Intelligent Business Operations

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1 Intelligent Business Operations Echtzeit-Datenanalyse und Aktionen im Zusammenspiel Dr. Jürgen Krämer VP Product Strategy IBO & Product Management Apama

2 Helping Organizations Transform into Digital Enterprises CUSTOMER BASE More than 70 % of the Global M+ Users 2M+ Developers 1B+ In Revenue 5,000+ Employees Worldwide Software AG dedicated to customer success for over 40 years 2

3 Lack of visibility into the business Opportunities to optimize operations are missed Negative Sentiment Risk What is the Problem? Call Details Opportunity Public Safety Alert Risk! External factors directly affect the business Opportunities/ threats are not managed Data is getting faster and bigger Time window to analyze and act is decreasing Many transactional and operational activities that run the business Loyalty Scheme Opportunity CRM ERP Traffic Data! Risk BUSINESS SYSTEMS Location Data Opportunity News Opportunity Weather! Risk 3 Transactional and operation activities are not the whole story

4 IBO and the Software AG Vision Intelligent Business Operations (IBO) is a style of work in which realtime analytic and decision management technologies are integrated into the transactional and operational activities that run the business Gartner, March 2011: W. Roy Schulte, Janelle B. Hill, Nigel Rayner We extend the this vision with proactive intelligent execution of right-time actions to seize opportunity or mitigate risk Software AG s IBO both a vision our clients strive towards and a platform that leverages process & business data 4 We 2014 extend Software AG. All Gartner s rights reserved. For internal vision use only. to seize business AND operational advantage

5 IBO: Intelligence Layer On Top of Operations Dashboards & Visualization Proactive Alerts Real-time Decisions Optimize Intelligent Actions PPM Historical Pattern Discovery Streaming Analytics Continuous Analytics Process Analytics In-Memory Data Management & & Connectivity Financial Custom ERP CRM M2M Transactions, Events, Big Data, Process Data 5 The Building Blocks of IBO

6 IBO: Intelligence Layer On Top of Operations 4 IBO combines 1, 2 & 3 to enhance the business with improved decisions and intelligent actions (at speed and scale) 2 BPMS orchestrates and improves activities (aka Processes) 3 However, external factors directly affect these activities 1 transactional and operational activities that run the business CRM ERP BUSINESS SYSTEMS 6 Improved decisions and intelligent action

7 BI and other Historical Analysis complement IBO Data Warehouse Traditional BI, statistical analytics, data mining, etc. for historical analysis Reporting Ad-hoc BI analytics Traditional BI and off-line analytics Strategic and tactical decisions Store data Observe Situational Awareness Data in motion Source: W. Roy Schulte, Gartner Inc. Decide Faster & Better Decisions Running business operations Act Dynamic Actions Improve Intelligent Business Operations 7

8 BigMemory: In-Memory Data Management Speed Up Scale Up Scale Out Increase Data in Memory Elastic Scale In the Cloud App Server App Server App Server App Server App Server Ehcache Ehcache Ehcache Ehcache Ehcache App Server Ehcache BigMemory BigMemory Server Array BigMemory Server Array Database Database Database Database Reduce Database Reliance 8

9 Event Processing for Data-in-Motion Unified Productivity Tooling The Correlator: Apama Run- Time Engine Scalable, highperformance Correlator Rich, intuitive development environment for developers and business analysts Analytics, Patterns and Applications are deployed into the Correlator Real-time output streams feed Apama s real-time, interactive, dashboards or any external system Integration with Live and Static Data Systems Cache integration Integration with any data source/ sink or library 9

10 Presto Visual Analytics 10

11 Example: ibpms Link real-time insights with immediate actions APAMA Meter outage detected Messaging Presto Event Consumer Sensor Meter reading data Adapter Event Event Publisher Services Meter reset Trading by field Service engineer Taking action on meter outage webmethods BPM 11

12 Convey data reliably from the remote ships & dock side machines Real-time and historic/enriched information on ships Smart Shipping Logistics Pilot Project: Lines on Sea Detect when ships cross a certain line, and give a meaning to it. Real-time tracking of all entities, highlighting efficiencies and predicted problems Ship Movements (Sat) Ship reporting 12 Port Messages Detect a ship passing a certain area, determine the relevance Space based AIS generates large number of ship movements Start appropriate process Real-time access to ships inventories and planning schedules

13 Call Records Program Triggers Profile Changes Location Changes 35 million subscriber profiles analyzed each day Event streams with 40,000 events/second 200 business criteria checked in real-time 13 Customer location detected entering mall Location & Context-aware Promotions Increase Revenue & Loyalty Visualize campaign effectiveness in real-time; New campaigns can be deployed in 24 hours Customer who subscribes to the Live Sports Results package enters a Mall Partner Sports Bar Diner has capacity Push offer of 15% off any main meal this lunchtime Real-time, One-to-One Marketing Enjoy 15% discount off any main meal at Sports Bar Diner in Wellington Mall this lunchtime Marketing the right offer at the right time has yielded $15m revenue increase and 10x offer uptake

14 Mitigate Potential Regulatory Violations Before They Make the Headlines Trades Quotes News Large numbers of complex risk and surveillance rules that can detect market abuse or problems before the situation becomes critical Compliance staff visualize trade abuse alerts; drill in to investigate Trader Behavior Social Media Real-time and historic market data feeds Unusual trading activity just before news release suggests insider trading Notify relevant Compliance Officer 14

15 Real-time Personalization Real-time Promotions Omni-Channel Fulfillment Retail Bank Process Monitoring SAP Process Monitoring Rating Process Monitoring Faster ecommerce Mainframe Offload Database Offload IBO Solution Blueprints & Customers ATM Fraud Detection Anti-money Laundering Smart Grid Analytics Energy Theft Detection M2M Process Optimization Market Surveillance Rogue Trader Monitoring Pre-trade Risk FX ecommerce Algorithmic Trading Bond Pricing Customer Experience Management End-to-End Process Assurance Business Acceleration Real time Fraud Prevention M2M Operational Intelligence Risk & Compliance Monitoring etrading IBO Solution Blueprints IBO Platform 15 Common Use Case Patterns and Solution Accelerators

16 Thank you! Dr. Jürgen Krämer VP Product Strategy & Product Management +49 (0) (0) For more information:

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