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2 451 Research Enterprise Mobility Executive Summit Mobile DevOps: Winning the Mobile App Popularity Contest! Jonathan Lindo, VP Enterprise Mobility CA Technologies September, 2014

3 The World in 2014 as we know it Number of Mobile App downloads as of July 150B+ 33 Average # of Mobile App downloads per phone Number of apps in App Stores 3,000,000+ $ 26B+ App Store revenue in CA. ALL RIGHTS RESERVED.

4 Native apps continue their rule CA. ALL RIGHTS RESERVED.

5 Achieving Mobile App Distribution App Store Chart Boosting SEO $$$ Marketing Campaigns Web Banner Ads Cross App Promotion Webinar Campaigns Mobile Advertising Facebook Ads Twitter Promotion Social Media Marketing Marketing Automation CA. ALL RIGHTS RESERVED.

6 Great, We Have Installs! But wait 19% Never run your app more than once User who will never reach 5runs of your app: 45% 94% No longer running your app after 30 days! Our job is far from done CA. ALL RIGHTS RESERVED.

7 Achieving and Maintaining Engagement 15 Number of Mobile Apps used regularly per week Users demanding good app performance 65% 82% deleted an app due to crashes or poor performance Tougher than ever! CA. ALL RIGHTS RESERVED.

8 CA. ALL RIGHTS RESERVED.

9 How do we separate from the pack? CA. ALL RIGHTS RESERVED.

10 Our Job is Never Done CA. ALL RIGHTS RESERVED.

11 How do we deliver a 5-Star experience? Delight customers Deliver great experiences, Improve with analytics Provide world-class support Deliver high value Understand behavior, Apply real-time intelligence Fail fast, iterate quickly CA. ALL RIGHTS RESERVED.

12 CA. ALL RIGHTS RESERVED.

13 DEVOPS Mobile DevOps DevOps accelerates the release of apps into production translates operational insight into real-time adaptation with continuous feedback and improvement across the app lifecycle Continuous Delivery CA. ALL RIGHTS RESERVED.

14 How is DevOps Achieved? 1. Culture 2. Automation 3. Analytics 4. Collaboration CA. ALL RIGHTS RESERVED.

15 Mobile DevOps Accelerating the Mobile App Lifecycle Dev & Test Deployment Production Support Enable each stage of Continuous Delivery CA. ALL RIGHTS RESERVED.

16 Mobile DevOps: Opportunities to Succeed Mobile App Platforms Mobile App Test Automation Mobile App APIs Mobile Release Automation Mobile App Performance & Analytics Mobile App Support CA. ALL RIGHTS RESERVED.

17 Answer Key Questions at any time. Visualize, Understand Impact and be Proactive. Whois using our apps? Whereand Whenare apps used? Whatare my users doing with our apps? What is my user experience like? Can I Helpusers get more value? CA. ALL RIGHTS RESERVED.

18 Mobile DevOps Tooling Goals Deep Visibility: Complete end-to-end view into mobile apps Extend operations view into mobile apps & infrastructure RapidAnalysis: From mobile infrastructure to mobile device Identify issues at 30,000 ft view, drill to microscopic app-level detail ActionableAnalytics: By app, region, carrier, device or users Reveal specific analytics data based on multiple variables CA. ALL RIGHTS RESERVED.

19 CA Mobile App Analytics Broad, Deep visibility into your mobile infrastructure CA. ALL RIGHTS RESERVED.

20 Actionable Analytics By app, region, carrier, device or users CA. ALL RIGHTS RESERVED.

21 Mobile App Topology View App, Network, Servers, Mainframe, Databases CA. ALL RIGHTS RESERVED.

22 Deep Visibility Complete end-to-end view into mobile apps CA. ALL RIGHTS RESERVED.

23 Mobile Device Visibility Gestures, API Requests, App Performance CA. ALL RIGHTS RESERVED.

24 Measure Effectiveness Compare versions, regions, devices CA. ALL RIGHTS RESERVED.

25 Give Customers World-class Support Live Remote Mobile Support CA. ALL RIGHTS RESERVED.

26 DevOps is working Organizations with high performing DevOps teams were 2x more likely to exceed profitability, market share and productivity goals and had 50% higher market capitalization growth over 3 years Source: Puppet Labs 2014 State Of DevOps CA. ALL RIGHTS RESERVED.

27 Culture Learn more about DevOps get involved! DevOps Days Velocity Conference DevOps Enterprise Summit, Oct 21 st 24 th CA World, Nov 9 th 12 th CA. ALL RIGHTS RESERVED.

28 CA. ALL RIGHTS RESERVED.

29 Jonathan Lindo VP, Enterprise slideshare.net/cainc linkedin.com/company/ca-technologies

30 Appendix Further Reading 800 apps per second 46M apps downloaded every day from Apple (5/2012) 100M per day by 2017 (1/2013 prediction) 50B apps downloaded from itunes app store (5/2013) #q=average%20apps%20per%20device CA. ALL RIGHTS RESERVED.

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