MASTER PROGRAM IN EVENT MANAGEMENT (One year) 1. Program Title Master in Business Administration with specialization in event management (One year)

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2 MASTER PROGRAM IN EVENT MANAGEMENT (One year) 1. Program Title Master in Business Administration with specialization in event management (One year) 2. Program Aims and Objectives The education will help the students develop: Knowledge and ability in business administration and event management which will provide ability to analyze both organizational and consumer behavior. The ability to plan and implement events. The ability to analyze business situations where events can be planned, designed as well as implement. 3. Admission Requirements and Criteria A. The applicant must have: Academic degree in Business Administration of at least 180 points. Alternatively, a bachelor degree of at least 180 points with four years of managerial experience which should have contained financial responsibility. Fluency in English. B. Applicants are also required to submit the following for admission: Curriculum Vitae Academic transcripts and certificates (in English) A copy of the passport Results of an English proficiency test. The tests accepted and the minimum scores are: - IELTS (academic): 6.0 (with no part of the test below 5,0) - TOEFL (paper based): TOEFL (computer based): TOEFL (Internet based): 79 Exemptions may be granted by LTU s Admission office in the following cases: - Academic degree from a university in a country with English as official language. - Students who pass the admission interview will be granted conditional acceptance pending submission of the English Language test, with acceptable score, during the program. C. Selection process:

3 All eligible candidates will be interviewed by a team of Faculty members form Luleå University of Technology and the Partner University. 4. Requirements for Award of Degree In order to successfully complete the program and receive the degree, the student must have earned a pass grade in all the program courses, successfully defended and epublished his/her thesis and fulfilled the language requirements. Upon completion of all requirements by students the Degree of Master in Business Administration with specialization in Supply Chain Management will be awarded by the Luleå University of Technology, Sweden. 5. Details of Syllabus and Teaching Methods to be Employed A. Program Structure: The structure of the program is based on 6 courses of a total of 45 points, and MSc dissertation of 15 points, during a one- year period. The duration of the program is divided into 4 quarters in one year. Msc in Event Management (One year) No. COURSE NAME PTS. DESCRIPTION 1 Event Management 7.5 This course introduces students to the fundamentals of event management and gives them the practical skills and confidence to professionally organise an event from start to finish. The Public Relations module introduces students to the role of PR within the events industry today. The main objectives of this course are to provide students with the necessary skills to work in the event management industry and to foster a clear understanding of the elements that go into planning, designing, executing and managing an event from start to finish. Through the exploration of key topics, case studies and guest lectures, students will gain first-hand expertise and insight into organising successful and profitable events. 2 Risk Management for Events and Meetings 7.5 This course introduces students to special event planning processes and techniques. Emphasis is on creating, organizing, identifying sponsors, marketing and implementing large scale community events.

4 3 Conference and Exposition Management 4 Event Entertainment and Production 5 Exhibit and Tradeshow Operations 6 Event Facility and Venue Management 7.5 This course deals with the many issues impacting the management of large convention and exposition centers. The course is taught from an organizational marketing base. Topics include meeting site selection, program planning and budgeting, legal issues and insurance problems, housing, food and beverage arrangements, transportation, exposition management. 7.5 This course is designed to provide you some of the tools for better understanding the processes involved in the conceptualization, development and production of live events. 7.5 This course will assess different aspects of management of the specific problems of trade shows and exhibitions, including design, construction, and regulation. Logistics for planning events, including crowd control, special effects, lighting, decorations and audio. Procedures for conducting fairs, festivals, sports events, and grand openings. 7.5 This course evaluates principles of managing venue and facility operations. Specifically, it addresses how facilities and venues are planned, managed, operated, evaluated and maintained. The subject also covers issues ranging from traffic circulation to security and safety issues. Guest speakers from various venues and facilities are featured and current trends, case studies and future directions are also covered. 7 Thesis 15 The thesis project is executed by two students. The work has to be based on scientific method and relevant theory. Selection of research topic must be approved by the examiner who will in turn assign the supervisor for the project. B. Thesis project and research: Towards the end of the first year, the student will start with the thesis work. A selected member of the Faculty provides supervision throughout the thesis. A student interested in a particular development project may seek permission from the program director to focus on any executive development project designed to help personal/ career development, through engaging in a process of self-reflection and action. Following defence of the

5 thesis the full text needs to be registered on Luleå University Library s website and e- published according to the LTU rules and regulations. C. Teaching/Learning Methods and Strategies: The program s teaching staff consists of: The teaching staff of Luleå University of Technology, who come from different universities around the world Teaching staff from the Partner University All the courses combine theory and practice, and the latest concepts and technological tools are applied to real business problems. Graduate studies make use of a range of teaching methods appropriate to the particular topic. As an aid to studying, teaching methods mix some of the following methods: face-to-face teaching with seminar-room discussion and focus groups; individual research with group projects and exercises; oral presentations with written reports; analytical approach with case methodology; individual and group meetings with tutors and visiting speakers. D. Teaching Resources: Consistent with the quality standard policy of Luleå University of Technology, it is expected that the class would not at any time exceed 40 students, i.e. large enough to provide diversity of experience, yet small enough to encourage discussion, creating a cooperative but dynamic learning environment. Electronic library resources of Luleå University of Technology will be made available on-line to both students and faculty active in the program. Via LTU Library students can access databases for articles, etc.. All students and relevant teachers are given access to the Fronter system; a learning management system. Via this interactive online platform virtual classrooms can be created. Teachers can upload material they wish to share with the students, contact students, etcetera. Teachers will be provided a username, password and a course classroom if they wish to use this system. E. Learning and Development: The benefits of the blended learning approach, including the methods and resources mentioned above, are flexibility and customization of teaching and learning. Interaction between foreign professors with international experience and students equipped with local knowledge often result in synergy effects which contribute to continuous development of the program. All courses require attendance over a four semester period. This would include lectures, tutorials, discussions, seminars and presentations in conjunction with either tutorials or

6 workshops. The lecturing style tends to be participative, and lectures frequently incorporate case analysis and discussions. Thus, centered on problem-based learning and action-learning, the learning methods emphasize the use of case studies, discussions, presentations, group work and digital media. Computer and other simulations are used. The student is expected to undertake independent study involving reading, research, personal investigation and completion of tutor-directed tasks. The program will also provide the opportunity to visit various organizations, in order to experience first hand the application of theoretical learning.. Additionally, industry practitioners are invited as guest lecturers to share their experiences and disseminate best practice. 6. Assessment of Student s Performance and Achievements There is a range of assessments across the program and within each of the courses. While assessment includes oral presentations and written examinations the main assessment vehicle is individual written assignments reports, case study analysis, business plans prepared by the student and submitted online by a given deadline. Each taught course normally ends by submission of two pieces of work. Good student performance depends on evidence of individual research, wide reading, critical thinking and creative application of theories to real life problems and situations. One principle of the program s assessment strategy is that course assignments will, as much as possible, allow the student to choose the context, organization or scenario in which to apply the theories learned. The thesis must demonstrate the student s ability to plan and conduct research at Master s level. This is an important element of the program which the student undertakes independently with support and guidance from the thesis supervisor. 7. Contact Information Professor Esmail Salehi-Sangari Telephone: (mobile) Telephone: (office) Fax: ess@ltu.se