1978: Ph.D, Business Administration, The University of Chicago, U.S.A. 1973: M.A., Economics, Bar-Ilan University, Israel

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1 Professor Yehoshua Liebermann is the Dean of the graduate and undergraduate School of Business Administration at Netanya Academic College, Israel. He holds a Ph.D. degree in business administration (marketing) from the University of Chicago and a M.A. degree in economics from Bar-Ilan University (BIU), Israel. He is a graduate of Kol-Tora Rabbinical College (Yeshiva) in Jerusalem. In the past he served as the Director of the business administration studies program in the Department of Economics at BIU and later as Director of the EMBA program and Director of the Lorber venture capital program at the School of Business Administration at BIU. He served as a visiting faculty at Illinois Institute of Technology in Chicago, University of Washington in Seattle, and Baruch College in the City University of New York. HIs research interests lie within two areas: Marketing strategy and the relationship between Jewish law and business economics. He published extensively scientific articles in highly internationally valued scholarly journals in each area. His most recent publications per area are: Determinants of Online Shopping: Examination of Early-Stage Online Market (with S. Stashevsky) published in Canadian Journal of Administrative Sciences and An extended Talmudic Search Model published in A. Levine (ed.) Economics and Judaism, by Oxford University Press. Liebermann also published a number of books in Marketing, Economics of Jewish law and Biblical Studies. He is also the author of several children books. All books are Hebrew written. Liebermann is an honorary member of the Austrian Association of Advertising Research and serves as member of editorial boards of scientific publications and associations. He is also recognized as a leading marketing educator guiding and supervising about a dozen of Ph.D. candidates. He was appointed chair and member of several Israel High Education Council committees evaluating newly submitted accreditation applications for business education programs. He is the founder of the School of Business Administration at Netanya Academic College, and contributed to the establishment of other business schools in Israel. In addition to his academic achievements Liebermann is active as a marketing consultant to leading Israeli business companies and was a board member of others. His expertise is construction of quantitative and statistical models to analyze various marketing issues and problems encountered by firms. I. Education 1978: Ph.D, Business Administration, The University of Chicago, U.S.A. 1973: M.A., Economics, Bar-Ilan University, Israel 1970: B.A., Economics (Cum Laude), Bar-Ilan University, Israel

2 II. Honors 1989: Honorary member of the Austrian Society for Advertising Research (WWG). III. Positions Dean of Undergraduate and Graduate Business School, Netanya Academic College Associate Professor of Marketing, School of Business Administration, Bar-Ilan University, Israel : Director of the Executive MBA Program, School of Business Adminstration, Bar- Ilan University, Israel : Founder and First Head of School of Business, Netanya Academic College, Israel : Associate Professor of Marketing and Economics, Department of Economics and Business Administration, Bar-Ilan University, Israel : Visiting Associate Professor, School of Business, Baruch College, City University of New York, NY, USA : Senior Lecturer in Marketing and Economics, Vice-Chair for Business Administration and Director of M.B.A. Program, Department of Economics and Business Administration, Bar-Ilan University, Israel : Department of Economics, Senior Lecturer in Marketing and Economics, Bar-Ilan University, Israel : Visiting Associate Professor, Department of Marketing and International Business, University of Washington, Seattle, WA, USA : Visiting Lecturer in Marketing, Faculty of Management, Tel-Aviv university, Israel. 1978: Visiting Instructor, Department of Marketing, Illinois Institute of Technology, School of Management and Finance, Chicago IL, USA ; Teaching and Research Assistant, Department of Economics, Bar-Ilan University, Israel.

3 Books 1. Economic Thought in the Talmud, Private Edition, 1973 (Hebrew) 112 pages. 2. Business Competition in Jewish Law, Bar-Ilan University Press, 1989 (Hebrew) 143 pages. 3. Modern Marketing in Israel, Tel Aviv: College of Management Press, 1990 (Hebrew) 342 pages. 4. Advertising Management, Vol. I (with J. Hornick), Tel-Aviv: Everyman s University, 1994 (Hebrew) 352 pages. 5. Advertising Management, Vol. II (with J. Hornick), Tel Aviv: Everyman s University, 1996 (Hebrew) 428 pages. 6. Biblical Statistics, Tel Aviv: Cherikover Publishing House, 1995 (Hebrew) 266 pages. Chapters in Books 1. Responsibility of the Firm to the Environment, in Jewish Business Ethics: The Firm and its Stakeholders, Aaron Levine and Moses Pava (eds.), Jason Aronson, 1999, "Attitudes of Working Surfers Towards Online Advertising", (with S. Stashevsky) in Work Values and Behavior, Shmuel Stashevsky (ed.), ISSVOW, 2006, "A Jewish Law Model of Market Information Search", in The Oxford Handbook of Judaism and Economics, Aaron Levine (ed.), Oxford University Press, 2010, Refereed Papers 1. Risk and Profit: A Chapter in the Economic Theory of the Talmud, Dine Israel 4: , 1973 (Hebrew). 2. Use of Artificial Kidney for Home Dialysis (with J. Levy and L. Goldman), Scientific Annual of Kupat Holim 3: 24-36, 1974 (Hebrew). 3. Elements in Talmudic Monetary Thought, History of Political Economy 11: , A Theoretical and Empirical Evaluation of Price Deals for Consumer Non-durables, (with R. Blattberg and G. Eppen), Journal of Marketing 45(1): , The Coase Theorem in Jewish Law, Journal of Legal Studies 10(2): , June Economic Aspects of Diffusion Models, (with J. Paroush), Journal of Economics and Business 34: , 1982.

4 7. On the Economic Meaning of Price Competition in Jewish Law, Economic Quarterly 29(114): , 1982 (Hebrew). 8. On the Economic Meaning of Competitive Entry in Jewish Law, Jewish Law Annual 9-10: , , (Hebrew). 9. Household Economics and Market Segmentation, (with J. Silber) European Journal of Marketing 17(2): 13-25, Effects of Inflation on Consumer Choice, (with M. Ungar), Journal of Business Research 11: , Use and Abuse of Rights: An Economic View, (with M. Syrquin), Journal of Economic Behaviour and Organization 4: 25-40, The Economics of Kethubah Valuation, History of Poitical Economy 15(4): , Product Liability Legislation, Consumer Behavior, and Marketing Strategy, European Journal of Marketing 18(1): 56-63, Price, Perceived Quality and the Slope of Demand Curves, Journal of Marketing Education 6: 40-43, Why do Retailers Deal: An Inventory Explanation, (with G. Eppen), Journal of Business 5(4): , Marketing Consequences of Inflationary Pricing, The Journal of Consumer Marketing 2(1): 48-55, Price Adjustment Strategy Under Conditions of High Inflation, (with B. Zilberfarb), Journal of Economics and Business 37(3): , The Role of Economic Analysis in Media Planning, Managerial and Decision Economics 6(1): 33-40, Advertising Life Cycle Theory: Preliminary Empirical Tests, (with A. Ayal), International Journal of Advertising 4: , Effects of a Public Advertising Campaign on Consumer Behavior in a Demarketing Situation, (with J. Deutsch), International Journal of Research in Marketing 2: , Competition in Consumption as Viewed by Jewish Law, Journal of Business Ethics 4: , Newspaper Classified Advertising: Who Advertises What? International Journal of Advertising 5: 83-88, 1986.

5 23. The Advertising to Sales Ratio Along the Brand Life Cycle: A Critical Approach, Managerial and Decision Economics 7: 43-48, Cost-Benefit Analysis: A Study in Jewish Law s Welfare Economics, Dine Israel 12: 7-24, 1986, (Hebrew). 25. Economics of Jewish Law: The Beginning of a New Research Area? Dine Israel 12: 33-64, 1986, (Hebrew). 26. Economic Efficiency and Making of the Law: The Case of Transaction Costs in Jewish Law, Journal of Legal Studies, , Retailer-Manufacturer Price and Profit Relationship Along the Advertising Life Cycle: An Empirical Examination, (with A. Ayal), Managerial and Decision Economics 13: , Targeting Market Segments: A Strategic Planning Approach, Journal of Targeting, Measurement and Analysis for Marketing, 3(2): , Behavioral Aspects of Product Line Pricing: An Actual Market Place Perspective, Pricing Strategy & Practice: An International Journal 3: 14-20, 1995 (Literati Club 1997 excellence award winner). 30. Torah im Derekh Eretz: A Question of Economic Allocation, BDD, Journal of Torah and Scholarship 1: , 1995 (Hebrew). 31. Kofin Al Midat Sedom: Economic Aspects, Sefer Higayon: Studies in Rabbinic Logic, , 1995 (Hebrew). 32. Message Strategy by Product Class Type: A Matching Model, (with A. Flint-Goor) International Journal of Research in Marketing 13: , Life Cycle Cost: An Individual Consumer s Perspective, (with M. Ungar), Managerial and Decision Economics 18: , Market Failure and Judicial Failure: A Jewish Law Perspective, Dine Israel, 18: , 1997 (Hebrew). See entry 48 for English version. 35. Membership Clubs as a Tool for Enhancing Buyers Patronage, Journal of Business Research, 45: , Efficiency of Consumer Intertemporal Choice Under Life Cycle Cost Conditions (with M. Ungar), Journal of Economic Psychology, 23: , Perceived Risks as Barriers to Internet and E-Commerce Usage (with S. Stashevsky), Qualitative Market Research: An International Journal, 5 (4): , The Controversy Surrounding Machine-made Matzot: Halakhic, Social, and Economic Repercussions (with M. Hildesheimer), Hebrew Union College Annual, 75, , 2004.

6 39. "Market Failure and Judicial Failure: A Jewish Law Perspective", Jewish Law Association Studies XIX, , 2009 (An English version of item 38) 40. "Determinants of Online Shopping: Examination of an Early-Stage Online Market" (with S. Stashevsky), Canadian Journal of Administrative Sciences, 26: , Papers in refereed proceedings 41. The Level of Economic Development and Market Segmentation (with J. Picard in D. Bonham-Yeamn (ed.), Developing Global Corporate Strategies, AIB/EIBA Joint Conference Proceedings, , Management of the Marketing Mix; A Portfolio Approach (with C. Ingene), AMA Educators Proceedings, Series No. 49: , Stability of Market Shares in International Markets, (with J. Picard) in E. Hamid (ed.), International Business, Proceedings of the Annual Conference of the Administrative Sciences Association of Canada 4, Part 8: , Dynamic Demand Patterns for a Consumer Durable: A Comparative Macro Analysis, (with J. Deutsch), Advanced Research in Marketing, Proceedings of the 19th Annual Conference of the European Marketing Academy, , Effects of Product-Class Type on Brand Extension Potential, CD-ROM Proceedings of the 9th ENDEC World Conference on International Entrepreneurship, K76-K85, Work Values in Jewish Law, Proceedings of the Seventh Bi-Annual Conference of ISSWOV on Work Values and Organizational Behavior Toward the New Millennium, , Efficiency of Supermarket Shoppers (with M. Ungar), CD-ROM Proceedings of the First Hawaii Conference on Business, Barriers to Internet and E-Marketing Usage (with S. Stashevsky), Proceedings of the IBM Workshop on Business Intelligence and E-Marketing, 24-28, Why Internet Users Are Irritated by Advertising on the Web? (with S. Stashevsky), CD- ROM Proceedings of the Ninth Bi-Annual ISSWOV Conference on Ethical Work Values and Behavior for Global Competition, 2004.

7 books review On: Economics of Jewish Law by Aaron Levine (1987), Dine Israel 15: , On: Customer Clubs and Loyalty Programmes: A Practical Guide by Stephe A. Butscher (1998), Journal of Retailing and Consumer Services, 8: 55-56, On: Case Studies in Jewish Business Ethics by Aaron Levine (2000), Tradition, forthcoming. Editing Guest editor, Dine Israel 12, 1985/6, (devoted to Jewish Law and Economics). Editorial Board, BDD, Journal of Torah and Scholarship, since V. Supervision of Masters and Ph.D. Theses Amir Flint Goor, 1995, Ph.D., Ratoinal and emotional advertising strategy Tamir Chacham, 1996, Masters, Product classification strategy Moshe Shapira, 1996, Masters, Reprocity relationships in brand extension Yaniv Gevili, 1998, Masters, Media planning Gil Gruber, 1999, Masters, Experimental manipulations in Internet advertising Eli Mitwoch, 1999, Ph.D., Product and service charcteristics effects Iris Yuster, 2003, Ph.D., Intrnet advertising and online purchasing Einat Doron, 2004, Masters, brand and product characteristics in advertising Eyal Mozes, 2005, Ph.D., Advertising response models in Internet adverting Semadar Mey-tal Dolev, 2006, Ph.D. Buying decisions by children (with Y. Nebenzahl) Sigalit Gerafi, 2006, Masters, Knowledge sharing in marketing (with Y. Weisberg) Shai Cohen, 2007, Masters, Effects of functinal characteristics Gil sharoni, 2009, Ph.D., Effects of Internet site quality (with G. Fruchter) Alexander Zimerman, 2009, Ph.D., Message adaptation in global advertising of multinatinals