The Momentum of Mobile Apps

Transcription

1 The Momentum of Mobile Apps Presented by Myllisa Patterson Director of Marketing CrowdCompass by Cvent Thursday, September 17 th, 2015 Haley McGlauflin Communications Specialist North American Association for Environmental Education Moderated by Eric Andersen emedia Content Developer Meetings Focus

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3 Housekeeping This webinar is worth 1 Marketing Domain clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council. To receive this credit for attending simply visit: Here you may also find a copy of today s presentation and watch the webinar On Demand. We will redirect you to this page after completing a brief survey following today s presentation. Use the Ask a Question box to ask questions at any time during the presentation. Should you experience any technical difficulties, please send a message in the Q&A area or call

4 Housekeeping Upcoming Events Sustainable Meetings Presented by: Kate Hurst & Jeff Chase Wednesday, September 30 th, at 1pm Eastern On Demand - Also available for you to view at any time. Visit ( today learn more, register and Watch Now!

5 Today s Speakers: Myllisa Patterson Director of Marketing CrowdCompass by Cvent mpatterson@crowdcompass.com Haley McGlauflin Communications Specialist North American Association for Environmental Education hmcglauflin@gmail.com

6 Learning Objectives A deep dive into why planners are experiencing increases in their app budgets an average of 21% in 2015 Success stories - hear from a planner about how to reduce printing costs and have the app pay for itself What planners are predicting for future feature trends that will continue to improve attendee engagement

7 Free Report! Fill out the survey, get a free report! How Best-in-Class Event Producers and Brands Are Using Mobile Apps to Drive Event Success

8 The momentum of mobile event apps An exclusive benchmark report

9 Speakers: Myllisa Patterson CrowdCompass by Cvent Haley McGlauflin North American Association for Environmental Education

10 Get the full Report! Fill out the survey and get the report.

11 About this Study: Conducted by CrowdCompass by Cvent and the Event Marketing Institute Quantifies how event producers are using and would like to use mobile apps. Focus: usage and value today and what s expected by 2016/2017. Over 300 responses from leading event producers, associations and corporations with event programs.

12 About the Survey Respondents: Organization Type 50% 40% 30% 20% 10% 42% 26% 20% 12% 0% Associations Corporations Exhibition/Trade Show Producers Meeting Planners/Conference Producers Attendance at Largest Event 50% 40% 30% 20% 10% 0% 44% 27% 26% 3% Under to 1,001 1,001 to 5,000 More than 5,001

13 Key Learnings From the Study Mobile Apps are Moving Fast Mobile apps are one of the fastest growing areas of the events and meetings industry. Mobile Apps are Becoming Standard Budget Items 94% of event producers are increasing or maintaining their mobile app budgets. The average event app budget increase is a significant 21%. Mobile App are Embracing Engagement Today, mobile apps mainly provide event information, schedules, floor plans, and exhibitor and speaker profiles and enhance the event or meeting brand. In two years, mobile event apps will increasingly provide attendee networking, contact exchange, lead retrieval, and data and analytics.

14 The Focus of this Webinar - Data Correlation

15 Results Consistent: Mobile is Here to Stay

16 Attendee app usage crossing the 50% mark in the next 10 months % 56% % of attendees using app today % attendees using app expected in 2016

17 Among the top 10% of respondents in terms of current attendee app usage % Top 10% of events today, attendees using app 94% Top 10% of events by 2016, attendees using app

18 3 out of 4 event producers have mobile event apps

19 By 2016 the study forecasts 86% Of major event producers and meeting planner will have an event app

20 Cash: What is Happening? Keep photo treatments simple Use borders and shadows sparingly Fancy effects don t equal better Always use high quality, high resolution images

21 Event App Budget Spend 6% Increase or Maintain Apps Budget Decrease 94% of the industry will increase or maintain their app budget spending level in % Average 2015 Mobile Event App Budget Increase: 21%

22 Event Producers with a Budget Line Item for Mobile Apps Of the events with an app currently, 75% have a specific budget line item for these technologies. 67% of planners without a budget line item for apps expect to establish one in the future. 25% 75% Yes, have an App Budget No

23 Three Reasons for Spend Increase

24 Reason #1 Instant Cost Savings % of the industry expects to reduce their printing costs by 65% 20% of the industry expects to reduce their printing costs by 72% 10% of the industry expects to reduce their printing costs by 84% % Top 25% largest print savings average 72% Top 20% largest print savings average 84% Top 10% largest print savings average

25 Reason #2 Mobile ads are overtaking print ads Total interested in sponsorship 80 60% of respondents say their sponsors are more interested in mobile ads than print ads By 2016, respondents think this interest will increase to 72% % 72% 0 % today % by 2016

26 US Total Media Ad Spending Share 45.00% 40.00% TV 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% Digital Radio / Outdoor Mobile Print 5.00% 0.00% Source: emarketer.com

27 Reason #3 Attendees are no longer dependent on printed guides 83% of attendee base is considered not dependent on printed guides By 2016, nondependence on printed guides is expected to jump to 91% Today By % 91%

28 Case Study: Haley McGlauflin

29 Annual Environmental Education Conference 1,000+ Attendees 500 Presentations in 5 Days 50% App adoption rate even with international

30 Before vs After Life Before Cvent 500+ presentations, we knew we couldn t do it again without an app Made spreadsheet of 12 vendors and went through the process Picked CrowdCompass because of ease of use and customer service

31 Before vs After Loved the app because: Schedule changes were easy A lot of control and plenty of support Schedule, social, networking

32 Paper Savings 2015 Goal $4,400 50,000 sheets of paper

33 Sponsors cover cost

34 Use Metrics to show success Banner ad impressions Most popular sessions

35 Key Takeaways So much easier than you think Attendees are happier easier to navigate Sell sponsorship early When picking a vendor know what you want and be open Haley McGlaufin North American Association for Environmental Education

36 Picking a Vender: Robust vs. Entry Level % % 24% 9% 5 0 Would not use an inexpensive, entrylevel provider Used in the past but then upgraded to a more robust provider We used this type of app and it works well We use this and it does not work well

37 Most Important Mobile Event App Vendor Attributes 90% 80% 84% 70% 60% 50% 62% 61% 58% 49% 49% 40% 30% 20% 10% 0% Service and reliability Customer Service Support Security and privacy Data and analytics Integration w/registration, personalized schedule

38 Everyone is Moving Towards Engagement Features 50 49% 43% 43% 42% 40 40% 39% 39% 39% 37% 37%

39 Mobile Momentum

40 Museum of Event Technology passport stamps internet cafe

41 Top 10 Important Now Event agenda/schedule Floor plan 24/7 Support Branding Personalized scheduling Exhibitor profiles Speaker profiles Push notifications Maps Customization 84% 73% 72% 71% 70% 69% 68% 67% 67% 65% 0% 20% 40% 60% 80% 100%

42 Top 10 expected to be more important in 2016 Attendee networking Lead retrieval Live polling Contact exchange Attendee messaging Real time analytics Live streaming Surveying Customization Setting meetings 49% 43% 43% 42% 40% 39% 39% 39% 37% 37% 0% 10% 20% 30% 40% 50% 60%

43 Conclusion Important that planners keep up with technology trends Very few organizations don t budget for mobile If engagement at your events is important, then mobile events apps should be in your tool box

44 Questions? Give us your feedback and get a copy of the report!

45 Questions? Myllisa Patterson Director of Marketing Haley McGlauflin Communications Specialist Eric Andersen e-content Editor

46 Thank you for joining today s webinar! The Momentum of Mobile Apps Please stay connected as you will be redirected to a short survey provided by CrowdCompass Cvent. Once completed you will be redirected to the Meetings Focus Webinar Club page where you can obtain a copy of this presentation as well find information to gain CMP Credit. Survey: