Event Planner's Guide to Mobile Sponsorship

Transcription

1 Event Planner's Guide to Mobile Sponsorship Presented by Kevin Long VP of Marketing and Operations CrowdCompass by Cvent Wednesday, June 9 th, 2015 Matthew Donegan-Ryan Director of Mobile Strategy CrowdCompass by Cvent Moderated by Eric Andersen emedia Content Developer Meetings Focus

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3 Housekeeping This webinar is worth 1 Meeting or Event Domain clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council. To receive this credit for attending simply visit: Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page after completing a brief survey following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call

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5 Today s Speakers: Kevin Long VP of Marketing and Operations CrowdCompass by Cvent klong@crowdcompass.com Matthew Donegan-Ryan Director of Mobile Strategy CrowdCompass by Cvent mdoneganryan@crowdcompass.com

6 Free ebook! Fill out the survey, get a free ebook! Feeling is believing: The 5 emotions of successful event apps

7 A planner s guide to Mobile sponsorships Seven fresh ways to monetize your event

8 Today you ll learn: How to remove your mobile app from a budget line item and turn it into a revenue source. Top sponsor moves from brands The value of multi-touch interactions for your sponsors and how to get started Director of Mobile Strategy CrowdCompass by Cvent

9 Free ebook! Fill out the survey, get a free ebook! Feeling is believing: The 5 emotions of successful event apps

10 Go from being AN EXPENSE to a REVENUE SOURCE

11 Give em the FACTS then show em what they re missing LET MOBILE REALLY SINK IN

12 The average smartphone user checks their phone 150 times per day spends 127 Minutes per day using apps has 65 apps installed Source: Gartner

13 For the first time ever, time on mobile has surpassed TV Source: Flurry, 2014

14 Nomophobia 58% of men have it 48% of women have it Source: The Telegraph

15 nophone: A technology-free alternative to constant hand-to-phone contact

16 Flip Band: A technology-free wearable

17 Using mobile for travel 99% of hotel guests travel with at least one device 45% travel with two devices 40% travel with three devices Source: SmartBrief.com with Wall Street Journal

18 App usage grew 76% in 2014 Source: Flurry, 2014

19 Checking Social networking Which apps make Navigation your life easy? Games Videos / photos

20 Gartner estimates 268+ billion apps will be downloaded by 2017

21 Two main reasons we are experiencing the App Attack

22 Reason 1: Native changed the game The biggest mistake we made as a company was betting too much on web (HTML5) as opposed to native. - Mark Zuckerberg CEO, Facebook

23 People prefer mobile apps Mobile apps vs. Mobile web 86% 14% Source: Flurry, 2014

24 What s the difference? Native apps Live on user s mobile device Can work offline Integrate with device features (camera and contacts) Provide a snappier user experience Allow push notifications

25 The major players prefer native

26 Cvent has 200 app developers 1/3 Android 1/3 Apple 1/3 Web

27 Security matters

28 Deliver a better performance on all devices

29 Reason 2: The smart device explosion Guess how many iphones were sold per day on average in Q4 2014?

30 827,777

31 But mobile is still new Kid with device

32 Even though more than 80% of meeting professionals use smart devices

33 to move your mobile app from an expense to a revenue venture

34 Sponsored splash page In-app banners

35 Sponsor listings Highlighted exhibitors Interactive maps

36 Surveys

37 Gamification

38 Push notifications

39 Beacons

40 SocialWall

41 What brands are leveraging mobile at their events? How are they successful? CASE STUDIES

42 Verifone VeriFone launched its first mobile event app in 2014 for its Petroleum and Convenience Store Solutions Customer Forum. The planning team wanted to find an innovative way to create a fresh experience and keep engagement high. 22 sponsors Multi-touch ads and in-app logo placement Saved the cost of 10,000 sheets of paper 140% ROI

43 This made it possible to provide Samsung Galaxy tablets for its nearly 300 attendees - with the app preloaded!

44 Checkers and Rallys Since the Checkers and Rally s team had never built an app before, they needed a lot of support. There event planner wanted two things: 1) An app that can make revenue 2) An app that is easy to mange Multi-touch maps, surveys and profiles Saved the cost of 10,000 sheets of paper 140% ROI

45 The push notification was a huge hit. You could see it go out and then quickly they all started to move, staring at their phones, Joe Ventimiglia Ops Services, Checkers & 56% Of attendees downloaded the event app Views of sponsor- 26,000 Rally s Restaurants focused banner ads + 70% Opted to share contact info & network with attendees (psst ask me about the sponsor doc he used to generate revenue to cover the cost of this app)

46 Multi-touch: How to get started CASE STUDIES

47 Multi-touch advertising Gamification Beacons Banner ads Highlighted exhibitors Push notifications Surveys Sponsored splash screen Interactive maps Sponsor listings SociaWall

48 Calculate your ROI Tangible Printing Design Time Printing Cost Delivery Cost Intangible Brand What does it mean for your brand to go mobile? How will that improve the overall experience? How will that help with future goals?

49 DO IT.

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51 High level value

52 Deep dive for better understanding

53 How do we integrate it? Option 1: Winner takes all

54 How do we integrate it? Option 2: Divide and concur Gold, Silver, Bronze

55 Measure it

56 Analyze your app s success Banner ad impressions Most popular sessions

57 Make it work for everyone Match the needs of your sponsors Be clear about your offering Clearly show the ROI so they come back for more

58 Questions? Get our new ebook! Feeling is believing: The 5 emotions of successful event apps

59 Questions? Kevin Long VP of Marketing and Operations Matthew Donegan-Ryan Director of Mobile Strategy Eric Andersen e-content Editor

60 Thank you for joining today s webinar! Event Planner's Guide to Mobile Sponsorship Please stay connected as you will be redirected to a short survey provided by CrowdCompass Cvent. Once completed you will be redirected to the Meetings Focus Webinar Club page where you can obtain a copy of this presentation as well find information to gain CMP Credit. Survey: