUR CHAMBER S STORY Amy Smolik Marketing & Communications Manager

More information

Home Builders Association of Mississippi Position Description

Home Builders Association of Mississippi Position Description Home Builders Association of Mississippi Position Description Title: Executive Vice President Purpose: The Executive Vice President is responsible for the successful leadership and management of the organization

More information

our K-12 Digital Marketing Tool Kit

our K-12 Digital Marketing Tool Kit Y our K-12 Digital Marketing Tool Kit Email Marketing; JKT's email lists of more than 350,000 educators Digital and Social Media Marketing; Websites, search engines, Facebook, Twitter, LinkedIn, and JKT's

More information

Inspire, engage and connect with your audience

Inspire, engage and connect with your audience Inspire, engage and connect with your audience MobileEvent is a branded and scalable mobile solution that gives you everything you need to drive participation and build lasting relationships at your events

More information

University of Alberta Undergraduate Psychology Association Constitution

University of Alberta Undergraduate Psychology Association Constitution University of Alberta Undergraduate Psychology Association Constitution Mission Statement: The Undergraduate Psychology Association, or UPA, is designed to promote the study of psychology, assist students

More information

Website and Marketing Best Practices Guide*

Website and Marketing Best Practices Guide* and Best Practices Guide* * Please note: The Best Practices outlined in this guide are subject to change. Please refer to the links provided throughout this guide for the latest information in regards

More information

HOW TO START, GROW, AND MANAGE A LEARNING COMMUNITY OF PRACTICE

HOW TO START, GROW, AND MANAGE A LEARNING COMMUNITY OF PRACTICE HOW TO START, GROW, AND MANAGE A LEARNING COMMUNITY OF PRACTICE Daniel Jones Training Solutions Manager Zurich Insurance Company Austrasse 44 W609 8045 Zurich Switzerland Email: Twitter: daniel.jones@zurich.com

More information

SMALL BUSINESS MARKETING TRENDS AND A CASE STUDY. By David Johnson, VP Sales & Marketing

SMALL BUSINESS MARKETING TRENDS AND A CASE STUDY. By David Johnson, VP Sales & Marketing SMALL BUSINESS MARKETING TRENDS AND A CASE STUDY By David Johnson, VP Sales & Marketing SMALL BUSINESS MARKETING Today s Topics: Introductions Marketing Trends Fulcrum Group Marketing Case Study Q&A Web

More information

Who We Are. How We Can Help

Who We Are. How We Can Help Who We Are IlluminAge specializes in communication support services for senior living communities, sub-acute care providers, and long-term care facilities. We serve clients throughout the United States.

More information

Current State of Marketing Measurement. Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver

Current State of Marketing Measurement. Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver Current State of Marketing Measurement Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver Current State of Marketing Measurement Ifbyphone Survey

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

All pricing is in U.S. Dollars. Contact the HFTP Marketing Department for more information: Jennifer Lee, CAE, HFTP CMO jennifer.lee@hftp.

All pricing is in U.S. Dollars. Contact the HFTP Marketing Department for more information: Jennifer Lee, CAE, HFTP CMO jennifer.lee@hftp. HFTP AUDIENCE HFTP is the source and resource for hospitality finance and technology information. We are a global nonprofit association that uniquely understands the hospitality industry s problems. We

More information

Best Overall Marketing Strategies and Tactics for 2015. Mary Canady October 15, 2014 comprendia.com/2015best #comprendia

Best Overall Marketing Strategies and Tactics for 2015. Mary Canady October 15, 2014 comprendia.com/2015best #comprendia Best Overall Marketing Strategies and Tactics for 2015 Mary Canady October 15, 2014 comprendia.com/2015best #comprendia Search Engine Optimization (SEO) and inbound marketing 3% Social media best practices

More information

Background. Strategic goals and objectives - the 2014/15 plan

Background. Strategic goals and objectives - the 2014/15 plan IABC Chapter Management Awards Category: Leadership Development Chapter: IABC/Calgary (large chapter) Contact: Jennifer de Vries (Past president; jenndevriesiabc@gmail.com; 403.510.2374) Background IABC/Calgary

More information

HOW TO USE ONLINE VIDEO TO. grow your business. Tel:: 01905 672593. Email: helpdesk@planetstream.net. Visit: www.planetstream.net

HOW TO USE ONLINE VIDEO TO. grow your business. Tel:: 01905 672593. Email: helpdesk@planetstream.net. Visit: www.planetstream.net HOW TO USE ONLINE VIDEO TO grow your business Tel:: 01905 672593 Email: helpdesk@planetstream.net Visit: www.planetstream.net grow your business The Internet has forever changed our world from a culture

More information

OAHU ADMINISTRATIVE SERVICES RFP. Request for Proposal Description

OAHU ADMINISTRATIVE SERVICES RFP. Request for Proposal Description OAHU ADMINISTRATIVE SERVICES RFP Request for Proposal Description The Ohio Association of Health Underwriters (OAHU) is seeking proposals from qualified organizations to provide diverse administrative

More information

ecornell Online Professional Development Programs

ecornell Online Professional Development Programs ecornell Online Professional Development Programs Certificate Program in Hospitality Marketing 866-326-7635 +1-607-330-3200 www.ecornell.com Certificate Program in Hospitality Marketing Certificate Information

More information

Board of Directors Manual Executive Representatives Leadership Directors Committee Chairs

Board of Directors Manual Executive Representatives Leadership Directors Committee Chairs Board of Directors Manual Executive Representatives Leadership Directors Committee Chairs Table of Contents GENERAL BOARD MEMBER RESPONSIBILITIES & BENEFITS OF BEING A VOLUNTEER... 3 EXECUTIVE REPRESENTATIVES...

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

Branch Human Resources

Branch Human Resources Branch Human Resources Introduction An organization s ability to deliver services to citizens is highly dependant on the capacity of its workforce. Changing demographics will result in increasing numbers

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

Beat The GMAT MBA Watch Guide

Beat The GMAT MBA Watch Guide Beat The GMAT MBA Watch Guide 1 Why MBA Watch? MBA Watch is a special social media platform that sits within Beat The GMAT (BTG). As the largest online community of current MBA applicants, the MBA Watch

More information

It s Business Services not BS!

It s Business Services not BS! It s Business Services not BS! What is RochesterWorks!? Monroe County's largest employment and training initiative dedicated to helping Monroe County in the Rochester, NY region develop a strong workforce.

More information

ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP

ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP ASSIGNMENT 7: YOUR MARKETING/PR PLAN AND ONLINE THOUGHT LEADERSHIP Read the following assignment. Then read Chapters 11 and 12 in your textbook. Be sure to complete Self-Check 7 to measure your progress.

More information

2016 Media Kit. Simpler Media Group CMSWire.com 2016 Media Kit 1

2016 Media Kit. Simpler Media Group CMSWire.com 2016 Media Kit 1 2016 Media Kit CMSWire is the leading community for professionals focused on optimal customer experiences, progressive digital workplaces and intelligent information management. Simpler Media Group CMSWire.com

More information

Request for Proposal www.sachamber.org & www.conocesanantonio.com Website Redesign

Request for Proposal www.sachamber.org & www.conocesanantonio.com Website Redesign Request for Proposal www.sachamber.org & www.conocesanantonio.com Website Redesign September 10, 2014 Introduction The San Antonio Chamber of Commerce has initiated a Request for Proposal (RFP) process

More information

PRODUCTS & SERVICES LIST

PRODUCTS & SERVICES LIST LIST PROJECT: PLAN PRODUCTS & SERVICES Propel Businessworks is a project management company that believes that each small business is unique and requires specialty services based on individual needs. This

More information

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing Leveraging Email, Social & Web Budget Friendly & Effective Marketing Agenda Why Leverage the Web? Web Metrics & Results Web Tactics Social & Email Marketing How to Get Started Today Feel free to ask questions

More information

Social Media Management Pricing

Social Media Management Pricing Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded

More information

Business Babes By-Laws

Business Babes By-Laws Business Babes By-Laws ARTICLE I. Name of the Organization This group shall be known as the Business Babes Society (BBS), Chapter 1. ARTICLE II. Purpose Business Babes is a support and networking group

More information

Design Marketing Advertising Pricing Summary

Design Marketing Advertising Pricing Summary M.G.Hurston creativity above the rest & Design Marketing Advertising Pricing Summary A b o u t M. G. H u r s to n M.G.Hurston specializes in creating high end print and marketing collateral for individual,

More information

Engaging the growing Washington, DC Chapter through a dynamic online presence

Engaging the growing Washington, DC Chapter through a dynamic online presence Engaging the growing Washington, DC Chapter through a dynamic online presence Summary Statement: www.smpsdc.org Objectives As the 2009/2010 year was winding down, SMPS Washington DC was facing an unknown

More information

are you in? Looking to showcase your business to hundreds of women entrepreneurs? Advertising & Sponsorship Opportunities

are you in? Looking to showcase your business to hundreds of women entrepreneurs? Advertising & Sponsorship Opportunities are you in? Looking to showcase your business to hundreds of women entrepreneurs? Take advantage of Her Corner s! Her Corner offers several options to promote your products and services to our exclusive

More information

2013-2016 NASW CA STRATEGIC PLAN MISSION STATEMENT

2013-2016 NASW CA STRATEGIC PLAN MISSION STATEMENT MISSION STATEMENT To promote the quality, effectiveness and image of the social work profession and to promote social change and social justice in order to improve the well being of all residents of California.

More information

Chapter Officers and Board Resources Chapter Service Center. Chapter Business Center

Chapter Officers and Board Resources Chapter Service Center. Chapter Business Center Chapter Officers and Board Resources Chapter Business Center Manuals: Governance, Committees and Strategic Planning Responsibilities of the chapter board, officer position description, committee meetings

More information

Digital Book World Community Sponsor Media Guide. www.digitalbookworld.com

Digital Book World Community Sponsor Media Guide. www.digitalbookworld.com DIGITAL BOOK WORLD CONFERENCE + EXPO Digital Book World Community Sponsor Media Guide www.digitalbookworld.com Digital Book World is the leading online information source for the ebook and digital publishing

More information

BUREAU OF INDIAN EDUCATION COMMUNICATIONS PLAN

BUREAU OF INDIAN EDUCATION COMMUNICATIONS PLAN BUREAU OF INDIAN EDUCATION COMMUNICATIONS PLAN SEPTEMBER 2015 Background The Bureau of Indian Education (BIE), formerly known as the Office of Indian Education Programs, is housed within the U.S. Department

More information

Technology Partner Program

Technology Partner Program Technology Partner Program Partnering For Success Technology partnerships are critical to the ability of to deliver world-class solutions to customers. understands the challenges customers face in aligning

More information

2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY

2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY 2015-2017 STRATEGIC PLAN SMALL BUSINESS DEVELOPMENT CENTER NETWORK ILLINOIS DEPARTMENT OF COMMERCE AND ECONOMIC OPPORTUNITY 1 INTRODUCTION Lead Economic Development Agency - The Department of Commerce

More information

COMMUNICATION WHITE PAPER SEPTEMBER 2015

COMMUNICATION WHITE PAPER SEPTEMBER 2015 PROJECT FOR TRANSITION OF IPED MEMBER SOCIETIES TO THE DIRECT MEMBERSHIP MODEL COMMUNICATION WHITE PAPER SEPTEMBER 2015 Team members: Rosemary Noble, (Vic), team leader; Miranda Roccisano (SA); Deborah

More information

Corporate Membership and Sponsorship Opportunities

Corporate Membership and Sponsorship Opportunities 2015 Corporate Membership and Sponsorship Opportunities 2015 Membership and Sponsorship Dates Corporate Membership January 1 December 31 Mid-Year Meeting January 23-25 Loews Madison Hotel Washington, DC

More information

SPONSORSHIP OPPORTUNITIES

SPONSORSHIP OPPORTUNITIES SPONSORSHIP OPPORTUNITIES creativebusinessleaders.com ADVERTISING ARCHITECTURE & INTERIORS DESIGN & BRANDING DIGITAL FASHION FILM & TV GAMING MARKETING & PR PRODUCT DESIGN SPONSORSHIP PACK 2 ABOUT CREATIVE

More information

EVENT & ENTRY INFORMATION

EVENT & ENTRY INFORMATION 2016 AWARDS PACKET EVENT & ENTRY INFORMATION SMPS Seattle s annual Reign Awards recognizes excellence in marketing communications and outstanding achievements of top marketing professionals. Communications

More information

Premium Lister. Optimization Guide. Take full advantage of your account to promote your listings and connect with prospects

Premium Lister. Optimization Guide. Take full advantage of your account to promote your listings and connect with prospects Premium Lister Optimization Guide Take full advantage of your account to promote your listings and connect with prospects Premium Lister Optimization Guide Maximize Your Marketing Efforts Once you ve added

More information

APS Department Management Plan

APS Department Management Plan Department: Department Overview/Narrative APS Department Management Plan School & Community Relations The School and Community Relations Department is responsible for media relations, community outreach,

More information

SILA Board Member Position Description

SILA Board Member Position Description President Elect Executive Committee Term: 1 year (1 st year of 3 year progression) Scheduled 1 hour monthly conference calls for the Executive Committee Be a Board Member for a minimum of one year. The

More information

Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries.

Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries. Launching in January 2013, the IFSEC Global website is an exciting new community for the international security and fire industries. Built on an in-depth understanding of the demands of the security and

More information

REQUEST FOR PROPOSAL Website Design and Development. DUE DATE: FEBRUARY 19, 2016-12:00 p.m.

REQUEST FOR PROPOSAL Website Design and Development. DUE DATE: FEBRUARY 19, 2016-12:00 p.m. REQUEST FOR PROPOSAL Website Design and Development DUE DATE: FEBRUARY 19, 2016-12:00 p.m. City of Willow Park 516 Ranch House Rd. Willow Park, Texas 76087 (817) 441 7108 www.willowpark.org Inquiries Inquiries

More information

LEAD GENERATION TREND REPORT

LEAD GENERATION TREND REPORT table of CoNteNtS LEAD GENERATION TREND REPORT Introduction Key survey findings Lead Generation Priorities Lead Generation Challenges Lead Generation Effectiveness Effective Tactics Barriers to Success

More information

XACTLY PARTNER PROGRAM GUIDE

XACTLY PARTNER PROGRAM GUIDE XACTLY PARTNER PROGRAM GUIDE 2014 PARTNERING WITH XACTLY The targeted nature of our partner program enables us to help partners better capture the momentum of the growing incentive compensation management

More information

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by

Marketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become

More information

Marketing Services Manual

Marketing Services Manual Marketing Services Manual Table of Contents 2 3 Departmental Structure 4 Online Tools 5 Office Basics 6 Printed Publications 7 Electronic Publications 8 Printed Collateral/Graphic Design 9 Media Relations

More information

Leveraging Social Media to Make Your Webinar a Success

Leveraging Social Media to Make Your Webinar a Success April 2010 Leveraging Social Media to Make Your Webinar a Success We Accelerate Growth Webinars are a cost effective alternative to in-person meetings, and they allow companies to expand their reach, target

More information

EXECUTIVE DIRECTOR POSITION RESPONSIBILITIES

EXECUTIVE DIRECTOR POSITION RESPONSIBILITIES EXECUTIVE DIRECTOR POSITION RESPONSIBILITIES Basic Functions: Responsible to the Dallas Human Resource Management Association, Inc. (DHRMA) Board of Trustees (Board) for the effective conduct of the operating

More information

COMMUNICATIONS AND OUTREACH. I. Purpose. II. Audiences and Key Communications Needs

COMMUNICATIONS AND OUTREACH. I. Purpose. II. Audiences and Key Communications Needs COMMUNICATIONS AND OUTREACH I. Purpose Communications plays two critical roles within Weinberg s departments and programs: To provide key information about the curriculum. This includes course information,

More information

Serves as in-house expert on congressional issues and processes. Establishes and maintains relationships with key congressional

Serves as in-house expert on congressional issues and processes. Establishes and maintains relationships with key congressional Public Affairs University of Kansas Job Title Descriptions Job Family Definition: Increases awareness and promotes KU's image, projects and programs through all forms of media. Supports solicitation of

More information

HiP COMPANY PRESENTATION

HiP COMPANY PRESENTATION HiP COMPANY PRESENTATION Table of Contents About HiP 3 About Bret Smith, CEO & Founder. 4 The HiP Difference 5 Industry/Vertical Expertise 6 Products and Services.. 7 Clients.. 21 Client Testimonials.

More information

Getting started. www.shawneekschamber.com Go2Shawnee - mobile app. Membership Application. Payment information Credit card: MasterCard Visa

Getting started. www.shawneekschamber.com Go2Shawnee - mobile app. Membership Application. Payment information Credit card: MasterCard Visa Getting started Membership Application Business name Street address City State Zip Telephone Fax Business website address Business email address Primary contact Title Primary contact s email address Secondary

More information

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE

Social Media Marketing Master Class. 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class 20th - 21st Nov 2013, Dubai, UAE Social Media Marketing Master Class OVERVIEW: Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube,

More information

State/Regional Meeting and Webinar Planning Guide

State/Regional Meeting and Webinar Planning Guide State/Regional Meeting and Webinar Planning Guide TABLE OF CONTENTS Planning a State/Regional Meeting 3 Expectations for AFA State/Regional Meetings 3 Sample State/Regional Meeting Timeline 4 Sample State/Regional

More information

MPA Web site User Guide

MPA Web site User Guide MPA Web site User Guide Introduction The Michigan Pharmacists Association (MPA) Web site, launched in August 2014, was created in response to feedback from users, leadership and staff over the years. In

More information

Summary of ESD S Proposal for the NIST s New York MEP Designation

Summary of ESD S Proposal for the NIST s New York MEP Designation Summary of ESD S Proposal for the NIST s New York MEP Designation The NY MEP Center hopes to continue providing manufacturing extension services to enhance the productivity and technological performance

More information

California Association of School Counselors Strategic Plan 2010 2013

California Association of School Counselors Strategic Plan 2010 2013 Association of School Counselors Strategic Plan 2010 2013 MISSION STATEMENT The mission of the Association of School Counselors, Inc. (CASC) is to promote excellence in the profession of School Counseling.

More information

Social Media Get Beyond the Hype and Find Out the True Business Value

Social Media Get Beyond the Hype and Find Out the True Business Value Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 Social Media Get Beyond the Hype and Find Out the True Business Value Feb. 28, 2012 1 Webinar Audio Options Mic & Speakers

More information

Our Vision. 2 For complete details and availability contact: 703-610-9038 or dlafont@the-aaa.org

Our Vision. 2 For complete details and availability contact: 703-610-9038 or dlafont@the-aaa.org Media Kit 2015 Our Mission Founded in 1979, the AAA's Mission is: "To promote health care policies that ensure excellence in the ambulance services industry and provide research, education and communications

More information

M A R K E T I N G A N D S A L E S R O L E S I N A C C O U N T I N G

M A R K E T I N G A N D S A L E S R O L E S I N A C C O U N T I N G TA B L E O F C O N T E N T S Executive Summary... 2 Marketing Roles... 4 Marketing Partner... 4 Chief Marketing Officer (CMO)... 5 Marketing Director... 6 Marketing Manager... 6 Marketing Coordinator...

More information

Rotary Fellowships Handbook

Rotary Fellowships Handbook Rotary Fellowships Handbook Rotary International Rotary Service Department One Rotary Center 1560 Sherman Avenue Evanston, IL 60201-3698 USA www.rotary.org 729-EN (412) Introduction to Rotary Fellowships

More information

SLCC WEB PUBLISHING GUIDELINES AND PROCEDURES

SLCC WEB PUBLISHING GUIDELINES AND PROCEDURES SLCC WEB PUBLISHING GUIDELINES AND PROCEDURES The purpose of the Web Publishing Guidelines and Procedures document is to ensure consistency, compliance and provide standards and direction for the advancement

More information

Current Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.

Current Seminars. Updated 8/13/14. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage. 110 East Grand River Howell, MI 48843 Phone: 517.294.8149 candy@webworldadvantage.com www.webworldadvantage.com Current Seminars Updated 8/13/14 Social Media Marketing Email Marketing Marketing Consulting

More information

Welcome to MCC. Where community and technology unite

Welcome to MCC. Where community and technology unite Welcome to MCC Where community and technology unite Welcome Table of Contents Welcome to the Microsoft Community Connections (MCC) program. By joining MCC, you ve taken a big step forward in helping educate

More information

A complete website solution for ownership and hosted on your own server.

A complete website solution for ownership and hosted on your own server. TM www.customadesign.com A complete website solution for ownership and hosted on your own server. Start your free website design trial today! visit http://customadesign.com for more info ONLINE marketingsolution

More information

RPCN Website Redesign Project Request for Proposal (RFP)

RPCN Website Redesign Project Request for Proposal (RFP) RPCN Website Redesign Project Request for Proposal (RFP) 1. DESCRIPTION, PURPOSE AND OBJECTIVES OF WEB SITE Redesign Project The Rochester Professional Consultants Network (RPCN) wishes to undertake a

More information

Dear Arizona South Chapter of ASID Members, (520) 325-6050 (520) 275-4386

Dear Arizona South Chapter of ASID Members, (520) 325-6050 (520) 275-4386 Dear Arizona South Chapter of ASID Members, It is that time of year again and we are excited to announce our updated Sponsorship Program. This year we decided to ask our IP Members what they wanted in

More information