Userbase. ICT Marketing

Transcription

1 Userbase ICT Marketing

2 Key questions for your sales success How big is my market potential? How can I segment my market? In which department are the decisions made regarding ICT investments and who are the deciders? Is your sales team speaking to the right people? Which hard- and software is applied and which service contracts are existing? Which purchases are planed for the next 12 months? Who are the clients of our competitors?

3 Who we are Profondia is the source of effective information regarding the use of information technology within the 11,700 largest companies in Switzerland. For 20 years we have been guarantying up to date information and top quality through systematic data maintenance and a well defined quality assurance. Define your particular target group on: over 700 criteria referring to the IT-and telecommunication equipment as well as existing service contracts detailed demographic criteria More than 62'000 ICT decision makers in 33 different management and IT functions On top of the up-to-date company profiles, our customers can subscribe to on-going information on current ICT projects or planned investments.

4 Mission Our employees are specialised in IT and telecommunication We deliver accurate data regarding the ICTuse in the Swiss market Effective structured data content, largest possible market coverage and well arranged formats User friendly applications allow efficient work processes Permanent monitoring of the ICTmarket trends ensures that our content is reflection the current market situation Individual consulting and assistance assure best possible value of our data

5 Demographic market coverage Company details All IT relevant sites of enterprises with more than 30 employees 11,700 companies 62,000 decision makers Group structure Industries depending on SIC-Code 20 industries 735 sub industries > 250 1,200 companies > companies > companies

6 Decision makers Decision makers 34 different functions 14 functions on information technology and telecommunication 20 Management functions which influence IT decisions General Management Security Responsible Managing Director ERP Responsible Chairman CRM Responsible Branch / Divison Manager Storage Responsible Financial Management Printing Responsible Financial Director PABX Responsible Administration Manager Sales Department Financial Controller Marketing Manager Risk / Compliance Manager Sales Manager Process Manager Call Center Manager Chief Accountant Production Department IT Management Production Manager IT Strategy Manager Customer Service Manager IT Manager Logicstics Manager Project Manager Quality Manager Software Delvelopment Manager Human Resources Department Micro Systems Manager Human Resources Manager Data Center Manager Training Manager Network / Telecom Manager Purchasing Management Internet Responsible Purchasing Manager

7 Installed IT base Installed base 14 material classes Equipment of 709 different manufacturers Further break down into product categories and products Diverse specification regarding amount, size and installation year Material classes Host Systems - Servers PCs - Microcomputer Printers Storage Operating Systems PC Applications Strategical Applications Internet LAN Local Area Networks WAN Wide Area Networks Voice and Video Systems Databases- Application Development Security IT Services

8 Opportunities(Buying intentions) Planed projects / investments Date of our enquiry and expected decision date Planed purchasing volume Person in charge Project details Status of project Number of projects in the last 12 months Host Systems Server 510 PCs Microcomputer Printers 320 Storage 234 Operating Systems 785 PC Applications 653 Strategical Applications 459 Internet 182 LAN Local Area Networks 190 WAN Wide Area Networks 97 Voice and Video Systems 674 Databases Appli. Development 147 Security 94 IT Services 30

9 Precise target group selection according to ICT criteria Conduct accurate marketing and select your target group according to amount of PCs, installed products or applied technologies etc. Target the IT decision maker firsthand Selection criteria

10 CRM Integration Improve the data quality in your CRM system and increase the motivation of your users. Due to the differential download possibilities, you only pay attention to the data sets, which have been updated by Profondia since your last download.

11 Services Database service Company information including all decision makers Full details on the installed base Buying intentions and project information Full use during one year Marketing Service Company addresses including corresponding decision makers, some company details (branch, amount of employees), phone and fax numbers For multiple use within a year Mailing Service Company addresses including corresponding decision makers For one time mailing only

12 Company profile

13 Lead Generation Specific campaigns Individual consulting and project management for particular requirements Long time employers specialized in ICT Extranet portal for direct supervision of every campaign = results are transmitted twice a day

14 Profondia is a founding member of the EMIG (European Market Intelligence Group) and supplies accurate ICTinformation on western Europe EMIG

15 Reach your objective faster Profondia AG Schönenwerdstrasse 7 CH-8902 Urdorf Tel: +41 (0) Fax: +41 (0)