SPONSORSHIP
Photo by flickr.com/carefool WHY ADVERTISE WITH VANCITY BUZZ? Since 2008, Vancity Buzz has been reporting on events, entertainment, food, fashion, sports, and developments in the city of Vancouver. We enjoy highlighting the culture and people that make this world-class city of ours what it is. WE ARE THE PULSE OF THE CITY. Not only is Vancity Buzz a reliable source of entertaining content, it s a platform that allows Vancouverites to discuss topics of interest in the city. By connecting directly with our readers, we provide our advertisers an opportunity to leverage this influence to build their success online and off. 1
THE NUMBERS DON T LIE Vancity Buzz is currently clocking over 400,000 Page Impressions and 150,000 Unique Visitors per month, growing exponentially each year. Our readers are comprised of 20-35 year old young professionals, of which 70% reside in the city of Vancouver and the remaining 30% in its suburbs. We are #1 in Vancouver. Visit Alexa.com for the most accurate third-party web info. Compare our results with our competitors and see for yourself. OUR SOCIAL MEDIA PRESENCE IS SECOND TO NONE. @VancityBuzz Always in the *Top 3 of Most Popular People in Vancouver ahead of celebrities, athletes, and major news media 24/7/365. Our followers are highly engaged determined by our **Klout.com score of 66. All posts, contests, and advertisers are frequently highlighted through these efforts to ensure maximum exposure and gain mindshare of Vancouverites. *Measured at http://trendsmap.com/local/ca/vancouver; right sidebar. **Klout calculates billions of data points across over 100 million influencers every day, determining the most powerful social media users. Vancity Buzz holds some of the most influential social media accounts in the city with a Twitter following of 25,000+, Facebook numbers at 10,000+, and 4000+ Flickr contributions, reaching tens of thousands through virality. 2
BANNER MENU WHAT CPM stands for Cost Per Thousand (Mille IS in Latin). Advertising through most types CPM? of media is priced as CPM Impressions. An Impression is each time your banner is seen by a reader. Example, a Banner 2 purchase of 1,000 Impressions at $12 CPM would cost $12; 50,000 Impressions would cost $600; 100,000 Impressions would cost $1200. HOW LONG You can run your banner ad for as long WILL MY AD as you like. Just let us know how many RUN FOR? Impressions you would like and we will run SIZE: 468 x 60 CPM: $11 SIZE: 300 x 250 CPM: $12 SIZE: 300 x 250 CPM: $10 the ad evenly throughout that period. HOW OFTEN Advertisers can choose whether they would WILL IT like to reserve a banner spot for an entire SHOW UP? period or have it cycle amongst our other advertisers. The frequency of its cycle will depend upon various factors such as length of campaign, number of Impressions purchased, and other advertiser buys. SIZE: 728 x 90 CPM: $8 3
CONNECT WITH YOUR AUDIENCE In addition to banner advertising, we can promote your company or event using other targeted techniques. SPONSORED POSTS (ADVERTORIAL) CONTEST ADMINISTRATION Promote your product or event through Vancity Buzz. Take advantage of our SEOoptimized website to maximize exposure throughout the web. All Sponsored Posts also receive social media exposure through our large network. Dubbed the King of Contests by our readers, Vancity Buzz has become the goto contest administrator in the city. If you are looking to create excitement around your brand and increase your social media following, this is an excellent option. Entries are based on tweets from Twitter. Each tweet is brand exposure to an additional network of tens, hundreds, or thousands. CONTEST STATS FOR 2011 MEDIAN TWEET ENTRIES AVERAGE TWEET ENTRIES TOTAL TWITTER CONTESTS TOTAL TWEET ENTRIES 284 479 180 86,143 4
Photo by Steve Tannock THE VALUE OF WORKING WITH VANCITY BUZZ MEASURABLE RESULTS Engage with your target audience through our diverse online channels Search Engine Optimization (SEO) to ensure content excels within search engines Real-time analytics access to see how successful your ads are performing Most extensive and powerful social media network in Vancouver gives instant opportunity for content to go viral here and beyond JUST A FEW WE VE WORKED WITH 5
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