SELECTED WORKS AND CASE STUDIES

Transcription

1 SELECTED WORKS AND CASE STUDIES

2 Client: SCALA SEAMLESS USA Branding, Web Design, HTML5/CSS, WordPress SCALA seamless USA is the United States division of the popular Brazilian line of seamless apparel, SCALA Sem Costura. Made with the highest quality yarns and threads produced by Industrias de Meias in Brazil, SCALA boasts a beautiful and innovative collection of seamless outwear, underwear, and shape-wear not found elsewhere. They wanted a website that could match the quality of their line of apparel. Formless provided a new clean, minimalistic design that would allow SCALA s apparel to be the forefront of the website experience with it s distributors. The website was designed and developed to integrate with Wordpress including custom programming for seasonal catalog management. Result: SCALA was able to establish itself as a brand in the USA and improve it s relationship with US distributors to increase revenues.

3 Client: Worth Avenue Branding, Web Design Concepts The Worth Avenue Association of Palm Beach was planning for long-term sustainable growth. In addition to a new visual identity, they were revisiting their marketing assets to ensure they met their new standards. Their website was a key part of the plan. Formless Group assisted in providing their internal team, design concepts and layouts towards solving this challenge. In an effort to strengthen relationships with customers, visitors, association members, and staff. The site design goal was to attract and retain web traffic, and give visitors the opportunity to explore everything Worth Avenue had to offer including but not limited to shopping, dining, hotels, tours, events, and the Worth Avenue magazine. This also included promoting the Worth Avenue shops, restaurants, hotels, magazine, beaches, Palm Beach heritage, and upcoming events as a luxury, fashion-driven destination with relevancy to the affluent consumer. The goal was to also provide a new and exciting interactive functionality for directory, map, and timeline.

4 Client: HOT MIAMI VACATION Branding, Web Design, HTML5/CSS, Magento, Back-End Development Hot Miami Vacation was looking to increase website sales by re-designing their entire website for higher conversion. Formless provided a new strategically designed for conversions website that was built from the ground up to increase sales. We provided the entire re-design and built the site integration into Magento ecommerce platform. This included custom magento backend development to simplify admin content management. Result: Hot Miami Vacation increased it s sales by over 480% in the first 24 hours of launching their new site.

5 Client: Newport beachside resort Branding, Web Design, HTML5/CSS, WordPress, Back-End Development The Newport Beachside Resort was looking to increase their revenues by integrating a dinner program offer and kick-starting a new marketing campaign. By providing a strategically designed website built to capture visitor information and automatically deliver that data to it s internal call centers and followup teams, the Newport Beachside Resort was able to grow it s dinner program successfully. Formless Group provided the branding and web design along with the development of a mobile friendly responsive HTML5/ CSS site integrated with WordPress PHP system for easy content management by internal staff. Custom PHP development was also executed to automate internal followup and delivery systems. We ve also been a key partner in developing over a dozen other landing pages and marketing sites.

6 THANK YOU Get in touch about your project... Formless, Inc Local: +1 (305) Toll Free: +1 (855)