kedgebs.com WINE & SPIRITS MBA THE ONLY ONE. Bordeaux / FRANCE Adelaide / AUSTRALIA - Sonoma / USA Hong Kong / CHINA - Shanghaï / CHINA ADMISSION DURATION 24 mois FORMAT Part time Bachelor s degree + 3 years work experience MANAGEMENT EDUCATION FOR THE WINE AND SPIRITS INDUSTRY In a changing and even more competitive environment, wine and spirits businesses have to focus on delivering greater value to wine and spirits consumers. Facing these strategic marketing challenges, wine and spirits firms should understand and disseminate the best management practices within the company. The Wine & Spirits MBA offers in-depth knowledge of both traditional and new markets and proposes training tools adapted to new management methods. Our mission is to provide current and future wine and spirits industry practitioners with the leadership skills, market insight and management acumen necessary to face the wine and spirits industry s complex business environment. KEDGE BS: expertise and passion for wine It has been 12 years since KEDGE BS embarked on its engagement with wine and spirits, a commitment that is embodied in 2 management courses in Wine (Wine & Spirits MBA, MVS), a dedicated research team and participation of the school in professional and academic networks at regional, national and international levels. These global activities are coordinated by the «Wine & Spirits Management Academy». CURRICULUM 9 disciplines to apply management fundamentals to the wine and spirits industry Marketing Corporate Finance Strategic Management Entrepreneurship and Leadership International Business and Environmental Forces Managing People Supply Chain and Operations Information System Management Economics Wine and spirits markets: a comprehensive overview of major wine and spirits producing and consuming markets The Wine & Spirits MBA dissertation: a research-based project analyzing a business issue Elective: one discipline to be selected among the four following ones: tourism, sustainability, auction and judgement, the creative turn An executive MBA program focused on wine and spirits management A part-time format with minimum time out of the office (about 70 days ) AMBA accredited A strong alumni network A unique way to reach your career objectives in the international wine and spirits business
CALENDAR 2014/2015 2014 2015 January Feb. - Sept. Sept. Oct. January Feb. Feb. - Apr. May - June Dec. 9 to 25 11 to 27 2 to 18 Session 1 Session 2 Session 3 28 may to 13 june Session 4 Bordeaux (France) Adelaide (Australia) Sonoma (USA) HongKong/Shanghai Online sessions Defense of dissertations in Bordeaux PROGRAM DETAILS I. MANAGEMENT FUNDAMENTALS MARKETING 97 HOURS ADELAIDE, HONG KONG, SONOMA How wine and spirits brands grow Wine and Spirits consumer behavior Wine and Spirits Firms Marketing Strategy (including French Paradox simulation) Wine and Spirits Promotion and Communication CORPORATE FINANCE 80 HOURS BORDEAUX, HONK KONG Assessment of the financial health of the firm Planning future financial performance Discounted cash-flow techniques Evaluating investment opportunities Financing operations MANAGING PEOPLE 84 HOURS BORDEAUX, ADELAIDE, HONK KONG Personal and Career Developement Self presentation, individual skills Interpersonal communication, group working skills Cross cultural management skills Developing a professional project Wine careers: Knowledge transfer Organizational Behaviour and Management Leaders and managers Managing change Team management, cultures, diversity Organization structures Strategic Human Resource Management STRATEGIC MANAGEMENT 42 HOURS BORDEAUX, SONOMA Strategic analysis Strategic choice Strategy implementation INTERNATIONAL BUSINESS AND ENVIRONMENTAL FORCES 37 HOURS BORDEAUX, ADELAIDE, SONOMA, HONG KONG International business plan Legal aspects of the wine and spirits industry Internationalization process International strategy and organisation International wine and spirits industry trends Entrepreneurship and Leadership 35 HOURS SONOMA, HONG KONG Principles opportunity identification and evaluation Business plan development Leadership styles, skills and tools SUPPLY CHAIN & OPERATIONS MANAGEMENT 60 HOURS BORDEAUX, SONOMA Supply chain management principles Logistics simulation Old World Vs. New World Wine and Spirits supply chains retail management Inventory management INFORMATION SYSTEM MANAGEMENT 20 HOURS Enterprise applications (ERP, SCM, CRM) Decision support systems and business intelligence tools Knowledge management Collaborative tools and the use of web 2.0 ECONOMICS 20 HOURS International economics and principles of microeconomics from a demand side Environmental economics and information economics introduction and main trends in the wine sector
II. WINE & SPIRITS MARKETS 100 HOURS BORDEAUX, ADELAIDE, SONOMA, HONG KONG Research project Australia Japan, China, Hong Kong, Singapore, Korea, Taiwan, India Chile, Argentina, Brazil France, UK, Spain, Eastern Europe USA III. RESEARCH AND CONSULTANCY METHODS 64 HOURS BORDEAUX, ADELAIDE Methodology Market research methodology Methodology for case study Qualitative methods Quantitative methods IV. ELECTIVE 19 HOURS Wine and Spirits tourism Wine and Spirits sustainability Wine and Spirits industry: the creative turn Auctions and judgments PEDAGOGY The program is divided into 658 taught hours and 1,500 hours of personal work. Teaching comprises a combination of formal taught sessions, workshops, case studies and industry visits, with both academics and wine and spirits industry practitioners. All courses and most (if not all) materials used in class or online are related to management practices within the wine and spirits industry. Contact hours are spread into four face-to-face sessions, which take place successively in Bordeaux (France), Adelaide (Australia), Sonoma (USA), and Hong Kong / Shanghai (China). These contact hours are based on face-to-face sessions with professors and guest speakers, where information is exchanged with and between program participants. Contact hours are meant to be experiential, problem-solving based, and interactive with wine and spirits speakers. They include group and individual presentations. During each session, visits to industry locations and businesses are organized and focus on specific wine and spirits business issues. Distance learning sessions participate to the content delivery of the program. These sessions aims to cover key management principles required for a MBA, also applied to the wine and spirits industry.
CAREERS Brand Ambassador Export Manager Marketing Manager Wine Division Manager Sales Manager Director of External Relations International Director Shota Kobelia Wine MBA 2004/2005 (Georgia) Position during the Wine MBA: Production Director Position after the Wine MBA: Export Director at Teliani Group I came to the program for its sales and marketing expertise. Until then I had been on the production side of the industry. I feel that the Wine MBA gave me what I was looking for and more. I now feel fully competent in every part of the wine business. Rodrigo Lanari Wine MBA 2008/2009 (Brazil) Position during the Wine MBA: Marketing Manager Position after the wine MBA: Wine Division Manager at Expand group Brazil The Wine MBA expanded my wine network (professionally and academically) and gave me the opportunity to share my experience with industry leaders and professionals with different backgrounds. It enabled me to get a broader vision of the world wine industry and to apply solid academic skills in my professional career. The Wine MBA dissertation was a great experience to link the theory to the praxis. Greg Berti Wine MBA 2002/2003 (Canada) Position during the Wine MBA: State Wineries and Global Markets Position after the wine MBA: Vice-President at Andrew Peller, Ltd. The program delivered what I had hoped: an executive MBA with a focus on the wine business and a very international content. The returns from a financial standpoint are clear; from an intellectual and skill perspective, it would be hard to replicate the benefits from such an experience. get a broader vision of the world wine industry and to apply solid academic skills in my professional career. The Wine MBA dissertation was a great experience to link the theory to the praxis. ALUMNI TESTIMONIAL A new start After 12 years working for Viña Errazuriz with 10 of those years living in Europe ( 5 years in Dublin (Ireland) and 5 years in London (UK)) and after finishing my Wine & Spirits MBA, I am now about to start a new personal and professional project. My family (wife and two kids ) and I are moving to Shanghai in 2013 to open Viña Errazuriz Office for Asia. This is a very interesting project : it means especially putting in practice what I have learned over the years in the wine industry, during the Wine & Spirits MBA (especially with my dissertation that was about building luxury wine brands in China) and in a geographic area that is the major focus for luxury companies and is playing a major role for Viña Errazuiz development. Carlos de Carlos - Chile Wine & Spirits MBA 2012
NETWORKS Companies supporting the Wine & Spirits MBA Ãmorim & Irmaos Australian Wine Export Council Bacchus Fine Wines Baron Philippe de Rothschild Maipo Chile Baron Philippe de Rothschild SA Barton et Guestier Beams Benziger Château Cheval Blanc Château Couhins-Lurton Château Haut-Brion Château La Louvière Château Lafite Rothschild Château Larmande Château Larose Trintaudon Château Lynch Bages Château Malartic Lagravière Château Margaux Château Pape Clément Château Smith Haut Lafitte Concha Y Toro Constellation Wines US Consultora STG Dominio del Plata Expand Group Brazil Eurowine Fine Wines, Ltd. Fantesca Estate and Winery Febvre & Company, Ltd. Feudi San Gregorio François Lurton S.A. Gravitas Wines and Gourmet Foods GWS Pernod Ricard OUR MENTORS Philippine de Rothschild (2001-2002) Baron Philippe de Rothschild S.A., France Timothy Mondavi (2002-2003) Robert Mondavi Winery, United States Aurelio Montes, Douglas Murray (2003-2004) Montes Winery, Chile Alfred Alexandre Bonnie (2004-2005) Château Malartic-Lagravière, France Florence Cathiard (2006-2007) Château Smith Haut Lafitte, France Michel Rolland (2007-2008) International Consultant - Oenologist, France Robert Hill Smith (2008/2009) Yalumba Winery, Australia Susana Balbo (2009/2010) Owner of Dominio del Plata and President of Wines of Argentina Argentina François Lurton (2010-2011) Owner of François Lurton S.A, France Yves Bénard (2011-2012) President of the OIV, France Vincent Géré (2012-2013) Director of Rémy Martin Cognacs and Estates Owner of Dellys Wines Bai Zhisheng (2014-2015) CEO of Dynasty Fine Wines Grp Ltd. Hotel Terra Vina Moët-Hennessy Montes Winery Mumm Napa New York Restaurant Association OIV Prime Wine Sweden Rémy Martin Robert Mondavi Winery Société des Alcools du Québec Stew Leonar s Wines Torres UTO Veramonte Vertumne International Viña de Martino Viña Errazuriz Viña San Pedro Viña Undurraga Viniberia SA Vins Rares White Hall Lane William Cole Winery Wine Amigo Wine Country This Week Wine Development Board of Ireland Wineflirt.com Wine Intelligence, Ltd. Wines of Argentina Wine Two Three, Inc. Wolffer Estate Yalumba Winery
QUICK LOOK AT THE PROGRAM Cost 29.000 euros (26000 euros for applicants before 1st of November 2013) including: Full tuition for all modules Main text books (Marketing, Corporate Finance, Strategic Management, Managing People) Access to KEDGE BS distance learning platform Access to KEDGE BS and UniSA databases Date of creation 2001 Additional costs are : accommodation, meals and travels. An additional, non refundable 120 euros application fee is required for each application Number of places 20 to 25 Duration 24 months, from January 2014 to December 2015 Recruitment dates January - 15 December 2013 Format Education background Career evolution Part-time (about 68 days out of the office in 24 months) 55%: Management 25%: Sciences 80%: Wine and spirits industry 50% average pay increase since graduation 41% have progressed vertically within their company 47% have moved to larger, more international firms (35 % of these have progressed in their position as well) Conditions of admission Financing sources GMAT/ BAT and / or TOEFL / IELTS tests may be required to students with no managerial background / low English speaking skills Acceptance communicated within 10 days after reception of the application form and a formal approuvement by the Academic Director Final acceptance is subject to payment of the application fee and a payment of 50% of the tuition fees is required to secure your admission Sponsorship Wine and spirits companies may provide sponsorship for a chosen participant, for part of or the whole tuition fees Scholarships Only for international candidates Apply online CONTACT alexander.blume@kedgebs.com www.kedgebs.com