Oracle NoSQL Database. José Fonseca Senior Sales Consultant Oracle Core Technologies

Transcription

1 Oracle NoSQL Database José Fonseca Senior Sales Consultant Oracle Core Technologies

2 Agenda Why NoSQL Database? Typical Use Cases 2

3 NoSQL? What s changing? SOCIAL BLOG SMART METER VOLUME VELOCITY VARIETY VALUE 3

4 NoSQL Where is it used? ERP EAM CRM Inventory Control Accting & Payroll Process Mgmt Simple Data Management Globally Distributed, Always On data Competitive Advantages of Fast Data Driver Distributed, Web-scale s Real Time Event Processing Mobile Data Management Sensor Data Capture Business Analytics Lower TCO, commodity HW scale-out Online Gaming 4

5 Oracle NoSQL Database Distributed, Scalable, Highly Available, Key-Value Database Capabilities Simple Key-Value Data Model Horizontally Scalable Highly Available, Distributed Data Transparent load balancing Elastic Configuration Simple administration Enterprise-ready Integration Commercial grade software and support NoSQL DB Driver Storage Nodes Datacenter A NoSQL DB Driver Storage Nodes Datacenter B 5

6 Oracle NoSQL Database Use Case Summary Web-Scale Transaction Processing Flexibility High velocity, volume, variety, low information density data capture Web-Scale Personalization Point Guaranteed low latency lookups for end-customers Real-Time Event Processing Point Real time events trigger rule that perform low latency lookups Web browsing, Shopping Carts, CDR processing, Sensor data capture Advertising, Product Recommendations, Online Catalogs, Social Media, Profile Management, Personalization Medical Monitoring, Factory Automation, Oil & Gas, Geolocation 6

7 E-Commerce Never Sleeps Web-scale Transaction Processing Every web page served and every shopping cart delivered represents hundreds of simple operations. Every customer visit represents an opportunity. Before 1% revenue loss for every 100ms in delay Response times frequently exceeded SLAs LOB innovation choke point Exponential growth in IT cost of operations After 10x faster response times Increased Sales by 1% Improved SLAs compliance Lower maintenance and admin cost Improved reliability Faster business innovation 7

8 I d like To Recommend Web-scale Personalization Personalized experience drives loyalty Product recommendations, cross and up-selling are cornerstones of incremental business Before Poor product attachment rates Moderate to high customer churn Static & repetitive recommendations Broad market segmentation No social context After Recommendations returned in 5ms Higher product attachment rates Dynamic product recommendations Fine grained market/consumer segmentation Friends, reviews, immersive social context 8

9 Credit Card Authorization & Fraud Detection Real-Time Event Processing More Customers, CCs, Transactions Smarter Criminals Richer Data sets + Better rules Less Fraud Before Limited rules Limited data history Strict performance SLAs Simple to game the system Increasing cost of fraud Unhappy customers After Managing 100s of millions of CCs Historic data lookup in <= 10ms Unlimited, customized rules Adherence to existing SLAs Better detection, harder to game Reduction in fraud 9

10 Why Oracle NoSQL Database? Applicatio n NoSQL DB Driver Storage Nodes Datacenter A Applicatio n NoSQL DB Driver Storage Nodes Datacenter B It s Oracle A trusted vendor here for the long term Scalable, Available with Predictable Latency Differentiating Features Always-On Elastic Processing Configurable ACID Transactions at scale Easy to use, Smart Topology configuration Integration with the Oracle technology stack 10

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