International Business Communications (IBC) 30/20 and 30 Plus

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1 International Business Communications (IBC) 30/20 and 30 Plus ERIKA SANTANA GIRALDO, VENEZUELA IBC, 2015 I decided to enrol for the IBC course to improve my English and therefore my career prospects. After 9 weeks I have to say that it was the best decision I could have made. I thoroughly recommend this course to anyone wanting to learn business language skills. The course topics are very interesting and useful and the environment is professional. The teachers are superb. I feel that I have learned so much. NEW CONTENT FOR JANUARY 2016 IRINA POPOVA, RUSSIA IBC and Travel & Tourism, 2015 MLS is an excellent place to study. It is very cosy and friendly. Classes are very interesting and always help you to improve your skills. It s perfect that groups are international because in this way you can find a lot of new friends and know a lot of new information about different cultures.

2 T H E INTERNATIONAL COMMUNICATIONS 30 / 20 IBC30 International Business Communications 30 IBC20 International Business Communications 20 Key course information Start date: Any Monday (excluding UK public holidays) Course duration: weeks Entry requirements: CEFR B1 (please note Visa Nationals may have further restrictions) Minimum age: 18 years old (MLS can accept 16 and 17 year olds at its discretion) Course content: Course will be provided by MLS selection from the following elements of study: 1,2,3,5 and 6 Hours per week: English 30: 22.5 hours (30 x 45 min lessons per week). English 20: 15 hours (20 x 45 min lessons per week). Class times may be delivered between and depending on timetable need Course certification MLS Certificate of study and transcript of language level External Certification available: Full suite of English language examinations Who are these programmes designed for? The MLS IBC 30 Programme has been upgraded for 2016 and is designed to provide a highly flexible approach to Language and Management Training for those involved in the world of business. The course replaces our previous IBC 30 and IBC for programmes but retains a broad content coverage. Throughout the course, you will continue to improve your English language ability through the context of Business English in Element 5. You will also learn key skills that are needed in any business environment, such as how to negotiate and how to give presentations through Element 6. In Element 7 using material from our HNC and HND programmes (UK QCF framework levels 4 & 5), students can select topics by way of class negotiation from a wide range of modules on which their lessons will be based. The topics are organized into 5 main categories of business: Management; Sales and Marketing; Finance and Economics; Strategy; Media, Advertising and PR The MLS IBC 20 programme is composed only of Elements 5 & 6 Training Objectives Courses can be built according to student outcome needs and interests through our 10 lesson per week band of training in Business Topics. The course will also involve 20 lessons per week from our standard integrated Business Communications Elements 5 & 6. The IBC 30 course may be certificated under MLS Continuing Professional Development framework and by the Institute of Commercial Management. To improve English language skills so that a good balance of accuracy and fluency can be achieved. To improve your English language within the immersed environment of living and studying in the UK. Sample timetable 30 lessons will involve three elements of study 20 lessons will involve two elements of study TIMES MONDAY to FRIDAY Business Language Element Business Communications Skills Element Business Topics Element 7 See element descriptors on pages 6 and 7 for fuller details 5 S K I L LS - B A S E D P R A C T I N 6 See sample topics from Element 7 overleaf I C E L A N G U A G E LANGUAGE LEARN THE LANGUAGE YOU NEED TO SUCCEED IN COMMUNICATION SKILLS A P P LY 7 TOPICS EXPLORE THE LANGUAGE IN KNOWLEDGE-BASED SEMINARS

3 7 CONTENT TOPICS MANAGEMENT MANAGEMENT SALES AND MARKETING FINANCE AND ECONOMICS STRATEGY MEDIA, ADVERTISING AND PR 1 Management and leadership The marketing process Budgeting decisions Strategic contexts and terminology The role of advertising 2 Leadership styles Segmentation, targeting and positioning Financial statements Strategic thinking Branding 3 Organisational structure The extended marketing mix Sources of finance Planning systems Creative aspects of advertising 4 Organisational culture Consumer markets Financial planning Strategic planning issues Working with advertising agencies 5 Motivational theories Organisational markets Investment appraisal Strategic planning techniques The communication process 6 Teams and effective team working Service products Analysing company performance Stakeholder analysis The advertising and promotion industry: organisation and structure 7 Human resource management International markets Stakeholders and shareholders Environment auditing Regulation of promotion 8 Human resource planning Purchase decision making Economic systems Strategic positioning Current trends in advertising and promotion 9 Employment Law Buyer behaviour Fiscal and monetary policy in the UK The organisational audit The impact of ICT 10 Recruitment, selection and retention Factors affecting buyer behaviour Exchange rate mechanism Market entry strategies Types of advertising campaign 11 Power, control, delegation and emotional intelligence Brand loyalty, corporate image and repeat purchasing Business behaviour: investment and risk Substantive growth strategies Advertising strategies 12 Performance management Marketing research techniques Demand side economics: consumer behaviour Limited growth strategies Below the line techniques 13 Assessing the work and development needs of individuals Customer satisfaction analysis Market types Disinvestment strategies Integrated promotional strategy 14 Training needs analysis Marketing audits Market forces and organisational response Strategy selection Award winning campaigns 15 Learning styles Marketing planning for a product or a service Labour market, technological development and innovation The realisation of strategic plans to operational reality Formulation of a budget for an integrated promotional strategy 16 Personality and psychometrics Barriers to marketing planning Global factors: International trade and emerging markets Resource allocation for implementing a new strategy Development of a promotional plan for a business or product 17 Time Management The promotional mix Business and cultural environments: their influence on business activity Monitoring strategy implementation: targets and timescales Integration of promotional techniques 18 Problem solving and creative thinking The principles of the selling process EU membership: opportunities, economic policies and regulation Business Processes Measuring campaign effectiveness

4 7 CONTENT TOPICS MANAGEMENT MANAGEMENT SALES AND MARKETING FINANCE AND ECONOMICS STRATEGY MEDIA, ADVERTISING AND PR 19 Managing conflict Roles and objectives of the of the sales team Protectionism and trading blocks. Labour market trends Operations management PR and promotions: print 20 Project management Sales strategy International business environment Operational planning PR and promotions: persuasion 21 Company Law Controlling sales output Investment incentives Meeting operational objectives PR and promotions: electronic media 22 Contracts Developing a sales plan Global financial stability The value added chain PR and promotions: broadcasting 23 Tort and impact on business activities International selling Climate change,kyoto agreement, Green agenda Methods of production PR and promotions: customer relations 24 Legal aspects of negligence in business situations Exhibitions and trade fairs Data collection- primary and secondary Critical path analysis The internet as a community 25 Ethical perspectives in Business The use of a database in effective sales management Data collection- secondary Managing quality Creating a website for promotional purposes 26 Ethical issues in Business Legal rules relating to sale of goods Data analysis for business purposes Total quality management (TQM) Creating a wiki 27 The commercial case for considering social and environmental matters in business management Legal rules relating to supply of services Data storage Measuring organisational performance Creating a blog 28 Crisis management Legal rules relating to product liability Creation and interpretation of graphs using spreadsheets Key Performance indicators Social media networks and how businesses can use them 29 The role of trade unions Forms of consumer credit agreements Forecasting The role of self-assessment in quality management Setting up a discussion forum 30 The main players in employee relations Intellectual property rights: copyright Use of Power point to produce presentations Complaints procedures and quality improvement Use of search engines 31 The nature of industrial conflict and its resolution Intellectual property rights: trademarks and business names Management information systems Managing organisational change Use of Microsoft office: Word 32 Collective bargaining and negotiation process Infringement of international property rights Setting up a business Technology and organisational change Use of Microsoft office: Excel 33 Consultation and employee participation Customer relationship marketing Business plans Health and safety in the workplace Use of Microsoft office: Access 34 Employee involvement techniques Knowledge management Legislation with respect to monopolies and competition Risk assessment Use of Microsoft office: Outlook 35 Employee empowerment Corporate social responsibility The impact of market power on an economy Human rights and the employee relationship The use of a virtual learning environment 36 Legal aspects of dispute resolution Ethical considerations in marketing Government intervention in the Market Trust and security in e-business Video conferencing

5 T H E IBC 30 PLUS International Business Communications 30 Plus Key course information Start date: Any Monday (excluding UK public holidays) Course duration: weeks Entry requirements: CEFR B1 (please note Visa Nationals may have further restrictions) Minimum age: 18 years old (MLS can accept 16 and 17 year olds at its discretion) Course content: Course will be provided by MLS selection from the following bands of study: 5, 6 and 7 Hours per week: IBC 30: 24 hours (32 x 45 min lessons per week). 24 hours in total. Course certification MLS Certificate of study and transcript of language level External Certification available: Full suite of English language examinations INTERNATIONAL COMMUNICATIONS (IBC) 30 PLUS The IBC 30 Plus programme builds on the main IBC programme and enables the student to individualise their course to suit their specific professional, vocational or academic needs. The programme includes 30 lessons of integrated study with IBC 30 plus 2 lessons per week of tailor made training on a one to one or small group (maximum 6) basis. Typical additions include: Legal English English for Medicine English for Logistics English for Marketing English for Accounting and Finance. The programme provides an excellent opportunity for students to prepare for international examinations within their specific area of expertise such as the TOLES examination for lawyers or the Cambridge ICFE examination for accountants. Training Needs Analysis On joining the IBC Plus programme, students will be presented with a training needs analysis form to enable them to discuss directly with their teacher what study outcome they are seeking. MLS will respond by tailoring the one-to-one / closed group element of the programme to meet the student s specific needs. VICTOR GRATELI (BRAZIL) IBC Marketing, 2014 BULATS exam I really liked the time that I passed in Bournemouth and in MLS College. Everyone who works there is helpful and attentive to the students needs. The course was awesome! I met many nice people, learned a lot about marketing, English and other cultures. This knowledge is priceless. The time that I spent in MLS helped me to be more independent and confident, and improve my marketing and Business English skills! S K I L LS - B A S E D P R A C T I N I C E L A N G U A G E LANGUAGE LEARN THE LANGUAGE YOU NEED TO SUCCEED IN COMMUNICATION SKILLS A P P LY TOPICS EXPLORE THE LANGUAGE IN KNOWLEDGE-BASED SEMINARS