How to Market Your Business Via Text Messages
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1 ANNOUNCING... MOBILE MARKETING VIA TEXT MESSAGING Combining the popularity and high technology of Facebook, merged with the fastest growing marketing tool... NOW AVAILABLE ON NEWORLEANSCOUPONS.COM
2 WHY MOBILE COUPONS? THE MARCH OF MOBILE MARKETING The convenience of clipping and carrying a coupon on your phone is instinctively undeniable That s why almost 70 million mobile coupons worth $2.4 billion are expected to be redeemed in 2013, up from only 200,000 coupons in 2009.
3 MOBILE PHONE USAGE BY THE (ASTONISHING) NUMBERS FROM A 2010 ARTICLE BY AMERICAN EXPRESS These days the buzz about mobile marketing is deafening.it seems like every vendor, blogger, and geek is suggesting that you take your business mobile. They re correct - You should. THE MOBILE PHONE IS KING Today, 87% of people have mobile phones. 73% of households report that the mobile phone is their #1 most-used technology device, with only 58% claim it s their PC. An amazing 25% of all U.S. households have ditched their landlines in favor of mobile phones.
4 MUCH HIGHER RESPONSE RATES FOR TEXT MESSAGE MARKETING Director of Research, Nielsen: PEOPLE LOOK AT EVERY TEXT MESSAGE THEY GET. And they do so within 15 minutes. 1.2% Texting 7.2% 6X higher than Sources: Nielson Mobile; Experian; Comparison of vs text marketing using Nielson and emarketer research data
5 YOUR CUSTOMERS WANT MOBILE COUPONS! 73% I m interested in receiving coupons via text message 13% I don t want this Source: Yankee Group, Mobile Commerce for the Holidays November 17th, 2009
6 CUSTOMERS WANT THEIR COUPONS VIA TEXT MESSAGING 27% 28% 45% Receive in story by texting in Find them myself using an application Send them to me via text message Source: Insight Express. Digital Consumer Portrait. Q2, 2010
7 MOBILE PHONE MARKETING VIA TEXT MESSAGING Unlike tired old marketing methods, 97% of the time text messages get read instantly so you drive more repeat business. 77% of mobile phone subscribers regularly send and receive messages. Messages are read within 15 minutes. Response rates are up to seven times higher than marketing. Text messages provide an immediate boost to business that compliments the relationship building of Facebook and Twitter. According to most marketing authorities, it is five times more effective to market to your list of existing customers versus advertising to attract new customers. Just like an newsletter, text message marketing is completely opt-in by customers so there is no spam.
8 TEXTING AND MOBILE WEB NOT JUST FOR YOUR YOUNG FANS MOBILE ACTIVITY BY GENERATION Text Messages Gen Y (14-26) Gen X (27-43) Mobile Web Boomers (44-62) 0% 25% 50% 75% 100% Source: Deloitte, State of the Media Democracy, Fourth Edition
9 MOBILE COUPONS ARE EXPLODING IN USE GROWTH OF MOBILE COUPONS (in millions redeemed) Source: Yankee Group, Mobile Commerce for the Holidays November 17th, 2009
10 12 IMPORTANT BENEFITS 1. Get a specific, targeted message to your customers in a snap. 2. Customers will love you because you are giving what they want. 3. You ll gain new customers. 4. Immediate, trackable results. 5. Low costs. 6. Great Return On Investment. 7. Ability to change promotions in an instant. 8. Customers may opt in and out at any time. 9. Customers can forward your coupons to their friends. 10. Automatic postings and updates for Facebook users. 11. We aggressively advertise on Google, Yahoo, Facebook, Twitter, and YouTube. 12. We have the #1 site on New Orleans Coupons and New Orleans Discounts.
11 IT S A MOBILE WORLD Worldwide Mobile vs PC Penetration 4 billion vs 1.1 billion 87% Americans with mobile phones Cell phones are the #1 most used technology 72% send & receive text messages Number of texts in TRILLION Monthly texts per user 664 vs 176 Monthly calls per user
12 OTHER USES Send slow day alerts, event notices, and breaking news Text open time slots and better engage your employees Confirm appointments and reservations
13 BENEFIT FROM NEWORLEANSCOUPONS.COM S MOBILE TEXT MARKETING SERVICE Some things to remember: We Provide State-of-the-Art software with Silicon Valley support by the man who brought you QuickBooks online We will work with you to come up with great ideas for this new marketing medium Benefits are convenient to customers
14 SPECIFIC EXAMPLES OF TYPES OF PROMOTIONS BY BUSINESS CATEGORY HOTELS Free upgrades, free breakfast, reduced parking rates RESTAURANTS, BARS, & NIGHTCLUBS Announce special sales and promotions such as 2-for-1, free appetizers, and text staff to fill shift open slots. LOCAL BUSINESSES Send slow-day offers, new inventory alerts, and seasonal messages
15 RESULTS SPEAK FOR THEMSELVES We tested... in virtually every case, it produced the most effective results by far. 40x the response of ...the most successful advertising we have ever used. We had a 45 person flashmob in just 20 minutes from pressing send.
16 3 EASY STEPS TO MOBILE MARKETING 1 We create offers for you. 2 Offers are published to multiple channels. 3 Customers redeem coupons in-store. OFFER #1 Website OFFER #2 Facebook Mobile OFFER #3
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