Big Data Use Cases Update

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1 Big Data Use Cases Update Sanat Joshi Industry Solutions Manufacturing Industries Business Unit 1

2 Data Explosion Web & social networks experienced it first Infographic by Go-gulf.com 2

3 Number Of Connected Devices Set To Explode 50+ Billion Smart, Connected Devices by 2020 Massive Amounts of Data will be Generated from Devices Majority of Internet Traffic will be Devices to Data Center Now imagine the complexity of developing applications for 50+ Billion Internet connected devices Oracle Corporation

4 What Makes it Big Data? SOCIAL BLOG SMART METER VOLUME VELOCITY VARIETY VALUE 4

5 Enabling Big Data Analytics Science or Common Sense? Posted: Jan 25, 2010: Facebook realized early on that insights derived from simple algorithms on more data was better than insights from complex algorithms on smaller sets of data. 5

6 Broad spectrum of Information Driven Opportunities : Every Where Variety SOCIAL MEDIA 12+ TBs of tweet data every day TRANSPORTATION & LOGISTICS 10 million Connected Cars today 100s of millions of GPS enabled devices sold annually 3500 oil rigs with Millions of property assets worldwide CAPITAL MARKETS OIL & GAS 2.5 million trades per seconds on a single exchange TELECOMMUNICATIONS 4.6 billion camera phones world wide MILITARY ANALYSIS HOME SECURITY SAFE CITIES UTILITIES: ELECTRIC WATER 76 million smart meters in M by 2014 SMART VENDING MACHINES & Many More 6

7 Managing Big Data Acquire Low, predictable Latency High Transaction Count Flexible Data Structures Deep Analytics Agile Development Massive Scalability Real Time Results Analyze Organize High Throughput In-Place Preparation All Data Sources/Structures Oracle Corporation

8 Big Data to Business Insights

9 Big Data & Advanced Analytics Workflow Information Discovery Interactive Data Discovery, Faceted Navigation and Aggregation, Guided Discovery Advanced Analytics Pattern detection, Root Cause Analysis, Co-relations and Predictions, Model Development Implementation of Insights Near-Real Time Event Processing, Event Integration into Business Applications, Dashboards and Alerts Oracle Corporation

10 Oracle Big Data Platform Oracle Big Data Appliance Optimized for Hadoop, R, and NoSQL Processing Oracle Big Data Connectors Oracle Exadata System of Record Optimized for DW/OLTP Oracle Exalytics Optimized for Analytics & In-Memory Workloads Hadoop Open Source R Oracle NoSQL Database Applications Oracle Big Data Connectors Oracle Data Integrator Oracle Advanced Analytics Data Warehouse Oracle Database In-Database Analytics Oracle Enterprise Performance Management Oracle Business Intelligence Applications Oracle Business Intelligence Tools Oracle Endeca Information Discovery Embeds Times Ten Stream Acquire Organize Discover & Analyze Oracle Corporation

11 Big Data Use Cases Oracle Strategy Overview 11

12 Fast Data in Action Industrial Automation High speed data collection and analysis, local storage and analysis, filtering and correlation Traffic Management Number plate recognition, redlight violation detection, traffic jam detection, vehicle location system, geofences Smart Retail: Vending Inventory management, demand-based handling and pricing Healthcare Data evaluation, analysis, monitoring, automatic alerts and care-flow processing Transportation & Telemetry Location tracking, container content monitoring, intrusion detection, temperature and pressure monitoring Oracle Corporation

13 Big Data Use Cases AUTOMOTIVE Connected Car Warranty Quality Loyalty COMMUNICATIONS Location-based advertising TRAVEL & TRANSPORTATION Sensor analysis for optimal traffic flows Customer sentiment HIGH TECHNOLOGY / INDUSTRIAL MFG. Mfg quality Warranty analysis EDUCATION & RESEARCH Experiment sensor analysis Retail / CPG Sentiment analysis Next Best Offer Up Sell ON-LINE SERVICES / SOCIAL MEDIA Web-site optimization OIL & GAS Drilling exploration sensor analysis FINANCIAL SERVICES Risk & portfolio analysis Fraud analysis HEALTH CARE Patient sensors, monitoring, EHRs Quality of care MEDIA/ ENTERTAINMENT Viewers / advertising effectiveness Cross Sell Games Adjust to player behavior In-Game Ads LIFE SCIENCES Clinical trials Genomics UTILITIES Smart Meter analysis for network capacity, LAW ENFORCEMENT & DEFENSE Threat analysis - social media monitoring, photo analysis 13

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