Compliments of the House: A Planner s Guide to Navigating Hotel Promotions

Compliments of the House: A Planner s Guide to Navigating Hotel Promotions Presented by Eric Eden VP of Marketing Cvent Michelle Turgeon President Murphy Turgeon LLC Walter Woods Marketing Manager Hyatt Regency Atlanta Moderated by Eric Andersen e-content Editor Meetings Focus Wednesday, March 5, 2014

Housekeeping This webinar is worth 1 Marketing clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council. To receive this credit for attending simply visit: www.meetingsfocus.com/hotelmeetingpromotions Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call 800.553.8878.

Today s Speakers: Eric Eden VP of Marketing - Cvent eeden@cvent.com Michelle Turgeon President Murphy Turgeon LLC michelle@murphyturgeon.com Walter Woods Marketing Manager Hyatt Regency Atlanta walter.woods@hyatt.com

Learning Objectives Determine what hotel promotions will help improve your events Negotiate concessions that will please your attendees and keep them coming back Discover complimentary tools to help you find group-related hotel promotions

Compliments of the House: A Planner s Guide to Navigating Hotel Promotions

Today s Panel Walter Woods Marketing Manager, Hyatt Regency Atlanta Eric Eden VP of Marketing, Cvent Michelle Turgeon Murphy Turgeon

Agenda What Meeting Planners Want Challenge: It s Raining Promotions Unveiling the Promotions Hub Q&A

The Cvent Platform 20M+ registrations 375K meetings & events managed since 2010 1.5B+ Emails sent

What Meeting Planners Want

Ask Them! Cvent conducts survey to find out.

Ask Them! Ask Them! Cvent conducts survey to find out. Yields 779 responses from meeting planners

Cvent s Planner Audience Third Parties Fortune 1,000 Companies Associations Sports Small / Medium Sized Enterprises

Promotions Make an Impact WHY? WHEN? HOW? % of planners look for a promotion during the sourcing process % of planners seek a group offer while researching venues % of planners say promotions usually influence their final booking decisions

Top 10 Concessions Most Valuable to Planners Discounted Sleeping Rooms Discounted Meeting Space Meeting Room Wi-Fi Discounted Menu Prices Sleeping Room Wi-Fi Allowable Attrition Sleeping Room Upgrades Discounted AV Discounted Parking Late Checkout Times

A Majority Consensus 2/3 of planners ranked discounted sleeping rooms as a most valuable concession 480 total planners!

Prime Example #1

Trends in the Top 10 6/10 top-rated concessions relate to saving money

Prime Example #2

Top 10 Amenities Most Valuable to Attendees Wi-Fi/Internet Access Roundtrip Airport Transportation Free Parking Late Checkout Meal Service Early Check-in Fitness Center Access Business Center Access Welcome Reception Beverage Service

The Winner by a Landslide 87% of planners ranked Wi-Fi as the #1 amenity most valuable to attendees

Important for a Reason 1 in 4 people check their smartphone every 30 minutes 1 in 5 people check every 10 minutes Source: TIME Mobility Poll, July 2013

The Planner s Bottom Line Cost efficiency Saving time Attendee Satisfaction

The Hotelier s Bottom Line Planner & Guest Satisfaction Revenue Client Retention

Challenge: It s Raining Promotions

The Challenge for Planners Finding relevant deals Untimely offerings Time consuming process

Hotel Websites Research Sites 200,000+ Venues & suppliers on the Supplier Network

Supplier Network

Finding Deals on the Destination Guide Destination Guide

Unveiling the Promotions Hub

Search page now includes the Promotions Hub www.cvent.com/promos

Navigate easily amongst all three products

Simple search interface

Filter options by location, date range, popularity and more

Look for key tags as you browse

Claim your promotion with one click

Thank You! suppliersupport@cvent.com 866.318.4358 Option #2 Visit www.cvent.com/promos to start using the Cvent Promotions Hub!

Questions? Eric Eden VP of Marketing Cvent Michelle Turgeon President Murphy Turgeon LLC Walter Woods Marketing Manager Hyatt Regency Atlanta Eric Andersen e-content Editor Meetings Focus

Housekeeping Our TAKE 10 feature, offered either on our website or via our Webinar Wrap e-newsletters, provides answers to some of the key questions we just did not have time to get to during today s webinar. Look for an email coming soon! Upcoming Events Strategic Hotel & Contract Negotiations, Part 1 & 2 presented by Robyn Mietkiewicz - March 12 th & 26 th at 1:00pm Eastern On Demand - Also available for you to view at any time. Visit (www.meetingsfocus.com/webinars) today learn more, register and Watch Now!

Meetings Webinar Club On each Webinar Club page, the individual sections will allow you to: Download webinar PPT slides View the webinar On Demand Obtain CMP Credit information Read related articles and so much more! Each webinar has it s own Webinar Club page and URL! For today s Webinar Club page, visit: www.meetingsfocus.com/webinarclubhotelmeetingpromotions

Thank you for joining today s webinar! Compliments of the House: A Planner s Guide to Navigating Hotel Promotions Please stay connected as you will be redirected to a short survey provided by Cvent. Once completed you will be redirected to the Meetings Focus Webinar Club page where you can obtain a copy of this presentation as well find information to gain CMP Credit. If you are not redirected visit: www.meetingsfocus.com/webinarclubhotelmeetingpromotions