Marketing Masters courses for professionals. MA Marketing MSc International Marketing MSc Marketing Communications

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1 Marketing Masters courses for professionals MA Marketing MSc International Marketing MSc Marketing Communications

2 NO1 Ranked for student satisfaction for marketing courses in London by National Student Survey 2011 Graduates 10 amongst top earners after graduating Ranked 13TH in the UK for full-time marketing courses by National Student Survey 2011 Studying in London helped me to stand out from the crowd to secure the placement as I was able to show how each of my course units was relevant to my internship with Radio One in India. Vasanthan Manoharan, MSc Marketing Communications Home city: Chennai, Tamil Nadu, India Residential visits Residential visits are a highlight of our marketing degrees courses and offer an opportunity to mix with students from across the marketing disciplines with lectures from a variety of speakers and a range of cultural team building activities for you to get involved in. For further information about courses and to receive updates register at lsbu.ac.uk/studymarketing Where our students come from France Finland USA UK Denmark Sweden Lithuania Russia China Poland Bangladesh Germany Hungary Lebanon Colombia Jordan Brazil Spain Italy Greece Turkey Pakistan Sudan India Venezuela Ghana Nigeria Sri Lanka Taiwan Chile Mauritius

3 LSBU has more than 20 years of experience in teaching and awarding Marketing Masters. With excellent industry links, an active alumni network and cosmopolitan location, we are ideally placed to help further your career with these industry acclaimed, dynamic Masters Marketing courses. We are also home to the world renowned Ehrenberg Centre for Research in Marketing which works directly with a large number of marketing-oriented companies to address critical issues in marketing. Over the years, the Centre has published a range of reports and marketing learning based on reliable, reusable marketing knowledge (empirical generalisations) or the laws of marketing all of which make a direct contribution to day-to-day student studies. Professional accreditation Because of our professional focus, LSBU has built up many links with industry and the professional bodies that support them, including the Chartered Institute of Marketing (CIM) and the Institute of Direct & Digital Marketing (IDM). All of our postgraduate marketing courses are accredited by either the IDM or CIM, or both. Masters programmes MA Marketing MSc International Marketing MSc Marketing Communications Top-up postgraduate marketing programmes MSc Digital Marketing MSc Marketing Management MSc Marketing Communications Guest speakers Students benefit from a broad range of guest speakers including marketing professionals Ogilvy, Ipsos Mori, Edelman PR, Adidas Global, Sony Europe, Research International, Ehrenberg Centre for Research, Berry Sports Sponsorship Agency, Pearl & Dean, Mintel Career and progression opportunities LSBU marketing graduates are employed in various roles including Marketing Management; International Brand Management and Market Research Analysts; Fund Raising and Events Management; Product Management; Account Management, Public Relations, Advertising and Communications Agencies and Digital Marketing Management. Companies include Phillips, GlaxoSmithKline, Rolex, HSBC, Adidas Group and Radio One India (Internship), Ogilvy Advertising, McCann Ericsson, Barclays Bank, Unilever, L Oreal, Bic, Oscar & Dehn, Ipsos Mori, EMEA.

4 MA Marketing Course overview This programme is an excellent choice if your educational background is in any discipline and you wish to work or develop your career in the Marketing profession. To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing. To complement our rigorous academic standards, you will also benefit from real-world practical approaches to your studies, so that you are able to apply the marketing theories and concepts to a range of different types of organisations and scenarios. We aim to help you to operate in highly competitive markets by providing the skills needed to work in a marketing management role. This is achieved by ensuring that you have the tools required to implement, monitor and evaluate marketing strategies and tactics. Career progression Successful graduates work in a variety of organisations including multinational and global companies, public sector organisations, charities and start-ups. Many of our alumni work for advertising, brand, and market research agencies. Equally our graduates are successful in client-based companies such as manufacturers and banks. The program will equip you to work in a range of marketing fields including product and brand management, account management, digital and social media marketing, marketing communications, and marketing research. Entry requirements A first degree (minimum UK Second Class Lower Division) or overseas equivalent Level of Language Proficiency: This requirement applies to those students whose first language is not English. Applicants should have a minimum of IELTS 6.5 or TOEFL (Internet Based Test) 90 on entry to the courses. Course modules Semester One Managing the marketing function International strategy Financial & HR management for marketing Semester Two Research methods Plus a choice of electives Specialist electives International brand management International pricing and performance Integrated marketing communications Social marketing strategy International marketing Global operations Emerging issues in marketing communications Market driven marketing Digital and social media Public relations Final Semester Dissertation Key facts Course codes Full Time LSBU 3447 Part Time LSBU 3446 Course mode and length Full Time 15 months Part Time 30 months Location Southwark Campus Course start September 2012 Course Contact UK/EU admissions: postgraduate@lsbu.ac.uk International Admissions: internat@lsbu.ac.uk +44 (0)

5 MSc International Marketing Course overview This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career. The main focus of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment. Career progression Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management. Entry requirements A first degree (minimum UK Second Class Lower Division) or overseas equivalent Level of Language Proficiency: This requirement applies to those students whose first language is not English. Applicants should have a minimum of IELTS 6.5 or TOEFL (Internet Based Test) 90 on entry to the courses. Course modules Semester One Research methods Strategies for international market entry Cross cultural buyer behaviour Semester Two International pricing and performance International brand management Plus choice from 6 electives Final Semester Dissertation Specialist modules Marketing communications Social marketing strategy Global operations Market driven marketing Digital and social media Public relations Key facts Course codes Full Time LSBU 807 Part Time LSBU 808 Course mode and length Full Time 15 months Part Time 30 months Location Southwark Campus Course start September 2012/January 2013 Course Contact UK/EU admissions: postgraduate@lsbu.ac.uk International Admissions: internat@lsbu.ac.uk +44 (0)

6 I wanted to focus my skills on communications I chose the course at London South Bank University to help develop skills in all disciplines of marketing communications, and become a specialist. Vasanthan Manoharan, MSc Marketing Communications MSc Marketing Communications Course overview This course will familiarise you with the concepts and tools of marketing communication and its vital role in business. This will enable you to implement both the tactical and strategic decisions available to the marketing communications manager. The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing modules the course provides specialist modules in digital and social media, public relations and options in associated fields. Career progression Successful students may enter into the communications sector of many different types of organisations including multinational and global companies, public sector organisations, charities and startups. Alternatively they may choose a career in the many specialist agencies that service such organisations. Entry requirements A first degree (minimum UK Second Class Lower Division) or overseas equivalent Level of Language Proficiency: This requirement applies to those students whose first language is not English. Applicants should have a minimum of IELTS 6.5 or TOEFL (Internet Based Test) 90 on entry to the courses. Course modules Semester One Integrated marketing communications Creative and media strategy Cross cultural buyer behaviour Semester Two Emerging issues in 21st century marketing communications International brand management Research methods Plus choice from 5 electives Final Semester Dissertation Specialist modules Social marketing strategy International marketing Market driven marketing Digital and social media Public relations Key facts Course codes Full Time LSBU 3890 Part Time LSBU 3891 Course mode and length Full Time 15 months Part Time 30 months Location Southwark Campus Course start September 2012/January 2013 Course Contact UK/EU admissions: postgraduate@lsbu.ac.uk International Admissions: internat@lsbu.ac.uk +44 (0)

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8 Course enquiries +44 (0) Faculty of Business London South Bank University 103 Borough Road, London SE1 0AA