Grow Your Business with Bing Tools. Harness the power of Bing to drive more traffic to your website.

Transcription

1 Grow Your Business with Bing Tools Harness the power of Bing to drive more traffic to your website.

2 Welcome Expert Presenter: Duane Forrester Senior Product Manager, Bing Webmaster Program

3 Here s what we ll cover: What is Bing? Success with SEO and SEM Bing Webmaster Tools Bing Paid Search Advertising Bing Business Portal Summary Resources

4 What do you think? What is the average number of online searches that occur around the world in a single hour? A million B. 184 thousand C. 184 million D. 18 thousand average hourly searches Source: comscore, December 2010.

5 Why your customers use Bing Search Shopping Travel Video Maps

6 Bing power in numbers With Bing and Yahoo! Search you can connect with: 167 million unique searchers in the U.S. 58 million U.S. searchers that do not use Google. Searchers that are likely to spend 26.8% more than the average U.S. searcher. Unique Searchers Unique searchers using Microsoft and Yahoo sites (Bing, Yahoo! Search, and partner s sites). Microsoft and Yahoo! unique searchers that don t use Google. 167 Million 58 Million All statistics based on comscore Core Search (custom), October 2011.

7 Reach your customers on Bing Bing has a suite of tools to help you improve your online presence and drive the right traffic to your sites. Bing Webmaster Tools: Optimize your website.

8 Reach your customers on Bing Bing has a suite of tools to help you improve your online presence and drive the right traffic to your sites. Bing Search Advertising: Get found and drive more potential customers to your site.

9 Reach your customers on Bing Bing has a suite of tools to help you improve your online presence and drive the right traffic to your sites. Bing Business Portal: Stand out in Bing local listings.

10 Better visibility for your business Paid Search Results Organic Search Results

11 Better SEO with Bing Webmaster Tools Learn how Bing sees your site Optimize for search Share site info with Bing See who is linking to you

12 SEM pays off Search Engine Marketing is one of the most efficient ways to reach your target market.

13 Success story TapMyTrees.com targets for results Advertiser TapMyTrees.com sells maple sugaring supplies. Target Customers Hobbyists in the Northeast, Mid-Atlantic, and Great Lakes states in late winter and early spring. Challenge: Reach the right people with the right message at the right time. Family-owned, small-business budget demands value

14 Success Story TapMyTrees.com targets for results Solution Ultra-narrow ad targeting and focusing on the right customers using Bing technologies. Budgeting flexibility in adcenter to prevent running out of dollars on high-traffic days. Results Bing and Yahoo Search! generate about 25 percent of our traffic. We know this is high-quality traffic because our bounce rate for Bing-generated traffic is 8 percent lower than our overall bounce rate. That means this traffic is viewing more pages for a longer period. Bing offers a small business-friendly environment where we can promote our site and products. Joe McHale, President

15 Bing paid search advertising

16 Why add paid search to your marketing? Targeting Audience Control Cost

17 Ask the audience How much money was spent in online retail purchases during the 2010 November-December holiday season? A. $5.9 billion B. $12.4 billion C. $21.8 billion D. $32.6 billion Sources: comscore, January 2011.

18 Help your customers find you with paid search advertising coffee shops seattle

19 Your advertising account in Microsoft Advertising adcenter

20 Your ad campaign Write down your most important products or services. Consider offers or promotions. Determine your goals for this ad. Establish how much a new customer is worth. coffee shops seattle

21 Choosing keywords & crafting ad copy Use relevant keywords Compelling ad copy attracts clicks

22 Targeting & keyword bidding Reach out to the right searchers through ad targeting Control your ad s position on results pages through bidding

23 Bing Business Portal Does your business depend on local traffic? More and more people are searching Bing to find products and services in their local area. Free tools to help you: Get found with an accurate, complete listing Highlight your strengths to beat the competition Offer deals to win customers

24 To recap Take advantage of the Bing tools that best fit your business goals. Bing Webmaster Tools to improve SEO

25 To recap Take advantage of the Bing tools that best fit your business goals. Bing search advertising for SEM that gets results

26 To recap Take advantage of the Bing tools that best fit your business goals. Bing Business Portal to enhance your Bing listing and reach local searchers

27 Resources Bing Webmaster Tools Home: FAQ: /4/454C13D4-D94D-4B54-8E46- FE403DF7632B/WMC_FAQ.pdf Bing Business Portal Home: FAQ: Bing Paid Search Advertising/ Microsoft Advertising Home: small-business/home Getting Started: small-business/getting-started/step-1 QuickLaunch: small-business/microsoft-adcenter/ quicklaunch-resources Support Center: small-business/support-center Success Stories: small-business/success-stories?s_int=us_smb_smbhp_banner

28 Thank you 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.