Communications Industry. Oracle IoT/CSP Platform Footprint & Case Studies
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1 Communications Industry Oracle IoT/CSP Platform Footprint & Case Studies Presenter: Cheng Kian Khor Global Industry Solution Leader New Revenue Stream Enablers (, Big Data) Communications & Media Industry Solutions Group Oracle Industries Business Unit Date: 15 Jan 2014
2 Introduction 2 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
3 Machine to Machine New Technologies New Possibilities 3 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
4 The Internet of Things 4 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
5 Overall / IoT Market Opportunity /IoT Application Platform provides the glue that intermediates between application developers, connected devices and a range of niche and specialised platforms and wider enterprise IT systems The role of /IoT Application Platforms in the solution stack (Source: Machina Research, 2013) 5 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
6 Seizing the Revenue Opportunity Value Added Service & Service Enablement Revenues outstrip Connectivity Revenues Source: Designing an Platform for the Connected World, Beecham Research, Copyright 2013, Oracle and/or its affiliates. All rights reserved.
7 Seizing the Revenue Opportunity VALUE ADDED SERVICES Applications SERVICE ENABLEMENT Service Capabilities DIFFERENTIATED OFFERS Core Gateway Area Area Direct Connection Client Application BASIC CONNECTIVITY Devices 7 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
8 Oracle s IoT Platform Enablers for Communications Service Providers IoT Application & Analytics Platform from Device to Data Center Application Analytics IoT/ Data driven Applications Decision Making Application Enablement Platform Service Capabilities Business & Operations Support Device Cloud Core Config & Connectivity Management IoT/ Area Device / Gateway Gateway Platform IoT/ Area Intelligence at the Edge Client Application Connectivity Direct Connection IoT/ Devices 8 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
9 Oracle s IoT Platform Enablers for Communications Service Providers Industry Applications and Ecosystem Partners Application Enablement Platform Applications Device & Analytics Cloud Enablement Platform Client Application Business & Operations Support Core Service Capabilities Control & Enablers BASIC CONNECTIVITY Portal & Area Development Community Gateway Device / Embedded Area Platform Direct Connection Devices 9 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
10 Oracle s IoT Platform Enablers for Communications Service Providers Industry Applications and Ecosystem Partners Utilities Automotive Home Autom. Logistics Healthcare... * Application Enablement Platform Applications Client Application API Management BPM & SOA Device & Analytics Cloud Enablement Platform Event Processing & NoSQL BI / Analytics & Big Data Technology & Systems Business & Operations Support Sales & Service Management Service Capabilities Products, Orders & Fulfillment Core Charging & Billing Control & Enablers Policy Management Sub & Profile Management BASIC CONNECTIVITY Gateway Portal & Development Community Area Webcenter Device / Embedded Platform Area Direct Connection Embedded Java Embedded Middleware Embedded Technology Devices 10 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
11 IoT Service Monetization Data Stream API Usage Device Fee One Time Traffic Growing Volume of Devices Support of a huge number of nodes (SIM, devices or applications) Support millions of connections and transactions Bill based on device, data usage, API usage and application layer metrics / events Platform 2-Sided Bus Model Platform Connectivity Volume Discounts Unlimited Monetization Flexibility Any access technologies (GSM, GPRS, SMS, USSD) Any device identifiers Volume discounts / tiered pricing Initial free / trial pricing Value Based Pricing Bill per application (eg. Telematics as a service, health care as a service, Asset Tracking as a service) 11 Copyright 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 8
12 Service Management Solution Service Management Unified CRM & BRM Rapid Offer Design & Order Delivery Rapid service innovation & differentiation Oracle Communications Service Fulfilment Order & Service Management Service Activation Unified Inventory Management Intelligent Policy & Charging Billing & Revenue Management AAA * Transport Appl 1 Core Service Capabili9es(SC) Core (CN) Appl SC Gateway Appl 2 Appl 3 Appl Access Mgmt Func9on Mgmt (NM) Func9on Unified product catalog Scalable ordering and activation Low cost customer self care Fault Management * Device Management * BI & Reporting Device Domain Area Device Appl SC Device Extreme charging scalability & flexibility * Partner Capability 12 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
13 Flexible and Scalable BSS & OSS Example: Elastic Charging Engine Ops/sec/core ms Unlimited rating flexibility -, cloud, telco, data, voice The Elastic Charging Engine on a single Oracle Exalogic Elastic Cloud system can process over 3 billion events per hour 4 times the SMS traffic in the world All the data traffic in the world (on four systems) Throughput Latency Leveraging patent pending innovation and the massively parallel processing capabilities of Oracle Coherence 13 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
14 Service Exposure API s as a Core Strategy Extend platform reach 60% of all listings on ebay.com added via their APIs Enable self service and automation SmugMug saves > $500K/ year with Amazon S3 Storage Capture eyeballs, build brand Google Maps 300% growth vs 20% MapQuest Go anywhere, client adaptation Netflix now available on over 250 devices Source: Innovation:SDP APIs, Open Innovation, App Sotres, OTT and the Service Domain by Alan Quayle 14 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
15 Enabling Platform & Service Delivery Solution Enabling Platform & Service Delivery Rapid partner ecosystem growth Oracle Communications Services Gatekeeper Oracle Communications Service Delivery (SD) Oracle Fusion Middleware Oracle Event Processing Transport Appl 1 Appl 2 Appl 3 Appl Core Service Capabili9es(SC) Core (CN) Access Mgmt Func9on Mgmt (NM) Func9on Centralised service exposure layer Policy enforcement & throttling Oracle Identity & Access Mgt Oracle Coherence SOA / BPM WebLogic Suite Device Domain Appl SC Gateway Area Device Appl SC Device Scalable, resilient and secure 15 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
16 Achieve IoT Scale using Platform Architecture Based on In-Memory Data Grid Distributed caching Scalable extreme transaction processing Real-time eventing, query, and map/reduce aggregations Back-end data source offload Reliable data tier providing highavailability to applications End Users Applica1ons Applica1on Objects Cloud Infrastructure Access In- Memory Grid- enabled PlaEorm Devices 16 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
17 Key-Value Pair Database for IoT Operational Data Scalable, Highly Available, NoSQL Key-Value Database Ideal scalable, low-latency, highperformance data store for operational data Simple Key-Value Data Model ACID Transactions at scale Transparent load balancing Horizontally Scalable Highly Available Elastic Configuration Application Application NoSQL DB Driver Storage Nodes Datacenter A Application Application NoSQL DB Driver Storage Nodes Datacenter B 17 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
18 Industry Applications & Ecosystem Partners Utilities Industry Applications & Ecosystem Partners Automotive Healthcare Home Autom. Logistics * Reduce time/cost to market Oracle and Java Developer Community Appl 1 Appl 2 Appl 3 Appl Java Embedded Suite Embedded Technology Platform Core Service Capabili9es(SC) Mgmt Func9on Oracle Fusion Middleware Oracle DB / Technology Engineered Systems Analytics Platform Transport Core (CN) Appl SC Gateway Access Mgmt (NM) Func9on Device & Gateway Platform DB Oracle Event Processing BI / DW Platform Big Data Appliance Device Domain Area Device Appl SC Device Embedded Java Embedded Middleware Embedded Technology * Includes partner/isv application ecosystem 18 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
19 Portal / Development Community Raspberry Pi 700 MHz ARMv6 256MB RAM HDMI, DSI, Composite VideoCore IV, 3.5mm Audio Jack 2 USB 2.0, SD / MMC/ SDIO 10/100 Ethernet 3.5 5V Cost: $35 + Power Cord 19 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
20 Case Studies 20 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
21 Telematics (Previously Hughes Telematics) Telematics Service Provides embedded and aftermarket vehicle telematics services, leveraging a suite of integrated Oracle solutions Support for new B2B2C business models 14 days to bring a new offering to market now reduced to 1 day Siebel CRM Oracle Communications BRM Oracle SOA, AIA, BI / Analytics 21 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
22 Connexion More-Than-60-Communications-Companies-Worldwide-to-Select-or-Extend-Use-of-Oracle- Communications-Software-in-First-Half-of-Fiscal-Year-10c2.aspx 22 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
23 Wireless - Tekelec Press Release 23 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
24 Italia Service Exposure Platform for SOS Naviga1on Insurance Traffic Others Services! Scope of the work is to provide a telema1c plaeorm in automo1ve context, where a vehicle on- board plaeorm is connected with the mobile network.! The framework is used to expose IT and network capabili1es to external Service Provider.! Service Providers are players of the automo1ve domain (assistance for both the travelers and cars, traffics management, insurance services, etc.). Call Center Travellers and cars services Connectivities Services and Telco Capabilities Voce Messaggi Dati SIM Service Exposure External Service Provider (es. infotainment) Agencies for urban traffic control 24 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
25 Oracle Deutsche Telekom IoE 25 Copyright 2013 Oracle. All rights reserved. Oracle & <<Customer>> Confidential
26 Verizon Telematics Detailed Case Study
27 Verizon Telematics Presentation
28 Conclusion 28 Copyright 2012, Oracle and/or its affiliates. All rights reserved. IN COMMERCIAL CONFIDENCE
29 Oracle s IoT Platform Enables CSP to Grow IoT Wallet Share and Move Up Value Chain From Device connected to application over communications network for data monitoring or remote control 1:1 interaction an application silo To IoT IoT Multiple devices in rich interaction, aggregating data, and participating in business processes Enabled by IoT platform
30 Why Oracle Service Management Differentiated offers, charging and business models Enabling PlaGorm & Service Delivery Enabling platform for scalable, resilient, modular and secure applications Applica9on Development & Analy9cs PlaGorm From Device to Datacenter Rapid time to market and reduced development cost for new applications 30 Copyright 2012, Oracle and/or its affiliates. All rights reserved. IN COMMERCIAL CONFIDENCE
31 31 Copyright 2012, Oracle and/or its affiliates. All rights reserved. IN COMMERCIAL CONFIDENCE
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