Fact Sheet July 2002

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1 Fact Sheet July 2002

2 10.3. update.prospectminer :...11 Contents 1. update software AG How update software AG is structured Owner Supervisory board Executive board Employees Facts & Figures about update software AG Licenses: Awards: Value proposition update software AG s background update software AG s target groups update software AG s partnerships Solution Partner reference partner Technology partner reference partner update s products Generation V - the CRM solution from update marketing.manager Generation V :...9

3 1. update software AG update software AG is Europe's leading vendor of standard Customer Relationship Management (CRM) software. Generation V, update's new product portfolio based on the multi-tenancy-enabled marketing.manager 5.0 software, takes the multi-channel approach and is geared towards user mobility. The marketing.manager update.win, update.web and update.pda products set new standards. The combination of Generation V with update.prospectminer means all aspects of CRM are covered. All products can be implemented quickly and integrated easily into existing system environments. They are intuitive, customisable and ensure a quick Return on Investment. update was founded in Vienna in Today, the company is represented in Western, Central and Eastern Europe and the USA and is listed on the Frankfurt Neuer Markt. Over 500 companies world-wide, including Canon, DuPont, Philips Medical Systems, Reemtsma, Beiersdorf, WestLB International S.A. Luxembourg and LBS Norddeutsche Landesbausparkasse and more than 50,000 users bear testimony to the competence of the Viennese software specialist. update's strategic partners include Siemens SBS, EDS Systematics AG, Netragon, Plaut, Cognos and ATOS ORIGIN, inter alia. For further information visit the homepage at update software AG Operngasse A-1040 Vienna/Austria Tel.: +43/1/ Fax: +43/1/

4 2. How update software AG is structured 2.1. Owner 77 percent of the capital of update software AG is widely held stock. The two company founders, Gilbert Hödl and Arno Huber, each hold around 9 percent directly or indirectly. The remaining capital is held by institutional and private investors Supervisory board The supervisory board comprises: Members of the supervisory board: Hans Bodingbauer Gilbert Hödl Frank Hurtmanns 2.3. Executive board Members of the executive board: Gerhard Schuberth, Chief Executive Officer, Chief Financial Officer (interim) Arno Huber, Chief Technical Officer & Future Platforms & Technology 2.4. Employees update currently employs a total of 182 people.

5 Since the company was founded, we, like our partners, have always focused on the 3. Facts & Figures about update software AG Share capital: Turnover 2001: Turnover first quarter 2002: Expected turnover 2002: Liquid funds (beginning 2002): EUR 9.38 million EUR 16.7 million EUR 4.2 million EUR 21.7 million EUR 7.4 million 4. Licenses: marketing.manager has been implemented by more than 500 companies in different sectors and boasts over 50,000 users. 5. Awards: marketing.manager was ranked among the top 15 CRM products world-wide four times in succession by US analysts Information Systems Marketing (ISM). update customer Canon received the CRM Best Practise Award at the end of last year for its distinctive and sustained Customer Relationship Management. update customer LBS (Norddeutsche Landesbausparkasse Berlin-Hannover) received the CRM Best Practise Award 2001 at the Cologne CRM trade show. 6. Value proposition update, founded in 1988, has established itself as Europe's leading vendor of standard Customer Relationship Management (CRM) software. The development of our award-winning software is enhanced by several years' experience in the CRM arena and by continual input from our international customers and partners.

6 Geared towards multilingual environments, both through a network of offices and partners and through the international capabilities of the software (available in 17 languages), update has more than 500 satisfied customers representing over 50,000 users world-wide. For further information visit the homepage at 7. update software AG s background The company was founded in Vienna by Gilbert Hödl and Arno Huber in 1988 under the name Marketing Informationssysteme Gesellschaft m.b.h. From the very beginning, the company was focused on developing and marketing software designed to manage sales and marketing processes. The first foreign offices were established in Germany and Switzerland in Four years later, the company had a pan-european network of offices is regarded as a milestone in the company s history. For the first time, the software was available for Microsoft Windows. The company became an Aktiengesellschaft (public limited company) in Renowned foreign venture capitalists invested in the company. In 1999, the company changed its name to update software AG and April 2000 witnessed the company s flotation. update is listed on the Frankfurt Neuer Markt. 2001: Generation V Internet and Mobile Business; the new product portfolio based on the multi-tenancy-enabled marketing.manager 5.0 software is launched. A new COC-based (Centre of Competence) sales concept is introduced. 8. update software AG s target groups update delivers sector-specific solutions for the construction, manufacturing and capital goods industries, consumer goods industry, financial services sector, pharmaceuticals and telecommunications sectors as well as the media and energy sectors.

7 9.1. Solution Partner reference partner 9.2. Technology partner reference partner

8 10. update s products update s software solutions provide a platform for handling all aspects of Customer Relationship Management: Part of the Generation V product range, marketing.manager is the flexible standard software solution designed to support sales and marketing activities, such as customer data management, contact and sales management and campaign management. Generation V, update's new product portfolio based on the multi-tenancy-enabled marketing.manager 5.0 software, takes the multi-channel approach and is geared towards user mobility. The marketing.manager update.win, update.web and update.pda products set new standards. Multi-tenancy and the implementation of Application Service Providing (ASP) together with the multi-channel approach are key enhancements to the extensive marketing.manager product family. update.analytical CRM allows CRM databases to be analysed, providing a solid basis for management decisions as well as operative and strategic planning. All products can be integrated quickly and easily with existing systems and can be implemented on a modular basis, depending on specific requirements Generation V - the CRM solution from update Our marketing.manager -based product suite has been successfully implemented in many different sectors. Compared with other competing products, the software has been implemented more quickly and at lower cost. update has already proved that it is capable of implementing enterprise-wide systems across all borders including different currency and language zones whilst at the same time ensuring company-wide data consistency. update also offers its customers international and comprehensive customer support. Generation V, an umbrella brand name, is update s new product portfolio based on the multi-tenancy-capable

9 Contact Management marketing.manager Generation V : update s marketing.manager is a software solution enabling companies to boost sales productivity and marketing efficiency quickly and easily. The software is available in standard vertical versions (e.g. for the consumer goods industry, financial services sector, pharmaceuticals sector, telecommunications sector) boasting a number of core functions: order processing, campaign management, opportunity management, document management, workflow management, decision support, interactive web support, call centre integration, contact management, sales management, and telemarketing. Whatever means are used to implement this functionality (Windows applications, , internet or PDA technology), marketing.manager is capable of integrating every aspect efficiently on one platform. CRM data can be accessed using any of the following components: update.win, the classic Client for Microsoft Windows operating systems. update.web allows the functionality of marketing.manager to be accessed using a Web browser, enabling customers to post individual requests and encouraging customer interaction, based on which customer behaviour can be easily analysed. update.pda allows marketing.manager data to be accessed offline on your PDA at any time, from anywhere. update.phone is an intelligent link between telephone and computer, representing an ideal solution for telemarketing and Call Centre applications. update.portal is the developer package which allows marketing.manager to be integrated with an enterprise portal. update.xml allows marketing.manager to exchange data with other applications online via XML. A standard interface to SAP R3 already exists. update.analytical crm : collaboration between Cognos and update and its marketing.manager product allows CRM data to be precisely analysed. Multidimensionalism, drill-down and drill-through analyses deliver precise information quickly, tailored to the customer's specific needs marketing.manager core functionality includes:

10 Analyses / Reporting Decision Support Benefits update s marketing.manager is web-based and supports multi-tenancy. All customer information can be exchanged and business processes triggered over the internet. The benefits of this architecture are numerous: 1. Integrating all sales channels means all employees can access a single knowledge base 2. The web becomes a sales channel 3. Personalised customer contact and interactive customer service 4. An intelligent, learning system, enhancing relations between customer and sales rep 5. Greater mobility, as sales reps are relieved of routine tasks 6. Different user groups work in the same database without influencing each other 7. Joint use of data 8. Administration is made easier and maintenance effort reduced 9. Data protection and organisational requirements can be met easily 10. Multi-lingual for global use: available in 17 languages, supports multiple currencies, boasts world-wide support, ensuring that marketing.manager can be implemented locally marketing.manager enables update s customers to increase productivity in sales and marketing. Growth rates equal to or far better than those brought by other systems costing two to three times more can be achieved. This increase in productivity requires considerably less effort from employees working with the system in the front office arena. Sales reps and other front office-based employees are saved a considerable amount of time and effort inputting data as more information can be processed by marketing.manager and other systems with which it integrates, generally ERP systems and other back office applications.

11 10.3. update.prospectminer : update.prospectminer is a web-mining software solution which enables users to search for business information on the internet. Conventional search engines deliver results which, in terms of quality, simply do not compare. The software is ideal for sales support and can be used to generate new contacts. Information on potential customers or partners can be found on the internet at a low cost-per-lead ratio, and the results evaluated according to relevance and qualitative criteria. Qualification and search criteria can be continually refined in order to exploit up and cross-selling potential. update.prospectminer can also be used to update data or to search for sector-specific information. The search results are turned into customer profiles which can then be placed on the internet or Intranet in HTML format, sent by or imported directly into a CRM solution such as update s marketing.manager. Alternatively, data can be exported to an ASCII file (text file) and imported into sales and marketing databases or spreadsheets.

12 This document contains information protected by Austrian and US copyright laws, international treaty provisions and all other applicable national laws. Copyright by update software AG, 2001 All rights reserved No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of update. Many of the names used by manufacturers and traders to refer to their products are registered trademarks. Where names of this type appear in this document and update is aware that these are trademarks, this is indicated by the use of the appropriate symbol (, ). marketing.manager is a trademark of update, all other computer and software names listed in this publication are brand names and/or registered trademarks of their respective manufacturers. This document is for information purposes only and is subject to change without prior notification. UPDATE MAKES NO EXPRESS GUARANTEES OR ANY GUARANTEES IMPLYING LEGAL INTENT WITHIN THIS DOCUMENT. The content of this document is not intended to represent any recommendation on the part of update. Companies, names and / or data shown in screenshots are fictitious, unless otherwise stated. Subject to alterations and corrections. update software AG Operngasse A-1040 Vienna/Austria Tel.: +43/1/ Fax: +43/1/

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